"Objectives Of Airasia" Essays and Research Papers

  • Objectives Of Airasia

    COMPANY CASE AIRASIA: THE SKY’S THE LIMIT NAME STUDENT ID PROGRAMME WONG CHOO YEN SCM 016372 DIPLOMA IN ADVERTISING DESIGN GEUAN KHIM KOOI SCM 014562 DIPLOMA IN ADVERTISING DESIGN LEE JIA YAN SCM 015157 DIPLOMA IN GRAPHIC DESIGN DATE: 10 OCTOBER 2012 LECTURER: MS. MAZLIZA ISMAIL Table of Contents Introduction 3 Questions for Discussion 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? 4 2. Discuss...

    AirAsia, Airline, Competition 1472  Words | 6  Pages

  • airasia

    Definition of Strategic management: it is the continuous of planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline...

    AirAsia, Airline, Low-cost airlines 1943  Words | 7  Pages

  • Airasia

    AirAsia Case Executive Summary SMO 441 Submitted: March 8, 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002,...

    AirAsia, Aircraft, Airline 1308  Words | 5  Pages

  • Airasia

    cost and eliminated inefficiency in their business. http://www.brandattachment.com/images/W%202_AirAsia,%20SWOT,%20Business%20Modal_Operational%20Business%20Modal.pdf https://www.inkling.com/read/contemporary-strategy-analysis-grant-7th/case-9/airasias-operations...

    Airline, Business terms, Customer service 886  Words | 3  Pages

  • Airasia History

    1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts...

    AirAsia, Airline, Kuala Lumpur 1616  Words | 5  Pages

  • Airasia It Project

    Page: Table of Content 2 Introduction of Company 3-5 History of AirAsia 6-7 Organization Chart 8-9 Information Technology of AirAsia 10-13 Conclusion 14-16 Reference 17-18 Introduction Of Company Introduction of Company AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares, quality service and dependability. With over 100 routes across 11 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and...

    AirAsia, Airline, Low-cost carrier 1774  Words | 7  Pages

  • Airasia essay

    International Element/ Global Condition The main global competitors of AirAsia are Firefly, Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan & Freeman, 1984) by expanding its operation to long haul services to various destinations. Moreover, AirAsia realised the price is destructive and try to avoid direct price...

    AirAsia, Airline, Kuala Lumpur 909  Words | 3  Pages

  • AirAsia Research

    2.0 Research Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then, AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares, low cost aircraft and also high quality products and services. There are...

    AirAsia, Airline, Low-cost airlines 1902  Words | 11  Pages

  • AirAsia

    company’s direction and goals, and what the company wants. It defines the product or service the company provides and what makes it unique. Most importantly, it lets employees know the purpose of the organization and guide them to achieve the company’s objectives. By understanding company’s mission statement, employees will know what is expected from them and helps them to be dedicated on their jobs. Having employees who are committed to the company’s mission will certainly have an impact on the service...

    Credit card, Customer, Customer service 1499  Words | 6  Pages

  • Airasia Company Analysis

    AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8,000 staff and makes up a market capital approximately RM7.06 billion (AirAsia, 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia, Thailand, Indonesia Philippines...

    AirAsia, Airline, Business model 1210  Words | 4  Pages

  • Swot Analysis Airasia

    Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad, 2013). The strength of AirAsia is that, they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this, AirAsia able to create strong brand equity and...

    AirAsia, Airline, Low-cost airlines 765  Words | 3  Pages

  • Objectives

    with such quality and expertise that campus departments gain a competitive advantage from our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners, hiring managers, and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce...

    Better, Collaboration, Employment 626  Words | 3  Pages

  • business proposal "Airasia"

    Answers – Business Proposal The company selected for this business proposal is AirAsia Berhad (hereafter referred as AirAsia) and both the business and financial performance of AirAsia would be analysed from 1st January 2009 to 31st December 2011. “The company was incorporated in 2001, as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia...

    AirAsia, Airline, Indonesia AirAsia 943  Words | 2  Pages

  • Airasia Essay 7

    Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia's largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company...

    AirAsia, Airline, Kuala Lumpur 1180  Words | 4  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • External Analysis Of AirAsia

    External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall, power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus), the switching cost is high (i.e. airplanes and their maintenance are costly), and there are few substitutes for airplanes (i...

