"Objective Of Consumer Perception Towards Different Brand Of Laptop" Essays and Research Papers

Objective Of Consumer Perception Towards Different Brand Of Laptop

Research on: "Consumer preference and perception of Cadbury Chocolate with reference to other market players" By: To: Pooja Patel Chetna Makwana Roll No: 31 MBA (Sem-1) EXECUTIVE SUMMARY: The project title "Consumer preference and perception of Cadbury Chocolate with reference to other market players" deals mainly with the consumer behaviors. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some competitor’s...

Advertising, Brand, Brand architecture 1259  Words | 6  Pages

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Perception of Consumer Towards Tapal Tea

PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By M.Yasir Hassan MANAGEMENT SCIENCE PROJECT Iqra University Islamabad Campus Fall 2011 ACKNOWLEDGEMENT All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge, instructions and support in making this project. Also, we would likely be grateful to our classmates...

Chinese tea, Consumer, Consumer protection 1114  Words | 4  Pages

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Brand Awareness and Perception towards Branded Jewellery

1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance, Jewellery is valued as an important...

Alternative hypothesis, Brand, Cognitive dissonance 1076  Words | 5  Pages

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Literature Review on Consumer Behavior While Purchasing

Farzana (2012) this study is to explore how consumers’ psychological factors (Motivation, perception, and attitude) are associated with brand equity (brand loyalty, brand association, perceived quality, and brand awareness) of laptop. The result revealed that, consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others, especially...

Brand, Economics, Financial crisis 784  Words | 3  Pages

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Consumer Behaviour Towards Fmcg

Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers...

Authentication, Fast moving consumer goods, Good 1685  Words | 7  Pages

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customer perceptions towards discounted products

Study of consumer perceptions towards discount offers Abstract This research study examined consumers' perceptions of products they purchased under discount offers, and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers' observations of the effectiveness of consumer discount programs, and consumers' opinions regarding the products. The findings of this exploratory research were used to develop hypotheses...

Brand, Brand equity, Brand management 1854  Words | 6  Pages

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Consumers’ Perceptions When Evaluating Brand Extensions in Relation to the Original Brand

Title: Consumersperceptions when evaluating brand extensions in relation to the original brand Supervisor: Dr. Christopher May Co-supervisor: Dr. Helen Inseng Duh Student: Chuma Diniso Submitted: 14 November 2008 Qualification: Master of Commerce (Management) Institution: University of the Western Cape 1.1 INTRODUCTION New product introductions have always been a popular strategy for companies seeking to increase their market growth. According to Bhat, Holak and Reddy (1994: 243)...

Brand, Branding, Qualitative research 855  Words | 3  Pages

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Consumer Perception Towards Brand Choice

Changing Perception of Consumer towards Brand Choice and the role of culture in it: A Pakistan perspective An Argumentative Paper on the Bond between Brand Choice, Consumer’s Perception and Culture influence Ikra Nasir Bachelor of Business Administration, Comsats University of Science and Technology, Islamabad campus, Pakistan Haider Ahmed Qazi Bachelor of Business Administration, Comsats University of Science and Technology, Islamabad campus, Pakistan Abstract The main purpose of this paper...

Advertising, Brand, Brand equity 8105  Words | 26  Pages

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consumer perception

Presentation on Analyzing Consumer Perception Basic Case Study • The case study discuss about what is consumer perception • What are the dimensions set to do study on perception of consumerDifferent sections discussed:  Data collection & Profile analysis  Perceptual mapping technique  Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis  Section...

Cognition, Factor analysis, Marketing 482  Words | 5  Pages

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Consumers’ Perception of Quality Towards Private Universities in Bangladesh

CONSUMERSPERCEPTION OF QUALITY TOWARDS PRIVATE UNIVERSITIES IN BANGLADESH ABSTRACT: This study primarily investigates the underlying factors that help to form consumer perception of quality toward private universities in Bangladesh. Five beliefs have been identified as salient to perceive the quality of private universities of Bangladesh. These are quality faculty members, university environment, campus facility, quality education and university image/reputation. Multi-item measures were used...

