"Objective Of Distribution Management For Hul" Essays and Research Papers

  • Objective Of Distribution Management For Hul

    DISTRIBUTION MANAGEMENT 1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale,including storage at warehousing locations or delivery to retail distribution points...

    Inventory, Logistics, Management 1417  Words | 9  Pages

  • Hul Distribution Management

    A Study on Distribution Management of Hindustan Unilever Limited        Submitted To  Prof. S Govindrajan  By              PRADEEP NARAIN    SANJEEV KUMAR JHA  SATADRU BAGCHI           SOUMITRA DHALI              g08075  g08086  g08088  g08090  g08095      TARUN KUMAR SAHA             2 Content                                                                Page  3    4  5  12  14  16  18  26  33  1. Introduction – Hindustan Unilever Limited  2. Distribution Network of HUL  ...

    Distribution, Fast moving consumer goods, Hindustan Unilever 9553  Words | 14  Pages

  • Hul Sap Implementation

    Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15, 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life...

    ABAP, Fast moving consumer goods, Good 930  Words | 3  Pages

  • Operations strategy of HUL

     COMPANY OVERVIEW HUL or Hindustan Unilever is a corporate giant in the fast moving consumer goods industry in the Indian market which was formed in 1933 as Lever Brothers India Limited. Its headquarter is in Mumbai, India. The company provides employment for more than 41,000 employees. With its 20 plus brands it announces its presence to various consumer segments. HUL covers about 6.4 million outlets in all over the country. The HUL products have made their presence in our country so strong...

    Final goods, Good, Logistics 1707  Words | 7  Pages

  • Management by Objectives

    Management by Objectives Motivating employees seems to be a challenge for managers - Discuss the advantages and disadvantages of the MBO program and provide at least one example to support your discussion. Goal-Setting Theories have evolved since the 50s and have an impressive documented literature. The Goal-Setting Theory addresses the issues that goal specificity, challenge, and feedback have on performance (Robbins, 2009, p185). Setting goals and motivating employees are always an important...

    Goal, Goal setting, Management 1208  Words | 5  Pages

  • Distribution management

    era. However, the concept of a supply chain in management was of great importance long before, in the early 20th century, especially with the creation of the assembly line. The characteristics of this era of supply chain management include the need for large-scale changes, re-engineering, downsizing driven by cost reduction programs, and widespread attention to Japanese management practices. For the integration era, This era of supply chain management studies was highlighted with the development of...

    Management, Strategic management, Supply chain 2173  Words | 7  Pages

  • Management by Objectives

    MANAGEMENT BY OBJECTIVES Management By Objectives (MBO), was first introduced by Peter Drucker in 1954 in his book, The Practice of Management. By 1960s and 1970s, MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly, MBO has, for the first time, introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives...

    Goal, Human resource management, Management 1709  Words | 6  Pages

  • Management by Objectives

    Management by ObjectivesMBO Management by Objectives (MBO) Can be defined as a process whereby the performance goals and objectives are set by each subordinate in collaboration with his superior at the start of the appraisal period. MBO is a Process  A process consisting of a series of interdependence and interrelated steps:  The formation of clear, concise statements of objectives  The development of realistic action plans for their attainment,  The systematic monitoring...

    Evaluation, Goal, Management 433  Words | 7  Pages

  • Management by Objectives

    Four essential steps in the management by objectives (MBO) process Management by objectives (MBO) is a system whereby managers and employees define goals for every department, project, and person and use them to monitor subsequent performance. Four major activities make MBO successful. MBO is result oriented. Emphasize the accomplishment rather than input. Encourage the participation at all level of organization that means collaborative, shared power and self management. A process consisting of...

    Goal, Goal setting, Intrinsic value 1017  Words | 4  Pages

  • scm of hul

     DISTRIBUTION NETWORK OF HULEvolution over time:The HUL‟s distribution network has evolved with time. The firstphase of the HUL distribution network had wholesalers placing bulkorders directly with the company. Large retailers also placed directorders, which comprised almost 30 per cent of the total orderscollected. The company salesman grouped all these orders andplaced intent with the Head Office. Goods were sent to thesemarkets, with the company salesman as the consignee. Thesalesman then collected...

