• Palmolive Case Analysis
    PMPC BA 115 A Case Title: Palmolive Naturals shampoo: Connecting with the Consumers Point of View: Ms. Gigi Alvarez Senior Product Manager of Palmolive Shampoo The Problem: Ms. Gigi Alvarez, senior product manager of Palmolive Shampoo, need to prepare marketing plan for Palmolive...
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  • case
    shift the focus intensity to Palmolive Naturals brand. Since in the shampoo industry, cannibalism of products can highly occur, this strategy could be a way in further attaining higher market shares in the industry. Upon shifting to more promotions for the Palmolive Naturals better opportunities can...
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  • Palmolive
    Irvin Jezz Lambojon June 20, 2011 Genelene Chua Consumer Behavior Market Segmentation A good example of a company who uses the strategy of market segmentation is the Colgate-Palmolive Company Philippines, with their shampoo-product line specifically Palmolive Naturals and Gard...
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  • Analysis
    Product A product is anything that can be offered to the market for attention, consumption or acquisition that might satisfy needs or wants. Palmolive shampoo is the product naturals with conditioner brilliant shine. The shampoo conditioner treats, softens and smoothen the hair. The shampoo...
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  • Marketing Paper
    families who bought it out of its attractive pricing would use it daily for bathing as with all soaps, without the beauty aspect of the product in mind, but instead having it as an attractive bonus. e. Present marketing strategy Palmolive soaps are marketed as “Natural” Products. The soaps promise...
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  • Colgate
    was launched in 2000, and in 2001 Colgate Herbal and Colgate Total Plus Whitening arrived. Colgate-Palmolive Values Our three fundamental values—Caring, Global Teamwork and Continuous Improvement—are part of everything we do. They are the foundation for our business strategy and are reflected in...
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  • Project on Colgate
    (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs, Ajax surface cleaners, and laundry detergent. Colgate operates in more than 70 countries and sells products in more than 200...
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  • Colgate
    , Palmolive Shave Cream, Halo Shampoo, Charmis Cream. 1960s – 1970s... Consolidated Indian presence and became a blue chip company on the Indian bourses. 1980s -1990s... Manufacturing went state-of-the-art . Colgate-Palmolive entered a new category – household surface care, with the launch of Axion dish...
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  • Garnier Shampoo Project
    is an interesting sub-brand which has clicked in the Indian market because of its positioning as a fruit based product. Consumers readily embraced this variant because it made sense to depend on a natural shampoo rather than chemical based one. Garnier is positioned as a nature- based (green...
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  • Ashwin
    , Palmolive Naturals Moisturising Bodywash , Milk & Honey • Liquid Handwash - Palmolive Naturals Milk and Honey Hand Wash, Palmolive Aroma Liquid , Hand Wash Relaxing, Palmolive Naturals Liquid Hand Wash Family Health • Hair Care - Palmolive Halo Shampoo, • Skin Care - Palmolive Charmis Cream...
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  • Fiama Di Wills
    of Rose & Lavender Oil 2. Soft Sandal with the fragrance of Sandal & Almond Oil 3. Natural Glow with Neem & Coconut Oils 4. Healthy Glow with Orange Oil SHAMPOOS: For Shiny Hair 1. Shiny Black with Triple Conditioners and the natural goodness of Hibiscus & Brahmi extracts 2. Vibrant Green...
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  • Stratergy
    . Similarly, Palmolive Naturals skin and hair care products are winning consumers in Asia, Europe and Latin America with their natural, refreshing ingredients and elegant packaging. And Colgate Herbal toothpaste, with its natural formula, is building share in countries in Latin America, Central Europe...
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  • Fmcg Sector Report
    share on an equitable basis (Details of allotment non-known). 1996, The Company launched colgate fresh stripe tooth paste and palmolive naturals soap in personal care products segments, Keratin Treatment Shampoo and Palmolive optima in Hair care segment during the year. Axion dishwashing paste was...
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  • Rural Marketing
    customers use shampoo only to address a specific problem such as dandruff or when theyneed to condition their hair Use of conditioners is not common. It is restricted to the super premium segment or those whoare very involved with their hair care Some consumers use natural conditioning agents such ashenna...
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  • L'Oreal , case study
    strategy and maybe even changing the trademark, typography and colours. L’Oréal couldn’t ignore the competitive environment that surrounded the firm. Competitors were very active and aggressive. Procter & Gamble had recently introduced Wash & Go, a 2-in-1 shampoo and conditioner. One of the...
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  • Le Petite Marseillais
     Modern and up-to-date  Pleasant fragrance 7 Natural  Contains natural ingredients 8 Anti-dandruff  Effective against dandruff Source : Document interne Laboratoires Vendôme Forces acting on the shampoos market Sales growth also plays a favourable role. 1992's stagnation, which...
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  • P&G Swot Analysis
    since the innovation of 2-in-1 shampoo formula. (Procter & Gamble 2007) 5 Strategy or Business Concept Innovation Strategy or Business Concept Innovation is required to survive in today's dynamic economic, technological, and social change for a global organization P&G. There is powerful forces...
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  • Cosmetic Mk in Thailand
    facial and body lotion. More cosmetic products especially designed for men are becoming popular. Thailand remains a strong manufacturer and exporter of shampoos and other hair care products, color cosmetic and skin care products. Target Market With a total potential customers base of 18 million...
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  • Procter and Gamble Case Study
    (5.0%) CPP: 13.4% Palmolive Naturals (8.3%) Tender Care (3.8%) J&J Phils.: 4.6% 4.) HAIR CONDITIONER Unilever: 82.5% Creamsilk (82.5%) P&G: 11.0% Pantene (7.5%) Ivory (3.5%) Bristol-Myers: 4.9% Herbal Essence (4.9%) 5.) SHAMPOOS P&G: 41.0% Rejoice (16.9%) Pantene (9.1...
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  • Unilever Assiment
    of these market strategies are hereunder. MARKET SCOPE STRATEGY: Although Unilever itself is a part of a Multi market, but since we are talking about the product Lifebuoy we can say that it is using a multi market strategy as well because it has both soap and shampoo, not these two...
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