College, East West University, Higher education 1606  Words | 5  Pages

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Consumer Perception Process

------------------------------------------------- Consumer Behaviour ------------------------------------------------- Consumer Behaviour Dropbox assignment 1 Teacher: Mr. Perry Broome Duncan Cijsouw (0617745) 10/05/2011 Dropbox assignment 1 Teacher: Mr. Perry Broome Duncan Cijsouw (0617745) 10/05/2011 Consumer perception process Part 1a This is about the way consumers perceive a product or a brand. This recognition of a product or brand is based on two different things: Learning and Perception. These two phrases...

Advertising, Brand, Consumer behaviour 1917  Words | 6  Pages

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Consumer Behaviour and Perception

2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007). The activities, processes and social relations...

Behavior, Consumer behaviour, Gestalt psychology 2244  Words | 7  Pages

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Consumers’ Perception about Different Research Organizations

Research Proposal for Internship Program Proposed Title: Consumersperception about different research organizations. Prepared By: Saumitra Kumar Paul Roll No. 060007 5th Batch, Evening Institute of Business Administration Rajshahi University. Submitted to: Dewan Sazzadul Karim Senior Manager, MRPC Square Pharmaceuticals Ltd. Square Pharmaceuticals Ltd. Square Centre, 48, Mohakhali C/A, Dhaka- 1212 Background of the study: Square Pharmaceuticals limited, located in Dhaka...

Decision making, Decision theory, Management 772  Words | 4  Pages

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Consumer Perception Toward Organized Retail

sensitive & not quality or Brand Sensitive at the same time they are Brand conscious also. Weekly Bazaar in many small tows was held & almost all the commodities were on the scene including livestock. Bargaining was the unwritten law of market. Educational qualification level of these retailers was always low. Hence market was controlled by handful of distributors &/or Wholesalers. Virtually there was only one format of retailing & that was mass retail. Retailer to consumer ratio was very low, for all...

Department store, Retailing, Shopping mall 1033  Words | 6  Pages

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Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation.  It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference to...

Advertising, Attitude change, Change 1027  Words | 2  Pages

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Study of Consumer Preference Towards Cadbury and Nestle Chocolates

ON STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES INTRODUCTION In this research I have survey the product performance and buying behavior of two famous brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have interacted with people of “Delhi/NCR”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc...

Brand, Cadbury plc, Chocolate 1647  Words | 6  Pages

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Critical Reflection of the Brands Hp and Glassons

Critical Reflection of the Brands HP and Glassons Brand consumption plays a big part in everyday lives. We all think consciously about the products we buy such as food, clothing and electronics and the certain brands they come in. The purpose of this reflection is to demonstrate how brands affect individual and communities’ perception when buying products and how the brands HP and Glassons play an important part of my life and how they reflect me. Brand community culture play very important roles...

Brand, Brand community, Brand management 1433  Words | 4  Pages

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Impact of Product Price and Brand Name on Quality Perception

air miles. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable...

Brand, Brand management, Branding 712  Words | 3  Pages

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study on consumer brand preferance on financial products

THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation, Withdrawal facilities, brand name, Sponsor’s past performance in terms of risk...

Brand, Financial services, Information, knowledge, and uncertainty 1406  Words | 5  Pages

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Consumer Durable Insustry

Contents The impact of advertisement on the buying behavior with reference to the consumer durables 1. Introduction 2. Theoritical background of the study 1. Advertising and advertisements 2. Advertisers 3. Advertising agencies 4. Support organization 5. Media 6. Consumers 7. Advertising as marketing tool 8. Role of advertising in modern business world 1. Industry background ...

Advertising, Advertising agency, Brand 879  Words | 4  Pages

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Consumer Behavior

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite. The tricomponent attitude model is made up of Cognitive, Affective and Conative component. The three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Here we are studying how the consumers react to Kraft Food and Vegemite. Cognitive Component Cognition is basically making...

