Objective Of Study In Tata Nano Essays and Term Papers

  • Tata NANO Case Study

    Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation...

    761 Words | 2 Pages

  • Tata Nano Case Study

    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000)...

    1412 Words | 5 Pages

  • case study on tata nano

    bigger share of the market due to its intense promotional activities. 1.4 Objectives of the study: 1. To carry out the review of literature on brand, brand awareness and consumer behavior. 2. To study the socio economic characteristics of women consumers in Bangalore. 3. To...

    2987 Words | 13 Pages

  • Tata Nano Case Study

    INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions...

    2558 Words | 8 Pages

  • Tata Nano Case Study

    Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology...

    4376 Words | 14 Pages

  • Tata Motors Case Study Tata Nano

    1. What could be the main reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost...

    1887 Words | 6 Pages

  • Mba- Cim - Tata Nano Case Study

    Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little...

    1884 Words | 6 Pages

  • Tata Nano – a Study on Business Challenges in India

    TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the...

    1819 Words | 5 Pages

  • Tata Nano

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003...

    950 Words | 4 Pages

  • Tata Nano

    1. EXECUTIVE SUMMARY The launch of Tata Nano has been one of the biggest news in auto mobile sector in the last few years. It has created a sensation in the market not just because it is the cheapest car in the world but also because it has not compromised on its safety and pollution issues. ...

    584 Words | 2 Pages

  • Tata Nano

    1. EXECUTIVE SUMMARY The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.This nickname is due to the Nano's price point, near [pic]100...

    6557 Words | 25 Pages

  • Tata Nano

    PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information...

    3778 Words | 20 Pages

  • Tata Nano

    Tata nanoNANO The ONE lakh that car drives ONE billion dreams… contents Idea Generation Product Specification Product Features SWOT STP Pricing Promotion Post purchase service Future2020 bibliography Idea generation “I saw families riding around on scooters with kids standing...

    948 Words | 5 Pages

  • Tata Nano

    FOR MANAGEMENT DEVELOPMENT | A case study : Tata Nano – the small wonder | | | By: | Jani Dhruman Maheshkumar (9057)Modi Roshad (9086)Jith Joyson (9019)Muddu Uthappa (9087)Joshi Devansh M. (9079)Deepak Nair (9089)Mayoor Bhandari (9024) | How nano was built 1. Introduction “It started...

    7349 Words | 18 Pages

  • Tata Nano

    curtains have been raised and the world adored the cute little boy form the Tata.... then followed a relentless flow of speculations guesses and predictions about various aspects relating to Nano... the environmental impact of Nano, Nano's effect on 2 wheeler market, Nano's potential customer, chances of...

    601 Words | 3 Pages

  • The Tata Nano

    and Society Advance Access published August 24, 2010 Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009 The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions Peter Wells Cardiff Business School, Cardiff University...

    10063 Words | 28 Pages

  • tata nano

    BRAC University Journal, Vol. IV, No. 2, 2007, pp. 55-66 PERCEPTIONS OF THE CUSTOMERS TOWARDS INSURANCE COMPANIES IN BANGLADESH-A STUDY BASED ON THE SURVQUAL MODEL Tamzid Ahmed Chowdhury Faculty of Business and Economics Daffodil International University Dhaka, Bangladesh and Masud Ibn Rahman ...

    7336 Words | 12 Pages

  • Tata Nano

    Segmentation 5. Conclusion INTRODUCTION * Tata Motors is India’s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and...

    535 Words | 3 Pages

  • Tata/Nano

    Tata Motors Limited (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM), is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors has a consolidated revenue of USD 16 billion after the acquisition...

    374 Words | 2 Pages

  • Tata Nano

    Tata's global operations Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two struggling iconic British...

    2069 Words | 6 Pages