Oberoi Hotels Marketing Essays and Term Papers

  • Oberoi Hotel

    relationship between customer care and customer .Satisfaction in the hotel industry. Objectives of the study (I) To examine customer care strategies used by Oberoi Group. (II) To establish the customer care service level at Oberoi Group. (III) To examine the relationship between customer care services...

      3155 Words | 14 Pages  

  • Oberoi Group of Hotels

    OBEROI GROUP Understanding Strategy and Design of the Organization An “Organizational Dynamics” Project by – Group 5 (Section G) Parth Krishnan Mannadiar (12HR-018) Priyanshi Kejriwal (12DM-104) Atharv Tilak (12DM-042) Ritu Kapse (12HR-024) Siddharth Venkataraman (12DM-143) Lov Loothra...

      4239 Words | 14 Pages  

  • Hotel Marketing Plan

    visit a doctor, a hotel service, a meal at our favourite restaurant, or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop, the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest...

      1664 Words | 5 Pages  

  • Marketing of New Hotel

    A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. "Your plan should be to test...

      2184 Words | 6 Pages  

  • Marketing Plan for Hotel

    Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 ...

      12283 Words | 51 Pages  

  • Hotel Marketing Plan

    DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling, restaurants, accommodations, and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved...

      1716 Words | 6 Pages  

  • Marketing Plan for Hotel

    EXECUTIVE SUMMARY This marketing plan presents a fresh and brand new concept of Cultural Heptagon Hotel that will target mainly family vacationers and mature travellers. We have drawn up a SWOT analysis that shows clearly where our hotel stands in the market. With the many strengths we possess, our...

      4840 Words | 16 Pages  

  • Prince Hotel Marketing Plan

    choose one of the 5-star hotel located in the Golden Triangle of Kuala Lumpur, namely the Prince Hotel & Residence Kuala Lumpur to write a marketing plan for the Hotel to promote and grow its export of services to targeted international markets. In this regard, our marketing plan will only consider Mode...

      5193 Words | 21 Pages  

  • Hotel Marketing Plan

    The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check...

      1185 Words | 4 Pages  

  • Hyatt Hotels Marketing Strategies

    Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently...

      2917 Words | 7 Pages  

  • E-Marketing Hotel Business

    Internet Marketing Strategies for Hotels that generates More Reservations For the hotel owners who still need to understand the power of Web!! Well, as we all know that there is a tremendous growth in Internet Users world wide. People utilize, or we would take a liberty to say "exploit"! Internet...

      500 Words | 2 Pages  

  • Panda Hotel - Marketing Research

     Individual Assignment Panda HotelMarketing Research SUBJECT: HC2022H Student ID: HIH0848 Name: Jenzen Tse Lecture: Terry Sir Due date: 26/06/2013 CONTENTS ...

      1213 Words | 8 Pages  

  • Strategic Marketing Plan for a Hotel

    Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59...

      16222 Words | 49 Pages  

  • Marketing Startegies of Hotel Chain

    Choice Hotels Justin Sinko Kaplan University The purpose of this report is to analyze the four components of the marketing mix of the Comfort Suites brand. The report will go into detail about the marketing mix of the brand and how it stands in today’s market. Comfort Suites is...

      927 Words | 3 Pages  

  • The Hilton Hotel Marketing Strategy

    The Hilton Hotel Marketing Strategy1. New Products and servicesHilton Hotel Corporation won the Best Customer Focus award in November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing , Mike Ashton said that the...

      420 Words | 2 Pages  

  • Peninsula hotel Marketing Plan

    Peninsula Hotel Chicago A Marketing Plan • Executive Summary Set in the heart of the “Magnificent Mile”, The Peninsula Hotel Chicago is ideally situated for visitors to experience all that the city has to offer. On the doorstep of Chicago’s premier business and shopping district, the hotel is located...

      6625 Words | 20 Pages  

  • Marketing Hotel La Mon

    examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has been chosen as the study base. In order to create the foundation on which to build SMART objectives and create effective...

      1602 Words | 9 Pages  

  • Raffles Hotel Marketing Communications

    on-the-job problem of issue encountered and how it was resolved. I first encountered this problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week, it was finally time for me to take on projects on my own and start communicating with some of the clients...

      326 Words | 1 Pages  

  • Marketing Audit Hotel

    Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant...

      1964 Words | 6 Pages  

  • M Hotel Marketing Analysis

    Course/Cohort: ADBS 4/10 Module: Marketing Management Code: MKGP3001\V1KK13 Assignment: Practical Assignment (Group project) Project outline: Each group shall select a firm of their choice to conduct a marketing analysis of the company, and identify at least 3 strategic marketing issues that the company currently...

      3138 Words | 12 Pages