Brand, Brand equity, Brand management 2191  Words | 6  Pages

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Consumers’ Attitudes toward Marketing Activities

LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities, knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies...

Advertising, Business, Consumer 1832  Words | 6  Pages

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Crisis Recovery: - Customers’ Perspective Towards Toyota’s Brand Proposal

1.1 Title Crisis Recovery: - Customers’ perspective towards Toyota’s brand. 1.2 Background Crisis is often a very fearful problem for organization around the world. As brand building takes up a very long period, destroying a brand on the other hand only require a blink of an eye. However, each and every organization will have their own module or particular ways to prevent their brand to have negative image in customers’ perception. But because of the unknown future, crisis might arise from nowhere...

Brand, Brand management, Toyota 2392  Words | 7  Pages

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How Branding Affects Consumer Purchasing Research Proposal

Proposal. How Does Branding Affect Consumers’ Purchasing Decisions? 1. Introduction Branding is an important element in business. Without a brand, customers have to explain to the sellers in detail about the products that they want, while sellers may be confused or give the wrong products to the customers. Therefore, it can be assumed that brand acts as a sign, name or symbol for the products and services. The main aim of the brand is to identify the products or services of a seller or groups of...

Advertising, Brand, Brand management 1666  Words | 6  Pages

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Efficiency of Laptop in Certain Brands

Efficiency of Laptop in Certain Brands A Research Paper Presented to Ms. Priscilla M. Agaton English Resource Center Asia Pacific College Makati City Final Requirement for the Course RESWRT - Research Writing Julian Eymard R. Lisaca April 2014 Abstract The study was implemented to analyze the characteristics of a laptop which makes them efficient. Laptops are commonly used in a variety of settings, including work, education, and personal multimedia. Laptops are a diverse...

Asus, Battery, Desktop computer 1878  Words | 11  Pages

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Compare a product(beer) in two different brand

useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so, a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report. Product Category The product category chosen is food/drink product, especially on beer product. The following two brands are both from foreign...

Advertising, Brand, Brand management 1676  Words | 7  Pages

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Consumer attitute toward mobile advertising

the current ones (Blanco.C.F, Blasco.M.G & Azorin.I.I, 2010). The basic of mobile advertising that using the medium of communication choose the simple and most direct way that is Short Message Services (SMS) to transmit the information to the consumer. Zabadi.A.M.A ,Shura.M & Elsayed.E.A (2012) mention the need to create new mediums for advertising has lead to the creation of new-age media such as short message service (SMS) advertising. Not only SMS but as advance technology that introduce smartphone...

Advertising, Empiricism, Marketing 1238  Words | 4  Pages

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Consumer Behavior Perception

Perception is the process by which organisms receives, selects, organizes, and interprets information to create a meaningful picture of the world. Perceived Price Consumers perceive price in terms of both the actual amount to be sacrificed and the value to be gained. If a price is regarded as unfair, cheap, or expensive, purchase intentions of consumer will be greatly affected. Hence, consumer’s perception of product value about the hybrid car is bad then they’re not willingness to go...

Hybrid electric vehicle, Marketing, Perception 893  Words | 3  Pages

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Brand Awareness

Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product's life cycle in target markets. In fact, brand awareness has influence on buying behavior of a buyer. All of these calculations are, at best, approximations. A more complete understanding of the brand can occur if multiple...

Adolescence, Awareness, Brand 1883  Words | 7  Pages

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An Introduction to Consumer Perception

Consumer Perception  Table of Contents Executive Summary 2 Introduction and Research Questions 2 Research Design 2 Selection of sample 2 Data Collection Procedures 2 Presentation and analysis of finding 3 Differentiation 3 Best and worst taste 3 Usual and after taste preference 3 Marketing Implication 4 Appendix 5 Charts 5 Executive Summary Our research offers a study on consumers behavior who like to start their day with a cup or Karak (cooked tea with milk), or simply love to have...

