Pepsi Max Project Essays and Term Papers

  • Pepsi Max

          Pepsi Max is a soft drink consumed by a wide range of individuals. Consumers purchase  their products believing that because of its great taste it generates a refreshing sensation and  even a hint of energy increase. The Pepsi Max ad uses athletic professionals to entice  viewers to buy their ...

    530 Words | 2 Pages

  • Pepsi Max

    Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it, but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to...

    407 Words | 2 Pages

  • Distribution Channel of Pepsi Max

    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT...

    1266 Words | 7 Pages

  • Pepsi Project

    PROJECT ON PEPSI COLA SUBMITTED TO ...

    8389 Words | 25 Pages

  • Pepsi Project Report

    A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE ...

    13795 Words | 56 Pages

  • The Pepsi Refresh Project

    “The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; ...

    1724 Words | 7 Pages

  • Pepsi Summer Project Report

    privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze, the effectiveness...

    12728 Words | 46 Pages

  • pepsi refresh project

    Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project                 In today’s generation Y age so many Americans and world citizens use social media. Facebook, Twitter, online blogs and photo and video sharing sites like Youtube are being accessed...

    604 Words | 2 Pages

  • Pepsi Project Report

    A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION ...

    12259 Words | 46 Pages

  • Pepsi Refresh Project

    In order to discuss the success of the Pepsi Refresh Project, we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed...

    443 Words | 2 Pages

  • pepsi refresh project

    The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is...

    1424 Words | 6 Pages

  • A Project Report on Coca Cola and Pepsi

    Project On “A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS” Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36...

    6675 Words | 27 Pages

  • Retail Marketing Project: Splash Fashion vs. Max Retailer

    [pic] Retail Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: ...

    1128 Words | 5 Pages

  • Finals Project - Financial Analysis of Pepsi Co. and Coca-Cola

    Pepsi Co. and Coca-Cola’s Vertical, Horizontal, and Ratio Analysis XACC/280 Submitted by: Lataikeii Evans Date: April 8, 2011 Daneene Barton Arbitrating a company’s monetary physical stability inculpate their financial statements (income statements, balance sheets, and statement of cash flow)...

    1924 Words | 7 Pages

  • pepsi

    is the president of Golden Road Ventures Ltd., a business development and strategic advisory firm that provides expertise and support for critical projects in China, including sustainable development, government procurement, agriculture, and media. Previously, Ahrens was senior product manager and director...

    12081 Words | 45 Pages

  • Pepsi

    Refreshing Marketing: Pepsi Pepsi Refresh sought to bring its brand behavior to life. Ana Maria Irazabal, Pepsi's marketing director, describes the brand's essence to be "optimism as a catalyst for good ideas." "Our brand platform is that every Pepsi refreshes the world; we are the choice of the next...

    362 Words | 2 Pages

  • Pepsi

    1. Pepsi relied on the celebrities on its marketing campaigns throughout its history and the message given by Pepsi was most concentrated on being young “ 1961-1964: Now It’s Pepsi for those Who Think Young”, 1992-1993 “Be Young, Have Fun Drink Pepsi” to being socially responsible. Pepsi used to have...

    435 Words | 2 Pages

  • Pepsi

    Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission...

    534 Words | 3 Pages

  • Pepsi

    similar product lines. Each of them has a brand as an answer for the brand of the other company. To start with, in the cola drinks category, PepsiCo has “Pepsi” (3.4%...

    573 Words | 2 Pages

  • pepsi

    Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives, message strategy, andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina, and how wouldyou evaluate the effectiveness...

    395 Words | 2 Pages