"Objectives Of Pepsi" Essays and Research Papers

  • Objectives Of Pepsi

    School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5  2.1 SWOT 6  2.1.1 STRENGTHS...

    Diet Pepsi, Marketing, Marketing mix 1829  Words | 7  Pages

  • Pepsi

    areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo's brand names are more than 100-years-old, but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world's premier consumer “Products...

    Coca-Cola, Frito-Lay, Gatorade 999  Words | 4  Pages

  • pepsi

    Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham, a Newbern, N.C. Pharmacist, created pepsi-cola and had the company legally registered in U.S.A by 1903. However, pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants...

    Coca-Cola, Decision making, Management 739  Words | 3  Pages

  • Pepsi

    ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad University of Lahore, Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company...

    Coca-Cola, Coca-Cola C2, Coca-Cola Cherry 2006  Words | 6  Pages

  • Pepsi

    Founded in 1893, Pepsi is a carbonated soft drink that is a product of the firm “PepsiCo.” It the 1920s and 1930s it was the leading soft drink company in the market. From then to now a lot has changed in terms of market scenario as well as product development. The current market scenario comprises of two main market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In addition to these other competitors include Thumbs up, Limca, etc. Pepsi faces heavy competition in the Indian...

    Carbonated water, Coca-Cola, Energy drink 774  Words | 4  Pages

  • Pepsi

    Coca-Cola versus Pepsi-Cola: Competitive Strategies   Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). In the beginning, Coke had cocaine in it, which was to fight depression and also make consumers addicted to the drink. In 1904, the Food and Drug Administration eliminated the use of cocaine...

    Caffeine, Coca-Cola, Cola 1311  Words | 4  Pages

  • Pepsi

    Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source...

    Advertising, Facebook, Marketing 2596  Words | 7  Pages

  • Pepsi

    Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898, a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include, “Care for customers/world we live...

    Coca-Cola, Cross-cultural communication, Geert Hofstede 534  Words | 3  Pages

  • Objectives

    with such quality and expertise that campus departments gain a competitive advantage from our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners, hiring managers, and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce...

    Better, Collaboration, Employment 626  Words | 3  Pages

  • ASSIGNMENT ON PEPSI

    different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase , New york , United States , with interests in the manufacturing , marketing and distribution of grain-based snack foods , beverages , and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ,pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands , the...

    Coca-Cola, Cola, Gatorade 1451  Words | 14  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • objective

    OBJECTIVES: 1. to investigate the heating process for solid dodecanoic acid 2. to investigate the cooling process for liquid dodecanoic acid 3. to determine and compare the melting and freezing points of dodecanoic acid SUPPLIES: Equipment ring stand buret clamp hot plate test tube (18mm * 150 mm) assembly (half full with solid dodecanoic acid with thermometer embedded) beaker (400 mL) thermometer for water bath lab apron safety goggles Chemical Reagents dodecanoic acid, C11H23COOH...

    Freezing, Gas, Liquid 1179  Words | 7  Pages

  • Objective

    M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town, Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702, 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and...

    Haryana, India, Management 317  Words | 3  Pages

  • objective

    TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute, part of Carnegie...

    Capability Maturity Model, Capability Maturity Model Integration, Carnegie Mellon University 1019  Words | 5  Pages

  • Pepsi Cola

    Consumer Behaviour in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad's Drink, which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper, 7 Up, Irn Bru, Cola Turka...

    Coca-Cola, Cola, Diet Pepsi 1289  Words | 4  Pages

  • Pepsi Distribution

    direct and indirect employment 1,50,000people (including suppliers and distributors) BEVERAGES Pepsi, 7UP, Mirinda,Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%, Tropicana Nectars,Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail  Franchisee  Pepsi Co licenses bottlers in various markets that buy its syrup concentrate.  These bottlers then...

    Coca-Cola, Cola, Dominance 738  Words | 5  Pages

  • pepsi refresh project

     The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog...

    Advertising, Bud Bowl, Cola 1424  Words | 6  Pages

  • Distribution Channel of Pepsi Max

    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * ------------------------------------------------- ...

    Coca-Cola, Cola, Frito-Lay 1266  Words | 7  Pages

  • Pepsi: Promoting Nothing

    Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product, Pepsi should choose a large target market. Firstly, Pepsi could mimic the other water producers and target women. But to narrow the targeting even more, it could target the 20-35 aged, active, on-the-go, health-conscious woman. Then, in response to the concerns over teenagers drinking too many soft drinks, it can also position the drink as a substitute for soft drinks. This would...