Brand, Brand management, Consumer 1439  Words | 4  Pages

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Consumer Behavior and Perception

MKT 344 LECTURE 20 06 DEC 2010 CONSUMER PERCEPTION CHAPTER REFERENCE – CHP. 6 Q. WHAT IS SELECTIVE PERCEPTION? Q. HOW IS AN UNDERSTANDING OF PERCEPTION IMPORTANT FOR POSITIONING STRATEGY? Q. WHAT IS THE ABSOLUTE THRESHOLD? Q. WHAT IS THE DIFFERENCIAL THRESHOLD? Q. WHAT IS SUBLIMINAL ADVERTISING? Perceptual Filter We start our examination of the influences on consumer purchase decisions by first looking inside ourselves to see which are the most important internal factors that...

Cost, Marketing, Mind 1094  Words | 4  Pages

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Role of Consumers

The Roles of Consumers’ Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands Chelsey Latter, Curtin University, C.Latter@curtin.edu.au Ian Phau, Curtin University, Ian.Phau@cbs.curtin.edu.au Chris Marchegiani, Curtin University, Chris.Marchegiani@cbs.curtin.edu.au Abstract This paper adds knowledge to the field of consumers’ need for uniqueness and status consumption and provides an insight into Australian Generation Y consumers’ purchasing intentions toward an haute couture...

Branding, Factor analysis, Goods 1653  Words | 5  Pages

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Motivation, Personality, Perception, Attitude

water, clothing, shelter, sex, and physical safety). Acquired needs-those an individual develops after birth-are primarily psychological (psychogenic); they include love, acceptance, esteem, and self-fulfillment. For any given need, there are many different and appropriate goals. The specific goal selected depends on the individual’s experiences, physical capacity, prevailing cultural norms and values, and the goal's accessibility in the physical and social environment. Needs and goals are interdependent...

Attitude change, Cognition, Cognitive dissonance 2396  Words | 7  Pages

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Consumer Preference

combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. First of all I wish to express my profound gratitude and sincere thanks to...

Cadbury plc, Chocolate, Consumer protection 1468  Words | 5  Pages

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Consumer Behaviour

A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage, process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product, price, promotion and price) and the external sociological influences on the consumer (family, friends, neighbours other informal and non-commercial sources, social class and cultural and subcultural...

Brand, Cognition, Cognitive dissonance 1686  Words | 5  Pages

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Brand equity

the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature, these two firms have a significant common characteristic which is the value of their brand is extremely high. However, the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the...

Advertising, Brand, Brand equity 1827  Words | 7  Pages

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Brand Loyalty, Awarness & Promotion

BRAND LAP- AN EMPIRICAL STUDY ON LOYALTY, AWARENESS, PROMOTION INTRODUCTION The term brand has become the buzzword of the twentieth century. Manufacturers, marketer and corporate think tank have left no stone unturned in coming up with the new and innovative brand strategies that have not only captivated customers but have led to paradigm shift in the who process of branding. Gone are the days when a ‘brand’ was meant to give recognition to a product or at the most to a company. The 21st century...

Advertising, Brand, Brand management 1309  Words | 5  Pages

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Are Chinese Consumers Very Brand Loyal to Cell Phone

Topic Are Chinese consumers very brand loyal to cell phone? II. Literature Review Chinese consumers exhibit little brand loyalty when shopping for the goods they buy most frequently, according to the 2012 China Shopper Report, conducted by Bain & Company and Kantar World panel. In particular, shoppers were less likely to stick with one brand of cookie, juice, fabric detergent and facial tissue, reported China Daily. However, Chinese shoppers also exhibit strong brand loyalty when they...

Brand, China, Factor analysis 1277  Words | 5  Pages

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Consumer Behaviour

CONSUMER BUYING BEHAVIOUR - INTRODUCTION The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The job of the marketers is to “think customer” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers...

Business, Central processing unit, Customer 1645  Words | 6  Pages

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Reseach Proposal-Consumer Behaviour to Change in Packaging Design of Fmcg

CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal, i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as...

Authentication, Marketing, Packaging 1376  Words | 6  Pages

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Brand Image and Other Factors in Consumer Purchase Behaviour

|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C., M.Phil.,(M.B.A.) |M.Com, M.Phil., M.B.A., PGDCA, B.Ed., (Phd) | |Assistant Professor |HOD ...

