"Nivea" Essays and Research Papers

  • Nivea

    famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s...

    Brand, Cosmetics, Marketing 4798 Words | 16 Pages

  • 4p's of Nevia

    A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA ________________________________________ HISTORY OF NIVEA....

    Advertising, Human skin color, Lotion 1861 Words | 6 Pages

  • Nivea: Softening and Standardizing Global Markets

    NIVEA: SOFTENING AND STANDARDIZING GLOBAL MARKETS Just as healthy skin requires the proper pH balance to flourish, a strong global brand must...

    Advertising, Brand, European Union 1570 Words | 4 Pages

  • Consumer Behavior: Nivea's Temporary Shop

    NIVEA'S TEMPORARY SHOP Outline I. Introduction to Consumer Behaviour II. The consumer decision process III. Case study:...

    Brand, Brand equity, Brand management 2485 Words | 10 Pages

  • Marketing Plan

    lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief...

    Lotion, Marketing, Marketing plan 3085 Words | 12 Pages

  • Consumer Behavior

    D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care...

    Hair, Hair removal, Marketing 3304 Words | 10 Pages

  • Marketing m1

    Marketing Techniques Summary of how Alton Towers use the technique Summary of how Nivea use the technique Comparison (what are the...

    Brand, Brand management, Customer 1194 Words | 5 Pages

  • A MARKETING PLAN FOR DOVE

    bag. In fact on year 2012 the soap industry generated $4 billion. 9 CATEGORY GROWTH (-) Unattractive The soap market in the Philippines has “the big...

    Brand, Brand management, Human skin color 9768 Words | 55 Pages

  • Nivea Baby

    Communication Strategy: Nivea Baby Case Study 14/04/2010 Nivea Baby Analysis...

    Childbirth, Family, Infant 2630 Words | 10 Pages

  • Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its...

    Brand, Brand architecture, Brand equity 1737 Words | 6 Pages

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully...

    Advertising, Brand, Brand equity 1954 Words | 7 Pages

  • Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched...

    Advertising, Brand, Management 1300 Words | 5 Pages

  • Nivea

    central research team in gathering and interpreting consumer views. These views provide information or insights that ultimately result in the development of...

    Market research, Marketing, Marketing research 1833 Words | 7 Pages

  • Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch...

    Change, Competitor analysis, Management 437 Words | 2 Pages

  • Nivea

    Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand to provide exciting new products that better...

    Market research, Marketing, Marketing research 2556 Words | 11 Pages

  • Nivea

    rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of investing in a small number of...

    Beiersdorf, Market research, Marketing 2160 Words | 8 Pages

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the...

    Advertising, Brand, Brand equity 11274 Words | 29 Pages

  • Nivea Segmentation

    Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf....

    Beiersdorf, Marketing, Middle Ages 534 Words | 3 Pages

  • Case Study Nivea

    Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to...

    Advertising, Brand, Brand architecture 885 Words | 3 Pages

  • Case Study - Nivea for Men

    MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27, 2011 TABLE OF...

    Advertising, Brand, Human skin color 1028 Words | 5 Pages

  • Nivea Brand Management

    Brand Nivea  1911: Nivea Creme introduced in the German market by Beiersdorf.  1912-1970 : Introduced a range of...

    Brand, Brand architecture, Brand equity 661 Words | 5 Pages

  • Nivea vs Vaseline

    Nivea VS Vaseline Introduction Due to Metro sexual trend, product for men is growth very fast in the last 2-3 years. Not too many...

    Lotion, Marketing, Mass media 985 Words | 6 Pages

  • Nivea Case Study

    Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements....

    Advertising, Brand, Market research 847 Words | 3 Pages

  • Nivea Marketing Project

    PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were...

    Labello, Lotion, Marketing 774 Words | 5 Pages

  • Marketing Nivea

    Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2....

    Growth-share matrix, Marketing, Markets 4238 Words | 14 Pages

  • International Promotion and Market Research of Nivea

    Nivea International Promotion & International Market Research Nivea: International Promotion...

    1911, 1922, 2009 738 Words | 3 Pages

  • Nivea Business Marketing Case Study

    Sebastián Gómez Nivea For Men Marketing Case Study May 18, 2014 1. What is the difference between product range and product mix?...

    Advertising, Coca-Cola, Management 683 Words | 3 Pages

  • Nivea for Men

    Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing...

    Competitor analysis, Customer service, Management 374 Words | 2 Pages

  • Marketing Plan - New Nivea Product

    is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News...

    Breast, Breast implant, Breast reconstruction 1513 Words | 5 Pages

  • Marketing Nivea

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421...

    7910 Words | 25 Pages

  • Nivea Case Study

    THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing...

    Competitor analysis, Marketing, Marketing mix 474 Words | 2 Pages

  • Nivea Case Summary

    Submitted By: Bikash Thapa 2011 From The Case presented I have tried to summarize the findings as follows: Customer-Based Brand Equity Pyramid for the...

    Brand, Brand equity, Brand extension 548 Words | 2 Pages

  • Nivea

    Executive summary This marketing plan was written to examine a marketing strategy of Nivea in Vietnam. Moreover, we do this marketing plan to...

    Brand, Brand management, Cosmetics 3481 Words | 19 Pages

  • Beiersdorf 5 NIVEA

    NIVEA Best-known and largest skin care brand in the world* More than 100 years of skin care expertise NIVEA records global...

