Objective Of Study In Tata Nano Essays and Term Papers

  • Tata NANO Case Study

    Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation...

    761 Words | 2 Pages

  • Tata Nano Case Study

    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000)...

    1412 Words | 5 Pages

  • case study on tata nano

    bigger share of the market due to its intense promotional activities. 1.4 Objectives of the study: 1. To carry out the review of literature on brand, brand awareness and consumer behavior. 2. To study the socio economic characteristics of women consumers in Bangalore. 3. To...

    2987 Words | 13 Pages

  • Tata Nano Case Study

    Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology...

    4376 Words | 14 Pages

  • Tata Nano Case Study

    INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions...

    2558 Words | 8 Pages

  • Tata Motors Case Study Tata Nano

    1. What could be the main reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost...

    1887 Words | 6 Pages

  • Mba- Cim - Tata Nano Case Study

    Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little...

    1884 Words | 6 Pages

  • Tata Nano – a Study on Business Challenges in India

    TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the...

    1819 Words | 5 Pages

  • Tata Nano

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003...

    950 Words | 4 Pages

  • Tata Nano

    PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information...

    3778 Words | 20 Pages

  • tata nano

    BRAC University Journal, Vol. IV, No. 2, 2007, pp. 55-66 PERCEPTIONS OF THE CUSTOMERS TOWARDS INSURANCE COMPANIES IN BANGLADESH-A STUDY BASED ON THE SURVQUAL MODEL Tamzid Ahmed Chowdhury Faculty of Business and Economics Daffodil International University Dhaka, Bangladesh and Masud Ibn Rahman ...

    7336 Words | 12 Pages

  • Tata Nano

    FOR MANAGEMENT DEVELOPMENT | A case study : Tata Nano – the small wonder | | | By: | Jani Dhruman Maheshkumar (9057)Modi Roshad (9086)Jith Joyson (9019)Muddu Uthappa (9087)Joshi Devansh M. (9079)Deepak Nair (9089)Mayoor Bhandari (9024) | How nano was built 1. Introduction “It started...

    7349 Words | 18 Pages

  • Tata Nano

    Part one: It will include the strengths and weaknesses that Tata, as an internationally branded company, could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was...

    3474 Words | 12 Pages

  • Tata Nano

    MANAGEMENT-1 Case Study Analysis- Tata Nano Team: Ankilkumar Atul Sanghvi (DM16106) Ferzaad Mohammed F A (DM16117) Marimuthu Lakshmanan (DM16124) Nishanth Chordia A (DM16129) Sankeerthana Kankipati (DM16140) GROUP 6- TATA NANO MARKETING MANAGEMENT-1 Situational Analysis Tata Motors was established...

    572 Words | 3 Pages

  • Tata Nano

    Introduction Of NANO In Auto Sector “Great things come in small packages” and so is NANO, peoples car. Mr. Ratan Tata envisioned that every Indian must own a four wheeler, most affordable car with all basic facilities in any other expensive car. And today the most awaited car is a part of the ever...

    2467 Words | 6 Pages

  • Tata Nano

    NATIONAL INSTITUTE OF FASHION TECHNOLOGY HYDERABAD CORPORATE SOCIAL RESPONSIBILITIES CASE STUDY: THE BURNING WHEELS - TATA'S NANO!!!! ASSIGNMENT 2 SUBMITTED BY: SUBMITTED TO: GREESHMA V. MS. RAJYSLAKSHMI KOMAL TAPASE ASST. PROFESSOR SAI PRADEEP FMS DEPT. SUSHANT VISHAL ...

    2727 Words | 10 Pages

  • tata nano

    Dies. A New Nano is Born   Tatas plan to make the car aspirational with 5 distinct variants   KETAN THAKKAR, MUMBAI  Tata Motors has invested more than $1 billion in the Nano project and the point at which it will start getting a return seems to be receding. In the past 4 years, Tata has sold 242...

    1533 Words | 5 Pages

  • Tata nano

    and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives Levels of Strategy: Strategy may operate at different levels of an organization -corporate level, business level, and functional level. Corporate...

    9691 Words | 35 Pages

  • tata nano

    Tata Motors has been doing so well at the upper end of the global auto market lately that it apparently forgot how to do well at the lower end—even in its home country of India. Thus the Tata Nano, a stripped-down minicar priced at around $2,000, has flopped since being introduced four years ago as...

    2086 Words | 6 Pages

  • Tata Nano

     Introduction The Tata Nano, first unveiled at the New Delhi auto Expo in 2009, was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive...

    294 Words | 1 Pages