"Oberoi Hotels Marketing" Essays and Research Papers

  • Oberoi Hotels Marketing

    SINGH OBEROI CREATED BY: AMITOJ DUTT STUDENT NO. : 100731113 Prithvi Raj Singh Oberoi today is one of the most admired people for both his work and dynamic personality in the world of hospitality. The name may not sound familiar to some but his work; contribution to globally acknowledged hotel chain known as “THE OBEROI GROUP” which, operates 30 hotels and three Cruise-Liners in five countries under the ‘Oberoi’; luxury...

    Hilton Hotels, Homewood Suites by Hilton, Hospitality industry 2190  Words | 6  Pages

  • Oberoi Hotel

    customer care and customer .Satisfaction in the hotel industry. Objectives of the study (I) To examine customer care strategies used by Oberoi Group. (II) To establish the customer care service level at Oberoi Group. (III) To examine the relationship between customer care services and customer satisfaction Highlighted Concepts (I) what are the customer care strategies used by Oberoi Group? (II) What is the level of customer care level at Oberoi Group? (III) What is the relationship between...

    Customer, Customer service, Hotel 3155  Words | 14  Pages

  • Markiting Oberoi

    Marketing Plan Of Oberoi Hotels, NEW DELHI The Oberoi Hotels, India, is representative of the five star brand within the 'ExclusiveBusiness Hotels of the World' group. • The Oberoi properties are renowned for their convenient and strategic locations withinmajor cities throughout the country. • Also synonymous with the brand are the high level of personal service guests receive, and theextensive range of comprehensive business facilities available in luxurious settings. • The Oberoi Hotels...

    Brand, Corporation, Hotel 3306  Words | 14  Pages

  • Research Papers

    LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training [pic] A Study on Recruitment and Selection Process at Wildflower Hall (An Oberoi Resort), Shimla. Submitted to Lovely Professional University In partial fulfilment of the Requirements for the award of Degree of Master of Business Administration [pic] Submitted by: Priyanka Chauhan Regd No.11203013 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL...

    Business process outsourcing, Hotel, Hotel chains 7776  Words | 31  Pages

  • Blueprint of Hotels in Bangalore and Their Marketing Mix

    |nitk | |BLUEPRINT OF HOTELS | |AND THEIR MARKETTING MIX | ...

    Hospitality industry, Hotel, Hotel chains 1142  Words | 5  Pages

  • Hotel Marketing Plan

    The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve...

    Hotel, Hotels, Motel 1185  Words | 4  Pages

  • Marketing Strategy for Star Hotel

    A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. "Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct Sales, Guarantees, Pricing Strategies...

    Advertising, Competitor analysis, Hotel 2184  Words | 6  Pages

  • Hotel Marketing Plan

    DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling, restaurants, accommodations, and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved due to prohibitive legal regulations that are now being relaxed. Presently, most Texas residents choosing to gamble must travel to adjoining states. Up to now, this has been a prosperous situation for...

    Casino, Destination hotel, Hotel 1716  Words | 6  Pages

  • Marketing Startegies of Hotel Chain

    Choice Hotels Justin Sinko Kaplan University The purpose of this report is to analyze the four components of the marketing mix of the Comfort Suites brand. The report will go into detail about the marketing mix of the brand and how it stands in today’s market. Comfort Suites is part of the parenting group called choice hotels international. Comfort Suites is a limited service hotel that offers rooms to families and business travelers. They offer the following amenities to the...

    Best Western, Choice Hotels, Econo Lodge 927  Words | 3  Pages

  • Hyatt Hotels Marketing Strategies

    Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting...

    Hotel, Hotel chains, Hyatt 2917  Words | 7  Pages

  • Marketing Audit Hotel

    Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008, ‘although there has been an increase in the number of consumers taking UK breaks in 2009 , it is...

    Hotel, Hotel chains, Hotels 1964  Words | 6  Pages

  • Hotel Marketing Plan

    destination, a visit a doctor, a hotel service, a meal at our favourite restaurant, or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop, the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest growing market in global travel. Hotel operations vary in size, function, and cost. New World Hotel is one of the most impressive business hotel in HCM city, conveniently located...

