“MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy, Guwahati”
Studying the consumer buying behavior is a very complex process, as it involves not only the economic factors but also the emotional factors. However, marketers...
The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China
A Dissertation presented in part consideration for the degree of MA Management
University of Nottingham
PDF created with pdfFactory trial version www.pdffactory.com
In the global market, consumer is the centre point. In developing countries like India, the major consumers of luxuries are youth. The study about their buying behavior has become an important task because of various reasons. The first and the foremost reason is that the marketer’s...
Laptop sales in India have risen drastically, which accounts for over 25% of the total personal computer market. Laptop sales only accounted for a 3% of the total personal computer till 2003. The sales of the laptops has reached a mark of 0.68 million unit in fiscal year 2006-2007 which...
“Factors affecting the purchasing behaviour for laptops in India”
Dr. Sunanda Sangwan
Professor of Research Methodology
Group: 4 ‘B’
Rajkumar Singhania (20110
Priyanka Brar (20110035)
Hrudaya Ranjan Bihara (20110
Sunny Dahiya (20110
Saurabh Malik (20110
BRAND PREFERENCES OF LAPTOPS – AN EMPIRICAL STUDY IN DELHI & NCR
CERTIFICATE BY THE FACULTY GUIDE
This is to certify that the project work entitled “Brand Preferences of Laptops: An Empirical Study in Delhi & NCR.” is a piece of bona...
study is to explore how consumers’ psychological factors (Motivation, perception, and attitude) are associated with brand equity (brand loyalty, brand association, perceived quality, and brand awareness) of laptop. The result revealed that, consumers’ motivation to use laptop and brand association criteria...
1. PROBLEM STATEMENT:
Consumerperceptiontowards Tablet PC and also to find that which factors consumer consider before purchasing of Tablet PCs
2. STUDY INTRODUCTION & BACKGROUND
The 21st century is known as the most advanced century of man. With constant inventions & innovations...
on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management.
The Study was undertaken with the objective of: Analyzing the customer perception regarding...
CONSUMERS’ buying BEHAVIOUR
PURCHASE OF laptop
Table of Contents
What is the Consumer Behavior Report? 9
What is the Portable Laptop Trends Report? 9
Rev. Integr. Bus. Econ. Res. Vol 1(1)
DETERMINATION OF BRAND
PERSONALITY DIMENSIONS FOR A
LAPTOP COMPUTER USING AAKER’S
BRAND PERSONALITY SCALE
Mohd Shoki. Bin Md.Ariff*
Faculty of Management and Human Resource
Universiti Teknologi Malaysia, Malaysia
HISTORY OF LAPTOP:
A laptop computer, or simply laptop (also notebook computer or notebook), is a small mobile computer, which usually weighs1-6 kilograms (2.2-12 pounds), depending on size, materials and other factors.
While the terms laptop and notebook are often used interchangeably, "laptop" is the...
EXECUTIVE SUMMARY 2
MAJOR MANUFACTURES 5
The Notebooks Market in India: 16
THE 8 THINGS A CUSTOMER SHOULD LOOK AFTER 21
RESEARCH METHODOLOGY 22
Research Design 23
DATA ANALYSIS & GRAPHICAL DATA INTERPRETATION 24
Preparing a marketing plan for HP Laptop as a business product
1. About HP:
A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device (a touchpad, also known...
TO CONSUMER BEHAVIOUR
Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various...
Consumer Behaviour – Miss Helen Woodruffe-Burton (Dr)
My buying decision process on my Mac Book laptop
By: Tomislav Pantic
Two years ago in February I bought my Mac Book. I will base this essay on the different decision processes I went through before and after the purchase. The five...
Major Project Study Report On
“A STUDY OF CUSTOMER
PURCHASE DECISION TOWARDSLAPTOPS.”
(Special Reference to Udaipur)
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Rajasthan Technical University, Kota
AN ASSESSMENT OF THE EFFECTIVENESS OF ADVERTISING ON CONSUMERBRAND PREFERENCE: THE CHALLENGE OF MARKETING THE ACER LAPTOP THROUGH PC WORLD
One of the most important features of the communication mix in the marketplace is advertising. The term ‘Advertising’ includes all forms of paid...