    Airline, Low-cost carrier, Skybus Airlines 1132  Words | 4  Pages

  • objective

    OBJECTIVES: 1. to investigate the heating process for solid dodecanoic acid 2. to investigate the cooling process for liquid dodecanoic acid 3. to determine and compare the melting and freezing points of dodecanoic acid SUPPLIES: Equipment ring stand buret clamp hot plate test tube (18mm * 150 mm) assembly (half full with solid dodecanoic acid with thermometer embedded) beaker (400 mL) thermometer for water bath lab apron safety goggles Chemical Reagents dodecanoic acid, C11H23COOH...

    Freezing, Gas, Liquid 1179  Words | 7  Pages

  • Objective

    M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town, Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702, 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and...

    Haryana, India, Management 317  Words | 3  Pages

  • objective

    TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute, part of Carnegie...

    Capability Maturity Model, Capability Maturity Model Integration, Carnegie Mellon University 1019  Words | 5  Pages

  • Business Strategy of Airasia

    customerawareness about their brand. 2.1 Company Background   AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001, AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´, AirAsia has successfully positioned itself in customers¶ mind...

    AirAsia, Airline, Economics 1039  Words | 4  Pages

  • Airasia Essay 2

    confirmed. This thus presents another golden opportunity for AirAsia. 2. Economic Although, economic downturns (e.g. global financial crisis) would result in a downturn in the industry, it can prove to be an opportunity for AirAsia. For example, as a result of the global economic downturn (i.e. worldwide stock market plunge), aircraft leasing costs were reduced by about 40%; creating an environment with lesser competition and enabled AirAsia to lease their aircraft at a cheaper rate (leading to cheaper...

    Airline, Flag carrier, Low-cost carrier 1792  Words | 6  Pages

  • 7s Airasia

    values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries, the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and...

    AirAsia, Airline, Business model 661  Words | 3  Pages

  • The Ascendance of Airasia

    Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market...

    AirAsia, Airline, AirTran Airways 1102  Words | 4  Pages

  • Airasia

    1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze...

    AirAsia, Airline, Kuala Lumpur International Airport 4769  Words | 14  Pages

  • Airasia

    AIR ASIA MALAYSIA CONTENT AirAsia is the second national airline of Malaysia. AirAsia Berhad is Malaysia and the first Southeast Asia low cost carrier that has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia, AirAsia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. AirAsia provides a totally different type of service in line with the nation's aspirations...

    AirAsia, Airline, Low-cost airlines 414  Words | 2  Pages

  • airasia

    AirAsia Asia's leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax for five consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route...

    AirAsia, AirAsia X, Airline 505  Words | 2  Pages

  • airasia assignment

    wheelchairs, walking frames and mobility equipments. For unchecked baggage, a passenger can carry a carry bag of less than 7 kilogram with 56 cm x 36 cm x 23 cm dimensions. 3.1.3 Facilities In Kuching, regional low-cost carrier Air Asia Bhd (AirAsia) is improving its service offerings with the inclusion of its new ‘Web and Self Check-In’ facilities, which are currently located at the low-cost carrier terminal (LCCT) in Sepang as well as at selected regional airports. The new service purposely...

    Air travel, AirAsia, Airline 1687  Words | 6  Pages

  • AirAsia Berhad: History and Structure

    INTRODUCTION * AirAsia Berhad is part of the AirAsia Group, a world-famous low cost airline that operates extensive networks both domestically and internationally. * Since pioneering the low-cost carrier (“LCC”) model in ASEAN in 2001, it has grown from a domestic airline to the leading airline in Malaysia serving more than 55 destinations from its five hubs in Malaysia. Along with its affiliates (Thai AirAsia, Indonesia AirAsia, Philippines’ AirAsia and AirAsia Japan), AirAsia Group is the largest...

    AirAsia, Airline, AirTran Airways 1186  Words | 4  Pages

  • Key values of AirAsia

    Teaching Cases: AIR ASIA a. How did AirAsia become one of the leading Asia’s airlines? What distinctive resources and competencies did the company build and attempt to sustain for this position? AirAsia was actually started as a subsidiary of a Malaysian, governmental-controlled company. When this unprofitable entity was acquired by Tony Fernandez, he completely repositioned the company by introducing the “low-cost carrier” concept in Asia. Therefore, he applied the already well-replicated business...

