• Consumer Perception
    Consumer Perception The world of marketing is an ever-changing one. Not simply because consumers' desires change, but also because today marketers have more means than ever to reach potential customers. The Internet has made aspects of marketing much simpler and cheaper. We can now literally...
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  • Consumer Perception on Security in E-Commerce Portals
    CONSUMER PERCEPTION ON SECURITY IN E-COMMERCE PORTALS ABSTRACT With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business), B2C (Business to Consumer) etc. Increasing technology changes has bo...
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  • Consumer Behavior Towards Retail Stores in India
    Kevin Lane Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer respons...
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  • “a Study on the Consumer Perception Regarding the Success of Big Bazaar”
    STUDY ON “A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR” [pic] ACKNOWLEDGEMENT One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter ho...
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  • Consumer Behavior Towards Kiosks
    Research Objective We evaluated a market research study involving regret and low variety related to kiosks purchases. We evaluated the results with an SPSS program in order to prove our analysis. The aim of this study is to gain a deeper understanding of consumer behavior and opinions regarding k...
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  • Consumer Behaviour Towards Cadbury Products
    A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.:...
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  • Astudy on Buyer Behaviour and Perception Towards Edible Oils in India
    Value Added Taxes (VAT) in India Value Added Tax (VAT) is nothing but a general consumption tax that is assessed on the value added to goods & services. It is the indirect tax on the consumption of the goods, paid by its original producers upon the change in goods or upon the transfer of the...
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  • Consumer Perception
    African Journal of Business Management Vol. 4(2), pp. 203-220, February, 2010 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 © 2010 Academic Journals Full Length Research Paper Consumer perceptions of private label brands within the retail grocery sector of South Afri...
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  • Consumer Behavoiur Towards Readymade Garments
    1.1 THEORETICAL BACKGROUND OF THE STUDY: Marketing Research Marketing Research has wider meaning and scope. It is the systematic gathering, recording and analyzing of data about problems connected with the market place, i.e. problems relating to product, price, place and promoti...
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  • Consumer Behavior Towards Big Bazaar
    COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained...
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  • Customer Perception Towards Branded Carbonated Drinks
    STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players consta...
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  • Process of Developing Consumer Based Brand Equity Aarong Bangladesh
    Brand Management (MKT – 423) Assignment On Process of Developing Consumer Based Brand Equity Of [pic] Aarong Bangladesh 1.1 Introduction 1.1.1 Origin of the Report The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course I...
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  • A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.
    1. Introduction Luxury can be defined as an indulgence rather than a necessity. It comes with a heavy price and only the up-market population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion, fragrances, watches, automobi...
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  • Customer Perception Based Brand Equity Analysis of Dinshaw's Ice-Cream
    Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *, Rupesh Pais**, Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time a...
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  • Perception of the Bsagecon Registered Voters Students Towards the Use of Automated Election System on the Philippine National Election 2010
    PERCEPTION OF THE BSAGECON REGISTERED VOTERS STUDENTS TOWARDS THE USE OF AUTOMATED ELECTION SYSTEM ON THE PHILIPPINE NATIONAL ELECTION 2010 ANNABEL D. BALBUTIN A Mini Thesis Submitted to the College Of Business, Development Economics and Management, University Of Southern Mindanao, Kabacan,...
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  • Consumers’ Perception on Product Quality and Brand Dilution on Various Segments of Tobacco Industry in Bangladesh - an Empirical Study to Identify the Scope of Improvement for Batb
    Topic: CONSUMERS’ PERCEPTION ON PRODUCT QUALITY AND BRAND DILUTION ON VARIOUS SEGMENTS OF TOBACCO INDUSTRY IN BANGLADESH - AN EMPIRICAL STUDY TO IDENTIFY THE SCOPE OF IMPROVEMENT FOR BATB Abstract: Now a day’s quality of the products is the primary concern for the customers. Customers valu...
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  • Perception of People Towards Various Avenues of Investment
    “Perception of people towards Various Avenues of Investment for their savings” RICHA GUPTA, AMANDEEP KAUR, TANIA SHARMA RIMT-IMCT, MBA-II (A) MANDI GOBINDGARH Abstract India is thought to be the first rate investment. India has a vast potential for foreign investment and foreign players fi...
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  • Consumer Behavior and Perception
    MKT 344 LECTURE 20 06 DEC 2010 CONSUMER PERCEPTION CHAPTER REFERENCE – CHP. 6 Q. WHAT IS SELECTIVE PERCEPTION? Q. HOW IS AN UNDERSTANDING OF PERCEPTION IMPORTANT FOR POSITIONING STRATEGY? Q. WHAT IS THE ABSOLUTE THRESHOLD? Q. WHAT IS THE DIFFERENCIAL THRESHOLD? Q. WHAT IS SUBLIMINAL...
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  • “Consumer Acceptability & Brand Images of Parag & Amul in Lucknow.”
    PROJECT REPORT ON “Consumer Acceptability & Brand Images of Parag & Amul in Lucknow.” 2010 ctives : 1. To acquire a better understanding of business environment under the professional guidance of practicing. 2. The practical experience...
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  • Brand Communication and Perception
    Framework developed for applying classical conditioning for durables : The framework was developed by essentially reverse engineering the classical conditioning process. However, the difference is that many recent developments in the field of classical conditioning have been incorporated into it, w...
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