• Distribution Channel of Pepsi Max
    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR...
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  • Pepsi's Uk Target Audience
    bright, funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been seen as male due to its colour schemes and also previous advertising campaigns based on high...
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  • Pepsi Blue Case Study
    sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was initially offered in the United States, failed to earn the company more than 2...
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  • Xsddwsd
    CCoke Zero vs. Pepsi Max: Which Media Plan Had More Fizz? Optimedia CEO Antony Young Analyzes the Media Strategies of Two Cola Rivals By: Antony Young Published: November 03, 2010 | Antony Young | | Coke and Pepsi's rivalry is the stuff of legend in the ad business. They vigorously...
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  • Marketing Strategies of Pepsi
    significant thing is that the brands are selling at a premium vis-à-vis competition and yet generating volumes. Pepsi sells its 300 ml at Rs 13 This project focuses on its large disdtribution alliances ( LDA) and the PET Bottles, Acquafina Water. The project has tried to look at merchandising, market...
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  • Pepsi Marketing Plan.
    with all of the population. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The...
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  • Pepsi
    of being action oriented and I think that a large part of their target audience associate themselves with the brand because of that image. Pepsi's POP is their wide selection to fit every lifestyle of consumer. They have regular pepsi, pepsi max with more caffeine, pepsi cherry vanilla, caffeine...
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  • Pepsi.Co
    partnership between Thomas J. Lipton and Pepsi was formed this partnership produce, market and distributes Lipton brew, Lipton brisk and Lipton fountain ice-tea in 1993 Pepsiintroduced a new product of low calorie called Pepsi max for international market, now it is selling in 39 countries and is...
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  • Management Related Papers
    A Summer Project Report On “A Study on The Sales Promotion Activities” At TRIPTY DRINKS PVT LTD, PEPSI CUTTACK For the Partial fulfillment of the degree of Master of Business Administration M.B.A (2007-09) Under the Guidance of Prof. Ashutosh Mishra Submitted by Biswabhuswa Nayak Regd...
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  • Corporate War - Pepsi and Coca Cola
    . In 2011, their Super Bowl featured several humorous Pepsi Max commercials and the Pepsi website prominently features an index of “emerging artists”. The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this...
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  • Comparitive Study of Beverages and Their Prefernces
    analyses of data in this project are: • Questionnaire • Pie Charts • Bar Diagrams Beverages In India: Some Noted Brands Pepsi Foods Pvt. Ltd PepsiCo entered India in 1989 and has grown to become one of the country's leading food and beverage companies. PepsiCo India's expansive...
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  • Strategic Management Pepsi
    website “The UK has grown to become a significant and influential market for Pepsi”. In addition, Pepsi Max, which is the most popular product of PepsiCo all around the world, was launched in 1993 for the first time in the UK. By the end of 1994 it was being sold in more than 20 countries globally...
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  • Brand Equity of Pepsi
    . Poptub is updated daily from Pepsi. In 2009, Pepsi started marketing itself as „Pecsi‟ in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population. Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for...
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  • Pepsi Casestudy
    . Innovation should be a priority but prices of Pepsi Max and Pepsi Cola must remain unchanged. PepsiCo should differentiate its classic Pepsi Cola from Coca-Cola. The new products such as Pepsi Raw and Pepsi Diet should be promoted on Internet; distribution must also be amplified with a closer partnership...
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  • A Study on Sales Promotional Activities of Pepsico
    Indian franchisees, Pepsi Co. has invested heavily on up gradation of these bottling plants and has put 5 green fields projects in backward areas such as Jainpur and Bazpur in U.P. Bharuch in Gujarat, Sonarpur in West Bengal and Naclamangala in Karnataka. New project are coming up in Maharastra and...
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  • Pepsico
    |    | | Pepsi Max |    | | Tostitos tortilla chips |    | | Sierra Mist |    | | Fritos corn chips |    | | Walkers potato crisps |    | | Source: 2009 Annual Report[28]              $0               $5b              $10b              $15b                $20b | PepsiCo’s product mix as of...
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  • Marketing Plan Cola
    intricate comments on various aspects conjoined with motivation made us come forth holding such as project. EXECUTIVE SUMMARY Purpose of this project is to study the strategies which Pepsi is doing in Bangladeshi market for its product Pepsi cola. Pepsi International is a world...
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  • vending
    of the most common – manual vending machines in Egypt, are the soft beverages machines, representing in Pepsi, Coca-cola, and Red Bull Target market, is mainly the education market; represented in Multi-national schools, private colleges, & the Bibliotheca Alexandrina. All facilities mentioned...
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  • Maths
    muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the “e” in Pepsi mirror the old logo! It might be an attempt at cleverness, but it seems indecisive. And don’t get me started on “Mtn...
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  • Random
    different flavours such as Pepsi Max, Caffeine free Pepsi, Diet Pepsi, Diet Pepsi Caffeine Free, Pepsi Lime, and Diet Pepsi Lime. This drink is available in 355ml cans, 591ml bottles, and 2 liter bottles. The first distinctive packaging of this drink was in a 178ml glass bottle, but later then simple...
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