• Parle
    From the above six environments we have chosen three environments viz., GLOBAL, POLITICAL and ECONOMIC ENVIRONMENTS. [pic] PROFILE ➢ Parle-G World's Largest Selling Biscuit A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture...
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  • Parle Research
    Competition and Strategy Project A Study on Parle Products Pvt Ltd Submitted by Mohammed Parvez Navin Kumar L Sameera D Shibani P (1201088) (1201093) (1201098) (1201103) 1 Contents Page no. Executive Summary 4 Part 1: Industry Analysis Packaged foods in India Biscuits in India Confectionaries...
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  • Bingo
    Parle June 27 Parle Products, which recently launched ‘Musst’ chips and sticks in Maharashtra, hopes to corner a 5-7 per cent share of the branded snacks market in the first year of operation. It plans to go national with its snacks within six months. Parle’s launch is in competition to Pepsi’s...
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  • New Brand Launch by Parle-Xhale
    Analysis: Free Student Articles www.internsindia.com- The Best internship site Parle –Xhale, New Brand Launch Mail us at articles@internsindia.com for further details or to publish your articles on our website Parle is the market leader in the candy market with its brand portfolio covered with different...
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  • Projects
    VIVEK COLLEGE OF COMMERCE BUSINESS ENVIRONMENT Parle G 0100090000038d00000002001c00 000000000400000003010800050 000000b0200000000050000000c0 296035902040000002e0118001c0 00000fb021000070000000000bc0 200000000010202225379737465 6d000000000000801fa706000000 0001000000000000001924c4ff04 0000002d010000040000002d010...
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  • Parle Report
    effort, commitment and investment to craft a successful endeavor. Parle as a family and a very old company is dedicated to what they produce and what they deliver, weather it is the standards they follow or the way they make Parle G biscuits. They excel in what they do. They innovate and generate the...
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  • product life cycle of parle g
    Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the...
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  • Parle G Case Study
    Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in...
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  • Parle Ivey Case Study
    |[pic] | |Parle-G | |[A case study] ...
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  • Marketing Strategy
    Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About ParleParle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9,000-crore...
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  • parle g
    Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About ParleParle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs...
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  • Matrix
    1 COMPETITION TRACKING IN BISCUIT INDUSTRY 2 Sam Walton’s Ten rules Urban and rural Penetration of Biscuits In percentages Zonal Penetration of Biscuits 23% 28% 90 80 70 60 50 40 30 20 10 0 East South 24% North West Axis Title 25% Sales 17% Parle ...
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  • Advertising & Sales Promotion “Parle-G”
    Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel...
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  • Parle G Market Strategy
    industry Porter’s Five Force model Bargaining power Of suppliers Bargaining power Of Customer Threat of New Entrants Threat of Substitute High competition Among existing players Porter’s Five Force model •Suppliers` •Basic commodities : • Wheat, Sugar. •Increasing price Customer • Many biscuit...
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  • Parle Agro Pvt Ltd
    ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley. Several Parle soda brands...
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  • Parle G
    urban areas | Positioning | A good quality affordable foods brand | Product Portfolio | Brands | 1. Hide & Seek                          2. Parle G3. Milk Shakti                           4. Marie5. Monaco                                 6. KrackJack7. Wafers                                  8...
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  • Mihit
    Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About ParleParle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs...
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  • Parel Industrial Visit
    Certificate * Introduction * Factory Location * Company History * Brief introduction of the company * Utilities * Awards of the PARLE Biscuits * Goal and Mission of the company * Organization chart * Production management * Types of products * Sweets and Treats ...
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  • Cost Analysis -Parle G
    Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. ...
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  • Parle
    MAHARASHTRA C E R T I F I C A T E [pic] This is to certify that the report on industrial visit to “ PARLE-G, KHAMGAON” is a bonafide work & it is submitted to C.B.S. College of Management Studies, Raisoni Groups, Amaravti by Mahesh G. Toshniwal in partial...
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