    Destination hotel, Hospitality industry, Hotel 1664  Words | 5  Pages

  • Hotel Industry in India

    in the Hotel Industry The Indian Hotels Company The Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces, recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Jamsetji N Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay, in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 59 hotels at 40 locations...

    Agra, Hotel, Hotel chains 1149  Words | 4  Pages

  • Oberoi Group of Hotels

    OBEROI GROUP Understanding Strategy and Design of the Organization An “Organizational Dynamics” Project by – Group 5 (Section G) Parth Krishnan Mannadiar (12HR-018) Priyanshi Kejriwal (12DM-104) Atharv Tilak (12DM-042) Ritu Kapse (12HR-024) Siddharth Venkataraman (12DM-143) Lov Loothra (12FN-068) Puneeth C (12IB-062) Table of Contents Sr. No. | Heading | Page No. | 1. | Introduction | 3 | 2. | Growth and Strategy | 3 - 4 | 3. | Structure | 4 | 4. | Culture | 5 | 5...

    Doubletree, Hampton Inn, Hilton Garden Inn 4239  Words | 14  Pages

  • Marketing Engineering - Ford Hotel

    influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps? To which segment(s) would you market the Infiniti G20? How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Briefly describe the marketing program you would use to target the chosen segment(s). Los más importantes atributos por segmento son: Segment 1 (S1): Hi Prestige, Quiet, Interesting, and Common. Segment 2 (S2): Roomy, Easy Service, and Sporty. Segment 3 (S3): Unreliable, Poor...

    Hotel 1967  Words | 6  Pages

  • Instagram a major marketing tool for hotels

    Instagram a Major Marketing Tool For Hotels Instagram is a social networking app, lunched in October 2010, where you can share photos and videos online. This app was created by Kevin Systrom and Mike Krieger and was then acquired by Facebook for $1 million. It is easy to use and can make any one a professional photographer. The app is free to download and use, simply take a photo, add a digital filter and a caption with hashtags, upload and reach out to over a 100 million users. Instagram in...

    Hospitality industry, Hotel, Hotel chains 997  Words | 4  Pages

  • Crm on Taj Hotel (Digital Marketing)

    Assignment of CRM onTaj Hotel (Digital Marketing) BY :- AYush Khandelwal About Taj Hotel • The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palace sand are recognize dasone of Asia's largest and fines Hotel Company. • Mr.Jamsetji.N.Tata was the founder and opened first hotel The Taj Mahal Palace Hotel, Bombay in1903. • Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an...

    Hotel, Hotel chains, Taj Hotels, Resorts and Palaces 690  Words | 3  Pages

  • Hilton Hotels Corporation Marketing Analysis

    The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos, and how to make Hilton a resort destination. Two-thirds of Hilton's total operating earnings in the early 1990's were derived from the four casinos they owned in Las Vegas, Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division...

    Casino, Hampton Inn, Hilton Hotels 2350  Words | 7  Pages

  • hotel

    excited. Although great service is always at the forefront for any hotelier, both the hotel industry and hospitality education providers are reacting to changes in the market and consumer trends, and adjusting their services to what really matters to this new generation of customers. The most talked about example of this is with WIFI. Wireless Internet was once a paid amenity or luxury at certain hotels. Generation Y has come to expect WIFI as standard. Those changes, especially around technology...

    Education, Generation X, Generation Y 604  Words | 3  Pages

  • An Outline Marketing Plan for Cinnamon Lake View Hotel

    Assignment Marketing Management An Outline Marketing Plan for Cinnamon Lake View Hotel Group Members | | | | | | | | | | | | | | | | Table of Contents Assignment 1 Marketing Management 1 An Outline Marketing Plan for Cinnamon Lake View Hotel 1 Group Members 2 Executive Summary 4 Situation Analysis 4 The Mission 5 Marketing Objectives 5 Market Needs 5 The Market 5 Service Offering 5 Positioning 5 Marketing Strategies 6 The Marketing Mix 6 Service...

    Colombo, Competition, Hotel 1754  Words | 7  Pages

  • Marketing Plan for Crown Plaza Hotels & Resorts

    Executive Summary Competition among hotel and hospitality business has increased enormously as customers are getting more educated and fashionable. They’ve been demanding more luxurious services and products which urge organisations to focus on better marketing and strategic planning. Hotels and firms now believe that personal and strong relationships with potential customers is key to competitive advantage in today’s competitive business environment. The idea of developing and upholding the relationship...