    Discounts and allowances, Retailing, Rural 2593  Words | 7  Pages

  • Management by Objectives

    MANAGEMENT BY OBJECTIVES (MBO) is a practical application of the reasoning behind the notion of goal-setting theory. MBO is a process in which employees participate with management in the setting of goals or objectives. An essential feature of an MBO program is that it involves a one-on-one negotiation session between a supervisor and subordinate in order to set concrete, objective goals for the employee’s performance. During the session a deadline is set for the measurement of accomplishment, and...

    Goal, Heterarchy, Hierarchy 1207  Words | 4  Pages

  • Distribution Management

    more than 600 distributions, hypermarts and various other office suppliers. The market The main products under the ABBA brand include various types of filing system and table top stationery. Sophisticated and of high quality. ABBA products are targeted at the top tier consumer segment in both corporate and government sectors. The companies which own the ABBA brand. Asia File Products Sdn. Bhd is the largest integrated stationery and office supplies manufacturer and distribution in Malaysia....

    Computer file, File folder, File system 1273  Words | 6  Pages

  • Introduction to Distribution Management

    Distribution Management Introduction to What do we mean by Logistics? • Logistics concerns itself with the movement of the physical flow which begins with the source of supply and ends at the point of consumption. • Logistics is also concerned with: • • • • • • • Plant and warehouse location Inventory levels Production scheduling Materials management Storage Customer order processing Inwards and outwards freight and • Distribution channels. History of warehouse • In early writings...

    Distribution, retailing, and wholesaling, Inventory, Logistics 1202  Words | 6  Pages

  • Distribution Management

    principal in the development and negotiation of contracts with third parties. The title purchasing agent is a generic legal term. Recently, the term has been superseded by vice president of purchasing, vice president of materials management, and vice president of supply management. From a legal standpoint, the term purchasing agent accurately defines the individual who deals with a third party for a principal. The selection of the senior purchasing manager is an important recruitment effort since the...

    Business, Contract, Contract law 964  Words | 4  Pages

  • Hul .Pdf Value Chain

    HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI, we have finally streamlined, advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar, IT Group Manager, Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai, Maharashtra, India Industry: Consumer Products Employees: 15,000...

    Enterprise resource planning, Management, SAP 1554  Words | 5  Pages

  • Marketing and Distribution Network

    MARKETING MANAGEMENT Analyze the Distribution Network used by the manufacturers of the same product & compare it with that used by the competitors. Do you think any other network which according to you would be more effective? Justify. The product that I choose was dove shampoo. Distribution refers to the channel or a network through which the distribution of the product takes place. Various people use different strategies and distribution channel for their product. Distribution network is...

    Advertising, Cosmetics, Marketing 955  Words | 4  Pages

  • Main Objectives of Financial Management

    FINANCIAL MANAGEMENT The main objectives of financial management are:- 1. Profit maximization : The main objective of financial management is profit maximization. The finance manager tries to earn maximum profits for the company in the short-term and the long-term. He cannot guarantee profits in the long term because of business uncertainties. However, a company can earn maximum profits even in the long-term, if:- i. The Finance manager takes proper financial decisions. ii. He uses the finance...

    Bank, Economics, Finance 2397  Words | 7  Pages

  • Hul Supply Chain

    issues and the best practices at HUL. Just to give an idea of the utility of IT in SCM, a financial analysis has been done to show the changes in revenue and net earnings when SAP was implemented in HUL in 2004. | Contents Introduction 3 Modern Trade Challenges 3 Business optimisation Hurdles 3 Process Centric Collaboration 4 Result of the Implementation 4 Supply Chain Management, 2011 4 Existing Supply chain 4 Key Issues in the SCM @ HUL 5 Exhibit 1 – Financials (Before...

    Business, Enterprise resource planning, Management 1648  Words | 6  Pages

  • Roles and Objectives of Financial Management

    Financial Management: Roles and Objectives | | | |1. Planning |Identify and Manage Risks | | | | |2. Organizing |Adequate supply of funds ...

