"Objective Of Consumer Perception Towards Different Brand Of Laptop" Essays and Research Papers

  • Research on Consumer Perception Towards Chocolates

    Research on: "Consumer preference and perception of Cadbury Chocolate with reference to other market players" By: To:...

    Advertising, Brand, Brand architecture 1259 Words | 6 Pages

  • Consumer Perception Towards Brand Choice

    Changing Perception of Consumer towards Brand Choice and the role of culture in it: A Pakistan...

    Advertising, Brand, Brand equity 8105 Words | 26 Pages

  • Perception of Consumer Towards Tapal Tea

    PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By...

    Chinese tea, Consumer, Consumer protection 1114 Words | 4 Pages

  • Brand Awareness and Perception towards Branded Jewellery

    1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific...

    Alternative hypothesis, Brand, Cognitive dissonance 1076 Words | 5 Pages

  • Literature Review on Consumer Behavior While Purchasing

    Farzana (2012) this study is to explore how consumers’ psychological factors (Motivation, perception, and attitude) are...

    Brand, Economics, Financial crisis 784 Words | 3 Pages

  • Consumer Behaviour Towards Fmcg

    Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for...

    Authentication, Fast moving consumer goods, Good 1685 Words | 7 Pages

  • customer perceptions towards discounted products

    Study of consumer perceptions towards discount offers Abstract This research study examined...

    Brand, Brand equity, Brand management 1854 Words | 6 Pages

  • Consumers’ Perception of Quality Towards Private Universities in Bangladesh

    CONSUMERSPERCEPTION OF QUALITY TOWARDS PRIVATE UNIVERSITIES IN BANGLADESH ABSTRACT: This study primarily...

    College, East West University, Higher education 1606 Words | 5 Pages

  • Consumer Purchase Behaviour of Laptop

    “Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology...

    Brand, Demographics, Laptop 3301 Words | 12 Pages

  • Consumer Behaviour and Perception

    2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand...

    Behavior, Consumer behaviour, Gestalt psychology 2244 Words | 7 Pages

  • Consumer Perception Process

    ------------------------------------------------- Consumer Behaviour -------------------------------------------------...

    Advertising, Brand, Consumer behaviour 1917 Words | 6 Pages

  • Consumer Behaviour on Laptops

    CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop...

    Brand, Brand management, Consumer 4198 Words | 13 Pages

  • Consumer Behavior on Selecting a Laptop

    12/22/2012 | Submitted to: Ms Ambreen Bashir Submitted By: Bushra Noshad (8771) Maha Khalid (8787) Mehreen Tanweer (9079) Muhammad Mohsin Javed...

    Alienware, Brand, Hewlett-Packard 5574 Words | 21 Pages

  • Study of Consumer Preference Towards Cadbury and Nestle Chocolates

    ON STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES INTRODUCTION In this research I have survey the...

    Brand, Cadbury plc, Chocolate 1647 Words | 6 Pages

  • Consumer Perception Toward Organized Retail

    sensitive & not quality or Brand Sensitive at the same time they are Brand conscious also. Weekly Bazaar in many small tows was...

    Department store, Retailing, Shopping mall 1033 Words | 6 Pages

  • consumer

    Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model...

    Advertising, Attitude change, Change 1027 Words | 2 Pages

  • Consumers’ Perception about Different Research Organizations

    Research Proposal for Internship Program Proposed Title: Consumersperception about different research...

    Decision making, Decision theory, Management 772 Words | 4 Pages

  • Consumer Perceptions of Store Brands Versus National Brands

    Consumer perceptions of store brands versus national brands Abstract Purpose – The...

    Advertising, Brand, Brand equity 9418 Words | 32 Pages

  • Impact of Product Price and Brand Name on Quality Perception

    air miles. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those...

    Brand, Brand management, Branding 712 Words | 3 Pages

  • Consumer Durable Insustry

    Contents The impact of advertisement on the buying behavior with reference to the consumer durables 1. Introduction 2. Theoritical...

    Advertising, Advertising agency, Brand 879 Words | 4 Pages

  • A Study on Consumer Perception Towards Pepsi

    CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF...

