• Apple Case Study 14
    Executive Summary Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becomin
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  • Tops and Flops in Marketing- Apple’s Ipod
    Apple’s iPod Table of contents 1.INTRODUCTION 3 2.DISCUSSION 4 2.1MARKET SHARE 5 2.2MARKETING MIX 5 2..2.1Product 5 2.2.2.Price 5 2.2.3Promotion 6 2.2.4Place 6 2.3TARGET MARKETS AND MARKET OBJECTIVES 7 3.CONCLUSION 7 4.REFERENCES 9 Introduction In the next pages, you will fin
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  • Apple Strategic Audit
    I. Current Situation A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt. • Best quarter ever, recorded $15.68 Billion in revenue. • Reported $3.38 billion net revenue • 283 retail stores in 10 countries. B. Strategic Posture 1. The c
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  • Apple Strat
    Our group struggled to find out what Apple’s objectives are. It turns out that it does not really have any well-defined short-term goals. Steve Jobs said in a conference, “Our goal is to provide our customers with the best personal computers in the world.” We had a hard time finding other s
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  • Apple Computer 2
    Company History: Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowne
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  • Apple - an Ipod Imc Plan
    Apple - An iPod IMC Plan The Apple iPod is huge. For the company to continue this success, I wrote an a sample IMC plan in late 2004 for my Direct Marketing class at West Virginia University. All content is © 2004-05 Peter Graber. Executive Summary A major retailing story this holiday shopping s
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  • Apple Competitive Advantage
    Introduce a brief background of the business and its history. Use the ‘Brand Royalty' article to help you on this. Competitive advantage is when a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of muc
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  • Marketing and Product Objectives
    Marketing and product objectives ƒÞ Team Octoberfest¡¦s marketing intent is to attract as many college students to College Night as possible. We want to want to offer a diverse amount of students a place to gather and make new friendships. Also a place to promote art awareness to society. ƒ
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  • An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple
    AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD – APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________
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  • Apple Ipod
    Executive Summary For the last 31 years, Apple has been providing consumers with computer systems, peripherals and more recently, consumer electronics. The intent of this report is to summarise the marketing elements that have contributed to Apple's successes as well as its failures. Apple
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  • Apple vs. Windows
    Table of Contents Introduction………………………………………………………………………….......1 Management Problem……………………………………………………………………2 Research Problem……………………………………………………………………......3 Research Hypothesis…………………………………………
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  • Apple, Inc. Public Relations Plan
    Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and market
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  • Apple Report
    Apple – Think different Group: Content: 1. Why we choose Apple? 2. Brief market position 3. Objectives for being offline for Apple 4. Objectives for being online for Apple 5. Demonstration for online/offline operation 6. Competitors 7. Conclusion   1. Why we choose Apple? Apple
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  • Apple - Company Mission Statement
    EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After some disastrous losses in the 1980’s and 1990’s to their main competitor, IBM, Apple was able to re-invent the entire company. When Jobs returned to Apple in 1996, he took an expanded role and not only continua
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  • International Marketing Plan - Apple
    Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysi
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  • A New Apple for a New Time: Market Share Strategy
    A NEW APPLE 2 A New Apple for a New Time: Market Share Strategy Introduction Since 1977, Apple Computers, Inc. has been a leader in the computer and technology industry. From the advent of the Apple II to the iPhone, Apple is a company known for innovation, visi
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  • Apple Macintosh- Marketing Concept
    The five marketing management philosophies are production concept, product concept, selling concept, marketing concept and societal concept. In Apple Company, they have applied marketing concept into their business. As we set to know, the marketing concept means determining the needs and wants of ta
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  • Marketing Strategy of Apple
    EFFECTIVENESS OF MARKETING MIX IN ACHIEVING MARKETING AND ORGANISATIONAL OBJECTIVES  Through its excellent advertising, company has been able to create massive attention between people about iphone which helps them to attract large number of customers to purchase from the first day of its la
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  • Apple Inc History
    History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his futu
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  • Apple Case
    Background: Universal Music Group and NBC are pulling back licensing contract with iTunes and looking for other alternative media outlets, due to pricing. Since 2003, Apple has been the world’s top media company, having 75% of online content sales. Apple would like to keep the pricing simplistic
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