"Objectives Of Amul" Essays and Research Papers

  • Objectives Of Amul

    Anand-based Gujarat Co-operative Milk Marketing Federation that markets the Amul brand of ice-creams. Within two year Amul’s sale progressed three times. Amul target strategic thrust areas with logical extension. The plus point for this co-operative society is its Amul brand equity, large procurement base of raw material, having processing technical know-how, 180 milk co-op network and plans to convert ice-cream into a mass product. Amul started to expand his market share in Delhi under its `Hamara Apna...

    Amul, Butter, Butterfat 1235  Words | 6  Pages

  • Amul

    INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers.  Vallabhbhai Patel vision to organise Dr. Verghese Kurien, who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE...

    Amul, Cooperative, Dairy product 649  Words | 7  Pages

  • Amul

    promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of Product promotion is to stimulate, motivate and influence the purchase and other  desired behavioural responses of the firm‘s customers.‖   AMUL’s business strategy is driven by its twin objectives of    (I)   long-term...

    Consultative selling, Economics, Marketing 475  Words | 3  Pages

  • Amul

    AMul Type : Cooperative Founded: 1946 Headquarters: Anand, India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for...

    Advertising, Amul, Butter 2144  Words | 7  Pages

  • amul

     Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand, trusted for its quality 5.Number of popular milk products like ice cream, ghee, butter, paneer, dahi, milk, etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution...

    Amul, Butter, Dairy 1080  Words | 5  Pages

  • Amul Projects

    (KCMPUL), Anand, in Gujarat in December 1946. And so did GCMMF and brand AMUL establish consequently. AMUL LOGO AND ITS IMPORTANCE Motto The main motto of Amul is to help farmers i.e. Milk producers. Amul system works under objective of highest possible compensation to the milk [reducers and lowest possible price to consumers. Farmer are paid money in cash payment for the milk. Milk gives them money for the daily necessities. Amul is the one who started using their profits for the milk producers...

    Amul, Butter, Cooperative 1199  Words | 5  Pages

  • Synopsis of Amul

    [pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business...

    Cluster sampling, Data collection, Marketing 1306  Words | 7  Pages

  • Amul/NDDB

    Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain approach: NA Government 1946 Relational chain, producer-driven Although Amul and NDDB are presented as one case study, they are in fact two separate chains that compete with each other under their respective brand names: Amul and Mother Dairy. Background. Amul derives its name from a Sanskrit word, Amoolya, which means “priceless”. It is the biggest dairy cooperative in...

    Amul, Cooperative, Dairy 1810  Words | 6  Pages

  • Amul Industry

    Introduction Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य), meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India's White...

    Amul, Cooperative, Dairy 1029  Words | 3  Pages

  • Objectives

    with such quality and expertise that campus departments gain a competitive advantage from our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners, hiring managers, and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce...

    Better, Collaboration, Employment 626  Words | 3  Pages

  • Competitive Priorities of Amul

    Definition of Operations Strategy: Operations strategy is the total patterns of decisions and actions which set the role, objectives and activities of the operation so that they contribute to, and support, the organization’s business strategy. Operations strategy addresses very broad questions about how these major resources should be configured to achieve the desired corporate objectives. Some of the major long-term issues addressed in operations strategy include: * How big to make the facilities...

    Management, Marketing, Milk 1086  Words | 4  Pages

  • Amul Research

    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems of milk marketing, namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized. And, the marketing of milk and milk products in India is dominated by the unorganized sector, which handles about 86% of total milk production, while the organized sector handles only about 14 % of the...

    Bulk tank, Cooperative, Dairy 1182  Words | 4  Pages

  • Amul Marketing Strategy

    Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing 'value for money' products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners...

    Amul, Butter, Cheese 1470  Words | 6  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • objective

    OBJECTIVES: 1. to investigate the heating process for solid dodecanoic acid 2. to investigate the cooling process for liquid dodecanoic acid 3. to determine and compare the melting and freezing points of dodecanoic acid SUPPLIES: Equipment ring stand buret clamp hot plate test tube (18mm * 150 mm) assembly (half full with solid dodecanoic acid with thermometer embedded) beaker (400 mL) thermometer for water bath lab apron safety goggles Chemical Reagents dodecanoic acid, C11H23COOH...

    Freezing, Gas, Liquid 1179  Words | 7  Pages

  • Review of Literature on Amul

    A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY Customer satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations’. -Philip Kotler. Customers are the focusof marketing efforts. The...