    Advertising, Aquafina, Bottled water 1152  Words | 3  Pages

  • Pepsi Syringe Scare

    Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993, PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually...

    Coca-Cola, Cola, Diet Pepsi 1451  Words | 4  Pages

  • Company Case Pepsi

    that when you buy Pepsi you get more of flavor, amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. For example, their current 2012 slogan is “The Best Drink Created Worldwide.” Their latest campaign, called Pepsi Refresh, calls upon...

    Advertising, Facebook, Pepsi 1089  Words | 4  Pages

  • PEPSI Case Study

     PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts, music, education and communities. There was also an extra Pepsi Challenge where they would...

    Advertising, Coca-Cola, Crowdsourcing 1143  Words | 6  Pages

  • Pepsi: Promoting Nothing (Water Wars)

    CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean, healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In...

    Advertising, Aquafina, Bottled water 1448  Words | 4  Pages

  • Case Study Pepsi 2005

    to sustain a compound annual growth rate (CAGR) in earnings per share of 15 percent per year. This paper aims to develop a three-year strategic plan for PEPSICO that can best ensure this growth through this decade. II. Objectives The paper’s objectives include designing of alternatives that may aid its development for a sound strategy in response to the issue through a quantitative analysis. The paper would also include an analysis of each alternative. From the generated alternatives...

    Coca-Cola, Compound annual growth rate, Frito-Lay 1815  Words | 5  Pages

  • Business Elements of Pepsi & Coca Cola

    Business Elements of Pepsi & Coca-Cola Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture, distribute, and sell concentrates and syrups that are based in...

    Coca-Cola, Cola, Management 1622  Words | 6  Pages

  • Pepsi Story

    The story of PEPSI In 1899, pharmacist Celeb Bradham started the company known as „Brad's drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time, he had no registered brand name, which turned out to be positive, as he soon realized that his company needs another name In 1902 the brand name was registered, one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times...

    Coca-Cola, Cola, Cola Wars 736  Words | 3  Pages

  • Case: Coca-cola and Pepsi Cola

    Compete in India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns, Urban Youth, Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit...

    Caffeine, Coca-Cola, Cola 684  Words | 3  Pages

  • Pepsi Next

    Issue 14, p1-90, 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in...

    Caffeine, Coca-Cola, Cola 1345  Words | 4  Pages

  • Pepsi Rhetorical

    to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi, the soft drink company, is focusing on rather young audience. As mentioned before, focusing on a specific age group or style of group is more effective in getting more customers for the...

    Billie Jean, Coca-Cola, Logos 1183  Words | 3  Pages

  • Coca Cola vs Pepsi in Bangladesh

    Cola vs Pepsi in Bangladesh Executive summary This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation, Market Targeting, Market Positioning, as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies, while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and...

    Coca-Cola, Cola, Diet Pepsi 2302  Words | 7  Pages

  • Pepsi

    Concern This is to certify that MD.NOORAIN Student of MBA, of A.N.COLLEGE,PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO), Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the...

    Brand, Carbon dioxide, Coca-Cola 9975  Words | 43  Pages

  • Pepsi in India

    Pepsi wanted to enter India… As the major market for PepsiCo, the US, was reaching saturation levels India's vast population offered a huge untapped customer base Urbanization had familiarized indians with leading global brands Question 1 Why do companies like Pepsi need to globalize? What are various ways in which foreign companies can enter a foreign market? What hurdles and problems did India face when it tried to enter India in 1980s? Need for globalization Wider and newer...

    891  Words | 5  Pages

  • The Pepsi Generation

    The Pepsi Generation MKTG305-01 Marketing Management Unit 4 Individual Project October 30, 2011 Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can sell products and this paper discuses Pepsi’s endorsers as well as their competitions. The Pepsi Generation ...

    Advertising, Brand, Brand management 1302  Words | 4  Pages

  • Coca Cola vs Pepsi: Background

    | PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks...

    Caffeine, Coca-Cola, Cola 1918  Words | 5  Pages

  • Pepsi Challenge

    1-2 (Using the PEST and Geography framework) Analyze Pepsi as a company using only the information in the case 3-4 Recommendations for Pepsi to become successful in Russia 4-5 Answer the specific questions asked by Bill Shaddy in the last paragraph of the case 5-6 Pepsi challenge – Russia 1992 Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many retail stores...

    Economics, Employment, Management 2381  Words | 7  Pages

  • Pepsi in Cuba

    5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case, Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First, we calculated the discount factor by using average unlevered beta of US independent bottlers, US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next, we calculated Deltex...

