• Projects
    management staff and labour staff there is one labour union at present. Earlier there were two labour unions which divided the labourers into two sections. This increased competition which gave good productivity initially but later proved to be the cause of industrial dispute in Parle-G. The...
    Premium 3927 Words 16 Pages
  • Parle Research
    Competition and Strategy Project A Study on Parle Products Pvt Ltd Submitted by Mohammed Parvez Navin Kumar L Sameera D Shibani P (1201088) (1201093) (1201098) (1201103) 1 Contents Page no. Executive Summary 4 Part 1: Industry Analysis Packaged foods in India Biscuits in India...
    Premium 7432 Words 30 Pages
  • Bingo
    in competition to Pepsi’s ‘Lays’ and ‘Kurkure’ and ITC’s ‘Bingo.’ Organised retail of chips and sticks is estimated at Rs 2,500-3,000 crore. And Parle is looking at a 5-7 per cent share (in value terms) in the first year, says Mr Pravin Kulkarnii, General Manager (Marketing), Parle Products...
    Premium 1042 Words 5 Pages
  • Parle
    British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products...
    Premium 3730 Words 15 Pages
  • Parle G Case Study
    the largest distribution network. Nevertheless, Parle-G has no brand loyalty. It is a very price sensitive market owing to the Value for Money (VFM). These being the weaknesses hold competition as its main weakness. It could further lead to profit erosion and entry of unbranded players into the...
    Premium 1000 Words 4 Pages
  • Parle Report
    market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began...
    Premium 1698 Words 7 Pages
  • Marketing Strategy
    tremendous increase in participating each year, with entries coming from schools of West Bengal. • Parle had introduced the novel promotion called Parle Golu Galata contest in 2005. (Golu means Doll & Galata means Dhammal.) Parle - G and Competitors Competition to Parle – G is from following...
    Premium 1961 Words 8 Pages
  • product life cycle of parle g
    Marie, Milk Shakti, Parle Hide & Seek, Parle Hide & Seek Fab, Top, Parle Gold Star. Sweet confectionery Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo Snacks Monaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens Since they have been entered at the food competition of Monde Selection in 1971, the brands have received consistently gold and silver Quality Awards at the World Quality Selections.[6] ...
    Premium 336 Words 2 Pages
  • Parle Agro Pvt Ltd
    products belong to a separate company, which has no relationship with Parle Products. VISION:- To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate. MISSION:- We will be the leaders in our business by...
    Premium 1744 Words 7 Pages
  • Parle G Market Strategy
    & Galata means Dhammal.) Parle - G and Competitors Competition to Parle – G is from following players : - •Lets do strategic mapping on following ground : Price – Distribution, Nutrition content – Brand, Innovation – Technology, Packaging. Parle - G and Competitors Price – Distribution LOW...
    Premium 1872 Words 8 Pages
  • Parle G
    | Threats | 1.Rise in the cost of raw materials 2.Competition from  other brands | | | Melody | Parent Company | Parle | Category | Chocolate | Sector | Food Products | Tagline/ Slogan | Melody khao khud jaan jao; Melody hai chocolaty | USP | Caramel with chocolate filling | STP...
    Premium 638 Words 3 Pages
  • Advertising & Sales Promotion “Parle-G”
    getting sales in order to defend the huge market share from competitors. 6 Source Source, Message and Channel Factors  Parle G is one of the most popular Brands. So the Brand can speak for it self and the message will be delivered.  However, due to competition and use of celebrities by competitors...
    Premium 1799 Words 8 Pages
  • New Brand Launch by Parle-Xhale
    consumer (kids) then Parle is in the hit list of Boomer from Joyco ( Wrigley) and Big Babol from Perfetti. The competition will be tougher as both these daddies are strong in chewing gum market. The best option was to address adults as the market is new and on growth. So rather then coming up with...
    Premium 870 Words 4 Pages
  • Matrix
    as it is establish player in those cities. In the east region however it charges less because of stiff competition from local players. Biscuit Industry Parle Research Marketing Mix Case I Case II Case III Summary Sam Walton’s Ten rules 13 Changes occurred in...
    Premium 1617 Words 7 Pages
  • Parle Ivey Case Study
    is priced on par with competition. ADVANTAGES of VFM: 1. The company initial product is Parle-G which provides major profit to the company. Value for Money positioning helps generate large sales volume for products. 2. Value for money was the consumer perception that had led Parle-G to...
    Premium 1936 Words 8 Pages
  • Parle Industrial Vist
    international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and...
    Premium 2672 Words 11 Pages
  • Parel Industrial Visit
    in the year 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and the un-equal competition, this company called Parle Production, survived and succeeded by adhering to high quality and improving from time to time. A decade late in...
    Premium 2961 Words 12 Pages
  • Mihit
    High competition High Among existing players HIGH • Many biscuit from low to moderate Range, • Like of bakery product LOW Biscuit Industry major players M ajor Mkt Share ( Organised Sector) Others 10% Priyagold 15% Parle G 35% Sunfeast 9% Britania 31% ABOUT...
    Premium 1958 Words 8 Pages
  • Parle
    Biscuits among others. According to ORG-MARG reports, Parle G commands a good 65 per cent market share in the domestic biscuit market. The glucose biscuits category in India is estimated at Rs 15 billion. The Parle G brand faces competition from Britannia's Tiger brand of biscuits. The company's...
    Premium 2604 Words 11 Pages
  • Parle G
    amount of Indian citizens, low competition and an increasing demand in biscuits. Therefore several researches have to be conducted because this measure is very costly and also very time intensive. But it is necessary for Parle Products Pvt. Ltd. to become a global player in order to restore the margins...
    Premium 1007 Words 5 Pages