    Hotel, Hotel chains, InterContinental Hotels Group 2052  Words | 7  Pages

  • Rosewood Hotels Marketing Case Analysis

    Executive Summary “Rosewood Hotels and Resorts” is considering a branding strategy to drive growth. The President & CEO, John Scott as well as the VP of marketing and sales, Robert Boulogne are considering 2 options; namely * Carry out corporate branding effort to create an umbrella brand, linking all of their individual properties and increasing cross sales and retention rate * Introduce a reward system to encourage customers of one location to visit other Rosewood properties. ...

    Brand, Brand architecture, Brand management 751  Words | 3  Pages

  • Hotel Report

    A Business Plan On Lemonade Restaurant (It’s more than just a food) Project Concept A Brief Description about the Hotel Our project concept was started with an idea on how if we provide healthy and organic food to the customers for whom we thought of utilizing our own placed farm in the Gujarat itself. As Agriculture is growing in our part of Gujarat we noticed high enrichment on the growing vegetables and spices from our field of farm. Our vision is to provide a healthy and organic food...

    Customer, Customer service, Marketing 1607  Words | 7  Pages

  • Marketing

    Segments Segments marketing: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments, the marketers task is to identity them and decide which one (s) to target. Niche Marketing: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identity niches by dividing a segments into sub segments. Local Marketing: Target marketing is leading to marketing programs tailored to...

    Firm, Market segmentation, Marketing 585  Words | 3  Pages

  • Hotels

    Best Western Plus Antel Hotel Vs Holiday Inn Best Western Plus Antel Hotel has a full-service spa, an outdoor pool, and an indoor pool. Complimentary wireless Internet access is available in public areas. Business amenities at this 3-star property include a business center, a meeting/conference room, and limo/town car service. This family-friendly hotel offers a poolside bar. The staff can provide concierge services, wedding services, and event catering. Additional amenities include a children's...

    Epifanio de los Santos Avenue, Hotel, Hotel chains 822  Words | 3  Pages

  • Hotel

    Indian Hotel Industry Overview & Opportunities • Ask a question Raise your hand Type question Australia Unlimited Contents • • • • • • • • • • Key facts Advantage India Market overview Emerging Trends Investments Key initiatives Opportunities About HICSA 2011 Hotel development mission AUSTRADE INDIA – Travel and Tourism KEY FACTS AT A GLANCE • Contribution of travel and tourism to GDP expected to rise from AUD 120 bn in year 2010 to AUD 350 bn by year 2020 • Average growth...

    Destination hotel, Hospitality industry, Hotel 1031  Words | 6  Pages

  • hotel

    business enterprises, schools, hospitals, government and non government services. However, some of them are still using manual system. In this regard, we acknowledge the value of computerized system. As of today’s generation, there are already many hotel existing. One of which is D’ Budgetel that serves private rooms and dormitory type. It is located at Corrales Extension, Cagayan de Oro City and is owned by Monte Carlo Realty and Development Corporation. D’ Budgetel started the operation of their...

    Hotel, Hotel chains, Hotels 1075  Words | 4  Pages

  • Marketing Mix- Price and the Hong Kong Hotel Market

    important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy, which is commonly used in response to strong competition, may see short term gains, rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their...

    China, Destination hotel, Hong Kong 983  Words | 4  Pages

  • Marketing Assignment: Location and Segmentation of Hotels.

    The hotels that we are writing about are The Ritz Carlton Singapore, the Intercontinental Singapore Hotel and the Marriott Singapore. Our main hotel will be the Ritz Carlton Singapore. We chose the hotels as they pose as prominent hotels in Singapore and they are also known overseas as well. Although they are quite similar, there are also several differences that can be seen as well. They are also very distinct in branding, and value their brands very highly. All three hotels boast amenities and...

    Hotel, Hotel chains, Hotels 1023  Words | 4  Pages

  • Marketing

    six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors' offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers ...

    Customer, Customer relationship management, Customer service 1866  Words | 5  Pages

  • taj hotels and resorts service marketing mix

     MARKETING STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity, but quality. The things done right. The quality of check-in, the smile, the greeting or the welcome drink. The insights gathered were analysed and a clear slot, which the Taj...