    Bottle, Cash flow, Coca-Cola 767  Words | 3  Pages

  • coke and pepsi

    and Pepsi brands which attract a lot of old and new customers thus increasing the sale and loyalty. Internet offers a direct line of communication to their audience that T.V, Radio, print and billboards simply cannot do Advertising Advertising used my both brands includes; Sports, bill boards, social media, TV, radio , internet, clothing, mass media features in many films, songs and programme. Lot of money been used in promoting their new and old product Pepsi came...

    Advertising, Alcoholic beverage, Coca-Cola 1033  Words | 4  Pages

  • Elasticity of Pepsi

    Introduction: Firm profile and product selection The origins of Pepsi-cola started in the late 1890s through an invention by Caleb Bradham, a pharmacist, who like all pharmacist had soda fountains in their store. His most famous concoction was a soda that contained pepsin. This was initially called brads drink before he changed the name to Pepsi. Over the years subsequent mergers and acquisitions Pepsi-cola merged with Frito-Lays, and a new company, PepsiCo, was created. Currently, PepsiCo is divided...

    Arc elasticity, Consumer theory, Elasticity 1472  Words | 5  Pages

  • The Pepsi Company

    PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink in his own stores....

    Coca-Cola, Cola, Cola Wars 2103  Words | 6  Pages

  • Coke and Pepsi

    Pepsi is a manufacturer or use manufacturers, market and sell a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29,963, 2007 $43,269 The difference is $13,306 for a 44.4% increase. Pepsi 2006 $29,930, 2007, $34,628 The difference is $4,698 for a 15.6% increase. D) Pepsi had...

    Asset, Balance sheet, Coca-Cola 953  Words | 7  Pages

  • Pepsi Cola Ltd

    CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign, the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL), there are based on several principles to ensure they are on the...

    Business process, Business process reengineering, Coca-Cola 1907  Words | 7  Pages

  • PEPSI

    PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991, Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI), Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and, since acquiring 7Up International in 1986, had withdrawn all...

    Caffeine, Coca-Cola, Cola 9270  Words | 64  Pages

  • pepsi

    Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives, message strategy, andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina, and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling...

    Bottled water, Caffeine, Coca-Cola 395  Words | 2  Pages

  • pepsi and coke

    Antonio Cesaro - Strategic Management - Section 1 – Coke and Pepsi’s Case I pledge that I have neither received nor given unauthorized assistance for the completion of this work. AC Coke and Pepsi: a century of war in a “five star” industry The beverage market includes several products that can be divided into two main categories: alcoholic, such as for example beer, wine, spirits, and non-alcoholic within which, in turn, we can distinguish carbonated soft drinks (CDSs) and “non carbs”...

    Caffeine, Coca-Cola, Cola 642  Words | 2  Pages

  • Pepsi - Cola

    Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines, Inc. Submitted to: Sonders G. Lucas Submitted by: Cu, Princess Charlene V Daproza, Jema C Pacpaco, Charlene B Manayan, John Elmor M February 11, 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern, North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices...

    Coca-Cola, Crystal Pepsi, Diet Pepsi 1679  Words | 7  Pages

  • pepsi

    COMPANY. 1. Growth strategies: Market penetration: The primary identifier of a food and beverage industry main brands is annual sales over $1 billion. As of 2009, 21 PepsiCo brand met that mark: Pepsi, Mountain Drew, Lay’s, Tropicana, 7-Up, Lipton Teas, Miranda, Ruffles, Aquafina, Pepsi Max, etc. Market development: The structure of PepsiCo’s global operation has shifted multiple times in its history as a result of international expansion, and as of 2010 it is separated into four main...

    Coca-Cola, Cola, Diet Coke 4262  Words | 12  Pages

  • Pepsi

    of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and in India. INTRODUCTION INTRODUCTION With the re-entry of Coca-cola in the Indian market, Pepsi had to go in for more aggressive marketing to sustain its market share. That was the Initial phase of the Cola Wars in India”. There are many who feel that Pepsi had the first mover advantage in...

    Cola, Crystal Pepsi, Diet Pepsi 28622  Words | 138  Pages

  • Pepsi Lipton BriskCase Brief

    2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market, Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based, that would help Pepsi-Lipton to:  Reintroduce the brand Brisk  Increase acquisition rate, and  Build a loyal customer base...

    Advertising, Advertising campaign, Advertising campaigns 1037  Words | 6  Pages

  • Coke and Pepsi

    Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense...

