• Building a global cosmetic brand
    ). This report is based on the case study “building a global cosmetic brand” by L’Oreal. A Critical analysis of internationals markets will be conducted and assess potential risks involved such as political, economic and socio-cultural factors using a PEST analysis will help demonstrate these risks; the...
    Premium 761 Words 4 Pages
  • Body Shop Case analysis
    interested in these products there. 2. US Market PEST Analysis Political: The main political aspects in the US-market are that the law system is complicated and the companies are exposed to it. The risk of being sued is high and therefor it is important to have a strategy that will not give...
    Premium 3936 Words 16 Pages
  • Body Shop
    growth posting double digit increases from the last year. L'Oreal Malaysia is included 4 operating segment: ü Active cosmetics division ü Luxury products division ü Professional products division ü Consumer products division Situation Analysis The cosmetics and toiletries...
    Premium 1376 Words 6 Pages
  • Asa Marketing
    other brands as it is a competitive market such as Revlon, Estee Lauder and etc, however, some customers are comfortable with the cosmetics they use and may find them reliable; therefore consumers find it difficult to use other brands. Referring to the PEST analysis, within the politically factors the...
    Premium 1462 Words 6 Pages
  • Consumer Behaviour Towards Eco Friendly Body Care Products
    International and Indian companies providing such products are The body Shop, Garnier, Loreal, neitrogena and even the Indian Brand such as Fab indaia. Also, women at very high positions in the corporate world are also good target market for these products. Although internationally the concept of Eco...
    Premium 9667 Words 39 Pages
  • Marketing Course Notes
    instead of a market research. How should we use it? We need to use it when we want to observe different consumer habits. The link between the organization and the market environment market research: The market environment: -pest analysis: The economy: we need to look at: (the level of...
    Premium 9401 Words 38 Pages
  • Essay
    analysis • Risk of entry by potential competitors Being the world’s largest cosmetic company, Loreal faced many competitors, new entrants who took part in the market. There were potential competitors which made Loreal was risk. Internationally, Loreal was facing competition from global as well...
    Premium 5039 Words 21 Pages
  • Term Paper
    DISSERTATION on “INFLUENCE OF BRANDING UPON THE PURCHASE INTENTION OF THE CUSTOMERS IN COSMETICS MARKET WITH REFERENCE TO - LAKME, MAC, MAYBELLINE AND LOREAL.” By...
    Premium 448 Words 2 Pages
  • Logistic and Supply Chain Management
    various brands from many countries such as Loreal, Vichy, Shishido and Lancome, preparing a new supply chain to help Avon compete with other famous brands and to attract more customers in Vietnam. Firstly, starting with the research and analysis, there will be 3 main sections included Channel map, SWOT...
    Premium 3346 Words 14 Pages
  • Consumer Behaviour
    advertising of Loreal haircare product and analysis the consumer attitude, then design an attractive and convictive print ad. In order to design a great print ad that this project will talk about the background of the hair care products’ industry first and then elaborate on three areas; the theories of...
    Premium 2259 Words 10 Pages
  • Lakme
    of the Indian middle class consumers shifted their attention to foreign players. PEST ANALYSIS • Indian Cosmetics Industry is least affected by the political factors. It has seen fast growth in past few years and has huge potential. • Lakme is a HUL product hence it has built...
    Premium 12131 Words 49 Pages
  • Introduction to International Business Management
    Loreal and Tong Ren Tang’s men customers to buy our new product. Competitors’ analysis and strategies Loreal and Tong Ren Tang are the main competitors for us because Loreal have various skincare products and a large market share in Hong Kong ,and Tong Ren Tang has similar Chinese herbal mask products...
    Premium 587 Words 3 Pages
  • Lakme
    sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to Mr. SANJAY JAIN for the efficient indispensable cooperation and help. His kind assistance and guidance has given us...
    Premium 3214 Words 13 Pages
  • Loreal Sustainability Report
    ........................................................................................................3 PEST Analysis............................................................................................................5 Competitive Advantage..............................................................................................6 Business Model...
    Premium 5680 Words 23 Pages
  • Marketing Concept of Garnier Shampoo
    designed to analyze our hypothesis. 19. MARKET RESEARCH ANALYSIS SURVEY FINDINGSPRIMARY RESEARCH Q 1. What do you use to clean your Q 2. Kindly specify the brand of hair care that you hair? currently use 3% Shampoo User Pantene Dove Head and Shoulders Garnier Non Shampoo Others Loreal User...
    Premium 1141 Words 5 Pages
  • Loreal
    NAME- KANUPRIYA SETHI JGBS ID- 20110021 BRAND- LOREAL PRODUCT CATEGORY- HAIR COLOUR TABLE OF CONTENTS 1. ABSTRACT 2. INTRODUCTION - COMPANY & CATEGORY 3. COMPANY ANALYSIS 4. CONSUMER BEHAVIOUR 5. BUYING DECISION PROCESS 6. COMPANY STRATEGY 7. SWOT ANALYSIS 8. PRODUCT LIFE CYCLE...
    Premium 5236 Words 21 Pages
  • Loreal-Marketing Plan
    -Market-Analysis-- • http://www.scribd.com/doc/26518561/l-Oreal-Project-marketing • http://www.beautybulletin.com/hair/shampoo/loreal-elvive-total-repair-5...
    Premium 1068 Words 5 Pages
  • Internship Project
    : 16 d. Method of Analysis: 17 e. Data Collection: 18 VI. MARKET SURVEY 21 VII. FINDINGS & OBSERVATIONS: 25 1. COMPETITOR’s ANALYSIS: 26 2. SWOT ANALYSIS: 29 3. PRICE POINT COMPARISON: 32 VIII. REFERENCES: 34 SUMMARY...
    Premium 4220 Words 17 Pages
  • China Cosmetics Industry Market Research Report, 2013-2016: Market Research Report
    RMB134.01 billion. At present, foreign brands are still the mainstream in China cosmetics market, with the top three ones coming to LOREAL PARIS, OLAY and Mary Kay which collectively occupy 12.45% of retail sales. To check out the complete table of contents, visit: http://www.marketresearchreports.biz...
    Premium 1101 Words 5 Pages
  • Cosmetic Industry Analysis
    ) 2.2 Factor Affecting the Industry Figure 9: PEST Analysis According to Thomas L.Wheelen, PEST analysis focuses on factors in societal environment which are political-legal, economical, socio cultural and technological. 2.2.1 Societal The meaning of...
    Premium 28106 Words 113 Pages