"Pepsi Punchline" Essays and Research Papers

  • Pepsi Punchline

    ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad University of Lahore, Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company...

    Coca-Cola, Coca-Cola C2, Coca-Cola Cherry 2006  Words | 6  Pages

  • Pepsi

    Founded in 1893, Pepsi is a carbonated soft drink that is a product of the firm “PepsiCo.” It the 1920s and 1930s it was the leading soft drink company in the market. From then to now a lot has changed in terms of market scenario as well as product development. The current market scenario comprises of two main market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In addition to these other competitors include Thumbs up, Limca, etc. Pepsi faces heavy competition in the Indian...

    Carbonated water, Coca-Cola, Energy drink 774  Words | 4  Pages

  • Pepsi

    Coca-Cola versus Pepsi-Cola: Competitive Strategies   Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). In the beginning, Coke had cocaine in it, which was to fight depression and also make consumers addicted to the drink. In 1904, the Food and Drug Administration eliminated the use of cocaine...

    Caffeine, Coca-Cola, Cola 1311  Words | 4  Pages

  • Pepsi

    Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include, “Care for customers/world we live...

    Coca-Cola, Cross-cultural communication, Geert Hofstede 534  Words | 3  Pages

  • Pepsi

    areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo's brand names are more than 100-years-old, but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world's premier consumer “Products...

    Coca-Cola, Frito-Lay, Gatorade 999  Words | 4  Pages

  • pepsi

    Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham, a Newbern, N.C. Pharmacist, created pepsi-cola and had the company legally registered in U.S.A by 1903. However, pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants...

    Coca-Cola, Decision making, Management 739  Words | 3  Pages

  • Pepsi

    School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5  2.1 SWOT 6  2.1.1 STRENGTHS...

    Diet Pepsi, Marketing, Marketing mix 1829  Words | 7  Pages

  • Pepsi Next

    Issue 14, p1-90, 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in...

    Caffeine, Coca-Cola, Cola 1345  Words | 4  Pages

  • Pepsi Rhetorical

    to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi, the soft drink company, is focusing on rather young audience. As mentioned before, focusing on a specific age group or style of group is more effective in getting more customers for the...

    Billie Jean, Coca-Cola, Logos 1183  Words | 3  Pages

  • The Pepsi Generation

    The Pepsi Generation MKTG305-01 Marketing Management Unit 4 Individual Project October 30, 2011 Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can sell products and this paper discuses Pepsi’s endorsers as well as their competitions. The Pepsi Generation ...

    Advertising, Brand, Brand management 1302  Words | 4  Pages

  • Coke and Pepsi

    Pepsi is a manufacturer or use manufacturers, market and sell a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29,963, 2007 $43,269 The difference is $13,306 for a 44.4% increase. Pepsi 2006 $29,930, 2007, $34,628 The difference is $4,698 for a 15.6% increase. D) Pepsi had...

    Asset, Balance sheet, Coca-Cola 953  Words | 7  Pages

  • coke and pepsi

    and Pepsi brands which attract a lot of old and new customers thus increasing the sale and loyalty. Internet offers a direct line of communication to their audience that T.V, Radio, print and billboards simply cannot do Advertising Advertising used my both brands includes; Sports, bill boards, social media, TV, radio , internet, clothing, mass media features in many films, songs and programme. Lot of money been used in promoting their new and old product Pepsi came...

    Advertising, Alcoholic beverage, Coca-Cola 1033  Words | 4  Pages

  • Elasticity of Pepsi

    Introduction: Firm profile and product selection The origins of Pepsi-cola started in the late 1890s through an invention by Caleb Bradham, a pharmacist, who like all pharmacist had soda fountains in their store. His most famous concoction was a soda that contained pepsin. This was initially called brads drink before he changed the name to Pepsi. Over the years subsequent mergers and acquisitions Pepsi-cola merged with Frito-Lays, and a new company, PepsiCo, was created. Currently, PepsiCo is divided...

    Arc elasticity, Consumer theory, Elasticity 1472  Words | 5  Pages

  • pepsi and coke

    Antonio Cesaro - Strategic Management - Section 1 – Coke and Pepsi’s Case I pledge that I have neither received nor given unauthorized assistance for the completion of this work. AC Coke and Pepsi: a century of war in a “five star” industry The beverage market includes several products that can be divided into two main categories: alcoholic, such as for example beer, wine, spirits, and non-alcoholic within which, in turn, we can distinguish carbonated soft drinks (CDSs) and “non carbs”...

    Caffeine, Coca-Cola, Cola 642  Words | 2  Pages

  • Coke and Pepsi

    Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense...

