AN ASSESSMENT OF THE EFFECTIVENESS OF ADVERTISING ON CONSUMERBRAND PREFERENCE: THE CHALLENGE OF MARKETING THE ACER LAPTOP THROUGH PC WORLD
One of the most important features of the communication mix in the marketplace is advertising. The term ‘Advertising’ includes all forms of...
which make my future best.
OBJECTIVE OF STUDY
The main objective of conducting the study are given as-
* To analyze the brandperception of the consumers, customers and third person.
* To analyze the product awareness of HCL in the market.
* To analyze the different competitors of HCL...
The research objectives of this study are stated as below:-
1. Factors affecting the buying behavior of laptops.
2. Determination of customer satisfaction level in regard to various brands.
3. Perception & awareness level of all companies in the market...
in the field of demand in STUDENTS.
The objectives of the survey:
To evaluate the perception of the students on the importance of various type of branded
To collect the views of the students on genetically on different type of branded laptop-
To know the preferences of...
* Monitory and influence information
* Stage 3: alternative Evaluation - assessing value
* Evaluative criteria: objective attributes and subjective ones
* Marketing Objectives:
* Get into the consideration set
* Brandsconsumer evaluates...
relationship between the laptopbrand purchased and the most important
evaluative buying criteria identified by the consumer in contributing to the purchase
Significance of the Study
Identifying if a consumer tendency existed toward the use of tangible product attributes...
Business CommunicationBUS 231Report onPreferred LaptopBrands by Different People |
Submitted to,Kamrul HassanAssistant Professor & Course InstructorDepartment of Business Administration East West University |
Submitted by, Name | ID...
. Diamond dealers say their products come from Antwerp instead of Sierra Leone to avoid negative consumerperception.
What an individual thinks about a particular product or service is his/her perceptiontowards the same. For someone a Dell Laptop might be the best laptop while for others it could...
questionnaire covering the areas that lead to the solution of the objective. This includes measures like
Acer’s market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perceptiontowards Acer etc.
’ will cost an average £500 business laptop and will be aimed at middle-income level engineering and graphic design
Consumer Marketing Engagement Strategy 1. 2 Perceptions If considering the consumers Perceptual Mapping of laptops, in the UK market generally held...
The study was important to know whether consumer preferred to shop in organised or nearby retail stores.
2.3 OBJECTIVE OF THE STUDY
To find out consumer behaviour towards organised and unorganised retail stores
* To know the consumer preference towards...
2.2.1 Apple's Branding Strategy
According to Marketing minds (2012), Apple Inc. uses the Apple brand to compete across several highly
competitive markets, including the personal computer industry with its Macintosh line of
computers/laptops and related software...
investigating brand globalization. With its valuable implications in marketing strategy development, brand image perceptions from consumers' perspectives are used as the construct in measuring the degree of brand globalization in this study.
2. Corporate Marketing v/s Product...
visual images. L. Scott; R. Batra. Persuasive Imagery: A Consumer Response Perspective. 59-74. LEA, New Jersey.
Jigsaw computer test was carried out on a laptop to measure the presence of memories for different ads - From each ad, ‘jigsaw’ pieces were carefully selected which...
deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Many British organizations aim to apply for the Investors in People accreditation...
less expensive compared to other Apple products, and therefore targeted towards a wider group of consumers because they are more affordable. However, the MacBook Air costs $1,799. The laptop is less than an inch thick, turns on the minute the computer is opened, and has a feature that allows a person...
. Rivals in Japan and China are outselling Dell in the small business and household category. The direct sales method has flaws outside of North America. As customer preferences are different, consumers are reluctant to place orders through the phone or over the internet. In addition, sales of laptop...
audience, it reduces competition with the indirect competitors. Within the target group, experimental favourable-brand switches, favourable and neutral other-brand switches are the primary audience targeted. These 4 categories consist of consumers who are willing to experiment differentbrand choices and...
purchased IBM's personal computer division. Both companies capitalized on building brand awareness. Acer focus towards this end was to produce affordable consumer friendly products. Lenovo on the other hand was focusing on building brand recognition through partner programs such as the Olympic Partner...