    Coca-Cola, Cola, Crystal Pepsi 5312 Words | 23 Pages

  • Consumer Behavior

    1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their...

    Brand, Brand equity, Brand management 2191 Words | 6 Pages

  • Consumer Perception Towards Cosmetic Industry

    A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S...

    Attribute, Brand, Cream 4745 Words | 19 Pages

  • “Mba Students’ Brand Awareness and Preference with Regard to Branded Laptops: a Case Study in Nis Academy, Guwahati”

    “MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy, Guwahati”...

    Brand, Brand architecture, Brand equity 2813 Words | 10 Pages

  • How Branding Affects Consumer Purchasing Research Proposal

    Proposal. How Does Branding Affect Consumers’ Purchasing Decisions? 1. Introduction Branding is an important element in business. Without a...

    Advertising, Brand, Brand management 1666 Words | 6 Pages

  • Crisis Recovery: - Customers’ Perspective Towards Toyota’s Brand Proposal

    1.1 Title Crisis Recovery: - Customers’ perspective towards Toyota’s brand. 1.2 Background Crisis is often a very fearful...

    Brand, Brand management, Toyota 2392 Words | 7 Pages

  • Compare a product(beer) in two different brand

    useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign...

    Advertising, Brand, Brand management 1676 Words | 7 Pages

  • Consumer Behavior Perception

    Perception is the process by which organisms receives, selects, organizes, and interprets information to create a meaningful picture of the...

    Hybrid electric vehicle, Marketing, Perception 893 Words | 3 Pages

  • Do Brand Names in a Foreign Language Lead to Different Brand Perceptions?

    Nos. 11–12, October 2010, 1037–1056 Do brand names in a foreign language lead to different brand...

    Advertising, Brand, Brand equity 9307 Words | 30 Pages

  • Brand Awareness

    Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by...

    Adolescence, Awareness, Brand 1883 Words | 7 Pages

  • Motivation, Personality, Perception, Attitude

    water, clothing, shelter, sex, and physical safety). Acquired needs-those an individual develops after birth-are primarily psychological (psychogenic); they...

    Attitude change, Cognition, Cognitive dissonance 2396 Words | 7 Pages

  • Consumers’ Perceived Value and Brand Image Towards Luxury Vehicle Brand Stretching

      CONSUMERS’ PERCEIVED VALUE AND BRAND IMAGE TOWARDS LUXURY VEHICLE BRAND STRETCHING   By...

    Brand, Brand equity, Brand management 14152 Words | 54 Pages

  • To Study the Consumer Awareness & Perception Towards Packet Chips

    T.A. PAI MANAGEMENT INSTITUTE To Study the Consumer Awareness & Perception towards Packet Chips Market Research...

    Factor analysis, Food, Potato chip 5008 Words | 18 Pages

  • Consumer-Perception-on-Different-Brands-of-Lcd-Tv.Doc

    INDUSTRY PROFILE Every business organization that comes into contact with the customer develops a perception in the mind of the...

    Backlight, Cathode ray tube, Display technology 12634 Words | 56 Pages

  • Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective

    2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming...

    Advertising, Brand, Brand equity 3604 Words | 11 Pages

  • Reseach Proposal-Consumer Behaviour to Change in Packaging Design of Fmcg

    CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy...

    Authentication, Marketing, Packaging 1376 Words | 6 Pages

  • Brand equity

    the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have...

    Advertising, Brand, Brand equity 1827 Words | 7 Pages

  • Buying Behavior Towards Instant Food

    “A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN SURAT CITY” CONSTRUCTS : •...

    Brand, Data collection, Exploratory research 1552 Words | 7 Pages

  • Victoria’s Secret Pink: Keeping the Brand Hot

    Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to...

    Brand, Customer, Decision making 1306 Words | 4 Pages

  • customer perception toward SME brand

    product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME...

    Brand, Brand management, Branding 6312 Words | 31 Pages

  • Brand Image and Other Factors in Consumer Purchase Behaviour

    |Track 1 – Brand Image and other factors in consumer purchase behaviour...

    Consumer theory, Customer service, Marketing 1085 Words | 5 Pages

  • Consumer Perception

    Consumer Perception The world of marketing is an ever-changing one. Not simply because consumers' desires...

    Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe 1299 Words | 3 Pages

  • Determination of Brand Personality Dimensions for a Laptop Computer Using Aaker’s Brand Personality Scale

    Rev. Integr. Bus. Econ. Res. Vol 1(1) 114 DETERMINATION OF BRAND PERSONALITY DIMENSIONS FOR A LAPTOP COMPUTER USING...

    Big Five personality traits, Brand, Brand equity 4510 Words | 32 Pages

  • Brand Positioning

    number of brands which are next best, but only one brand that is the best. In a number of product categories like TVs, cars,...

    Brand, Brand equity, Brand management 2122 Words | 6 Pages

  • Brand Extension for Zara

    Introduction Brand extensions are one of the most popular strategies for many firms to leverage brand equity (Monga & John,...

    Brand, Brand equity, Brand extension 1928 Words | 6 Pages

  • Consumer Purchase Decision

    Introduction Since the inception of commercialisation, organisations have predetermined objectives before initiating a business. The prime and...

    Advertising, Brand, Marketing 2343 Words | 7 Pages

  • Research Proposal on Brand Loyalty in Mobile Phone Market

    influence a consumer’s brand loyalty, such as "An empirical model for brand loyalty measurement" (Punniyamoorthy, M and Prasanna...

    Brand, Brand loyalty, Brand management 1401 Words | 5 Pages

  • Consumer Behaviour

    INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal,...

    Brand, Consumer behaviour, Electronics 2635 Words | 10 Pages

  • Consumers’ Perceptions When Evaluating Brand Extensions in Relation to the Original Brand

    Title: Consumersperceptions when evaluating brand extensions in relation to the original brand...

    Brand, Branding, Qualitative research 855 Words | 3 Pages

  • Toothpaste Brand - a Study of Consumer Behavior in Dhaka City

    taken outinferences about the consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most...

    Colgate-Palmolive, Factor analysis, Likert scale 1401 Words | 6 Pages

  • A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.

    High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury...

    Branding, Goods, Gucci 2451 Words | 6 Pages

  • Consumer Behaviour towards Buying Life Insurance Products

    Consumer Buying Behaviour Towards Life Insurance Products Essays and Term Papers Search 1 - 20 of 1000...

    Advertising, Behavior, Business 683 Words | 3 Pages

  • Consumer perception towards products and services of McDonald

    Annexure Questionnaire Dear Sir/Madam, I am a Student of LALA LAJPAT RAI COLLEGE ENG.& TEC, Conducting a Market Survey on “Consumer...

    Delhi, Food, Lala Lajpat Rai 532 Words | 8 Pages

  • Brand Loyalty

    What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a...

    Brand, Brand loyalty, Brand management 950 Words | 3 Pages

  • An Evaluation of Consumer Buying Criteria and Its Impact on the Purchase of Commoditized Laptops

    AN EVALUATION OF CONSUMER BUYING CRITERIA AND ITS IMPACT ON THE PURCHASE OF COMMODITIZED LAPTOPS by Rachel V. McClary A...

    Decision making, Decision making software, Decision theory 48149 Words | 456 Pages

  • Market Study of Watch Brands

    the several top watch brands like Timex, Citizen, Titan and Sonata. These top home brands in India offer variety of watches that...

    Brand, Brand management, Clock 1416 Words | 5 Pages

  • Research Proposal - Consumers and Advertising

    consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the...

    Focus group, Marketing, Qualitative research 1282 Words | 5 Pages

  • Environmental and Consumer Influences Analysis

    Environmental and Consumer Influences Analysis Brock Q. Griffin PSY/322 September 04, 2013 Jeremy Pope Environmental and...

    Detergent, Environment, Environmentalism 1258 Words | 4 Pages

  • A Study on Customer Perception and Effectiveness of Student’s Scheme on Sale of Laptop in Bangalore

    Executive Summary The Project entitled “A Study on customer perception and effectiveness of student’s scheme on sale of...

    Advertising, Brand, Desktop computer 9415 Words | 35 Pages

  • Consumer Attractiveness Towards Green Products of Fmcg Sector

    of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked...

    Demographics, Ecology, Environment 930 Words | 3 Pages

tracking img