• Building a global cosmetic brand
     Coursework Assessment One Individual Case Study “Loreal” Dubai Campus 2013/14 Name: Chelsea Tina Potgieter Student Number: M00369950 Module Number & Title: MKT3130 International Marketing Module Leader: Dr. Alun Epps Seminar day: Wednesday; 17:00 pm ...
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  • Body Shop Case analysis
    1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers...
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  • Body Shop
    Active cosmetics division ü Luxury products division ü Professional products division ü Consumer products division Situation Analysis The cosmetics and toiletries industry in Malaysia is strongly influenced by the importance of personal appearance, both for women and men.(International...
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  • Asa Marketing
    comfortable with the cosmetics they use and may find them reliable; therefore consumers find it difficult to use other brands. Referring to the PEST analysis, within the politically factors the government have interfered with the ads of L’Oreal as the information content has disobeyed the rules imposed...
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  • Consumer Behaviour Towards Eco Friendly Body Care Products
    showed that there is a good scope of products. Most of the International and Indian companies providing such products are The body Shop, Garnier, Loreal, neitrogena and even the Indian Brand such as Fab indaia. Also, women at very high positions in the corporate world are also good target market for...
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  • Marketing Course Notes
    scope- have a lot of products, can use the same parts for various products. Bmw- many models, out of them 80% are the exact same parts. (same with loreal) In order for a company to differentiate and be a cost leadership both: Either economy of scale/scope. Innovating in a new business model, new industry...
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  • Lakme
    |40-41 | |17 |Pest Analysis |42 | |18 |SWOT Analysis ...
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  • Essay
    L’Oreal’s Strategic Profile and Analysis Purpose. II. Situation Analysis A. General environmental analysis B. Industry analysis C. Competitor analysis D. Internal analysis III. L’Oreal’s Strengths and Weaknesses, Opportunities and Threats (SWOT Analysis) IV. Strategy Formulation ...
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  • Loreal Sustainability Report
    REPORT ANALYSIS Table of Contents: Introduction ....................................................................................................................3 Strategic Context........................................................................................................3 PEST Analysis...
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  • Term Paper
    DISSERTATION on “INFLUENCE OF BRANDING UPON THE PURCHASE INTENTION OF THE CUSTOMERS IN COSMETICS MARKET WITH REFERENCE TO - LAKME, MAC, MAYBELLINE AND LOREAL.” By ...
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  • Logistic and Supply Chain Management
    Content) 2,451 Table of contain • Introduction…………………………………………………………………………………..4 • Research and Analysis 1. Channel map and description of players ………………………….5-7 2. SWOT analysis………………………………………………………………….7 3. Issues……………………………………………………………………………….8 • Strategies Proposal 1. Strategies ...
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  • Consumer Behaviour
    alienate them by using ambiguous or misleading messages (Shrun et al. 1995, p.71). This essay is going to choose the advertising of Loreal haircare product and analysis the consumer attitude, then design an attractive and convictive print ad. In order to design a great print ad that this project will...
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  • Introduction to International Business Management
    Moreover, we hope that the new product line can strive for more Loreal and Tong Ren Tang’s men customers to buy our new product. Competitors’ analysis and strategies Loreal and Tong Ren Tang are the main competitors for us because Loreal have various skincare products and a large market share in Hong...
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  • Marketing Concept of Garnier Shampoo
    StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts, including the Fructis line, and skin care products under thename, Nutritioniste, that are sold around the world. L’Oreal...
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  • Lakme
    Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to...
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  • Loreal
    20110021 BRAND- LOREAL PRODUCT CATEGORY- HAIR COLOUR TABLE OF CONTENTS 1. ABSTRACT 2. INTRODUCTION - COMPANY & CATEGORY 3. COMPANY ANALYSIS 4. CONSUMER BEHAVIOUR 5. BUYING DECISION PROCESS 6. COMPANY STRATEGY 7. SWOT ANALYSIS 8. PRODUCT LIFE CYCLE 9. 5C’ ANALYSIS 10. PORTER 5 FORCES...
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  • Loreal-Marketing Plan
    in-depth and prudent analysis of the developments taking place at the global level, we have observed that the market is presently dominated by skin care and hair care cosmeceuticals. http://www.businesswire.com/news/home/20120112005565/en/Research-Markets-Global-Cosmeceuticals-Market-Analysis-- Organisation...
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  • China Cosmetics Industry Market Research Report, 2013-2016: Market Research Report
    China cosmetics market, with the top three ones coming to LOREAL PARIS, OLAY and Mary Kay which collectively occupy 12.45% of retail sales. To check out the complete table of contents, visit: http://www.marketresearchreports.biz/analysis-details/china-cosmetics-industry-report-2013-2016 Skin care...
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  • Rock
    came to India with its Ultra Duox range of shampoos. The brand is a mass market brand from Loreal which has a range of global premium personal care brands like Maybelline, Ralph Lauren., Diesel ,Vichy etc. Loreal started its operations as a joint venture with MJ Group . Later in 1994, the company started...
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  • Internship Project
    …………………………………………………………………………… 16 c. Sample size: 16 d. Method of Analysis: 17 e. Data Collection: 18 VI. MARKET SURVEY 21 VII. FINDINGS & OBSERVATIONS: 25 1. COMPETITOR’s ANALYSIS: 26 2. SWOT ANALYSIS: 29 3. PRICE POINT COMPARISON: 32 VIII. REFERENCES:...
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