    Amul, Brand, Brand management 1880  Words | 7  Pages

  • Amul Marketing

    visited Anand, assessed the situation and accepted the farmers’ demand. | | | | | | | This marked the beginning of the Kaira District Co-operative Milk Producers’ Union Limited, Anand. It was formally registered on December 14, 1946. Its objective was to provide proper marketing facilities for the milk producers of the district. The Union began pasteurizing milk in June 1948, for the Bombay Milk Scheme – just a handful of farmers in two village co-operative societies producing about 250 liters...

    Amul, Cooperative, Gujarat 1219  Words | 5  Pages

  • Objective

    M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town, Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702, 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and...

    Haryana, India, Management 317  Words | 3  Pages

  • objective

    TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute, part of Carnegie...

    Capability Maturity Model, Capability Maturity Model Integration, Carnegie Mellon University 1019  Words | 5  Pages

  • Management Control System Practices of Amul

    ASSIGNMENT ORGANISATION: AMUL ABOUT THE ORGANISATION * Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. * It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). * AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. * Amul has spurred the White...

    Amul, Anand, Gujarat, Business 541  Words | 3  Pages

  • Amul

    Market Segmentation, Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research,Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India , which made me aware of the culture...

    Amul, Butter, Cheese 6581  Words | 42  Pages

  • Synopsis on Consumer Behavior of Amul

    A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.) SYNOPSIS INTRODUCTION: “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult, Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements...

    Business, Consumer protection, Market research 1175  Words | 4  Pages

  • Bcg Amul

    BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not...

    Butter, Cattle, Cheese 879  Words | 3  Pages

  • Amul

    Industrial training programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand Gujarat-388001 SUBMITTED BY: DIV: ROLL NO: SUBMITTED TO: PREFACE “Experience is the best teacher”. This saying has played a guiding role in including visit as a part of the curriculum of the B.B.A programme of the Gujarat University. This visit and a consequent report on it allow the student to practically visit...

    Amul, Cheese, Dairy product 6573  Words | 40  Pages

  • MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM

    MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand. • buyer-consumer relationship strategy followed by the company • Insight of the working trend of Amul • Analyzing Supply Chain System of Amul. • To provide any suggestions in the improvising of the current system and contribute in making the same executable Understanding Distribution • Amul has setup or hired 12 manufacturing...

    Market, Marketing, Mumbai Suburban Railway 409  Words | 7  Pages

  • Intro to Amul

    2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live. GCMMF - An Overview Year of Establishment | 1973 | Members...

    Cheese, Curd, Dairy product 1182  Words | 4  Pages

  • Amul Motivation

    to motivate the sales people towardsachieving higher sales) Non-financial motivators (Non-financial motivation plays a vital role for sales people at the later stages when they needthe psychological satisfaction, beyond the monetary benefits. In AMUL, financial motivators include: Adhoc Adhoc is a one type of allowance given to employees. union is deciding this allowance asan extra benefit for employees. HRA:- House rent allowance is given to employees as an incentive. HRA is given to thatemployees...

    According to Jim, Employment, Money 937  Words | 4  Pages

  • amul

     TOPIC “MARKETING STRATEGY OF AMUL ICE-CREAMS” SUBMITTED BY KESHAV MIDHA PGDM(GEN) PROJECT GUIDE PROF. NAVNEET JOSHI SUBMITTED TO JIMS ...

    Butter, Chocolate, Cream 3235  Words | 42  Pages

  • amul

    International Journal of Scientific & Engineering Research Volume 4, Issue 1, January-2013 ISSN 2229-5518 1 A CASE STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY FIRST AUTHOR Dr. Ruchira Prasad Lecturer in Management Seth Padam Chand Jain Institute of Management Agra University, Khandari, Agra Utter Pradesh, India Email: ruchi_1508@rediffmail.com SECOND AUTHOUR Dr. Rupali Satsangi Assistant Professor Department of Economics ...

    Amul, Bulk tank, Cooperative 4210  Words | 21  Pages

  • Amul

    management of AMUL -Jugal Shah, 2012B52 Khushal Bhatt, 2012B55 Bhavya Mishra, 2012B56 Prit Thaker, 2012B26 Amit Kedia, 2012B28 Sachidananda Panda, 2012B31 History of AmulAmul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has...

    Amul, Anand, Gujarat, Butter 1039  Words | 10  Pages

  • amul wiki

    district cooperatives, was set up in 1973. The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF.[13] In June 2013, it was reported that the Kaira District Cooperative Milk Producers Union Limited, better known as Amul Dairy, had signed a tripartite agreement to start a dairy plant in Waterloo village in upstate New York. The plant will initially manufacture paneer and ghee. Amul will use an existing dairy plant owned by New Jersey-based NRI Piyush Patel for manufacturing...

