References: http://nightout-party.blogspot.in/2012/03/oberoi-hotels-resorts-rated-1-in-guest.html http://articles.timesofindia.indiatimes.com/keyword/oberoi-group/recent/2 http://www.vccircle.com/news/consumer/2013/08/05/oberoi-hotels%E2%80%99-parent-eih-posts-102-growth-revenue-116-increase-net-profit http://www.oberoihotels.com/special_offers.asp
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OBEROI GROUP Understanding Strategy and Design of the Organization An “Organizational Dynamics” Project by – Group 5 (Section G) Parth Krishnan Mannadiar (12HR-018) Priyanshi Kejriwal (12DM-104) Atharv Tilak (12DM-042) Ritu Kapse (12HR-024) Siddharth Venkataraman (12DM-143) Lov Loothra (12FN-068) Puneeth C (12IB-062) Table of Contents Sr. No. | Heading | Page No. | 1. | Introduction | 3 | 2. | Growth and Strategy | 3 - 4 | 3. | Structure | 4 | 4. | Culture | 5 | 5
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Marketing Plan Of Oberoi Hotels‚ NEW DELHI The Oberoi Hotels‚ India‚ is representative of the five star brand within the ’ExclusiveBusiness Hotels of the World’ group. • The Oberoi properties are renowned for their convenient and strategic locations withinmajor cities throughout the country. • Also synonymous with the brand are the high level of personal service guests receive‚ and theextensive range of comprehensive business facilities available in luxurious settings. • The Oberoi Hotels
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Taj Hotels Resorts and Palaces is a worldwide chain of hotels and resorts. A part of the Tata Group‚ one of India’s largest business conglomerates‚ Taj Hotels Resort and Palaces own and operate 76 hotels‚ 7 palaces‚ 6 private islands and 12 resorts and spas‚ spanning 52 destinations in 12 countries across 5 continents and employ over 13000 people [1] [2]. Besides India‚ Taj Hotels Resort and Palaces are located in the United States of America‚England‚ Africa‚ the UAE‚ Maldives‚ Malaysia‚ Bhutan‚ Sri
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Bahadur Mohan Singh Oberoi Founder Chairman‚ The Oberoi Group Rai Bahadur Mohan Singh Oberoi was born on 15th August‚ 1898 in erstwhile undivided Punjab‚ which is now in Pakistan. He was only six months old when his father died. Success and fortune did not‚ therefore‚ come easily to him. Initiative‚ resourcefulness and hard work‚ combined with the capability to face and overcome the most overwhelming odds can best characterise this phenomenal entrepreneur. Rai Bahadur Mohan Singh Oberoi completed his primary
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The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve
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DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling‚ restaurants‚ accommodations‚ and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved due to prohibitive legal regulations that are now being relaxed. Presently‚ most Texas residents choosing to gamble must travel to adjoining states. Up to now‚ this has been a prosperous situation for
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destination‚ a visit a doctor‚ a hotel service‚ a meal at our favourite restaurant‚ or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop‚ the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest growing market in global travel. Hotel operations vary in size‚ function‚ and cost. New World Hotel is one of the most impressive business hotel in HCM city‚ conveniently located
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B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify‚ analyse and summarise a problem relating marketing mix 4. Solution 5. Identify‚ analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description
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Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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