    AirAsia, AirAsia X, Airline 513  Words | 3  Pages

  • business analysis Airasia

    Introduction of AirAsia In Malaysia, there are 3 main airlines which are Malaysian Airline (MAS), AirAsia, and Firefly. AirAsia Berhad is starting its operation in November 2004, which is listed on the main board of Bursa Malaysia. It start developing a low cost airline model (LCC) in Asia since 2001, it has grown from a domestic flight in Malaysia for more than 55 destinations served for 5 leading airline hub in Malaysia which are Thai AirAsia, Indonesia AirAsia, Philippines AirAsia and Japan AirAsia. AirAsia...

    AirAsia, Airline, Low-cost airlines 2316  Words | 7  Pages

  • SWOT analysis of AirAsia Berhad

    2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle, AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students, those family with lower income and low income...

    AirAsia, Aircraft, Airline 1053  Words | 4  Pages

  • Swot Analysis for Airasia

    AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and was...

    AirAsia, Airline, AirTran Airways 1279  Words | 5  Pages

  • Pest Analysis on Airasia

    of the specific threats and opportunities confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast...

    AirAsia, Airline, Low-cost airlines 1416  Words | 5  Pages

  • Company Analysis: AirAsia

    Company Analysis: AirAsia AirAsia is one of the best low-cost airlines in the world. It sets twelve hubs in Malaysia, Thailand, and Indonesia. (AirAsia,??)The company employs more than 8,000 staff. The company still has ordered 475 aircrafts and 114 had been already delivered. (The Business Times Singapore, 2013) By the 2013, it owns 117 aircrafts and 87 per cent of them are in a balance which is the highest rate among all the airlines in Asia. (The Business Times Singapore, 2013) AirAsia now flies 132...

    AirAsia, Airline, Low-cost airlines 1003  Words | 3  Pages

  • Target Audience For AirAsia

    perception of low-cost travel, giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight, you'll find women with diamonds sitting beside maids. You could not see that before. That shows we're reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the...

    AirAsia, Airline, Low-cost airlines 1618  Words | 4  Pages

  • Airasia

    AirAsia Berhad Second Quarter 2012 Analyst Presentation Disclaimer Information contained in our presentation is intended solely for your reference. Such information is subject to change without notice, its accuracy is not guaranteed and it may not contain all material information concerning the Company. Neither we nor our advisors make any representation regarding, and assumes no responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information...

    AirAsia, Earnings before interest and taxes, Expense 2856  Words | 12  Pages

  • Airasia vs Mas

    [Forum Pembaca KOMPAS] When David Kills Goliath: AirAsia vs Malaysia Airlines by Agus Hamonangan ANDA tahu legenda David vs Goliath? Kisah yang sangat terkenal ini terdapat baik pada Kitab Injil maupun dalam Al Qur’an. Kalau dalam Al Qur’an, nama tokohnya masing-masing adalah Daud dan Jalut. Dikisahkan bahwa David, seorang pemuda penggembala yang bertubuh kecil serta hanya bersenjatakan ketapel dan batu, berhasil membunuh Goliath, seorang raja berbadan tinggi-besar yang memakai baju besi...

    1782  Words | 7  Pages

  • Case Study AirAsia

    Talent Solutions Case Study AirAsia Business Challenge Company Profile AirAsia, the leading and largest low-cost carrier in Asia, services an extensive network of 85 destinations. Within 10 years of operations, it has carried over 152 million guests and grown its fleet from just two aircraft to 106. The airline today is proud to be a truly ASEAN (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines and...

    AirAsia, Airline, LinkedIn 843  Words | 4  Pages

  • success story of airasia

    SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors, every business usually have a very rough time. And in today's scenario, where there is high level of competition not only on the local, regional, and national front, but also from global enterprises, the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging...

    Air France, Airline, ASEAN 1157  Words | 3  Pages

  • Booking Flight with Airasia

    Guild-Line to book AirAsia: Go to httP://www.airasia.com 1. Check and choose your itinerary as below: 2. Click continue to Flight schedule page where you can choose your preference flight time for departure. Click ‘Continue’ 3. Then, you come to this page: Fill-in your details Click ‘Next’ 4. You will come to Traveler details page as below: Check on it Fill-in your details Leave it blank If you have no luggage check-in, you have to select “No checked bag” else you be...