    Advertising, Brand, Coca-Cola 1202  Words | 5  Pages

  • pepsi culture

    programs. Support ethical and legal compliance through annual training in our Code of Conduct, which outlines PepsiCo’s unwavering commitment to its human rights policy, including treating every employee with dignity and respect. Alexia Horley “Pepsi co offers great possibilities across our whole portfolio” Alexia has been with our Australian operations for over 5 years firstly within PepsiCo Beverages, joining in the role of Finance Manager prior to moving across to the Beverages Commercial Manager...

    Coca-Cola, Crystal Pepsi, Gatorade 1197  Words | 5  Pages

  • Pepsi Marketing Case Study Chapter 14

    new generation and changing the world. New generation is young generation and Pepsi is for young people or for those who are thinking young. New generation is a choice. I can see expression new generation mentioned a lot of times (1964–1967: "Come Alive, You're in the Pepsi Generation", 1984–1991: "Pepsi. The Choice of a New Generation", 1984–1988: "Diet Pepsi. The Choice of a New Generation", 1988–1989: "Diet Pepsi. The Taste That's Generations Ahead", 1997–1998: "Generation Next" (with the...

    Advertising, Diet Pepsi, Facebook 1017  Words | 3  Pages

  • Pepsi in Burma

    Pepsi in Burma Question 1 Identify the moral issues that are raised by Pepsi’s presence in Burma. A moral issue can be defined as any issue concerning how one ought to behave, how others ought to behave, or whether a situation is proper or improper. Morality is judged based on what is right or wrong. Pepsi’s presence in Burma raised several ethical and moral concerns due government operations under the military regime. In the 1990’s Burma was undergoing social, economic and political crisis...

    Ethics, Human rights, Law 1392  Words | 5  Pages

  • Coke & Pepsi

    specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers, such as bureaucracy...

    Coca-Cola, Cola, Economics 1422  Words | 5  Pages

  • Pepsi Co.

    on their website showing the cycle in which the company operates ("Overview" ).  The company’s website also tells how the brands are over one hundred years old, yet the corporation is relatively young ("Overview" ). PepsiCo was formed when Pepsi-Cola and Frito-Lay merged in 1965 ("Overview" ). In 1998, Tropicana was added to PepsiCo. ("Overview" ). Followed by that merge was the Quaker Oats Company and Gatorade in 2001 giving the company a sorted variety of beverage lines ("Overview" ). With...

    Coca-Cola, Diet Coke, Gatorade 1097  Words | 4  Pages

  • Pepsi

    word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries , it is an International drink. And because it is well known in so many countries , the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising...

    Advertising, Beyoncé Knowles, Brand 446  Words | 2  Pages

  • Pepsi/Coke Market Conditions

    flow and substantial operating and net income. Though results were below our initial targets for the year, we made important progress in strengthening our business for long-term profitability by continuing to execute against our four key strategic objectives: • Strengthening our brand portfolio; • Fully leveraging our revenue management capabilities; • Continuing to build and improve our customer relationships; • Continuing to increase efficiency and effectiveness in our operations. ...

    Coca-Cola, Diet Coke, Pepsi 1930  Words | 5  Pages

  • Coke vs Pepsi Investment

    Coke VS. Pepsi James Esposito Strayer University The Business Enterprise BUS 508 Dr. Amanda Manners June 11, 2011 Coke VS. Pepsi The following paragraphs will discuss the financial positions of both Coke and Pepsi. There will be a discussion on which company has the greatest ability to pay off any current liabilities the companies have and what type of financial tools can be used to determine their capability to pay such debt. The reader will also be provided the tools that anyone can...

    Dividend yield, Finance, Financial ratio 1752  Words | 6  Pages

  • Analyzing The Marketing Environment Pepsi Energy Drink

    2015. Analyzing the Marketing Environment Pepsi Energy Drink PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands...

    Bangladesh, Coca-Cola, Ecology 2398  Words | 11  Pages

  • Coke vs. Pepsi

    Case #14 Coke vs. Pepsi, 2001 Synopsis and Objectives Set in December 2000, immediately after the merger announcement between PepsiCo, Inc., and the Quaker Oats Company, this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade, which held an 83% share in the sports-drink market, PepsiCo would further strengthen its already wide lead...

    Coca-Cola, Gatorade, Investment 555  Words | 3  Pages

  • Marketing Objectives

    Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals, and act as...

    Definition, Extensional definition, Management 635  Words | 3  Pages

tracking img