    Agra, Hotel, India 1152  Words | 3  Pages

  • Rosewood Hotels

    MARKETING PLAN OBJECTIVE The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year. MARKETING SITUATION Problem situation: Rosewood brand was muted, not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer. A new branding strategy...

    Brand, Brand architecture, Brand management 1710  Words | 5  Pages

  • Marketing

    From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual...

    Advertising, Following, Marketing 2524  Words | 7  Pages

  • Marketing

    AGW 618 Marketing Management The Coffee Bean and Tea Leaf Abdul Aziz Abdul Rahman S-GSM0406/11 Lecturer : Dr. Zurina Mohaidin Submission Date : April 23, 2013 Case Evaluation and Presentation (20%): Each student will write a brief overview of the Marketing Management in Practice in their organization and share on salient topical issues covered in class on the appointed day of particular interest to be reported is unique...

    Black tea, Caffeine, Camellia sinensis 1600  Words | 6  Pages

  • Marketing

    Price Price is the crucial element in any marketing plan. Price is the variable which can be changed quickly and as often as required, in the past, prices were regulated by the international air based on fall and distance. Pricing methods used by Qantas include combination of: Cost plus margin: Qantas determines the cost of production and then adds a margin for profit. Market: most fares at Qantas are determined by the market; there demand is matched with supply. Competition based: monitoring...

    American Express, Marketing, Marketing management 718  Words | 3  Pages

  • Marketing

    Customer-Driven Marketing Strategy 1. Best Buy: Embracing the Angels and Ditching the Demons. “Best Buy’s “customer-centricity” strategy serves its best customer segments better while sending less attractive customers packing. The result: sales are jumping despite the recently gloomy economy.” There’s no such thing as a bad customer, right? And the more customers, the merrier. Makes sense, right? After all, more customers mean more money in the till. As it turns out, however, that’s often not...

    Market segmentation, Marketing, Price discrimination 1553  Words | 5  Pages

  • The Park Hotels

    The Park Hotels By : Abda Khan Divya Rathaur Meenakshi Singh Ritu Gupta Introduction Located in Bangalore, Chennai, New Delhi, Navi Mumbai, Kolkata, Visakhapatnam, Hyderabad, Kerala Backwaters & Goa, The Park Hotels are a collection of luxury boutique hotels managed by Apeejay Surrendra Hotels. With over 45 years of industry experience, we are renowned for our global standards of product quality and service excellence. The location of the hotels makes them the preferred luxurious downtown spot...

    Boutique hotel, Hotel, Hotel chains 1351  Words | 12  Pages

  • Marketing

    Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013 ...

    Airline, British Airways, London Gatwick Airport 2007  Words | 7  Pages

  • Hotel paper

     As a business entrepreneur my investments have focused into the hotel industry. One of my biggest goals is to build and open my own hotel to start my own business. I have done some research and I find myself well suited to be able to operate a franchised brand hotel. I have a well thought out strategy that will help me become successful in the lodging industry. Within this paper I will allow myself to guide you through the steps I will take to follow and accomplish this goal of mine...

    Brand, Carlson Companies, Hotel 2057  Words | 6  Pages

  • PROFILE oberoi group

    Bahadur Mohan Singh Oberoi Founder Chairman, The Oberoi Group Rai Bahadur Mohan Singh Oberoi was born on 15th August, 1898 in erstwhile undivided Punjab, which is now in Pakistan. He was only six months old when his father died. Success and fortune did not, therefore, come easily to him. Initiative, resourcefulness and hard work, combined with the capability to face and overcome the most overwhelming odds can best characterise this phenomenal entrepreneur. Rai Bahadur Mohan Singh Oberoi completed his primary...

    Asia, Government of India, Hotel 3919  Words | 21  Pages

  • Hotel Chains

    Marketing analysis for Shangri la Hotels and Resorts A Shangri-la hotels and Resorts is founded in 1971 which is the first deluxe hotel in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The name was inspired by British author James Hilton’s novel “Lost Horizon”. The meaning of Shangri-la is ethnic youth, peace and tranquility. Shangri-la hotels and Resorts is the first enter to a Chinese hotel market as a foreign investor and built its headquarters in Hong-Kong. From 1982 to 2002 the company...

