• “Mba Students’ Brand Awareness and Preference with Regard to Branded Laptops: a Case Study in Nis Academy, Guwahati”
    “MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy, Guwahati” Introduction Studying the consumer buying behavior is a very complex process, as it involves not only the economic factors but also the emotional factors. However, marketers...
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  • Chinese Buying Behaviour
    The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT ...
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  • Buying Behaiour
    1.1 INTRODUCTION In the global market, consumer is the centre point. In developing countries like India, the major consumers of luxuries are youth. The study about their buying behavior has become an important task because of various reasons. The first and the foremost reason is that the marketer’s...
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  • Laptop
    NTRODUCTION Laptop sales in India have risen drastically, which accounts for over 25% of the total personal computer market. Laptop sales only accounted for a 3% of the total personal computer till 2003. The sales of the laptops has reached a mark of 0.68 million unit in fiscal year 2006-2007 which...
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  • Consumer Purchase Behaviour of Laptop
    “Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 ...
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  • Marketing
    \ Dissertation BRAND PREFERENCES OF LAPTOPS – AN EMPIRICAL STUDY IN DELHI & NCR CERTIFICATE BY THE FACULTY GUIDE This is to certify that the project work entitled “Brand Preferences of Laptops: An Empirical Study in Delhi & NCR.” is a piece of bona...
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  • Literature Review on Consumer Behavior While Purchasing
    study is to explore how consumers’ psychological factors (Motivation, perception, and attitude) are associated with brand equity (brand loyalty, brand association, perceived quality, and brand awareness) of laptop. The result revealed that, consumers’ motivation to use laptop and brand association criteria...
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  • Consumer Behavior on Selecting a Laptop
    Bashir Submitted By: Bushra Noshad (8771) Maha Khalid (8787) Mehreen Tanweer (9079) Muhammad Mohsin Javed (9408) Sonia Amin Rajani (9026) Consumer Behavior | term report fall' 2012 | Contents Executive Summary 5 PRODUCT CATEGORY 6 COMPETITORS POSITIONING: 6 DELL POSITIONING: 6 HP...
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  • Research on Effect of Tablet Pcs on Laptops
    1. PROBLEM STATEMENT: Consumer perception towards Tablet PC and also to find that which factors consumer consider before purchasing of Tablet PCs 2. STUDY INTRODUCTION & BACKGROUND The 21st century is known as the most advanced century of man. With constant inventions & innovations...
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  • A Study on Customer Perception and Effectiveness of Student’s Scheme on Sale of Laptop in Bangalore
    on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management. The Study was undertaken with the objective of: Analyzing the customer perception regarding...
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  • Consumer Behaviour on Laptops
    CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future...
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  • Determination of Brand Personality Dimensions for a Laptop Computer Using Aaker’s Brand Personality Scale
    Rev. Integr. Bus. Econ. Res. Vol 1(1) 114 DETERMINATION OF BRAND PERSONALITY DIMENSIONS FOR A LAPTOP COMPUTER USING AAKER’S BRAND PERSONALITY SCALE Mohd Shoki. Bin Md.Ariff* Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia, Malaysia m-shoki@utm.my Ooi...
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  • laptop introduction and research methodology
    HISTORY OF LAPTOP: A laptop computer, or simply laptop (also notebook computer or notebook), is a small mobile computer, which usually weighs1-6 kilograms (2.2-12 pounds), depending on size, materials and other factors. While the terms laptop and notebook are often used interchangeably, "laptop" is the...
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  • Laptop Use in Kolkata
    Contents EXECUTIVE SUMMARY 2 OBJECTIVES 3 LIMITATION 3 INTRODUCTION 4 MAJOR MANUFACTURES 5 The Notebooks Market in India: 16 S-T-P 17 THE 8 THINGS A CUSTOMER SHOULD LOOK AFTER 21 RESEARCH METHODOLOGY 22 Research Design 23 DATA ANALYSIS & GRAPHICAL DATA INTERPRETATION 24 SHOPPER BEHAVIOR...
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  • Marketing Plan for Hp Laptop as a Business Product
    Problem: Preparing a marketing plan for HP Laptop as a business product 1. About HP: A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device (a touchpad, also known...
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  • Consumer Behaviour
    INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various...
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  • Consumer Behaviour
    Consumer Behaviour – Miss Helen Woodruffe-Burton (Dr) My buying decision process on my Mac Book laptop By: Tomislav Pantic Introduction Two years ago in February I bought my Mac Book. I will base this essay on the different decision processes I went through before and after the purchase. The five...
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  • Project Report
    A Major Project Study Report On Titled “A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS.” (Special Reference to Udaipur) Submitted in partial fulfillment for the Award of degree of Master of Business Administration Submitted to Rajasthan Technical University, Kota (www.rtu.ac.in) ...
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  • Pc World
    AN ASSESSMENT OF THE EFFECTIVENESS OF ADVERTISING ON CONSUMER BRAND PREFERENCE: THE CHALLENGE OF MARKETING THE ACER LAPTOP THROUGH PC WORLD 1 ABSTRACT One of the most important features of the communication mix in the marketplace is advertising. The term ‘Advertising’ includes all forms of paid...
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  • Comparison of Laptops
    MBA-SCOE 2012 A PREFERENTIAL STUDY OF DIFFERENT BRANDS OF LAPTOPS Submitted by: Sonali chinchkhede Shardul sheshgir Amruta...
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