    Banking, Corporate finance, Decision making 629  Words | 3  Pages

  • Hul and Itc

    INTRODUCTION Competitive Strategy consists of move of companies in order to attract customers. With stand competitive pressures and strengthen an organizations market position. The main objective of Competitive Strategy is to generate a competitive advantage, increase the loyalty of customers and to beat competitors.  FIVE MAIN COMPETITIVE STRATEGIES ARE: · Overall low cost leadership strategy · Best cost providers strategy · Broad differentiation strategy · Focused low cost strategy · Focused...

    BSE Sensex, Business, Hindustan Unilever 1175  Words | 4  Pages

  • Mbo - Management by Objectives

    theory of management by objectives. It emphasised the importance of corporate objectives as a tool to assist managers in the successful completion of their tasks and responsibilities. Peter Drucker believed that for a business to become successful, the activities of all of the workforce and management should be focused on a common goal. This meant that each individual in a business should be given targets or objectives that when combined would assist in achieving the corporate objectives of the business...

    Business, Goal, Management 1381  Words | 7  Pages

  • Cash Management Objective

    1. OBJECTIVES OF CASH MANAGEMENT: for Working Capital - Scribd www.scribd.com/doc/.../OBJECTIVES-OF-CASH-MANAGEMENT 9 Mar 2011 – Working Capital Management At Kirloskar Pneumatics Co. Ltd. By Rajesh Menon > OBJECTIVES OF CASH MANAGEMENT: I. To meet the ... 2. [PDF]  CASH MGMT BOOK NEW - Financial Manageme mba answer Sunday, April 5, 2009 What are the objectives of cash management? Answer "Cash Management" =) Cash management is a broad term that refers to the collection, concentration...

    Cash, Cash flow, Cash management 1823  Words | 7  Pages

  • Management by Objectives Mbo

    MANAGEMENT BY OBJECTIVES (MBO) What is Management by objective? * Management by objectives (MBO) is a systematic and organized approach that allows management to focus on achievable goals and to attain the best possible results from available resources. It aims to increase organizational performance by aligning goals and subordinate objectives throughout the organization. Ideally, employees get strong input to identify their objectives, time lines for completion, etc. MBO includes ongoing tracking...

    Employment, Goal, Management 1408  Words | 5  Pages

  • Objective of Sales Management

    Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives 1. Sales Volume 2. Contribution to profits 3. Continuous Growth The sales executives in this case are the ones who help implement these objectives. However it is the top management who has to outline the strategies to achieve these objectives of sales management. The top management should provide products which are socially responsible and are marketed in a manner...

    Business, Cost of goods sold, Gross profit 1132  Words | 4  Pages

  • Management by Objectives Report

    (Project management: Case Studies Harold Kerzner, (2006). John Wiley and Sons) Management by objectives This technique allows all parties, the project manager, the functional manager, and the employee, to share and to participate in the appraisal. It epitomizes the systems approach since it allows for objectives modification without undue or undeserved penalty to the employee. Finally, it uses objective data and downplays subjective data. Advantages emphasis on results rather than on...

    Concept of the Corporation, Goal, Harvard Business Review 2206  Words | 7  Pages

  • Mbo-Management by Objectives

    Management by Objectives (MBO) is the most widely accepted philosophy of management today. It is a demanding and rewarding style of management. It concentrates attention on the accomplishment of objectives through participation of all concerned persons, i.e., through team spirit. MBO is based on the assumption that people perform better when they know what is expected of them and can relate their personal goals to organizational objectives. Superior subordinate participation, joint goal setting and...

    Goal, Hierarchy, Management 2265  Words | 7  Pages

  • Objectives of an Effective Management System

    operations research models of Processing, storing, retrieving and transmitting information to the users. A management information system (MIS) is a subset of the overall internal controls of a business covering the application of people, documents, technologies, and procedures by management accountants to solving business problems such as costing a product, service or a business-wide strategy. Management information systems are distinct from regular information systems in that they are used to analyze other...