    Corporation, Hotel, Hotel chains 2030  Words | 7  Pages

  • Rosewood Hotels

    Rosewood Hotels and Corporate Branding For close to 25 years, Rosewood hotels and resorts has developed a portfolio comprised of some of today's most iconic luxury hotels. All of their properties adhere to Rosewood’s "Sense of Place" philosophy, which allowed each hotel the freedom to create a unique, one-of-a-kind atmosphere specific to that area in which it was located. Each hotel featured architecture, interior design, and culinary concepts that reflected the local character and culture. This...

    Advertising, Brand, Brand architecture 1434  Words | 4  Pages

  • Hotel Continental

     Hotel Continental In July 1989, Mr. Oscar Mendoza, owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months, Oscar Mendoza has been seriously thinking about operating hotel to complement his travel agency business. Oscar Mendoza had been experiencing difficulties in getting hotel accommodation for his tour groups’ last year during the peak travel months of December, January, July and August. Hotel Continental...

    Hotel, Hotels, Las Vegas Strip 861  Words | 4  Pages

  • Hilton Hotel

    ”1 This is the stated philosophy of the luxury hotel company that Conrad Hilton, the founder of Hilton Hotels, used to extend his desire for his company to offer customers a kind, hospitable, and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco, Texas in 1919. Since then the corporation has grown into more than 2,800 hotels and 490,000 rooms in more than 80 countries as of 2006. Hilton Hotels Corporation headcourters are located in Beverly Hills...

    Hampton Inn, Hilton Garden Inn, Hilton Hotels 2535  Words | 7  Pages

  • The International Hotel

    ------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne, Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group...

    Boutique hotel, Hotel, Hotel chains 1249  Words | 5  Pages

  • Marriott Hotel

    MARRIOTT HOTEL Marketing Essay Jelena Stankovic 09.03.2012 Anniesland College The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix, products of the hotel, channels of distribution, the pricing srategies, also, methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted, priced or distributed. Glasgow Marriott hotel is located in the business district of the city...

    2003 Marriott Hotel bombing, Hotel chains, Islamabad Marriott Hotel bombing 1820  Words | 5  Pages

  • The Good Hotel

     The Good Hotel vision is one in which the goal is to be the first hotel with a conscience by taking a green approach to design and services that inspires the "good in us all” (Pearce II & Robinson, 2013, pp. 10-2). The motto of the hotel is “Renew, Reuse, Relax!” (Pearce II & Robinson, 2013, pp. 10-2). The San Francisco based hotel’s design approach uses green products for its furnishings. The hotel has taken an eco-friendly approach utilizing recycled and reclaimed...

    Boutique hotel, Environment, Environmentalism 1362  Words | 4  Pages

  • Hotel Continental

    University of the Philippines Los Baños College Laguna AY 2013-2014 MGT 201 Case Analysis # 2: HOTEL CONTINENTAL Submitted by: Submitted to: Group 6 Edra, Mark Raymond V. Prof. Jimmy Williams Malabanan, John Benvers A. Sayseng, Kristel H. HOTEL CONTINENTAL I. Point of View: Based on the case, the point of view to be considered is that of Mr. Oscar Mendoza, owner of Triumph Tours, because he has the full knowledge of the problem, and the capacity to implement the decision. ...

    Hotel, Hotels, Lodging 1645  Words | 7  Pages

  • Hotel Continental

    Co Exhibit A HOTEL CONTINENTAL INCOME STATEMENT For the Years 1987-1988 Revenues 1987 1988 Rooms P 1,969,722.18 P 2,515,575.96 Food P 4,843,486.42 P 5,426,843.98 Beverage P 637,862.39 P 684,983.02 Laundry P 23,070.24 P 29,175.00 Telephone P 147,417.16 P 175,163.14 Swimming Pool P 156,718.28 P 182,718.45 Other Income P 660,336.83 P 842,985.15 Total Revenue ...

    Destination hotel, Hotel, Hotels 629  Words | 4  Pages

  • marketing management

    accommodation and hotels all over the world. The hotel has some of its hotels situated in Africa, Europe, and America. Each of the hotels has its own pricing criteria according to the location. Marketing strategies employed by individual hotels ensures they get enough customers in accommodation. Their main target of clients is the tourist visiting different countries like Kenya. To capture these customers, the need to create awareness of what services are offered arises. The hotel has marketing criteria where...

