• Arun Verma - Reliance Car
    cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at Rs 184,641 ($3,865 U.S.).and another competitors is Tata nano reliance had sought to produce the least expensive production car in the world — aiming for a starting price of Rs 150,000 In 2009 on the news magazine...
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  • Consumer Behavior
    discuss the possible ripple effects created by ‘Tata Nano’ in pursuit of small and efficient (cost efficient with no-frills) car production • Analysing the factors for shift in consumer preferences around the world from gas-guzzling automobiles to fuel-efficient small cars • To analyse the possibility of India becoming a global hub in small car production....
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  • Todays Youth of India in Words and in Action
    industry. But both critics and advocates agree that the $2,500, two-cylinder car showcased at the New Delhi Auto Expo on January 10 offers an affordable transportation solution with a low carbon footprint. For Tata Motors, India’s largest automobile company, the Nano is much more than a provocative new...
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  • Chemistry Syllabus Mg
    . Nano science & Technology – V. S. Muralidharan and A. Subramania, Ane Books Pvt. Ltd. 6. Nanotechnology - Er. Rakesh Rathi, S. Chand & Company Ltd. 7. Environmental Studies - Benny Joseph (2nd edition), Tata Mc Graw Hill companies. 8. Environmental Chemistry - Dr. B. K. Sharma, Goel...
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  • Brazil Auto Industry
    Motors ltd 2. Products- TATA NANO 3. Automobile manufacturing in Brazil 4. Why Brazil? 5. Factors affecting International Marketing 1. Legal Factor 2. Economic Factors 3. Legal Factors 4. Political Factors 5. Educational Factors 6...
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  • Brand Management : Tata Motors
    Jaipur. In this project, sample size was chosen 50. Objective • To determine the requirements and needs of the potential customers. • To know what people perceive and thinking about Tata cars and its products. • To analyze the brand positioning strategies of Tata cars. • To study...
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  • Tata Motors & Jlr Acquisition
    Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company. Ford had acquired Jaguar in 1989 and Land Rover in 2000. This...
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  • Product Analysis
    completed. She took a keen interest in my study and ensured that my tenure at Tata Motors was a thorough learning experience. The exposure to the actual working of the HR Dept that I have got here would not have been possible without her kind support. Last but not the least, I would like to thank...
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  • Gen Matrix.
    conclude the dissertation. As indicated in the beginning, the objective of this dissertation was to evaluate various strategic analysis techniques and company valuation techniques and then apply them on the case studies of Ford Motor Company and Tata Motors. The analysis started with history of both...
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  • Tata
    Course Name: International Management Unit Code: BUS323C Assignment Name: Case Analysis Report: The Last Rajah_Ratan Tata Number of Words: 2,066 (Excluding title page, Contents Page and References) Due Date: 22 Feb 2012 Local Lecturer: Dr. Rudolph...
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  • Car Market in India
    Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Fiat and Force Motors having assembly plants in the area. Ahmedabad with the Tata Nano plant, Halol with General Motors, Aurangabad with Audi, Kolkatta with Hindustan Motors, Noida with Honda and Bengaluru with Toyota are...
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  • Strategic Analysis of Tata Motors
    vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s first indigenously manufactured passenger car; and the Nano, the world’s least expensive car. A full timeline of Tata Motors Limited is supplied in Appendix A. Current Situation Company Overview The Tata Motors group is...
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  • Target Costing
    http://findarticles.com/p/articles/mi_m0OOL/is_2_4/ai_99824634/?tag=content;col1 http://www.npd-solutions.com/targetcons.html http://www.sfb374.uni-stuttgart.de/rv_98_99/lorino5.pdf http://cmaindia.informe.com/forum/cost-management-accounting-audit-f13/target-costing-practices-in-india-t178.html 18340710-A-Study-on-New-Product-Development-With-Tata-Nano-and-Comparitive-Study-on-Maruti-800.doc...
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  • E Marketing
    , particularly the web. The Tata team is working on Nano news in papers, Nano breaks on radio, Nano appearing in the form of messages or ticker news on TV, online Nano games, Nano chat rooms on the Net, Nano pop-ups on major websites and Nano conversation on Facebook, Orkut and blog spaces...
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  • Global Marketing
    ] As already stated in the Abstract, the companies chosen for study are Tata Motors from India and Coca Cola from USA. The main objective for Coca Cola is to gain profitability and it adopts a rational strategy to achieve long term advantage. Coca Cola has its operations in more than 200 countries...
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  • Term Paper
    Land Rover (JLR), which includes the Daimler and Lanchester brand names. [8][9][10][11] In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition is in line with the company’s objective to enhance its styling...
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  • Karan
    Technology‖, Tata Mc Graw Hill REFERENCE BOOKS Sethi, H. M, ―Automotive Technology‖, Tata McGraw Hill, 2003 3 AE-201 OBJECTIVE At the end of the course the students will be able to acquire basic knowledge about the working cycles involved and components of an automobile and overview of their...
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  • Organizational Study report at Tata Autocomp
     Organizational Study at TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division, Akurdi Plant) Submitted by Viraj Nilajkar Under the Guidance of Himesh Nair Manager, Business Development TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division) Table of Contents...
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  • Tata
    1. SUMMER TRANING PROJECT REPORT ON TATA MOTORS Study on ³Consumer perception and future potential for TATA¶S CAR .´TARNINIG SUPERVISOR:- SUBMITTED BY:- NIKHIL KUMAR ABHAY PRAKASH RANJAN (SALSE MANAGER, NANO) ROLL NO. 9202268 (MBA:-2009-2011) KIIT SCHOOL OF MANAGEMENT, KIIT UNIVERSITY BHUBANESWAR...
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  • Blue Ocean
    were lot of planning, analysis, hard work and dedication behind the key of success of that diversified business. Q: 4- Critically evaluate the success story of “Tata” in Indian Market Tata Nano Between 1970 and 1984 cars...
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