• Hehe
    Background of the company LG Electronics was established in 1958 by the Vice Chairman Yong Nam in Yeouido, Seoul, South Korea. It is the flagship company of LG group, one of the world’s largest electronic conglomerates. There are 5 core business domains within the company: Home Entertainment such as...
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  • project report
    PARTICULARS Page no 1 CHAPTER 1 INTRODUCTION OBJECTIVES OF STUDY RESEARCH METHODOLOGY LIMITATIONS 5 2 CHAPTER 2 COMPANY PROFILE HISTORY 25 3 CHAPTER 3 ANALYSIS& INTERPRETATION 35 4 CHAPTER 4 CONCLUSIONS AND RECOMMENDATIONS ...
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  • Strategic Management
    PLAN FOR LG 1. LG BACKGROUND LG electronics PTY LTD was found in 1958 as a GOLDSTAR, producing radio, television, refrigerators, washing machine, and air conditioning. LG group was a merger of the two Korean companies, luck and gold star, from which the abbreviation of LG was found. The currant...
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  • Mrkhan
    A few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in theconsumer durables market before the liberalization of the Indian economy, accounting for no less than 90% of the market. Then, after the liberalization, foreign company like LG, Sony, Samsung, Whirlpool, Daewoo, and...
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  • lg vision
    Vision (orginal avail in website) LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications...
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  • LIFESGOOD
    2010-2012) Declaration I, Mr. Arun Singh hereby declare that the project entitled “Branding & Promotion” carried out at LG Pvt. Ltd. is a genuine work of P.G.D.M. (Marketing) 2nd semester course. To the best of my knowledge any part of this context has not been submitted...
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  • Lg India
    Consumer durables market used to be dominated by few domestic players like godrej Voltas allwyn and kalvinater. But post liberalization much foreign company have entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market CTV, REFRIGRATOR, AIR...
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  • About Lg
    A DISSERTATION project report on Market analysis of LG consumer durables Guided by Mr. Prakash Chandra Dash Senior Faculty (Marketing) Submitted By Abhiram Prasad Satapathy Regd. No. 0706275046 Acknowledgement It is indeed of great moment to pleasure to express my senses of...
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  • Essay
    Joseph Fernandes , Area Service Incharge, LG India, Mumbai who has provided great help and encouragement throughout the completion of this project. He made all the efforts to improve the quality and the lay out of the presentation. I wish to thank the team at LG India who provided all the required information...
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  • Siddig Ahmed
    The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators. Just to understand the...
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  • Ashish Tel
    of Cellular/Mobile phone • Telecom Industry in India • History of Indian Telecommunications • The Key players in the Telecom Market in India • Objective of the study Research Methodology • Sample Size • Sample Location • Research Type • Data Type Data Analysis and Interpretation Findings...
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  • Market Planning
    MARKETING PLANNING Deciding the future course of action is called Market planning Elements of market planning 1. Marketing objectives 2. Marketing goals 3. Marketing targets/ sales targets 4. Marketing policies 5. Marketing strategies 6. Marketing Tactics 7. Marketing...
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  • American History
    LG plan of television Introduction to the product Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television...
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  • Cadbury
    done around an audience/ customer’s ability to recognize and recall the advertisement and the total impact formed them by the overall image of the company that finally influence the purchase behavior of the customer. The present scenario of the FMCG has witnessed many a great advertisements in its...
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  • Market Analysis of Lg Consumer Durables
    A PROJECT REPORT ON MARKET ANALYSIS OF LG CONSUMER DURABLES & DEALER DEVELOPMENT For LG Electronic Pune Limited Submitted By Pankaj kumar srivastava 1 Acknowledgement It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people...
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  • Lg Samsung Crm
    ..............1 Introduction:............................................................................................................... 2 Objective of the Study:...............................................................................................5 Scope of the Study:..................
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  • Research Report on Lg
    Introduction: 1.1 Company Profile: LG Electronics is one of the world's largest electronics manufacturers, producing a large range of consumer electronics and IT products. Founded in 1958 the company today employs some 64,000 people around the globe, marketing its products to consumers in more...
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  • Survey
    A PROJECT REPORT ON DEALER SATISFACTION OF LG PRODUCTS WITH THE CONSIDERATION OF CUSTOMER VALUE AND SATISFACTION In Meerut region during 15 Feb to 8 March Submitted To: - Submitted By:- Resp. Mr. Shushant Mittal Sir SHIVANI ARORA YAMINI MUDGAL GOVIND SHARMA RAMESH ROY PGDM (IInd sem.) Acknowledgement ...
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  • Personal Learning Paper
    BY DEEPTHI J THOMAS LG India – Direct Selling of Microwave Ovens and its Promotion Strategies About LG Electronics LG Electronics private limited (LGEIL) the home appliances and consumer electronics major was established in 1997 as a fully owned subsidiary of LG Electronics head quartered...
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  • Imc-Hightech
    will give a precise insight of the laptop environment LG will have to evolve in as well as an audit of LG’s position within this environment in term of brand awareness. This document will help LG improve its brand image in order to make the company enter in the era of Touch Green Laptop technology, a...
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