• Analysis on Business Buying Behavior of Laptop: a Study of Educational Institutes
    at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research. RESEARCH OBJECTIVES: The research objectives of this study are stated as...
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  • Comparison of Laptops
    MBA-SCOE 2012 A PREFERENTIAL STUDY OF DIFFERENT BRANDS OF LAPTOPS Submitted by: Sonali chinchkhede Shardul sheshgir Amruta...
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  • An Evaluation of Consumer Buying Criteria and Its Impact on the Purchase of Commoditized Laptops
    AN EVALUATION OF CONSUMER BUYING CRITERIA AND ITS IMPACT ON THE PURCHASE OF COMMODITIZED LAPTOPS by Rachel V. McClary A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University December 2006 © Rachel McClary, 2006 AN...
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  • Apple Inc Designs and Markets Customer Electronics, Computer Software, and Personal Computers.
    STUDY Consumer Perception is how information is collected and categorize. Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often and from many sources, then the consumer's attitude toward dairy products...
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  • Study of Laptop
    Technologies in 1997to mark their advent into the software services arena. * Phase03 THE WORLD PHASE:-Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility...
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  • Consumer Behaviour Dell
    – self-charging laptop based on kinetic energy. ‘Kinotop – you care, you work, you save’ Zoja Micunovic A4021609 MSc Marketing Intake 5 1. Introduction 1 The purpose of this report is to research and evaluate the UK consumer in order to launch an innovative ‘Kinotop’ laptop computer which would...
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  • research proposal
    the overall telecom equipments revenue in India stood at Rs.136833 crore during the fiscal, as against Rs.115382 crore a year before. This is the brand track study for companies which have well known name in mobile phone industry of India. HISTORY OF HANDHELD CELL PHONE Prior to 1973...
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  • A Report of Acer
    Acer India (Pvt) Ltd. [pic] An Internship Project Report on “Study of Brand awareness of Acer in Bangalore, Chennai and Coimbatore” JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration, Ohio University, Athens, USA OHIO University Christ College...
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  • Corporate Branding
    [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 ...
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  • “a Study on Consumer Behaviour with Reference to Sony Vaio Laptops”
    Day outlet. One goes to the counter and purchases two cappuccino coffees and some other pastries. The other sits at the table and opens her Sony Vaio Laptop. Within few seconds, she connects to the internet using Airtel’s data card. Once on the net, the girl “Google’s” name of the band that played the soundtrack...
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  • Assignment on Marketing
    prospects. In this sense, SMP can be broadly perceived as a process of creating or maintaining various states of demand consistent with the firms objectives. Kotler Identifies eight demand stated that marketing managers must recognize and respond to. So the eight demand is negative demand, No demand,...
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  • Part One: Analysis of Current Marketing Situation
    2008 Apple Inc. Company Analysis Part One: Analysis of Current Marketing Situation Introduction to Apple Inc. Apple Inc. is a company whose main objectives are “to design, manufacture and market personal computers and related software, peripherals and personal computing and communicating solutions” (“Wright...
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  • Sony Marketing Mix
    modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There...
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  • Big Bazaar
    STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES” 2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred...
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  • Supermarket
    Marketer Should Track Today, more than ever, marketers can harness the types of customer data that used to be available only to the most sophisticated consumer marketers. Website traffic & awareness, online marketing programs, traditional lead generation, customer satisfaction, even product usage data are...
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  • Kinetic Theory
    Measuring the impact of Out of Home communication on consumer consciousness …Out of Home affects consumer choice and creates emotion Objectives Demonstrate the effect / impact of Out of Home advertising as a medium that uses consumer memory to trigger response and choice Learn about the use of...
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  • Marketing Strategy
    Introduction Singapore is the second largest paper consumer in the world. In 2005, paper and paper cardboard consumption in Singapore was approximately 576,440,000 kg of paper (NUS, 2007). This alarming situation resulted in a need for a new environmentally responsible business idea for Singapore -...
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  • Brand Awareness
    RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study...
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  • O2 and Apple- Marketing Experiments
    hand. The visual identity created through the strong brand image and effective product display technique used would definitely “pull” target consumers towards the store. Once inside the store, the products are displayed categorically i.e. laptops, ipods, ipod nanos and the flow of customers is maintained...
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  • Case Study: Acer
    acquisition provided the much needed opportunity for growth and global expansion. It is worth noting that initially Acer had a brand recognition problem springing from consumer's perception and concerns on quality and reliability. By focusing on the Chinese market, Acer had recognized the importance of securing...
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