    1293 Words | 3 Pages

  • Nivea for Men Ad Campaign

    NIVEA is a global skin and body care brand owned by the German company Beiersdorf. NIVEA has a long history in the industry...

    2006 FIFA World Cup, 2010 FIFA World Cup, Brazil national football team 1154 Words | 4 Pages

  • Nivea Study Case

    Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. The NIVEA...

    Advertising, Competitor analysis, Consumer protection 430 Words | 2 Pages

  • NIVEA CASE STUDY

    on the 'NIVEA for Men' case study 1. Describe the 'Nivea for Men' product range. Nowadays, Nivea is a...

    Advertising, Brand, Human skin color 725 Words | 3 Pages

  • Nivea External Analysis

    Situational Anaylsis: External Environment:pestal trend, 5 forces. Competition: Political and legal analysis: The Nivea brand and its...

    Consumer protection, Convenience store, Cosmetics 441 Words | 2 Pages

  • Nivea Case Study

    This report aims to examine the environmental analysis of men’s grooming products in general and analysing their trends. The report will also focus on...

    Human skin, Human skin color, Hygiene 3038 Words | 11 Pages

  • Nivea Marketing Research

    Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the...

    Factor analysis, Marketing, Marketing management 1345 Words | 8 Pages

  • Case study Nivea

    1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care...

    2472 Words | 11 Pages

  • Nivea: Managing an Umbrella Brand

    ‘In many countries consumer are convinced that Nivea is a local brand, a mistake which Beiersdoft, the German makers, take as a compliment.’...

    Brand, Brand equity, Brand extension 2341 Words | 8 Pages

  • Nivea Case Study

    The Nivea brand has managed to maintain a positive brand image. With consumers, the Nivea products has been identified as a...

    Advertising, Brand, Brand equity 663 Words | 2 Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They...

    Innovation, Market research, Marketing 545 Words | 2 Pages

  • Nivea Marketing Strategy

    examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand,...

    Body odor, Brand, Brand management 4261 Words | 13 Pages

  • Nivea for Men - Brief

    www.thetimes100.co.uk NIVEA FOR MEN - Brief Developing a market plan Introduction NIVEA® is a well known beauty and skin...

    Advertising, Brand, Management 552 Words | 2 Pages

  • Nivea Sun Case Study

    Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Nivea has now grown to be the...

    Brand, Brand equity, Branding 4146 Words | 10 Pages

  • Nivea Case study

    01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands...

    Human skin, Human skin color, Melanoma 2282 Words | 4 Pages

  • Nivea for Men Marketing Assignment

    2012 Report to David Gordon, DeMontfort University MARK1500 - Principles of Marketing Author: Stuart Goddard Student reference number: P11264753...

    Advertising, Brand, Brand management 7670 Words | 28 Pages

  • Nivea

    Event Report Project Name: 1st We Care Film Festival 2013 Date: 21st & 22nd of March 2013 Introduction: Al Noor Tanning Center for Children with...

    1970, 1980, 1985 1029 Words | 4 Pages

  • Nivea

    Derrick’s Ice-Cream Company : Market Profiling using BCG Matrix Derrick’s Ice-Cream Company is located in modern premises and manufactures and distributes...

    Consultative selling, Customer, Customer service 714 Words | 3 Pages

  • Nivea for Men: Developing a Marketing Plan Answer Sheet

    marketing planTHE TIMES 100 Edition 14 Nivea For Men: Developing a marketing plan Answer sheet 1. What is the difference between product...

    A Good Thing, Management, Market research 507 Words | 2 Pages

  • Action Plan on Comparative Study of Nivea, Amway and Cavinkare with Regard to Sales and Distribution Strategy

    A Comparative Study of Nivea, Amway and CavinKare with regard to Sales and Distribution Strategy – An Action Plan Version 0.0 [Date...

    Distribution, Management, Marketing 749 Words | 3 Pages

  • Marketing Business Report Nivea Whitening Cream (Hd Assignment)

    Marketing Business Report Nivea Clarissa Nathania Table of contents Executive Summary……………………………………………………………….………………4...

    Brand, Brand equity, Brand management 4602 Words | 13 Pages

  • Nivea APA

     Nivea Eva Stefferud Herzing University Nivea for Men has had recent success in the relaunch of their product of skin...

    708 Words | 6 Pages

  • Nivea Managing a Brand Hierachy

     1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their...

    Advertising, Brand, Brand equity 458 Words | 2 Pages

  • FS Nivea 13 Full

    12/6/08 12:09 Page 1 www.thetimes100.co.uk The use of the marketing mix in product launch CURRICULUM TOPICS • Marketing mix • Product • Price • Place •...

    High Street, Marketing, Personal care 2598 Words | 4 Pages

  • nivea company

    a case in business re-engineering a- Was an ERP system associated with the business-process re-engineering? Many ERP projects reported in the trade...

    Business process, Business process management, Business process reengineering 735 Words | 3 Pages

  • Nivea for Men Pest Environmental Analysis

    Lee Hsien Loong was sworn in as Singapore’s third Prime Minister on 12 August 2004. Mr Lee was first elected Member of Parliament (MP) in 1984 as a...

    Goh Chok Tong, Government of Singapore, Lee Hsien Loong 1647 Words | 6 Pages

  • What Are the Pros and Cons of the Sub-Brand Strategy?

    brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product...

    Advertising, Brand, Brand architecture 519 Words | 3 Pages

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