• Tata Nano
    PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information...
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  • Whether the Prices of Nano Will Be Sustained over a Period of Time with the Economicchanges in Raw Material Price Rise?
    Tata Nano PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information...
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  • M.A. Project Work
    Reddy Irala Industry: Automobiles Region: India Abstract:  The objective of this case study is to illustrate the lessons of capital investment decisions through Tata Motor’s Nano project. In 2003, Ratan Tata, chairman of Tata Group, announced his vision of designing a safe and affordable car for...
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  • Case Study
    century, history repeated itself when Ratan N. Tata (Ratan Tata), chairman of Tata Sons, the promoter company of the Tata group, announced his long-cherished dream to produce the world’s cheapest car, Tata Nano, at an amazing price of INR 1lakh. As Tata Nano vroomed to the customers on March 23rd 2009...
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  • Report
    This is the specialization project on a study on new product development for Tata Nano along with a comparative study between Tata Nano and Maruti 800. The objective of this study is to gain knowledge about how Tata brought this new product i.e., Nano up to the development stage and finally going...
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  • proposal of tata nano
    Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of...
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  • Marketting Management
    TATA NANO “The car that changed the world” TABLE OF CONTENTS 1. Introduction 4 2. Tata Nano: Customer Perceived Value 5 3. Value Proposition offered by Tata Nano 9 4. Value Proposition...
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  • Hisdkgldfgklnglkighirjrp[Ioprjtlnbkdfhij
    Development With Tata Nano And Comparitive Study On Maruti 800 Submitted To Submitted By Mr. Rajiv Bhandari Priyank Mehrotra BBA VI Sam. R No. 915605 PREFACE This is the specialization project on a study on new product development for Tata Nano along with a comparative...
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  • New Product Development
    PREFACE This is the specialization project on a study on new product development for Tata Nano along with a comparative study between Tata Nano and Maruti 800. The objective of this study is to gain knowledge about how Tata brought this new product i.e., Nano up to the development stage and finally going...
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  • Tata Nano
    The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,800) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled...
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  • Tata nano
    and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives Levels of Strategy: Strategy may operate at different levels of an organization -corporate level, business level, and functional level. Corporate...
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  • Marketing Strategies
    (1)The Quality Advantage Maruti Suzuki owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study 2004). The Alto was chosen No.1 in the premium compact car segment and the Esteem in the entry level mid - size car segment across 9 parameters. ...
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  • Blue Ocean Strategy
    | HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the...
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  • Marketin Plan for Tata Nano Malaysia
    EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a “People’s...
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  • Tata Nano
    ACKNOWLEDGEMENT We are thankful to IFIM Business School who provided us with the opportunity for carrying out the study. We would also like to acknowledge my sincere thanks to our faculty Prof. Monica Gupta Under her valuable guidance, constant interest and encouragement...
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  • Research Methedology
    Submitted to SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) As a part of Research Methodology Project By Students of MBA ( Pharm.Tech) Fourth Year Under the Guidance of Ms. Grishma Kulkarni “A Project On TATA Nano And JLR” GROUP MEMBERS : YOGESH JAISWAL (26) RITIKA KAROOR...
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  • Tata Nano
    1. EXECUTIVE SUMMARY The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.This nickname is due to the Nano's price point, near [pic]100...
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  • Tata Nano Case Study
    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000)...
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  • Tata Nano Marketing Plan
    TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city...
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  • Research on Tata Nano
    Institute for Higher Education School of Business Project on NANO Submitted by: Himanshu Sharma 1 TASK INVOLVED  Discussion with decision maker  Interviews with experts  Secondary data analysis As our project is on Tata Nano and we were not able to make our approach to discuss with the...
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