    Decision support system, Decision theory, Executive information system 1671  Words | 5  Pages

  • sales and distribution management

    campaign planners incur two types of cost in ant campaign, the first is the cost of human resource necessary to plan and execute the campaign. the second type of expense that campaign planners incur is the hard cost of the campaign itself. Event management budget A budget is a fundamental tool for an event director to predict with a reasonable accuracy whether the event will result in a profit, a loss or will break-even. A budget can also be used as a pricing tool.There are two basic approaches or...

    Consultative selling, Customer service, Marketing 1717  Words | 6  Pages

  • Hul Rural Marketing

    from increasing the geographical width of their product distribution, the focus of corporates should be on the introduction of brands and develop strategies specific to rural consumers. Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is India's largest consumer...

    Distribution, Harish Manwani, Hindustan Unilever 2268  Words | 10  Pages

  • Planning Facilitates Management by Objectives

    facilitates management by objectives. Planning begins with determination of objectives. It highlights the purposes for which various activities are to be undertaken. In fact, it makes objectives more clear and specific. Planning helps in focusing the attention of employees on the objectives or goals of enterprise. Without planning an organization has no guide. Planning compels manager to prepare a Blue-print of the courses of action to be followed for accomplishment of objectives. Therefore...

    Better, Forecasting, Future 935  Words | 4  Pages

  • The Objectives of Maintenance Management

    The Objectives of Maintenance Management Maintenance management can be considered as the direction and organization of resources to control the availability of equipment. The tasks associated with maintenance can be divided into three main areas; work management, plant condition control and cost control. Work Management Work management is concerned with the logistics of organizing maintenance and has the following objectives: * To identify, control and co-ordinate the resources (labor...

    Computerized Maintenance Management System, Cost, Data 1721  Words | 6  Pages

  • Sales and Distribution of Hul

    etc. coming under the categories of white goods in FMCG. FMCG Sector Outlook The Fast Moving Consumer Goods (FMCG) Sector is the fourth largest sector in the Indian economy with a total market size of Rs.60,000 Crores. A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated...

    Company, Environment, Fast moving consumer goods 14198  Words | 51  Pages

  • Management and Smart Objectives

    Leadership. Differs from management? Example of managers. Control. Fayol More to juggle than I realised. Too quick to judge, will change now. SMART. Useful in my life Example – pictures Task 1 The three ideas that I will discuss are: Leadership, if you are not a leader can you still be a manager. Also the idea of control interests me, how much of an impact it can have on every area of your life, both personal and professional. Finally, the idea of using smart objectives to achieve goals, having...

    Control, Essay, Leadership 1184  Words | 4  Pages

  • Channel Management, Wholesaling, and Physical Distribution

    Channel Management, Wholesaling, and Physical Distribution Introduction This report discusses the Channel Management, Wholesaling, and Physical Distribution process for distributing wakeboards. The report looks at a medium-size wakeboard manufacturer (MKMC Inc.) looking to expand into the US market. The report will analyze and give recommendations on the best distribution system for the product. Our product is in the growth stage of the product life cycle. (appendix 20) Target...

    Commercial item transport and distribution, Customer service, Distribution, retailing, and wholesaling 1702  Words | 7  Pages

  • Hul Business Strategy

    INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105  Words | 4  Pages

  • Distribution Channel of Hul

    [pic] Institute Of Management Technology, Nagpur PGDM 08-10 Sales and Distribution Management [pic] Course Facilitator: Prof Sanjeev Tripathi Assignment 4: Distribution Network Submitted By: Priya Sharma (08FT051) Navdeep Gupta (08IT024) Gopal Krishna Garg (08FN043) Ananya Nandi (08HR031) Kapil Tuteja (08IT018) N. Suryaprakash...

    Distribution, Hindustan Unilever, Marketing 2853  Words | 10  Pages

  • Itc and Hul Supply Chain

    INTRODUCTION (Hindustan Unilever Limited) Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co...

    BSE Sensex, Hamam, Harish Manwani 784  Words | 3  Pages

  • International Marketing Strategy: Effective Distribution and Channel Management

    societal/institutional/cultural levels and at market and business levels. In any globalization process, distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption.  Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. (Mattsson...

    Distribution, Marketing, Marketing management 2265  Words | 7  Pages

  • Hul Strategy

    We shall now take up one company, HUL (Hindustan Uni Lever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management. HLL has a large brand portfolio consisting of nearly 110 bands. In every product line, it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing...