    Advertising, Brand, Coca-Cola 1202  Words | 5  Pages

  • Pepsi Distribution

    direct and indirect employment 1,50,000people (including suppliers and distributors) BEVERAGES Pepsi, 7UP, Mirinda,Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%, Tropicana Nectars,Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail  Franchisee  Pepsi Co licenses bottlers in various markets that buy its syrup concentrate.  These bottlers then...

    Coca-Cola, Cola, Dominance 738  Words | 5  Pages

  • Pepsi Co.

    on their website showing the cycle in which the company operates ("Overview" ).  The company’s website also tells how the brands are over one hundred years old, yet the corporation is relatively young ("Overview" ). PepsiCo was formed when Pepsi-Cola and Frito-Lay merged in 1965 ("Overview" ). In 1998, Tropicana was added to PepsiCo. ("Overview" ). Followed by that merge was the Quaker Oats Company and Gatorade in 2001 giving the company a sorted variety of beverage lines ("Overview" ). With...

    Coca-Cola, Diet Coke, Gatorade 1097  Words | 4  Pages

  • Coke vs Pepsi Rivalry

    Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants, Pepsi and Coke, entered the Indian market, they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two...

    Coca-Cola, Cola, Marketing 1172  Words | 4  Pages

  • Propaganda Technique Used in Pepsi

    Propaganda techniques in Pepsi Propaganda is information purposely presented to influence public feeling to promote a company, a political agenda or a commercial product. An advertisement can affect the decision making ability of consumers. The propaganda technique used by a renowned brand, Pepsi, has somehow influenced the demand of consumers. Pepsi has used several techniques of propaganda such as testimonials, glittering generalities, plain folks, bandwagon and transfer. The propaganda techniques...

    Advertising, Britney Spears, Marketing 850  Words | 3  Pages

  • pepsi refresh project

     The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog...

    Advertising, Bud Bowl, Cola 1424  Words | 6  Pages

  • Advertising and Pepsi Refresh

    COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year, PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl, it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV, Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir...

    Advertising, Facebook, Pepsi 2132  Words | 6  Pages

  • Pepsi-Cola Spain

    The case is about Pepsi Cola Spain, which is planning to launch its new product PEPSI MAX, a sugar free cola targeted at young people. The company wants to advertise for the product and is looking at four possible alternatives. The case also looks at the use of the different brand image of Pepsi and specific advertising campaign in Spain rather than using the standardized advertising campaign as run by the corporate office. The case further discusses the strategies used by PEPSI to gain more market...

    Advertising, Brand, Brand management 2364  Words | 7  Pages

  • Company Case Pepsi

    that when you buy Pepsi you get more of flavor, amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. For example, their current 2012 slogan is “The Best Drink Created Worldwide.” Their latest campaign, called Pepsi Refresh, calls upon...

    Advertising, Facebook, Pepsi 1089  Words | 4  Pages

  • Coke Pepsi War

    terms of higher market capitalization, gross margin and net income. However, Pepsi was leading the fight in terms of growth in revenue and net income. However, Pepsi’s stock performed 45% better than Coke’s stock. Overall, Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation, however, their revenue during this period increased due to summer months artificially increasing the demand. Pepsi, on the other hand, had consistent growth. The market for carbonated beverages...

    Caffeine, Coca-Cola, Cola 1031  Words | 3  Pages

  • Financial Analysis of Pepsi Co.

    Financial Analysis of Pepsi Co. Pepsi Co. was Created and developed in 1898. It was first introduced as "Brad's Drink" to be later renamed as Pepsi-Cola on June 16, 1903, 60 years later removing the “Cola” and leaving just Pepsi. "Brad's Drink" got its name in New Bern, North Carolina, United States, in 1898, after his creator, Caleb Bradham He made it in his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme and kola nuts used in making the beverage...

    Balance sheet, Coca-Cola, Financial ratio 2587  Words | 6  Pages

  • Why Choose Pepsi

    In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke, they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing, they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back, the camera shows the outside of the diner and shows windows smashing, they’re having a fight or disagreement. I didn’t...

    Advertising, Coca-Cola, Cola 996  Words | 3  Pages

  • Coke vs. Pepsi

    Re: Coke vs. Pepsi Question #1: Distinguish Financial Statements BALANCE SHEET | COCA COLA | PEPSI CO | ASSETS | 19,145 | 22,660 | LIABILITIES | 10,742 | 12,936 | OWNERS EQUITY | 8,403 | 6,401 | CASH | 1,648 | 311 | INVENTORIES | 890 | 1,016 | ACCOUNTS RECEIVABLE | 1,666 | 2,453 | PRE PAID EXPENSES | 2,017 | 499 | INVESTMENTS AND OTHER ASSETS | 8,549 | 1,396 | PROPERTY PLANT EQUIPMENT | 5,685 | 7,318 | ACCOUNTS PAYABLE | 3,141 | 3,870 | LOANS PAYABLE/SHORT TERM BORROWING...

