• Prashant
     Coca-Cola India *  Pepsico India Holdings Pvt. Ltd *  Parle Agro Pvt Ltd Can You Identify Coca cola Product from below * *  Coca Cola *  Pepsi *  Thums up *  Mirinda *  Fanta *  Limca *  7up *  Mountain Dew *  Sprite *  Maaza *  Slice *  Kinley soda ...
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  • Gk Capsule
    brand ambassador of BSNL? a. Kajol b. Katrina Kaif c. Kareena Kapoor d. Deepika Padukone 35) “The power of Knowledge : is the punchline of a. Hindustan Times b. Times of India c. The Hindu d. The Economic Times 36) The Future group has launched a toothpaste brand...
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  • Potters
    Hum with the brand, Surat Bhi Hai Khoobsurat Bhi Hai. Mo. 7 Brand: Pepsi My Can Client: PepsiCo India Agency: JWT, New Delhi Production House/Director: Corcoise Films / Prasoon Pandey It's all about style' for the new Pepsi MyCan commercial. A teeny-bopper with spiked hair frazzles SRK. Phew...
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  • Product Life Cycle Stages
    7Up’. Inspired by fresh, homemade nimbu paani, Nimbooz contains real lemon juice with no fizz and no artificial flavours. MARKET SEGMENTATION Pepsi has segmented the market region wise into north, south, east and west. Nimbooz was launched only in north and west in the first phase. After receiving...
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  • Comparative Study of Pepsi and Coca-Cola (India)
    Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages...
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  • Challanges of Coca Cola
    lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, and several other    soft drinks (7Up, Mirinda, Fanta, Thums Up, Limca, Sprite), many produced by The Coca-Cola Company.CSE found that the Indian...
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  • Brand Personality
    instant recognition & goodwill that can be transferred to the brand.  Local celebrities can be used in local / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film stars for  Lux beauty...
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  • Project on Cocacola
    1.3.1Core brands………………………………………...15 1.3.2brand in indian origin……………………………..16 1.3.3advertisements and punchlines of cocacola………17 1.3.4fabulous facts about coke………………………….18 1.4history of coke…………………………………………...19 ...
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  • Quiz Business
    Agassi played a mock tennis match at Trafalgar Square in London. Why? To shoot a commercial for Nike 15. Which Indian brand combined the Coke and Pepsi ad slogans to come up with the line “The real thing is the choice of the new generations”? London Pilsner Beer 16. What was launched in 1959 in Kansas...
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  • Quiz
    and what? Karsanbhai Patel and Nirma named after his daughter nirupama. Nearest competitor was Surf by HLL. 16. In 1994, IBM ran a campaign whose punchline was ‘Flight 4.0 to Chicago is delayed’. What was IBM referring to? Microsoft’s delay in launching Windows 95 (Windows 4.0 officially) which was codenamed...
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  • Hospitality
    are number 2. Why go with us? Because we try harder". Which brand was this No.2? Avis Which small car in the 1980's was advertised with the punchline, "If you see a better car, then go buy it." Daimler Chrysler Price What service did Lloyd's of London offer before venturing into Marine Insurance...
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  • Building Brand India
    instant recognition & goodwill that can be transferred to the brand.  Local celebrities can be used in local / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film stars for  Lux beauty...
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  • General Knowledge Questions
    Onida. Which ad agency created this award winning advertisement? Ans.: Oglivy & Mather (O&M) 139. Which company has the advertising punchline, "The Power To Create"? Ans.: Epson 140. The movies Mohabbatein, Raju Chacha and Mission Kashmir had breath-taking special effects. Name the company...
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  • Impact of ad on consumers
    Samsung In the insurance sector, advertisements have very less role to play as people look for product feature and brand stability. In the FMCG sector, Pepsi leads in Beverages, LUX in personal wash and Surf excel in detergents. Celebrity endorsements and product specific advertisements have a big role to...
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  • Are Punchlines Necessary for Ads?
    not. Also after service of a product offered by company is important if the company is good, gets reputation and rules the market. Only attractive punchlines will not help. For example, if I say "Paanch matalab chota coke", it will suddenly remind you the ad of coca cola (even though it's not on air now)...
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  • Role of Advertising
    instant recognition & goodwill that can be transferred to the brand.  Local celebrities can be used in local / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film stars for  Lux beauty...
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  • Vaibhav
    leaders, and have now realized the importance and threat of competition. Frito-Lay India: Pepsi entered India, with some of its mega brands in soft drinks and snacks. The snacks division, which was renamed Pepsi Foods and Marketing Company (Today known as Frito-Lay India), mainly had big names like Ruffles...
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  • This Is Weird
    Maybe it's a lowest-common-denominator thing: Leno goes for only the most obvious gags, so he makes people feel smarter because they can guess the punchlines. And don't give us that old Dave's-too-cranky argument. In the aftermath of his heart surgery and Sept. 11, Dave has radiated a hell of a lot more...
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  • Question
    27) ‘With you all the way’ is the punchline of ? a) SBI B) PNB C) YES Bank D) BOB 28) ‘Easy to buy, easy to own’ is the punchline of ? a) Dell ...
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  • Marketing Strategy Q2.Docx
    itself nowadays Lifebuoy is running a new campaign where it is being positioned as the fastest soap, which mimics or makes fun of other soap by the punchline “kyat era sabun slow hain”. It claims to clean 99.99% germs in under 10 sec, no other brand dares to declare. Dettol It is one of the top five...
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