    Brand, Brand equity, Brand management 776  Words | 3  Pages

  • Objectives

    our collaborative efforts to make Virginia Tech a great place to work. HR Strategic Plan Goals and Objectives Goal One: Promote and enhance our competitive total rewards package to recruit and retain top talent. Objectives: Create a total rewards message to educate HR partners, hiring managers, and recruits on the total value of the Virginia Tech employment package Work closely with management to reinforce the need for competitive compensation for individuals Virginia Tech wishes to attract...

    Better, Collaboration, Employment 626  Words | 3  Pages

  • Hul Distribution Network

    A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is...

    Brooke Bond, Cosmetics, Hul 1521  Words | 8  Pages

  • Sales and Distribution Management

     AN ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha, BBA -5thSemester, Amity Global Business School,Kolkata. “Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales...

    Bertrand Russell, Dip pen, Fountain pen 837  Words | 3  Pages

  • Management

    Management The organization and coordination of the activities of a business in order to achieve defined objectives. The basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises. Management consists of the interlocking functions of creating planning, organizing, directing, and controlling an organization's resources in order to achieve the objectives of the organization...

    Control, Decision making, Management 855  Words | 4  Pages

  • Ritz Carlton's Management Objectives and Goals

    RITZ CARLTON’S MANAGEMENT OBJECTIVES AND GOALS Ritz Carlton’s Management Objectives and Goals The Ritz Carlton’s mission statement is: “The Ritz Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed yet refined ambiance. The Ritz Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs...

    Customer, Hotel, Hôtel Ritz Paris 836  Words | 3  Pages

  • How to Implement Management by Objectives in the Workplace

    VOLUME 6 NUMBER 4 1994 How to Implement Management by Objectives in the Workplace Terry Ingham Is management by objectives dead? Not so long ago I would have said yes, not because the idea was bad – like many of the “good practice” ideas of the late 1980s it is a good idea. The problem was, and still is, implementing objectives where it counts, on the shopfloor, or in the office. If anyone out there has been successful in doing that and getting their employees and staff to “buy in”, by taking...

    Better, Management 1547  Words | 7  Pages

  • Hul Report

    Competitive Advantage of HLL 1. Strong well-established brands 2. Local manufacturing capacity and supply chain 3. Vast sales and distribution system Challenges in sustaining the competitive advantage 1. The unorganized and scatter character of the Indian market HLL Sales Organization based on Product Categories and Geography Flow of goods Goods produced in factory Depot(Carry Forward Agent) Redistrbution stockiest(RS) outlets * More than one stockiest can...

    Business, Chain store, Diamond 718  Words | 3  Pages

  • Physical Distribution

    perform a distribution function. The distribution function is vital to the economic well-being of society because it provides the goods and services desired by the consumer. Economists often describe the value of distribution in terms of ownership, place, and time utility. The marketer contributes to the product's value by getting it to the right place at the time the consumer wants to buy it and by providing the mechanism for transferring ownership. Firms that do not perform the distribution function...

    Commercial item transport and distribution, Customer, Inventory 1389  Words | 7  Pages

  • distribution

    Running Head: STRATEGY Strategy Introduction Organizations make different strategies in order to achieve the aims and objectives in an efficient manner. Company S has been entering into the motor scooter market with the high cost and best quality. In this paper, five innovative strategies for motivating the dealerships as intermediaries have been identified. Along with this, advantages and disadvantages of each strategy and its effectiveness on the company’s performance have also...

    Competitor analysis, Financial intermediary, Market research 982  Words | 5  Pages

  • Objective

    M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town, Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702, 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and...

    Haryana, India, Management 317  Words | 3  Pages

  • Supply Chain Management and Distribution Centers

    Wal-Mart has been able to achieve respectable leadership in the retail industry because of its focus on supply chain management. Discuss in detail the distribution and logistics system adopted by Wal-Mart. Ans : As the world’s largest retailer with net sales of almost $219 billion for the fiscal year 2002, Wal-Mart is considered a “best-in-class” company for its supply chain management practices. These practices are a key competitive advantage that have enabled Wal-Mart to achieve leadership in the...

