• Marketing
    assessing changes or improvements made to a product or gauging reaction to a new product. Participants are unaware of the identity of the brand being tested. People are then not influenced by their views on a brand. Participants are only asked to taste three products to ensure their taste buds are not overloaded...
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  • Methodology
    Theory Generate hypothesis Collect data Intepret data Theories: an explanation using an integrated set of principles that organises and predicts observations Dimensions of a good scientific theory Power: correctly explains a wide variety of phenomena Testability: makes clear predictions that could...
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  • Health and Social Care Level 3 Btec
    elsewhere, assess the strengths and limitations of participant observation for the study of gender relations in schools There are many strengths and limitations of participant observation for the study of gender relations in schools. Participant observation means that the sociologist or researcher does not...
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  • Notes
    correlational, experimental Descriptive - interview kids & ask them questions - 1st category of descriptive methods is observation - 2nd category of descriptive methods is naturalistic observation (observing children in their natural habitat such as at home, school, daycare or in a shopping mall) └> who...
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  • Politics
    some of the advantages and disadvantages of studying a culture other than your own by immersing yourself or actually living in it? Refer to the text and programs in your discussion. I would think that some advantages of submerging yourself within a culture for study would be that Participant observation...
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  • Psychology Research Methods
    Designing experimental research Independent groups design Each participant (P) is involved in only one condition of the experiment; the P is selected randomly for either the experiment or the control condition. Advantages: Can be used in wide range of situations, fairly easy to run, no order...
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  • Research Methods Matrix
    below list each research method and its advantages and disadvantages for use in this study. |Research Method |Advantages |Disadvantages | |Naturalistic Observation |This method gives good...
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  • Marketing Research
    many kinds of charts and graphs we use to calculate who is buying what and where they are buying it at. The scientific method is used quite often. Observations are made many different ways. For instance, we watch how someone walks around a store and what they look at in order to decide where to place things...
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  • Quantitative Research
    face-to-face) or by actuallt joining in their everyday activities There are 4 forms of qualitative research: 1) Unstructured interviews 2) Participant observation 3) Case studies 4) Documents Unstructured Interview  Face-to-face interaction process in which the researcher tries to get as much...
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  • blah
    One major reason I think Sudir Venkatesh chose to use participant observation to do his research instead of using the experiment, secondary analysis of existing data or the survey method is that he wanted to obtain in depth information about living in the Chicago housing district, in which such information...
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  • Elicitation Technique - Univ of Toronto
    Elicitation Techniques Elicitation Techniques  Surveys / Questionnaires  Meetings  Contextual approaches  Ethnographic techniques Participant Observation Enthnomethodology  Collaborative techniques  Group techniques Focus Groups Brainstorming  Discourse Analysis Conversation...
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  • psychology a level
    Milgram 1963 -Obedience. Advantages: High control meaning results are less likely to be confounding Easily can be replicated Does not break code of ethics Enable use of complex equipment. Often cheaper and less time-consuming than other methods. Disadvantages: ecologically valid (true to...
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  • Observation
    limitations of using observation to investigate gender in primary schools. Investigating gender in a primary school will be much easier than else where, due to the lower numbers and the access abilities. There are four but two similar main ways of observation, participant, non-participant, overt and covert...
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  • Adfadsfa
    aggressive behavior when given the opportunity. There are some advantages and disadvantages of applying controls to the study. The elaborations on the advantages and disadvantages of applying controls to the study are below. One of the advantage is the study can be replicated because the standardized...
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  • Appendix B Beh 220
    liars and their spouses. Using the table below list each research method and its advantages and disadvantages for use in this study. Research Method Advantages Disadvantages Naturalistic Observation The observation is done in a real life setting instead of a lab. They have to take behavior as it...
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  • What Is Psychology?
    Research Methodologies Naturalistic Observation Case Studies Surveys Correlational Research Experimental Research Naturalistic Observation observing and recording the behavior of subjects in their natural environment Naturalistic Observation Advantages can observe what occurs before and after...
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  • Sociology - as Level Unit 2 Research Methods
    word centred data. Primary Data = collected directly by sociologists as part of their research. Include surveys (questionnaires or interviews), observations and occasionally experiments. Secondary Data = collected by organisations or other people. Include official statistics, previous research, historical...
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  • Research Techniques
    volume? • Which new product idea, X or Y, is likely to generate more sales? Participants and selecting them through sampling. This involves a study of a sample of individuals, not the entire population. The participants will be a group of people taking part in the research study representing the overall...
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  • sociology
    254-259, 262 and 265-267 Adam, “Why Be Queer?” Kimmel “Masculinity as Homophobia” Video: Tough Guise 1. Explain how Daniel Wolf used participant observation to conduct research on biker gangs and how he used the interactionist perspective and labeling theory in his analysis. Define the term counter-culture...
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  • Is Sociology a Science
    researcher uses covert or overt participant observation. [8] 0-4 A few basic observations about participant observation unrelated to the specific...
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