• Palmolive Case Analysis
    Case Title: Palmolive Naturals shampoo: Connecting with the Consumers Point of View: Ms. Gigi Alvarez Senior Product Manager of Palmolive Shampoo The Problem: Ms. Gigi Alvarez, senior product manager of Palmolive Shampoo, need to prepare marketing plan for Palmolive Shampoo in five days to...
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  • Analysis
    attention, consumption or acquisition that might satisfy needs or wants. Palmolive shampoo is the product naturals with conditioner brilliant shine. The shampoo conditioner treats, softens and smoothen the hair. The shampoo contains natural pearl essence and almond oils that boosts shine that reflects the hair’s...
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  • case
    BACKGROUND: Colgate-Palmolive Company Created in 1806 by William Colgate, Colgate-Palmolive Company is an American multinational consumer products company dedicated to the production, distribution and provision of household, health care and personal products, such as shampoos, and oral hygiene products...
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  • Palmolive
    Behavior Market Segmentation A good example of a company who uses the strategy of market segmentation is the Colgate-Palmolive Company Philippines, with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found...
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  • Marketing Paper
    Company background 14 IV. Identified Market Opportunity 19 V. Proposed Target Market 20 VI. Marketing Objectives 21 VII. Overall Marketing Strategy 23 VIII. The Marketing Mix 23 IX. 3-Year Financial Forecasts 27 I. Marketing Background a. Overview of the Industry Figure 1: Sectors of...
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  • Colgate
    companies in Personal Care and Household care are Procter & Gamble, Unilever, Colgate Palmolive, Johnson & JohnsonGillette and Reckitt & Benckiser etc. Key Market Players Colgate-Palmolive  Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste (ahead of Procter...
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  • Project on Colgate
    Introduction Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby...
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  • Colgate
    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG...
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  • Fiama Di Wills
    Cigarette and FMCG major, ITC has launched its first mass personal care offering, a high-end shampoo. After a year of speculation, ITC has launched its first mass market personal care product. ITC 's shampoo brand, Fiama di Wills is in the premium segment, that’s growing faster at 44%, compared to 21%...
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  • Ashwin
    category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are...
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  • Stratergy
    marketed to consumers, toothpaste was packaged in jars. Chalk was commonly used as the abrasive in the early part of the twentieth century. The Colgate-Palmolive Company also asserts that it sold the first toothpaste in a collapsible tube in 1896. The product was called Colgate Ribbon Dental Crème. In 1934...
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  • Fmcg Sector Report
    given economy is the end result of a process that involves its technological evolution, history and social organization, as well as its geography, natural resource endowment, and ecology, as main factors. These factors give context, content, and set the conditions and parameters in which an economy ...
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  • Rural Marketing
    counterpart HAIR CARE Hair Care Category in India  1.There are 5 main products 2.Hair Oil 3.Shampoo / Conditioners 4.Styling products 5.Herbal Remedies 6.Hair Dyes / colors Shampoos  The word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker’s famous song - Meri Jaan, Meri...
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  • Garnier Shampoo Project
    GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially...
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  • Le Petite Marseillais
    Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the 'Le Petit Marseillais' brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal...
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  • Unilever Assiment
    our gateway to life. We use them to eat, drink, talk, laugh, and smile and what not! Fair & Lovely Asia’s leading fairness brand. Lifebuoy shampoo Providing healthy hair to all Vietnams consumers. Lifebuoy soap Lifebuoy's goal is to provide affordable and accessible hygiene and health...
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  • Bpl on Colgate
    * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging ...
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  • Cosmetic Mk in Thailand
    facial and body lotion. More cosmetic products especially designed for men are becoming popular. Thailand remains a strong manufacturer and exporter of shampoos and other hair care products, color cosmetic and skin care products. Target Market With a total potential customers base of 18 million (women...
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  • Procter and Gamble Case Study
    0%) Ivory (5.0%) CPP: 13.4% Palmolive Naturals (8.3%) Tender Care (3.8%) J&J Phils.: 4.6% 4.) HAIR CONDITIONER Unilever: 82.5% Creamsilk (82.5%) P&G: 11.0% Pantene (7.5%) Ivory (3.5%) Bristol-Myers: 4.9% Herbal Essence (4.9%) 5.) SHAMPOOS P&G: 41.0% Rejoice (16.9%) Pantene...
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  • School Works
    Rates: Everyday • Brand Loyalty: High, Low, No TARGETING We used the Undifferentiated Marketing as our target marketing strategy (we will serve our product to all segments), because our product is the newest variant of Safeguard to the market and our resources are sufficient...
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