• Motivation, Stress, and Communication
    distributing leads from all inbound sources and managing all leads generated by outside lead generation partners. The LG Supervisor manages the external lead management companies on a daily basis. Please see appendix A for detailed job descriptions. In addition to completing ad hoc tasks and reports as...
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  • Introduction of Lg
    ……………………………………………..3 * PREFACE………………………………………………………………4 * DECLARATION……………………………………………………….5 * EXECUTIVE SUMMARY……………………………………………6 * COMPANY PROFILE…………………………………………………7 * SWOT ANALYSIS…………………………………………………….43 * MEANING OF PROJECT……………………………………………47 * OBJECTIVE OF...
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  • “Brand Preference of Mobile Phone Among Ujjain Youth”
    electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company expanded its plastics business, it...
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  • Glaxo
    -10 11-13 12-13 14-29 14 15 15 15-16 16-17 17 18 18 18-19 20-24 25-29 30-31 32-33 34-39 40 41-42 Company Profile Project Objective Limitations Proposed Methodology CONSUMER DURABLE MARKET Opportunities and future VISIBILITY OF LG BRAND Product Knowledge Competitor evaluation Dealer Visit Survey...
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  • Assignments
    . Understanding these factors requires the marketer conduct research to monitor what is happening in each market the company serves since the effect of these factors can vary by market. Internal Factors influence on price: Marketing Objectives: Before setting a price, the company must decide on...
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  • Television
    middle class of India. MNCs offer superior technology to the LG, SAMSUNG the two Korean companies has been maintaining the lead in the industries with LG being leader in almost all the categories. The company, having a turnover of Rs 9,500 crore and market share of 26 per cent, is investing Rs 360...
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  • Report
    the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these players control the major share of the consumer durables market. AIM AND OBJECTIVE:- 10 Aim and objective of this project was to know the market...
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  • Lg Pricing
    features. * Its employees are totally committed to quality and innovation. They chant “TPI 50 and TDR”, which signifies, total productivity innovation and tear down re-engineering. Through this method the company is bringing down its costs & developed new products. * LG’s corporate image is...
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  • Business Innovation & Creativiy
    BUSINESS INNOVATION & CREATIVITY Chosen organisation: LG Electronics – mobile phones LG, founded in 1958 is a Korean company formed by the merger of the Korean household product supplier, “Lucky” and the electronic product supplier, “GoldStar”, from which we get the abbreviation LG. The...
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  • Lg
    companies with different infrastructures cooperate in the fast-developing 21st century business field, is of key significance in terms of strengthening the existing industry and creating a new one. LG Electronics is striving to become number one in the world by mingling in various business and...
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  • Rural Marketing Case Max Newyork
    End Chapter Case-I (Block-8, Chapter 31) LG- The Interior Warrior LG Electronics is a leading brand of consumer electronics in India. They are into marketing of color televisions, refrigerators, washing machines, air conditioners, mobile phones and a whole lot of gizmos. This company is known for...
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  • Jamuna Bank
    share of those brands. We found that Sony has the potential selling and market leadership but now other companies are also offering more attractive TVs with several features. Now a day’s consumers are searching for best quality product with several facilities but in low price. LG, Samsung, Walton are...
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  • Marketing Blunders
    . . Low brand awareness among consumers was another challenge for LG in India. Secondly, it had to take care of high levels of import duty, the high levels of competition from the local players and other MNCs, and the sensitivity of Indian consumers towards pricing issues.The company overcame all...
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  • Lg Marketing
    LG REFRIGERATOR PROMOTIONAL CAMPAIGN In November 2002, LG Electronics India (LG), one of the leading consumer durables companies in India, launched advertising campaigns featuring cricketers. LG announced that it would release 22 ad films featuring world-class cricketers to strengthen its...
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  • Competitor Analysis of Sony Electronic Industry.Docx
    Competitors Analysis Of SONY Electronics Industry The strategic competitors of Sony are LG, Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company, the second-largest South Korean chaebol...
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  • samsung
    SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION  It was the third largest player in the Korean electronics market after LG and Daewoo  In the 1980 it acquired Korea Telecommunications Corp, which was renamed Samsung Semiconductor...
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  • Stress
    Nokia, the market leader in GSM mobile phones, a product LG introduced in India only last November. How a Korean company managed to outsmart its foreign and Indian rivals is a story about culture change. Like two other Korean companies that have been successful in India--Samsung and Hyundai, India's...
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  • Study of Lg
    market the major categories in the market AIR CONDTIONERS CONTENT 1. INTRODUCTION • COMPANY PROFILE • KNOWLEDGE ABOUT COMPANYOBJECTIVE OF THE SURVEY 2...
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  • Consumer Durable Market
    .INTRODUCTION. 2. LITARATURE REVIEW 3. OBJECTIVES 4. NEED FOR THE STUDY 5. SCOPE 6. LIMITATION OF STUDY Consumer Durable Market Introduction Before the liberalization of the Indian economy, only a few companies like Kelvinator,Godrej, Alwyn, and Voltas were the major...
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  • Low Turn Up of Customers for Non Warranty Repairs
    The overall objective of our research is to find out the reason why people don’t turn up after warranty of their cooling appliances (window ac and split ac) expires. The company as we know through our communication suffers a huge revenue loss due to the after market service providers in spite of...
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