• Pc World
    AN ASSESSMENT OF THE EFFECTIVENESS OF ADVERTISING ON CONSUMER BRAND PREFERENCE: THE CHALLENGE OF MARKETING THE ACER LAPTOP THROUGH PC WORLD 1 ABSTRACT One of the most important features of the communication mix in the marketplace is advertising. The term ‘Advertising’ includes all forms of...
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  • Study of Laptop
    which make my future best. OBJECTIVE OF STUDY The main objective of conducting the study are given as- * To analyze the brand perception of the consumers, customers and third person. * To analyze the product awareness of HCL in the market. * To analyze the different competitors of HCL...
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  • Analysis on Business Buying Behavior of Laptop: a Study of Educational Institutes
    : The research objectives of this study are stated as below:- 1. Factors affecting the buying behavior of laptops. 2. Determination of customer satisfaction level in regard to various brands. 3. Perception & awareness level of all companies in the market...
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  • Comparison of Laptops
    in the field of demand in STUDENTS. The objectives of the survey: To evaluate the perception of the students on the importance of various type of branded laptop; and To collect the views of the students on genetically on different type of branded laptop- To know the preferences of...
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  • Marketing Management Final Exam Study Guide
    , websites * Monitory and influence information * Stage 3: alternative Evaluation - assessing value * Evaluative criteria: objective attributes and subjective ones * Marketing Objectives: * Get into the consideration set * Brands consumer evaluates...
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  • An Evaluation of Consumer Buying Criteria and Its Impact on the Purchase of Commoditized Laptops
    relationship between the laptop brand purchased and the most important evaluative buying criteria identified by the consumer in contributing to the purchase decision? 5 Significance of the Study Identifying if a consumer tendency existed toward the use of tangible product attributes...
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  • Preferred Branded Laptop Among Users
    Preferred laptop Brand Among Different people Business CommunicationBUS 231Report onPreferred Laptop Brands by Different People | Submitted to,Kamrul HassanAssistant Professor & Course InstructorDepartment of Business Administration East West University | Submitted by, Name | ID...
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  • boutique
    . Diamond dealers say their products come from Antwerp instead of Sierra Leone to avoid negative consumer perception. What an individual thinks about a particular product or service is his/her perception towards the same. For someone a Dell Laptop might be the best laptop while for others it could...
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  • A Report of Acer
    questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acer’s market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perception towards Acer etc. Data...
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  • Consumer Behaviour Dell
    ’ will cost an average £500 business laptop and will be aimed at middle-income level engineering and graphic design 3 orientated professionals. Consumer Marketing Engagement Strategy 1. 2 Perceptions If considering the consumers Perceptual Mapping of laptops, in the UK market generally held...
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  • Big Bazaar
    The study was important to know whether consumer preferred to shop in organised or nearby retail stores. 2.3 OBJECTIVE OF THE STUDY To find out consumer behaviour towards organised and unorganised retail stores Primary objective: * To know the consumer preference towards...
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  • critical analysis of apple's marketing strategies
    consumers' expectations. 2.2.1 Apple's Branding Strategy According to Marketing minds (2012), Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers/laptops and related software...
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  • Corporate Branding
    investigating brand globalization. With its valuable implications in marketing strategy development, brand image perceptions from consumers' perspectives are used as the construct in measuring the degree of brand globalization in this study. [pic] 2. Corporate Marketing v/s Product...
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  • Kinetic Theory
    visual images. L. Scott; R. Batra. Persuasive Imagery: A Consumer Response Perspective. 59-74. LEA, New Jersey. Methodology Jigsaw computer test was carried out on a laptop to measure the presence of memories for different ads - From each ad, ‘jigsaw’ pieces were carefully selected which...
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  • Advertising Campaign for Green Laptops and Its Indutrial Significance
    Contents Acknowledgements 3 Executive Summary 4 Introduction 5 Product: Green laptops 5 Brand 5 Literature Review 6 Rationale 9 Research Questions 9 Research Objectives 10 Research Methodology 11 Sample Questionnaire 11 Results 14 Important Findings 14 Discussions/Conclusions 16...
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  • “a Study on Consumer Behaviour with Reference to Sony Vaio Laptops”
    deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Many British organizations aim to apply for the Investors in People accreditation...
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  • Part One: Analysis of Current Marketing Situation
    less expensive compared to other Apple products, and therefore targeted towards a wider group of consumers because they are more affordable. However, the MacBook Air costs $1,799. The laptop is less than an inch thick, turns on the minute the computer is opened, and has a feature that allows a person...
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  • Dell 2008
    . Rivals in Japan and China are outselling Dell in the small business and household category. The direct sales method has flaws outside of North America. As customer preferences are different, consumers are reluctant to place orders through the phone or over the internet. In addition, sales of laptop...
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  • Marketing Strategy
    audience, it reduces competition with the indirect competitors. Within the target group, experimental favourable-brand switches, favourable and neutral other-brand switches are the primary audience targeted. These 4 categories consist of consumers who are willing to experiment different brand choices and...
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  • Case Study: Acer
    purchased IBM's personal computer division. Both companies capitalized on building brand awareness. Acer focus towards this end was to produce affordable consumer friendly products. Lenovo on the other hand was focusing on building brand recognition through partner programs such as the Olympic Partner...
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