• Pricing objectives and pricing methods in the
    Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication, Athens University of Economics and Business, Athens, Greece Abstract Purpose – The purpose of this research paper is to explore the pricing...
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  • Internal Factors That Affect New Product Pricing
    . Internal pricing factors are the firms pricing objectives which eventually lead to adoption of price method or methods. The organization has some measure of control over the internal pricing factors. Kotler & Keller buttress this point by emphasizing that the firm must decide where to position its...
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  • Pricing Stategy
    actions, understand legal constraints, etc. 6. Set pricing objectives- for example, profit maximization, revenue maximization, or price stabilization (status quo). 7. Determine pricing- using information collected in the above steps, select a pricing method, develop the pricing structure...
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  • International Marketing
    product. Pricing objectives constitute the basis on which pricing methods and policies are formulated. Therefore, a better understanding of the pricing objectives should direct the company’s overall pricing process. Any pricing objective must be consistent with the overall organizational objectives...
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  • Fuels
    PRODUCT PLANNING & PRICING STRATEGIES Introduction: Product planning is that part of marketing, which is concerned with determining the products to be offered, deleted & diversification. Objectives of Product Planning: Product planning is one of the most important functions of a marketing...
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  • Pricing Strategy
    demand 3. Estimating costs 4. Analyzing competitor’s cost, prices and offers 5. Selecting a pricing method 6. Selecting the final price Step 1 Selecting the Pricing Main Objectives Survival > Overcapacity, intense competition or changing consumer wants. Maximum Current Profit > Emphasizing...
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  • Factors Affecting Pricing Strategies
    . Factors affecting pricing strategies One of the factors affecting pricing decisions is the pricing objective(s) of the firm. Organizations need to clearly spell out their pricing objectives before settling for a particular pricing method. These pricing decisions, however, are so complex that...
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  • Marketing Mix of Sony
    that the pricing decision is dependent on other earlier decisions in the marketing planning process. For new products, price will depend upon positioning, strategy, and for existing products price will be affected by strategic objectives. 6. Selecting the final Price - Pricing methods narrow the...
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  • London Olympics Pricing
    the opportunity to maximise profits | This pricing method would not be suitable for the Games. The ticket revenues cannot be expected to cover the cost of the entire Olympic Games, or even the LOCOG budget. This strategy ignores the final 3 objectives and therefore would not be appropriate | Target...
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  • marketing4P's
    stretching . Upward stretching . Two-way stretching . Line-featuring . Branding Pricing program . Pricing objective . Survival, maximum, current profit, maximum sales growth . Estimate demand . Elastic/inelastic . Sensitivities to price changes . Unique benefit, substitute awareness...
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  • Marketing Management
    function( like new product development ,pricing decisions ,distribution function ,promotion function) so that they can be assessed for the target ‘s purpose and the broad objectives. 4) The fourth step is drawing detailed plans for each function for a shorter period , i.e. a quarter ,half a year...
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  • Pricing Strategies of Itc
    product as the quality leader. Pricing Methods To set the specific price level that achieves their Pricing objectives, managers may make use of several Pricing methods. These methods include: • Cost-plus Pricing - set the price at the production cost plus a certain profit margin. • Value-based Pricing...
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  • Contorl
    2.2 Describing the satisfaction 2.3 shows the results / profit   Pricing objectives 1. Survival / survival (Survival) 2. Maximize current keuntungn 3. Investment returns 4. Dominate the market share 5. Status Quo 1. Product features Demand factors that influence pricing 2. 2. The...
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  • Chapter 11
    methods, in contrasts to long-term pricing strategies, used to focus on company objectives, customer, costs, competition or channel members; can be responses to competitive threats or broadly accepted methods of calculating final price for the customer that is short term in nature. Seasonal Discount...
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  • Impact of Pricing Strategy on the Customer Loyalty in the Retail Industry: a Case Study of Tesco
    Psychological pricing 6 2.5 Customer behaviour 6 2.6 Customer Loyalty 7 2.7 Pricing strategy and customer loyalty 8 3 - Research Design and Methodology 8 3.1 Research Strategy 8 3.2 Research Methods 9 3.2.1 Qualitative Method 9 3.2.2...
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  • Marketing for Health Care
    pricing objective, estimating cost, selecting a pricing method, and determining demand. I will be explaining four ways an organization can respond to a competitors price change, they are maintain price and profit, maintain price and add value, reduce price, and increase price and add brands. There will be...
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  • From the Vn
    diffusion, the firm's resources, and the product's anticipated price elasticity of demand. Pricing Methods To set the specific price level that achieves their pricing objectives, managers may make use of several pricing methods. These methods include: • Cost-plus pricing - set the price at the...
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  • Pricing Strategies
    , and promotion. A pricing strategy is a course of action designed to achieve pricing objectives. This strategy helps marketers set prices. There are many ways to price a product. The following, figure 1.1, shows a list of five major types of pricing strategies. (Business, 8th Ed., pg 421...
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  • Marketing
    ] - segmented marketing actions and market share objectives o by product, o by customer segment, o by geographical market, o by distribution channel. 14. Marketing Strategy - Price o pricing objectives o pricing method (eg.: cost plus, demand...
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  • Pricing Strategy
    Pricing Strategy Steps in Setting Price: Following are the steps in setting price for a product: 1. Selecting the pricing objectives; 2. Determining the consumers' demand; 3. estimating costs; 4. Analysing the competitors' costs, prices and offers; 5. Selecting a pricing method; and 6...
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