    Asset, Balance sheet, Coca-Cola 782  Words | 3  Pages

  • Pepsi: The Next Generation in Advertising

    Pepsi: The “Next Generation in Advertising” Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation, those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi, they will be youthful. However, in my opinion...

    Austin Powers in Goldmember, Beyoncé Knowles, Britney Spears 1332  Words | 4  Pages

  • Pepsi Strategy to India

    summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very...

    Agriculture, Coca-Cola, Economics 1917  Words | 6  Pages

  • Acid Contents of Pepsi Products

    Exploring the acid content of Pepsi products Lab performed: February 27, 2012, March 12, 2012, and March 19, 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi, Diet Pepsi, Dr. Pepper, Diet Dr. Pepper, Pepsi Wild Cherry, and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also, the...

    Acid, Acid dissociation constant, Cola 1494  Words | 5  Pages

  • Coke vs. Pepsi

    We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has...

    1920, Coca-Cola, Cola 1565  Words | 7  Pages

  • Case Study Pepsi 2005

    that your customers have easy access to your product in order for it to turn into sales. Another strength is the company’s ability to respond quickly to emerging trends and issues such as health and environmental issues and the development of the “PEPSI Generation”. Lastly, the company’s strong strategy of penetrating the international market is also a strength and they did this by focusing more on the emerging markets. Weaknesses The main weakness that can be seen in PepsiCo is its focus. Due to...

    Coca-Cola, Compound annual growth rate, Frito-Lay 1815  Words | 5  Pages

  • Pepsi vs Coke

    Pepsi vs Coca Cola For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it...

    Coca-Cola, Coca-Cola C2, Coca-Cola Zero 1511  Words | 4  Pages

  • Pepsi Entry Into India

    1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology ...

    Agriculture, Coca-Cola, Fruit 794  Words | 4  Pages

  • Coke vs. Pepsi

    Coke and Pepsi in Russia: In 1972, Pepsi signed an agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Also, Pepsi must counter trade its concentrate with Russia's Stolichnaya vodka since rubles...

    Coca-Cola, Cola, Cola Wars 2096  Words | 5  Pages

  • Pepsi vs Coke

    When it comes to Pepsi and Coke many people have a preference and most will be able to acknowledge the distinct taste difference. In this taste test however I decided to not simply test whether or not a person could distinguish one cola brand from the other, but instead see if people with a preference could still distinguish a difference even if everyone around them was giving a different answer. I decided to test false consensus along with self-efficacy, self-concept, self-serving bias, hindsight-bias...

    Coca-Cola, Cognitive biases, Cola 1207  Words | 3  Pages

  • Coca Cola Vs Pepsi

    drinks in the world that generate over 1 billion dollars in revenue each ear, and the coca cola company own 15 of them, so they are basically taking over the non-alcoholic drinks. Its biggest competitor is Pepsi, but even though Pepsi its closest contestant, there is still a long was for Pepsi to go to get on the level that coke is on right now. 6. Consumer: Coca cola sells their product to almost everyone in the world. They’re the most successful in Mexico, The average Mexican drinks more Coke...

    Caffeine, Coca-Cola, Cola 836  Words | 3  Pages

  • coke vs pepsi

    wo of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter...

    Coca-Cola, Dividend yield, Financial ratio 2282  Words | 4  Pages

  • Pepsi vs. Coca Cola

    beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity, solvency, asset management, profitability, and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS | | 2009 | 2008 | Percent...

    Asset, Balance sheet, Financial ratio 1877  Words | 7  Pages

  • Pepsi Cola Ltd

    CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign, the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL), there are based on several principles to ensure they are on the...

    Business process, Business process reengineering, Coca-Cola 1907  Words | 7  Pages

  • Financials on Coke vs Pepsi

    In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired...

    Coca-Cola, Cola, Frito-Lay 1477  Words | 4  Pages

  • coca vs pepsi

    COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world, Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but, as a former CEO of Pepsi said, it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs, to apply competitive prices and to face...

    Caffeine, Coca-Cola, Cola 1824  Words | 5  Pages

  • Cocacola vs Pepsi

    PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world. Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in people's mind deeply. Now no one doesn't know the brand Pepsi-Cola Whenever the name Pepsi is heard, people will conjure up the image of fresh and cool drink. Advertising It has the ability to place an Idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is so attractive. It also...

