Pepsi Max Project Essays and Term Papers

  • pepsi refresh project

    The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is...

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  • Distribution Channel of Pepsi Max

    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT...

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  • Pepsi Blue Case Study

    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales...

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  • Xsddwsd

    CCoke Zero vs. Pepsi Max: Which Media Plan Had More Fizz? Optimedia CEO Antony Young Analyzes the Media Strategies of Two Cola Rivals By: Antony Young Published: November 03, 2010 | Antony Young | | Coke and Pepsi's rivalry is the stuff of legend in the ad business. They vigorously compete...

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  • Pepsi's Uk Target Audience

    target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website, which is ranked the 4th most visited in food consumer products, you can clearly see that from its layout, use of colours and wording that Pepsi is bright, funky...

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  • Marketing Strategies of Pepsi

    A summer training report ON MARKETING STRATREGIES OF PEPSI Bachelor of Business Administration (BBA) or Bachelor of Business Administration (Computer Aided Management) To Guru Gobind Singh Indraprastha University, Delhi Guide: ...

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  • Pepsi Marketing Plan.

    UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on “Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 ...

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  • Pepsi

    Nachankar Roll no.M1126 History... Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola...

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  • Management Related Papers

    A Summer Project Report On “A Study on The Sales Promotion Activities” At TRIPTY DRINKS PVT LTD, PEPSI CUTTACK For the Partial fulfillment of the degree of Master of Business Administration M.B.A (2007-09) Under the Guidance of Prof. Ashutosh Mishra Submitted by Biswabhuswa Nayak Regd....

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  • Comparitive Study of Beverages and Their Prefernces

    Research Methodology SAMPLE ANALYSIS The project was carried on by collection, analysis and interpretation using the intellectual skills. Data collection was done by: a) Questioning people on various...

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  • Pepsi.Co

    PROJECT REPORT ON RELATIVE ANALYSIS TOWORDS DEGREE OF CUSTOMER SATISFACTION [pic] LUMBINI BEVERAGES PVT.LTD. HAJIPUR BIHAR SURVEY AREA-BHAGALPUR SUBMITED...

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  • Pepsi Casestudy

    world’s second largest food and beverage business. This company offers a wide range of products in more than 200 countries. It was founded in 1965. The Pepsi cola brand regroups 12 products. The annual revenue of the company is nearly 60 billion USD which shows the importance of PepsiCo. The UK soft drinks...

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  • Brand Equity of Pepsi

    Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. In 1886, the US Caleb...

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  • A Study on Sales Promotional Activities of Pepsico

    A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology, Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] ...

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  • Corporate War - Pepsi and Coca Cola

    Corporate Wars Pepsi VS Coca Cola History of Pepsi: Pepsi was first introduced as "Brad's Drink" in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used...

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  • Maths

    Today we’re going to jump into an age old rivalry between the two biggest soft drink companies on the planet and their flagship products: Pepsi and Coca-Cola. The main theme will be brand evolution. We’ll take a look at how both brands have changed over the years and which seems to have the better strategy...

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  • vending

    however it is widely common worldwide. One of the most common – manual vending machines in Egypt, are the soft beverages machines, representing in Pepsi, Coca-cola, and Red Bull Target market, is mainly the education market; represented in Multi-national schools, private colleges, & the Bibliotheca...

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  • Pepsico

    grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana...

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  • Marketing Analysis of Pepsico

    (Marketing Area) for mentoring us and providing us with immense help till the completion of this project. Here we also take opportunity to record a good team work which forms the basis of this projects completion. We also thank our batch mates for being so supportive. Last but not least, we wish to...

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  • Random

    their product out in the public but create many different flavours suitable to the consumer’s demands. Coca-cola is more of a smooth drink compared to Pepsi, and Coca-cola chooses to be less flashy to focus more on the product and approach the audience with more of a classic appeal due to their long history...

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