• Airasia Company Analysis
    it has an effective cost control strategy. Cost consciousness is a vital business objective for AirAsia, and it has implemented numerous action plans to achieve this business objective. For example, the airline uses only one aircraft model Airbus A320 to reduce maintenance, training and operational...
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  • Strategic Management
    threats about the AirAsia to achieve the goals and objectives to become the low cost carrier in the airline industry. In order to succeed in management, AirAsia should consider the ability of the company and how to integrate the key factors and internal and external factors. Major factor in the...
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  • Air Asia Marketing Plan
    AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL...
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  • Oligopoly Market
    competitors. The first competitive strategy that is being is to provide low cost air fares to its passengers. AirAsia is adopting cost leadership, which is under Porters Generic Strategies to gain competitive advantage over its competitors. With this strategy, the objective is to become the...
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  • Airasia Sm Analysis
    will be referring to the organizational structure taken in July, 2012. AirAsia organization chart as of July 2012 3.0 AIRASIA VISION, MISSION AND OBJECTIVES, AND VALUES VISSION | To be the largest low cost airline in Asia and serving the 3 billion people who are currentlyUnderserved with poor...
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  • Air Asia Advertising Types
    Advertising objective is to play as a reminder role in order to maintain awareness of consumers on the products or services. For AirAsia, I have identified that they are using the blend of information and persuasive kind of advertising objectives as their efforts to promote their products...
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  • Airasia Corporate Strategy
    reputation of its brand name and also the aggressive management. 3.2 Low Distribution Cost One of the main objectives for AirAsia emphasizes on online ticketing and ticketless travel is to reduce the distribution cost. To let the passenger to decide whether to print out the ticket after...
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  • Marketing Communication
    this group project to implement an IMC program, thus AirStudent will be implementing these IMC procedures. Review of Marketing Plan Examine overall marketing plan and objectives 1. To increase market share AIRASIA Sdn Bhd, Malaysia's second national airline, seeking to increase their...
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  • Marketing
    Public relation Public relations cover a wide variety of activities designed to affect both public opinion and the opinion of specific stakeholder whose support a company needs. Public relations can be a concept, a profession, and a management functions, as well as a practice. Its objective...
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  • Proton Car Maker Malaysia Case Study
    1.0 Introduction The objective of this report is to present the case study of e-commerce that related to the airline industry especially low cost carrier. The specified airline to be focused in this discussion is AirAsia. Mr. Tony Fernandes who had bought over AirAsia with the company value of...
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  • Air Asia Case Study
    Model AirAsia being a low cost airline follows the business model of Low Cost Carrier (LCC) for achieving its desired goals and objectives. A journal explains the sustainability of low cost carrier model by stating, ‘The LCC model is appropriate for the Southeast Asia environment. This is because...
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  • Body Shop Case
    different business approaches and with different objectives in mind. The objectives are not aligned and to align them would result in a different shift in strategy that could have a NEGATIVE impact on both companies' performance, more so for MAS than AIRASIA. 5. COLLABORATION FOR COMMON BENEFIT IS...
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  • Service Marketing
    attain the lowest cost so that everyone can fly with AirAsia. 4. Maintain the highest quality product, embracing technology to reduce cost and enhance service levels. (AirAsia, 2011) 1.2 Objective 1. Provide full fledged training and development to AirAsia pilots, aircraft engineers, cabin crew...
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  • air asia
    clearer understanding on CS towards the SQ of AirAsia Malaysia. 1.3 Research Objectives 1.3.1 General Objectives The purpose of this study is to identify the relationship of the factors that affects the CS and SQ in AirAsia. The factors include TF, schedule, services provided by GS...
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  • Strategic Analysis of Airasia
    Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4...
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  • strategic management
    By implemented outsourcing in their business strategy will provide: Cost benefits to AirAsia because it can be eliminated in more resource consumption (time financial). And than for the competency, AirAsia competency is not in IT. By implemented outsourcing in the IT field, AirAsia also...
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  • A Study on the Strategic Management in Air Asia and How This Affects the Profitability of the Company
    attain the lowest cost so that everyone can fly with AirAsia, and maintain the highest quality product, embracing technology to reduce cost and enhance service levels”(AirAsia Coorperate Profile). 1.2 Research Objectives The main objective for this research is to evaluate the strategic...
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  • Airasiaaaa
    price premium. According to Davis (2002a), ROBI is measured along three dimensions; on brand objectives and strategy, brand financial arrangements and commitment of management to the brand. BRANDING OF AIRASIA Phase 1: Brand Vision How does the company seeks to identify itself? What is its value to the...
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  • Swot Analysis Airasia
    airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this, AirAsia able to create strong brand equity and generate more loyal customers because AirAsia fulfilled their customers by providing...
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  • The Internal and External Factors Which Affected Airasia’s
    1. Describe and assess the internal and external factors which affected AirAsia’s pricing strategy. Internal factors affecting pricing include the company’s marketing objectives, marketing mix strategy, costs, and organization considerations. Marketing objectives before setting a...
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