    Credit card, If You Have to Ask, Meal 308  Words | 3  Pages

  • Mas and Airasia

    Conduct Business Objectives Pricing Policies Product design and branding Advertising and marketing Research and development Collusion Merger MAS - Objectives The primary objectives of the company were to furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover, as the Malaysia flag carrier, Malaysia Airlines had played a vital role in contributing to the economic and social integration of...

    Airline, British Airways, Cathay Pacific 313  Words | 2  Pages

  • Firfly vs Airasia

    MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit, Firefly, to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday, Firefly said it would fly commercial jets for domestic routes and begin with crossover routes, e.g. Kota Kinabalu and Kuching, on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have...

    AirAsia, Kota Kinabalu, Kota Kinabalu International Airport 644  Words | 3  Pages

  • Marketing Objectives

    Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals, and act as...

    Definition, Extensional definition, Management 635  Words | 3  Pages

  • Airasia and Malaysiaairlines Marketing & Advertising Strategy

    you all know, MAS and AirAsia now are fighting over who has the best and cheapest campaign. Everyday we can see on newspaper MAS offering flying to various locations at RM0. The next days AirAsia shoot back with other location with free seats or 99 cents fares. AirAsia flight offers out with a special promotion Now Everyone Can Fly n 2010. AirAsia also offer flight and tour packages.. The price of flight fares between MAS and AirAsia, AirAsia is cheaper than MAS. AirAsia wants to be the lowest...

    Advertising, AirAsia, Airline 634  Words | 3  Pages

  • Management by Objectives

    Management by Objectives Motivating employees seems to be a challenge for managers - Discuss the advantages and disadvantages of the MBO program and provide at least one example to support your discussion. Goal-Setting Theories have evolved since the 50s and have an impressive documented literature. The Goal-Setting Theory addresses the issues that goal specificity, challenge, and feedback have on performance (Robbins, 2009, p185). Setting goals and motivating employees are always an important...

    Goal, Goal setting, Management 1208  Words | 5  Pages

  • Introduction of Airasia

    the period from 2009 to 2010 representing a higher degree to which the company’s activities were funded by the company’s own funds rather than the creditor’s funds. The evaluation of the company’s financial performance compared with the company’s objectives will be elaborated more specifically in the discussion later. 1.5 Strategic orientation In term of the strategic orientation, Air Asia has founded its core competitiveness based on four key foundations: low cost, efficiency, stimulate...

    AirAsia, Finance, Indonesia AirAsia 837  Words | 3  Pages

  • Growth of AirAsia Berhad

    Asia AirAsia Berhad, is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. Its main...

    AirAsia, Indonesia AirAsia, Kuala Lumpur 1966  Words | 7  Pages

  • Tony Fernandes and Airasia

    budget no-frills airline. However, his application for a license from the Malaysian government was rejected. [edit] Launching AirAsia It was through Datuk Pahamin A. Rejab, the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes got to meet up with the then Prime Minister, Tun Dr. Mahathir Mohamad in October 2001. AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was losing money speedily. Instead...

    AirAsia, Airline, Kuala Lumpur 1260  Words | 4  Pages

  • The Strategy of Airasia - Essay

    The Strategy of AirAsia I believe almost every Asian traveler heard about Air Asia, not because of it's service or quality, but it's lowest fare airline. Well, most of the time cheap doesn't mean good or quality, there is risk we have to bear. In this case, we talk about depart on time. Just last month alone, I've been traveled with Air Asia for 4 times, with 2 times delayed of more than 1.5 hours. The delay rate was 50%! You can imagine how bad it is. They just don't want to make the delay more...

    Airline, Airport, Cost 739  Words | 3  Pages

  • Management by Objectives

    MANAGEMENT BY OBJECTIVES Management By Objectives (MBO), was first introduced by Peter Drucker in 1954 in his book, The Practice of Management. By 1960s and 1970s, MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly, MBO has, for the first time, introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives. It...

