Outline The Major Macroenvironmental Factors Demographic Economic Natural Technological Political And Cultural That Have Affected Prius Sales How Well Has Toyata Dealt With Each Of These Factor Essays and Term Papers
Question 1 - What microenviromental factors affected both the first generation and second generation models of the Toyota Prius? How well has Toyota dealt with these factors.
Microenvironment is defined as forces that are close to a company yet outside its internal environment that influence the
Case Study: Toyota Prius
University of Maryland University College
September 30, 2010
As the United States unite in the global effort to monitor the use and waste of energy, fuel efficient or hybrid cars such as the Toyota Prius has dominated the market over the SUV’s who once ad
Outline the major macroenvironmental factors-demographic, economic, natural, technological, political, and cultural- that affected the introduction and relaunch of the Toyota Prius. How well has Toyota dealt with each of these factors?
- Demographic factor: Due to the rapid growth of population,