• Hehe
    types of pricing objectives for each organization: survival, profit, and return on investment, market share, cash flow, status quo and product quality. (Pride, W e t al, 2007) However, for LG, the company has chose market share (which is to using price to capture the market segmentation) A pricing...
    Premium 1776 Words 8 Pages
  • Strategic Management
    STRATEGIC PLAN FOR LG 1. LG BACKGROUND LG electronics PTY LTD was found in 1958 as a GOLDSTAR, producing radio, television, refrigerators, washing machine, and air conditioning. LG group was a merger of the two Korean companies, luck and gold star, from which the abbreviation of LG was...
    Premium 4639 Words 19 Pages
  • project report
    . Project Guide Ms. SUMITA KUKREJA INDEX S.NO PARTICULARS Page no 1 CHAPTER 1 INTRODUCTION OBJECTIVES OF STUDY RESEARCH METHODOLOGY LIMITATIONS 5 2 CHAPTER 2 COMPANY PROFILE HISTORY 25 3...
    Premium 5513 Words 23 Pages
  • Mrkhan
    A few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in theconsumer durables market before the liberalization of the Indian economy, accounting for no less than 90% of the market. Then, after the liberalization, foreign company like LG, Sony, Samsung, Whirlpool, Daewoo...
    Premium 950 Words 4 Pages
  • lg vision
    to a philosophy of “Great Company, Great People,” underscoring our belief that only great people can create a great company. capabilities LG strives for greatness in what we’ve identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a...
    Premium 1131 Words 5 Pages
  • LIFESGOOD
    . Arun Singh INDEX SR. No. TOPIC PAGE NO. 1. Executive Summary 05 2. Objectives & Scope of the project 07 3. Company Profile 08 4. Introduction 13 5. Theoretical Background 18 6. Research Methodology 56 7. Data...
    Premium 9466 Words 38 Pages
  • Essay
    leadership could be possible. In these selected areas LG planned to invest heavily to rapidly achieve critical mass. The company wanted to compete aggressively until major player status was achieved. Their objective was securing a return over the long term. To liberate the resources necessary to...
    Premium 13429 Words 54 Pages
  • Lg India
    the market CTV, REFRIGRATOR, AIR CONDTIONERS AND WASHING MACHINE India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India LG, SAMSUNG the two Korean companies has been maintaining the lead in the...
    Premium 7472 Words 30 Pages
  • Ashish Tel
    Chem in over 80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company expanded its plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced Korea's first radio. Many consumer...
    Premium 5143 Words 21 Pages
  • American History
    . First of all, it helps LG company to lead the dynamic marketing environment in the television market that will help to lead the uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to...
    Premium 1777 Words 8 Pages
  • About Lg
    consumer durables as the fastest growing industries in India LG, SAMSUNG the two Korean companies has been maintaining the lead in the industries with LG being leader in almost all the categories. The rural market is growing faster than the urban market, although the penetration level is much...
    Premium 7411 Words 30 Pages
  • Siddig Ahmed
    The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators. Just to understand...
    Premium 3294 Words 14 Pages
  • Consumer Behaviour Towards LG Television
    manufacturing plants in the world. LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment. Chapter - 2 OBJECTIVES OF THE STUDY OBJECTIVES OF THE STUDY The primary objective...
    Premium 3883 Words 16 Pages
  • Market Planning
    Description ELEMENTS OF MARKETING PLANNING Marketing Objective It defines what the company or organization wants to achieve in terms of market and / or products. Marketing Goal They are objectives that are specific with respect to magnitude...
    Premium 1760 Words 8 Pages
  • Lg Samsung Crm
    report studies the comparison between the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian Scenario. However, both the companies are big giants so they practice CRM strategies for entire world. The report clearly...
    Premium 1685 Words 7 Pages
  • Survey
    ……………………………………………… ……………………. 11 Mission……………………………………………… ……………………15 Quality innovation…………………………………………… ……..16 Code of conduct of LG……………………………………………..17 LG India………………………………………………… ………………..19 objective…………………………………………… …………………...22 4 Research methodology……………………………………….. ....24 Data analysis...
    Premium 4161 Words 17 Pages
  • Cadbury
    consumer electronics, home appliances and GSM phones. With a strong R&D and export focus, LG India intends to become a USD 10 billion company by 2010 of which 30 per cent will be from exports. With our firm resolution to realize our objectives, we will further consolidate our leadership position in the...
    Premium 9329 Words 38 Pages
  • Lg Brown Goods
    Electronics – 10 Competitive Advantages of Sony Electronics – 10 Competitive Advantage of Videocon – 10 SWOT Analysis of LG Electronics – 10 Performance Review 11 Past performance of the product and elements of the marketing mix 11 Objective of the company 13 Mission Mission Statement...
    Premium 3856 Words 16 Pages
  • Research Report on Lg
    ), authorizes this academic exercise to know how the company develop Product Laddering, Brand Personality, Brand Fingerprint and Brand Essence.. 4. Objective of the Study: The specific objectives of this report are: [pic] To Explore the Product Laddering of LG TV [pic] To Explore the...
    Premium 10102 Words 41 Pages
  • Market Analysis of Lg Consumer Durables
    sponsored by Sakal group in which number of companies participated. EXHIBITIONS PICTURES SHOWING THE PRODUCTS 54 Objective of the project Primary objective  The main objective of filed survey during the project was to find out the market share of the LG and also calculate the display...
    Premium 10645 Words 43 Pages