    Amul, Cooperative, Dairy product 1224  Words | 4  Pages

  • Amul

    A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk marketing federation ltd.(GCMMF) Submitted to: Submitted by: Mr. Prashaant Sharma Krishna Kant Sharma (Executive, Amul Jaipur) Roll no.- P12039 ...

    Amul, Butter, Butterfat 5621  Words | 32  Pages

  • Amul Amul

    AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to...

    Amul, Butter, Cooperative 2957  Words | 12  Pages

  • A Comparative Analysis on the Distribution Network of Amul & Parag Dairy Products, in Kanpur City

    SYNOPSIS A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city OBJECTIVE OF THE STUDY The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization...

    Data collection, Marketing, Marketing research 959  Words | 5  Pages

  • Amul

    New Delhi: The father of 'white revolution' Dr Verghese Kurien, who transformed India from a milk-deficient country to the world's largest milk producer and the founder of Amul, passed away on Sunday. An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl, an integral part of the Amul campaign turned 50 this year. The girl, wearing a polka-dot frock, famous for poking fun at national events and personalities, first made an appearance in 1967. All present-day news-makers...

    Advertising, Amul, Butter 2582  Words | 10  Pages

  • Amul

    AB BIRTH OF AMUL • 1929 ü Peston EdulPolson established Polson Model Dairy at Anand to manufacture butter, ghee and casein. • 1944 ü Inauguration of Bombay Municipal Corporation Milk Supply. Monopoly rights were awarded to Polson for Procuring milk from Kaira. • 1946 ü KDCMPUL formed to counter exploitation by Polson’s Dairy (Anand) And so did GCMMF and brand Amul correspondingly andit Jawaharlal Nehru , Indira Gandhi , Morarji Desai and others at th Amul Dairy , Anand [...

    Amul, Butter, Cattle 966  Words | 34  Pages

  • Amul Distribution Network

    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in...

    Amul, Butter, Cheese 1697  Words | 6  Pages

  • Case Study: Amul Butter

    AMUL BUTTER - A MARKETING SUCCESS STORY The runaway success of the brand, Amul, is one of the best case studies about the product, pricing, positioning and delivery. ‘Amul’ is derived from the Sanskrit word Amulya which means ‘priceless’. Amul is also the acronym for Anand Milk Union Ltd. Amul butter has lived up to its name for sure. Such has been the growth and popularity of the brand, Amul, that it has become synonymous with butter. The brand, which has given MNCs a run for their money...

    Advertising, Amul, Anand, Gujarat 1058  Words | 3  Pages

  • Amul

    the product life cycle. Amul Amul "priceless" in Hindi. The brand name "Amul," from the Sanskrit "Amulya," (meaning Priceless) was suggested by a quality control expert in Anand.), formed in 1946, is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 3.03 million milk producers in Gujarat, India. Entrance of Amul factory Amul is based in Anand, Gujarat...

    Amul, Cooperative, Dairy product 2920  Words | 11  Pages

  • Leveraging Brand Elements - Amul

    Preetha Subramanian 298 Saurabh Gupta Introduction Amul is one of India’s most trusted brands, ranking 57th overall and leading the F&B sector according to the Brand Trust Report 2011; and voted as the Number 1 Indian brand in Asia-Pacific according to the Hong Kong based ‘Media Magazine’(Refer Appendix). What makes these facts more significant is Amul’s low branding budget as compared to many other leading brands. Historically, Amul has been associated with the White Revolution and steering...

    Advertising, Amul, Brand 1217  Words | 5  Pages

  • Best Amul ads reviews

    In India, at least as far as I know, if its butter it has got to be Utterly Butterly Delicious Amul! Today Amul is a symbol of many things apartfrom butter- Chocolates, ice-creams, an unending list of milk products, pizzas and even sweets, but the name amul immediately brings in images of the “Amul Baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them. The father of 'white revolution' Dr Verghese Kurien...

    Advertising, Advertising campaign, All India Trinamool Congress 1015  Words | 3  Pages

  • Amul Case Study

    AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya", meaning priceless. The first products with the Amul brand name were launched in 1955. Since then, they have been in use in millions of homes in...

    Butter, Cooperative, Dairy 1776  Words | 7  Pages

  • Amul Interim Report

    more than 3.1 million village milk producers with millions of consumers in India. In September 2007, AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands. In 2011, AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report, published by Trust Research Advisory. rediff.com; "India's top 20 brands: AMUL is No. 1" It markets the products, produced by the district milk unions in 30 dairy plants. The farmers...

    Butter, Cheese, Dairy 1053  Words | 4  Pages

  • AMUL: case analysis

    INTRODUCTION: Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became...

    Butter, Curd, Dairy product 2279  Words | 7  Pages

  • Amul- the Taste of India

    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:...