    Goal, Human resource management, Management 1709  Words | 6  Pages

  • Airasia X

    students especially on investment analysis and portfolio management as well as the application of finance theories to the fund-raising exercise. The case study will be in a form of group project and to ensure that the exercise achieves it’s intended objective, compulsory participation are required from all the students. Grade will be given accordingly to the level of participation and output. The group project will be divided into two parts: Part 1: Road Show – Presentation and Participation (during...

    Corporate finance, Finance, Investment 1178  Words | 6  Pages

  • Instructional Objectives

    Instructional objectives may also be called performance objectives, behavioural objectives, or simply objectives. All of these terms are used interchangeably. Objectives are specific, outcome based, measurable, and describe the learner's behaviour after instruction. Instructional objectives serve as goals that teachers have set in the achievement of a greater goal. They also tell students what is expected of them. Instructional objectives make definite the direction in which teaching leads and become...

    Education, Educational psychology, Intelligence 1040  Words | 3  Pages

  • Objectives in Business

    plan that contains objectives. There are two types of objectives, strategic and tactical objectives. Strategic objectives are objectives set for the long run; tactical objectives are short day-to-day objectives that the business needs to operate. Setting objectives provides a greater sense of direction for the business. So once an objective is set, the employees, owner and directors even, have a clear pathway and guide of what they want the business to achieve and the objective gives everyone motivation...

    Business, Economics, Management 839  Words | 3  Pages

  • Goals and Objectives

     Goals and Objective on National Alliance to End Homelessness LaShaunda Simpson HSM 240 Ricardo Castro April 19, 2015 Knowing the difference between goals and objectives for an agency the key of comprehending an agency and studying the services offered. The National Alliance to end homelessness is committed to preventing and ending homelessness in the United States. Ensuring homeless individuals and their families have a better life in anyway they can. Alliance connect...

    Goal, Homelessness, Homelessness in the United States 749  Words | 5  Pages

  • SMART objectives

    SMART OBJECTIVES Goal setting is something most of us recognize as necessary for our success. The establishment of all objectives should be created using the S.M.A.R.T. philosophy.  What is meant by S.M.A.R.T. objective? S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. Each objective should be: Specific, Measurable, Achievable, Realistic and Timely SPECIFIC It answers the questions "What is to be done?" "How will you know it is done?" and describes...

    2010s, 2015, 2016 689  Words | 2  Pages

  • Airasia: the World's Lowest Cost Airline

    INTRODUCTION AND HISTORY AirAsia is a very successful low cost carrier. In a very short time, it became a market leader in the Asia region. The company successfully adopted cost leadership through operational efficiency and effectiveness. Using the slogan “Now Everyone Can Fly,” AirAsia positioned itself successfully in the niche LCC market. AirAsia was the creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British...

    AirAsia, Airline, Kuala Lumpur International Airport 1383  Words | 5  Pages

  • Objectives: Microscope

    Objectives After performing this activity, you should be able to: 1. handle the microscope properly; 2. identify the parts of the microscope; 3. describe what parts of the microscope can do; 4. prepare materials for microscope study; 5. focus the microscope properly; 6. compare the image of the object seen by the unaided eye and under the microscope; and 7. compute for the magnification of objects observed under the microscope. [pic] Procedure: A. THE MICROSCOPE, ITS PARTS AND THEIR...

    Lens, Light, Microscope 1415  Words | 5  Pages

  • Objectives Of Business

    What are the objectives of business? Every business enterprise has certain objectives which regulate and generate its activities. Objectives are needed in every area where performance and results directly affect survival and prosperity of a business. Various objectives of business may be classified into four broad catego­ries as follows: 1. Economic Objectives: Business is basically an economic activity. Therefore, its primary objectives are economic in nature. The main economic objectives of business...

    Business, Corporate social responsibility, Economic development 1454  Words | 5  Pages

  • Business Objectives

    Economic Objectives Business is basically an economic activity, its primary objectives are economic. The economic objectives of a business are to earn sufficient profit to give reasonable reward to the investors of capital and to provide funds for expansion and diversification. The main economic objective of business may be described as under: (a) Earning Profit: Business activity is undertaken for earning profit. Profit is the basic incentive to business pursuits. It is the most important objective...

    Business, Business ethics, Businessperson 903  Words | 3  Pages

  • Firm and Its Objectives

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