    Hilton Hotels, Hotel, Hotel chains 2161  Words | 6  Pages

  • Trident Hotel

    MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL) A PROJECT REPORT Submitted by KAPIL YADAV (2010-2012) In partial fulfillment of the award of the diploma Of POST GRADUATE DIPLOMA IN MANAGEMENT JAGAN INSTITUTE OF MANAGEMENT STUDIES, JAIPUR JUNE 2011 BONAFIDE CERTIFICTE Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL YADAV”...

    Grand Hotel Europe, Hotel, Hotel chains 8083  Words | 32  Pages

  • Outsourcing and Hotels

    outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been...

    Hampton Inn, Homewood Suites by Hilton, Hospitality industry 1577  Words | 6  Pages

  • W Hotels

    W Hotels W Hotels is Starwood's luxury lifestyle / boutique hotel brand. Marketed towards a younger general crowd, the hotel brand was launched in 1998 with its first property, W New York, opening at 541 Lexington Avenue. The brand has since expanded internationally with properties opening first in Mexico City, Seoul, and Istanbul. The brand's first resort property is W Maldives Retreat & Spa. The group has now 52 hotels all over the world, also in countries like Taiwan or Chili. In order...

    Hotel, Marketing, PEST analysis 576  Words | 3  Pages

  • Shangri-La Hotel Stp

    MCD 2050 Marketing 1 Minor Assignment Name: Frank (Lai Junyu) ID number: 22483829 Word Count: Summary This minor assignment is going to introduce the situation and history of a international hotel from China, Shangri-la hotel, which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their...

    Hotel, Hotel chains, Hotels 663  Words | 3  Pages

  • Rosewood Hotels

    SUMMARY Rosewood Hotels & Resorts (Rosewood), known for managing distinctive luxury hotels is considering a new brand strategy. Rosewood’s concept for each property has always been “Sense of Place”, emphasizing the individual character of each property. In an effort to increase multi-property guest across its 12 hotels worldwide, a new corporate branding strategy is being considered. The new strategy should also not undercut the distinctiveness of each individually branded hotel. In the analysis...

    Brand, Brand architecture, Brand management 1864  Words | 7  Pages

  • Good Hotels

    Good Hotel: Doing Good, Doing Well? Background Information Joie de Vivre (JdV) is a San Francisco based hotel management company with 16 properties in the city. It was founded in 1987 by Chip Conley. He knows that his company comes up with unique hotels, with own personality.   It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010. JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. Pam Janusz is the general manager...

    Boutique hotel, Destination hotel, Hospitality industry 2100  Words | 7  Pages

  • feasibility for hotel

    Executive Summary In March 2014, my friends and I is interested in the development of a luxury hotel, planned to be operated by a well renowned hotel brand, a feasibility study was commissioned to be made. The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible, the various key factors of competitive business in this particular market...

    Credit card, Hotel, Hotels 1296  Words | 4  Pages

  • Rosewood Hotels

    new strategy to boost the company’s growth. The management team thinks that it is the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage hotel guests to stay at some of other Rosewood hotels. Rosewood wants to compete with the corporate and individual branded luxury hotels. As indivudual branded company, is is hard to compete with the corporate brands that benefit from cross-property usage. Their current strategy limits their market and objectives. They...

    Advertising, Brand, Brand architecture 810  Words | 3  Pages

  • Marketing

    you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, and any after-sales service. PLACE: Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. There are six basic 'channel' decisions: ...

    Marketing, Penetration pricing, Price 1331  Words | 5  Pages

  • Marketing

    | Assignment# 01Instructor: Miss Nida Aslam khanPrinciples of Marketing | Syed Aun Rizvi Mohammed ShehmirMaaz Shahid | The Pakistani brand we have selected is “OMORE ICECREAM”. The Company that produces it is Engro Foods Limited. COMPANY Engro foods are among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with the products conforming to global standards. Highly passionate about millions of people across the lengths and breadth of Pakistan...

    Ben & Jerry's, Brand, Butterfat 1532  Words | 6  Pages

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