    Amul, Butter, Butterfat 732  Words | 3  Pages

  • Amul Final Paper

    We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road, Kamathipura – 16 Lower parel, Jacob circle, Byculla – 35 Mumbai central – 9 Madanpura, Agripada – 19 Mahalaxmi – 16 Also we visited competitor’s outlets to place Flaavyo & Sugarfree ice cream. Apart from these two new launches, some of these competitors outlets also ordered few other products from Amul icecream! Market feedback Overall market feedback is mixed. Amul is indeed a number 1 brand of choice...

    Absorption refrigerator, Competitor analysis, Customer service 1280  Words | 5  Pages

  • amul india's golden dairy

    The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events, stands for the very fight its parent was born to counter. The cooperative movement that began Gujarat back in 1946 was a movement against the atrocities of Polson Dairy, a locally-owned dairy in Anand, Gujarat, which allegedly procured milk from...

    Amul, Brand, Dairy 826  Words | 4  Pages

  • Amul Essay 5

    Amul, the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was...

    Amul, Cooperative, Dairy 676  Words | 3  Pages

  • Marketing Objectives

    Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals, and act as...

    Definition, Extensional definition, Management 635  Words | 3  Pages

  • Amul Supply Chain Management

    Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its innovative practices, for India to become the world’s largest milk producer. The distinctive features of this paradigm involves managing a large decentralized network of suppliers and producers, simultaneous development of markets and suppliers, lean and efficient supply chain, and breakthrough leadership. Every day Amul collects 447,000 litres of milk from 2.12...

    Dairy, Dairy farming, Dairy product 2383  Words | 7  Pages

  • Management by Objectives

    Management by Objectives Motivating employees seems to be a challenge for managers - Discuss the advantages and disadvantages of the MBO program and provide at least one example to support your discussion. Goal-Setting Theories have evolved since the 50s and have an impressive documented literature. The Goal-Setting Theory addresses the issues that goal specificity, challenge, and feedback have on performance (Robbins, 2009, p185). Setting goals and motivating employees are always an important...

    Goal, Goal setting, Management 1208  Words | 5  Pages

  • Amul Supply Chain

    AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS ...

    Better, Celsius, Inventory 1024  Words | 5  Pages

  • Management by Objectives

    MANAGEMENT BY OBJECTIVES Management By Objectives (MBO), was first introduced by Peter Drucker in 1954 in his book, The Practice of Management. By 1960s and 1970s, MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly, MBO has, for the first time, introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives. It...

    Goal, Human resource management, Management 1709  Words | 6  Pages

  • Amul Kool

    PROJECT REPORT AMUL Need Gap Analysis of Cold Beverag es Consumers, Association Study of Brand Amul Kool & User Imag er y of Amul Kool Project Leader: Mr. Harish Gehlot T. A. Pai Management Institute, Manipal-576104, Karnataka Tel No: 0820 - 2572488 brandscan@mail.tapmi.org Need Gap Analysis of Cold Beverages Consumers, Association Study of Brand Amul Kool & User Imagery of Amul Kool AC K N OW L E D G E M E N T I take this opportunity to acknowledge all the help and support I received...

    Advertising, Brand, Brand management 18483  Words | 69  Pages

  • Instructional Objectives

    Instructional objectives may also be called performance objectives, behavioural objectives, or simply objectives. All of these terms are used interchangeably. Objectives are specific, outcome based, measurable, and describe the learner's behaviour after instruction. Instructional objectives serve as goals that teachers have set in the achievement of a greater goal. They also tell students what is expected of them. Instructional objectives make definite the direction in which teaching leads and become...

    Education, Educational psychology, Intelligence 1040  Words | 3  Pages

  • Objectives in Business

    plan that contains objectives. There are two types of objectives, strategic and tactical objectives. Strategic objectives are objectives set for the long run; tactical objectives are short day-to-day objectives that the business needs to operate. Setting objectives provides a greater sense of direction for the business. So once an objective is set, the employees, owner and directors even, have a clear pathway and guide of what they want the business to achieve and the objective gives everyone motivation...

    Business, Economics, Management 839  Words | 3  Pages

  • Goals and Objectives

     Goals and Objective on National Alliance to End Homelessness LaShaunda Simpson HSM 240 Ricardo Castro April 19, 2015 Knowing the difference between goals and objectives for an agency the key of comprehending an agency and studying the services offered. The National Alliance to end homelessness is committed to preventing and ending homelessness in the United States. Ensuring homeless individuals and their families have a better life in anyway they can. Alliance connect...

    Goal, Homelessness, Homelessness in the United States 749  Words | 5  Pages

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  • Objectives: Microscope

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