Consumer theory, Customer service, Marketing 1085  Words | 5  Pages

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Buying Behavior Towards Instant Food

“A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN SURAT CITY” CONSTRUCTS : • Consumer • Byuying Behavior • Instant food products OPERATIONAL DEFINITION OF CONSTRUCTS: Consumer : A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context. Or An individual...

Brand, Data collection, Exploratory research 1552  Words | 7  Pages

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Customers' attitudes toward store brands in Glasgow supermarkets

 Module Code: PM504-3T Class Group: 13 Module Title: Research Project Assessment Title: Literature Review Assignment Title: Customers’ attitudes toward Supermarket brands in Glasgow Tutor Name: Hartog Simon Student ID: 2110948 Date of Submission: May 29, 2014 Customers’ attitudes toward Supermarket brands in Glasgow Introduction In an increasingly competitive environment, companies would better to be customer oriented. After all, the underpinning of the marketing...

Brand, Brand management, Branding 1871  Words | 9  Pages

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Luxury Brand Engagement Research Write Up

Brand Management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision. Brand engagement is...

Advertising, Brand, Brand equity 1428  Words | 4  Pages

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Consumer Protection and Smoothie Brand Innocent

INNOCENT ASSIGNMENT Question 1 Political: * Trading Standards ensure “consumer safety and that fair trading and quality standards are maintained” (Brassington & Pettitt, 2006, p. 83). * Legislations enforced by Office of Fair Trading (OFT). * Pressure groups e.g. Advertising Standards Agency (ASA). Pepsi complained to ASA about Innocent. * Rulings – Department of Health ruled that smoothies can count as two of the RDA of fruit and vegetables. Economic: * UK economy...

Advertising, Brand, Consumer 1641  Words | 7  Pages

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Consumer Perception

Consumer Perception The world of marketing is an ever-changing one. Not simply because consumers' desires change, but also because today marketers have more means than ever to reach potential customers. The Internet has made aspects of marketing much simpler and cheaper. We can now literally reach over a billion people world-wide. For multinational companies, this is a good means to create a connection with the people in each country they operate in. The following will examine the website...

Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe 1299  Words | 3  Pages

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The Impact of in-Store Music Within Fashion Store on Consumer Behavior and the Sales Performance

“The impact of In-store music within fashion store on consumer behavior and the sales performance “ Chung Wai Ling Jojo 12018402D Content 1.Introduction • Background of Study • Scope of Study • Objectives of Study 3.Literature Review • Books • Journals 4.Research Question & Methodology 5.Potential Contribution 6.References Introduction Since, Hong Kong is a tourist resort that lots of shopping centre is built to...

Ambient music, Background music, Brand 1774  Words | 7  Pages

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Brand Positioning

number of brands which are next best, but only one brand that is the best. In a number of product categories like TVs, cars, personal computers, paints, razorblades, soaps and so on, we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising, word of mouth, product performance and other factors. Thus, Positioning is the outcome of our perceptions about the brand relative to...

Brand, Brand equity, Brand management 2122  Words | 6  Pages

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Victoria’s Secret Pink: Keeping the Brand Hot

Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants, T-shirts, pajamas, bras and panties, pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image...

Brand, Customer, Decision making 1306  Words | 4  Pages

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Consumer Purchase Behaviour of Laptop

“Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 Jenish Saroha (20110 Dushyant Singh (20110 12th December, 2011 MEMORANDOM DATE: December 12th, 2011 TO: Dr. Sunanda Sangwan FROM: Group – 4 ‘B’ (Rajkumar, Priyanka, Hrudaya, Sunny, Saurabh...

Brand, Demographics, Laptop 3301  Words | 12  Pages

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Perception Towards Successful Brands Among Hku Space Community College Students.

