• International Marketing Plan - Apple
    Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysi...
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  • Apple
    1.0 Executive Summary This paper consists of an analysis and competitive strategies of Apple Inc. The analysis and strategies will cover more on Apple's core product - PC and less on its other products such as iPod. This report presents the findings based on external and internal analyses of A...
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  • Indesit Company Marcom Plan
    The Indesit Company: Launch of Audio Visual Range Marketing Communications Report Table of Contents Main Sections 1 Introduction………….……………………………………………………………..3 2 Executive Summary……………………………………………………………….4 3 Analysis of Marketing Sit...
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  • Tops and Flops in Marketing- Apple’s Ipod
    Apple’s iPod Table of contents 1.INTRODUCTION 3 2.DISCUSSION 4 2.1MARKET SHARE 5 2.2MARKETING MIX 5 2..2.1Product 5 2.2.2.Price 5 2.2.3Promotion 6 2.2.4Place 6 2.3TARGET MARKETS AND MARKET OBJECTIVES 7 3.CONCLUSION 7 4.REFERENCES 9 Introduction In the next pages, you will fin...
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  • Apple Case
    Background: Universal Music Group and NBC are pulling back licensing contract with iTunes and looking for other alternative media outlets, due to pricing. Since 2003, Apple has been the world’s top media company, having 75% of online content sales. Apple would like to keep the pricing simplistic...
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  • Apple Competitive Advantage
    Introduce a brief background of the business and its history. Use the ‘Brand Royalty' article to help you on this. Competitive advantage is when a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of muc...
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  • An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple
    AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD – APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________...
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  • Apple, Inc. Public Relations Plan
    Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and market...
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  • Apple Inc History
    History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his futu...
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  • Apple Business Strategy
    STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26, 2009. The Company posted revenue of $9.87 billion and a net quarterly pr...
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  • Apple Case Study 14
    Executive Summary Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becomin...
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  • Marketing Mix: Apple Ipod
    Marketing Mix: Apple iPod Angela D. Nicol University of Phoenix MKT 421Marketing What is marketing and how can a company use it to accomplish their goals and distribute their goods? To answer this question one must have a good understanding of what marketing is and how a company uses it to con...
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  • A New Apple for a New Time: Market Share Strategy
    A NEW APPLE 2 A New Apple for a New Time: Market Share Strategy Introduction Since 1977, Apple Computers, Inc. has been a leader in the computer and technology industry. From the advent of the Apple II to the iPhone, Apple is a company known for innovation, visi...
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  • Business Research of American Express Company
    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2...
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  • Apple - Strategic Planning for Organizations
    Strategic Planning for Organizations MGT 450 Apple systems introduced their first computer, the Apple I, in 1976. The company was started by two high school friends, Steve Wozniak and Steve Jobs, and they collaborated to sell Steve Wozniak's invention. Apple began with the mission to "cha...
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  • Apple vs. Windows
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  • Marketing Strategy for Apple Ipod
    Executive Summary The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books, movies and now even allows one to surf the internet. In this reports you find an extensive analysi...
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  • Marketing Strategy of Apple
    EFFECTIVENESS OF MARKETING MIX IN ACHIEVING MARKETING AND ORGANISATIONAL OBJECTIVES  Through its excellent advertising, company has been able to create massive attention between people about iphone which helps them to attract large number of customers to purchase from the first day of its la...
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  • Apple Inc Ad Campaign
    Apple Inc Ad Campaign 1.By: Jeffrey Geil, Lizzy Silber, Alyssa Kaplan, Steve Cartoccio, Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17,787 employees full-time...
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  • Acer Incorporated Company Profile
    Acer Incorporated Company profile Acer Incorporated – company profile 2 SOMO Stichting Onderzoek Multinationale Ondernemingen Centre for Research on Multinational Corporations Policies and business overview - General characteristics Acer has constantly pursued the goal of breaki...
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