    Commercial item transport and distribution, Distribution, retailing, and wholesaling, Logistics 840  Words | 3  Pages

  • Sales and Distribution Management

    job at hand as any questions and problems can be examined and dealt with beforehand. Many companies now provide training for their staff to turn them into top sales personnel. These trainings have become essential to equip employee with sales, management and leadership skills. With the appropriate training provided, necessary skills can be developed in order to carry out the task required with excellence. This in turn will provide profitability for a company and thus is an approach adopted by McDonnell-Cummins...

    Customer relationship management, Customer service, Decision making 1571  Words | 5  Pages

  • Strategic Mnagement of Hul

    STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India's largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25,206 crore comes from rural markets, * valued at around Rs. 11,000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton , Kwality...

    Brooke Bond, Fast moving consumer goods, Hul 706  Words | 5  Pages

  • Management

    P314, it has to do with balancing 3 priorities) * The strategic challenge that MNEs face are optimizing global efficiency, national responsiveness, and worldwide learning simultaneously. Implementing such a complex, three-pronged strategic objective would be difficult under any circumstances, but the very act of “going international” multiplies a company’s organizational complexity. 2. Define and explain the concept of administrative heritage * The concept of administrative heritage...

    Business, Control, Corporation 555  Words | 3  Pages

  • objective

    TOPIC: CMMI Submitted to : Sir NAVEED BUTT Submitted by : M.HASEEB NASIR Roll no : 11014156-047 Department : BS-(IT) Section : (AF) Subject : Software Engineering University of Gujrat F.J campus Objectives: What is CMMI? What is its Frame Work? Explains its different levels with examples? What is CMMI? The Capability Maturity Model Integration (CMMI) is a capability maturity model developed by the Software Engineering Institute, part of Carnegie...

    Capability Maturity Model, Capability Maturity Model Integration, Carnegie Mellon University 1019  Words | 5  Pages

  • Channels of Distribution

    the selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels, including:...

    Business, Distribution, Marketing 1224  Words | 6  Pages

  • Marketing Objectives

    Marketing plan management Submission details Candidate’s Name | | Phone No. | | Assessor’s Name | | Phone No. | | Assessment Site | RGIT Brisbane | Assessment Date/s | | Time/s | | The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this task you are required to develop...

    Competitor analysis, Distribution, Management 1666  Words | 6  Pages

  • Objective

    Objective Our main objective is to know and evaluate the Digitel’s technical operations and strategies and how they became successful despite of its existing competitors. Central Problem Before the acquisition of the Digitel network, a lot of their mobile network subscribers are complaining about the signal that they supplied to their customer especially in Metro Manila area. Sun uses the 1800Mhz band which uses less power but also provides less coverage as opposed to the 900 Globe and Smart...

    Cellular network, Digital Telecommunications Philippines, Globe Telecom 1330  Words | 7  Pages

  • Channel Management

    CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer...

    Distribution, Marketing, Push–pull strategy 1361  Words | 5  Pages

  • Distribution Management

    DISTRIBUTION MANAGEMENT     CH1: MARKETING CHANNEL CONCEPTS   Growing Importance of Marketing Channels:   1. Explosion of IT and E-commerce 2. Harder to gain sustainable competitive advantage through other P’s 3. Growing power of distributors (esp. retailers who act as gatekeepers of consumer markets – agents of consumers not producers) 4. Need to reduce distribution costs   MC Definition:   The external contactual organisation that management operates to achieve its distribution...

    Distribution, Marketing, Marketing management 7507  Words | 37  Pages

  • Distribution

     Distribution & Pricing Dartaine Phifer BA181 Foundations of Marketing Instructor: Bell, Faith A manager’s job is never ending, if you want to be successful in this business. Denny McKnight stated, “We think of best practices as doing all the right things with the right tools and getting the right results” (Harps, Best Practices in Todays Distribution). One of the marketing plans, distribution plays a key role to how products are exposed, stored and delivered, another key factor is the...

    Consultative selling, Marketing, Price 832  Words | 5  Pages

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