    Advertising, Coca-Cola, Cola 789  Words | 3  Pages

  • Business Elements of Pepsi & Coca Cola

    Business Elements of Pepsi & Coca-Cola Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture, distribute, and sell concentrates and syrups that are based in...

    Coca-Cola, Cola, Management 1622  Words | 6  Pages

  • pepsi case study

    and Pepsi have been battling each other for more than a century. It's a legendary brand rivalry. The saga began in 1886, when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw, a new premium Pepsi cola, which is made using ingredients from natural sources. Launching first in the UK, it is the most significant innovation from Pepsi since the launch of Pepsi Max...

    Caffeine, Coca-Cola, Cola 1253  Words | 8  Pages

  • Pepsi Refresh Project

    satisfaction level. In PRP, the company switched from direct B2C (Business to consumer) to B2S (Business to Society) marketing model. Focussing on the supporters of the campaign, the attention of PepsiCo’s decreased towards preserving the loyal customers of Pepsi. Figure 1.1: A Venn diagram defining Macro-Marketing Concept for PepsiCo. Traditional Marketing mix often known as transactional marketing comprises of Organisation’s orientation finding the common grounds with Consumer orientation i.e. the...

    Brand, Brand management, Carbonation 2012  Words | 9  Pages

  • Coke vs Pepsi

    Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7, 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First, we must understand what the 4 P’s of marketing refers to. They are pricing, product, promotion, and placement of product. We are asked to describe the products, their industry, their market shares, and their fluctuation in sales. Now that we understand what the 4 P’s of marketing...

    Caffeine, Carbonation, Coca-Cola 1312  Words | 4  Pages

  • Coke and Pepsi Case Study

    Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even...

    Business ethics, Coca-Cola, Corporate social responsibility 2162  Words | 6  Pages

  • Pepsi Co Strategic Management

    Background  Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay  In 1997, publicly traded company to focus PepsiCo on food and beverages.  The world’s largest snack and beverage company in 2006 In 2006, PepsiCo has approximately $35billion net revenue  The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures, markets, sells and distributes salty and sweet snacks. Products manufactured and...

    Brand, Coca-Cola, Frito-Lay 1126  Words | 5  Pages

  • Supply Chain Management Pepsi

    quartered in purchase , NY with interest in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages , as well as salty , sweet and grain – based snacks , and other foods. PepsiCo founded in 1965 through the merger of pepsi –cola and frito –lay . A supply chain flow customer Customer order cycle Retailer Replenishment cycle Distributer Manufacturing cycle Manufacturer Procurement cycle Supplier Clearly defines process involved and...

    Bottle, Coca-Cola, Distributor 565  Words | 3  Pages

  • Pepsi/Coke Market Conditions

    however, the main competitor is Pepsi CO. Pharmacist Caleb Bradham invented Pepsi in 1898 in New Bern, North Carolina. He named his new drink Pepsi-Cola and registered the trademark in 1903. Following Coca-Cola's example, Bradham developed a system of bottling franchises. By WWI 300 bottlers had signed up. After the war Bradham stockpiled sugar to safeguard against rising costs, but in 1920 sugar prices plunged, forcing him to sell the company in 1923. Pepsi existed on the brink of ruin under...

    Coca-Cola, Diet Coke, Pepsi 1930  Words | 5  Pages

  • Coke/Pepsi Economic Case Study

    1. Why is the soft drink industry (i.e., the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces, the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market...

    Coca-Cola, Cola, Pepsi 1173  Words | 3  Pages

  • Coca-cola Vs Pepsi

    may contribute 10% or up to $8,000 to the stock option plan; CEO earned 477-X an average employee’s salary 10% Earth As of 2006, Frito-Lay achieved a GHG reduction of 8.8% from 2002 baseline and reduction of 16.1% from 1999 baseline In 2007, Pepsi reduced its “absolute distribution footprint” (energy) by 4.3% despite shipping 10.3% more products 11% 300 billion liters of water used overall in 2007, a 2% decrease since 2002; 2.47 liters of water/liter of product in 2007; 85% compliance with...

    Coca-Cola, Diet Coke, Pepsi 1664  Words | 10  Pages

  • Swot Analysis: Pepsi

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  • Procedures Used by Pepsi-Bottlers Australia

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  • Coke & Pepsi Learn to Compete in India

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  • Case Analysis 4 Pepsi and Coke

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  • Interview with Pepsi Egypt Co

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  • Pepsi Coke Challenge Lab Report

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