• Prashant
     * *  Coca Cola *  Pepsi *  Thums up *  Mirinda *  Fanta *  Limca *  7up *  Mountain Dew *  Sprite *  Maaza *  Slice *  Kinley soda *  Laher soda *  Minute made Nimbu Fresh *  Nimbooz *  Kinley Water *  Aquafina water *  Tropicana...
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  • Gk Capsule
    was observed? a. March 8 b. March 11 c. March 14 d. March 17 34) Who is the brand ambassador of BSNL? a. Kajol b. Katrina Kaif c. Kareena Kapoor d. Deepika Padukone 35) “The power of Knowledge : is the punchline of a. Hindustan Times b. Times of...
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  • Potters
    , Surat Bhi Hai Khoobsurat Bhi Hai. Mo. 7 Brand: Pepsi My Can Client: PepsiCo India Agency: JWT, New Delhi Production House/Director: Corcoise Films / Prasoon Pandey It's all about style' for the new Pepsi MyCan commercial. A teeny-bopper with spiked hair frazzles SRK. Phew! Now that's...
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  • Challanges of Coca Cola
    with a high profile campaign starring Juhi Chawla and Remo Fernandes. This was in keeping with the idea of Pepsi as the ‘new generation platform’ and association with music and entertainment icons. Its punchline captured a lot fo mind and hearts, saying “Ye hi hai right choice, Baby, Aha!” In...
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  • Product Life Cycle Stages
    , homemade nimbu paani, Nimbooz contains real lemon juice with no fizz and no artificial flavours. MARKET SEGMENTATION Pepsi has segmented the market region wise into north, south, east and west. Nimbooz was launched only in north and west in the first phase. After receiving a positive response with...
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  • Brand Personality
    .  Local celebrities can be used in local / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film stars for  Lux beauty soap and highly successful sports persons for Nike is logical and...
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  • Comparative Study of Pepsi and Coca-Cola (India)
    Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated...
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  • Project on Cocacola
    ………………………………………...15 1.3.2brand in indian origin……………………………..16 1.3.3advertisements and punchlines of cocacola………17 1.3.4fabulous facts about coke………………………….18 1.4history of coke…………………………………………...19 1.5history in...
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  • Quiz Business
    Cortina to a billboard at a busy junction in London? Araldite 14. During Wimbledon 1995 Pete Sampras and Andre Agassi played a mock tennis match at Trafalgar Square in London. Why? To shoot a commercial for Nike 15. Which Indian brand combined the Coke and Pepsi ad slogans to come up with the line...
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  • Quiz
    . In 1994, IBM ran a campaign whose punchline was ‘Flight 4.0 to Chicago is delayed’. What was IBM referring to? Microsoft’s delay in launching Windows 95 (Windows 4.0 officially) which was codenamed ‘Chicago’. Microsoft regularly used code names in the mid-1990s for its major releases of OSes. Each...
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  • General Knowledge Questions
    company has the advertising punchline, "The Power To Create"? Ans.: Epson 140. The movies Mohabbatein, Raju Chacha and Mission Kashmir had breath-taking special effects. Name the company that created these effects. Ans.:   Western Outdoor 121. What large India retail chain proudly describes itself...
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  • Building Brand India
    . celebrity enjoys instant recognition & goodwill that can be transferred to the brand.  Local celebrities can be used in local / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film...
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  • Hospitality
    Communications is the HRD company run by which famous quizmaster? Siddhartha Basu "We are number 2. Why go with us? Because we try harder". Which brand was this No.2? Avis Which small car in the 1980's was advertised with the punchline, "If you see a better car, then go buy it...
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  • Role of Advertising
    / Regional markets Ex. Pavan Kalyan for Pepsi in A.P. Celebrities can also be experts in some situations such as Michael Jordan expert in basketball shoes.  The using  of Film stars for  Lux beauty soap and highly successful sports persons for Nike is logical and shows brand fit. Sachin, Shahrukh...
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  • Are Punchlines Necessary for Ads?
    the market. Only attractive punchlines will not help. For example, if I say "Paanch matalab chota coke", it will suddenly remind you the ad of coca cola (even though it's not on air now). So, this way punch line increases the recall value of the ad but if your ad or positioning of the product is not...
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  • Vaibhav
    that Haldiram’s invests in R & D at the rate of churning out 2-3 products every 2 months. This just shows that Haldiram’s has come a long way from being the heavy-weight market leaders, and have now realized the importance and threat of competition. Frito-Lay India: Pepsi entered India, with...
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  • This Is Weird
    smarter because they can guess the punchlines. And don't give us that old Dave's-too-cranky argument. In the aftermath of his heart surgery and Sept. 11, Dave has radiated a hell of a lot more warmth than NBC's animatronic joke machine. So go ahead, America -- stay with Jay. Dave's still our fave...
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  • Question
    d) Panasonic 27) ‘With you all the way’ is the punchline of ? a) SBI B) PNB C) YES Bank D) BOB 28) ‘Easy to buy, easy to own’ is the punchline of...
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  • Marketing Strategy Q2.Docx
    out to prove itself nowadays Lifebuoy is running a new campaign where it is being positioned as the fastest soap, which mimics or makes fun of other soap by the punchline “kyat era sabun slow hain”. It claims to clean 99.99% germs in under 10 sec, no other brand dares to declare. Dettol It is one...
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  • How to Be Funny in a Speech When You Are Not a Comedian
    so that when the final punchline actually comes you’re already laughing. It’s the journey, not the destination. If you focus on finding the funny parts of your story as it develops, (the set-up), the punchline or pay-off will find you because it will feel like the most natural conclusion to that...
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