Bibliography “Perception towards successful brands among HKU SPACE Community College Students.” To: Mr. Bowers From: Leung Tsz Wing, Coey ( Tse Mei Ling, Melanie (10488624) Class: 04 Submission Date: 9th November, 2012 Rev. of “Building Brands Without Mass Media.” Joachimsthaler, Erich, and David A. Aaker. Harvard Business Review 3 March 2009: 4-6. Print. In this article, the authors emphasize that a company must have a clear brand identity with...

Anita Roddick, Brand, Brand management 715  Words | 3  Pages

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Consumer Purchase Decision

Introduction Since the inception of commercialisation, organisations have predetermined objectives before initiating a business. The prime and the most important objective of the organisations are to make profits and sell their products and services effectively (Singh and Kaur, 2011). Tools such as marketing and advertising are used extensively for persuasion and its effectiveness and success can be judged on the extent to which the message is perceived and interpreted by the target market. Singh...

Advertising, Brand, Marketing 2343  Words | 7  Pages

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Brand Extension for Zara

Introduction Brand extensions are one of the most popular strategies for many firms to leverage brand equity (Monga & John, 2010; Tom, Kelly & Ravi, 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension, the relationship between competitive advantage of Zara...

Brand, Brand equity, Brand extension 1928  Words | 6  Pages

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Research Proposal on Brand Loyalty in Mobile Phone Market

influence a consumer’s brand loyalty, such as "An empirical model for brand loyalty measurement" (Punniyamoorthy, M and Prasanna Mohan Raj, 2007), or “The relation between Brand Loyalty, Product Involvement and Information Search” (Ai Lin Lim, 1999). Although both of the researches mentioned above reached some conclusions about their topics, it is our initial assumption that these conclusions will be more or less inapplicable to the Vietnamese market because of the different in the population analyzed...

Brand, Brand loyalty, Brand management 1401  Words | 5  Pages

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Ch9 Brand and Branding Glance

CH9 Brand and Branding One of the most valuable intangible assets of a firm is its brands, Building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment. A strong brand commands intense consumer loyalty—at its heart is a great product or service. In this chapter, we focus on building brand equity and the benefits we derive from brand equity. What is a Brand? A brand is a name, term, sign, symbol or design, or a combination of them, intended...

Brand, Brand equity, Brand management 1091  Words | 5  Pages

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Consumer Behavior on Selecting a Laptop

12/22/2012 | Submitted to: Ms Ambreen Bashir Submitted By: Bushra Noshad (8771) Maha Khalid (8787) Mehreen Tanweer (9079) Muhammad Mohsin Javed (9408) Sonia Amin Rajani (9026) Consumer Behavior | term report fall' 2012 | Contents Executive Summary 5 PRODUCT CATEGORY 6 COMPETITORS POSITIONING: 6 DELL POSITIONING: 6 HP POSITIONING: 6 SONY VAIO POSITIONING 6 TARGET MARKET: 7 MARKETING MIX: 7 Marketing Mix of DELL: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE:...

Alienware, Brand, Hewlett-Packard 5574  Words | 21  Pages

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Consumer Behavior Summary

Consumer Behaviour * 95 percent of the thought, emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual...

Abraham Maslow, Fundamental human needs, Maslow's hierarchy of needs 639  Words | 3  Pages

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Consumer Behaviour on Laptops

CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile...

Brand, Brand management, Consumer 4198  Words | 13  Pages

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A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.

High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status, badge value, or a desire to feel part of the in-crowd, come people buy Versace for its plaid, Mercedes for its Hood, Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles, cosmetics and beauty, watches, consumer electronics go, a majority of a affluent consumers rate the brand as very important...

Branding, Goods, Gucci 2451  Words | 6  Pages

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Sales vs Communication School of objective setting in advertising

The sales and communication school of objective setting has created much debate amongst academics and advertising practitioners. This essay aims to critically discuss this debate listing examples of objectives each school wish to achieve and explain how the product life cycle informs objective setting with examples of products at certain stages in the life cycle. Advertising is one part of the promotional mix. A firm can also promote its product or services through public relations, personal selling...

Advertising, Advertising campaign, Communication design 1939  Words | 5  Pages

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