"Nivea" Essays and Research Papers

  • Nivea

    NIVEA: SOFTENING AND STANDARDIZING GLOBAL MARKETS Just as healthy skin requires the proper pH balance to flourish, a strong global brand must...

    Advertising, Brand, European Union 1570  Words | 4  Pages

  • 4p's of Nevia

    A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA ________________________________________ HISTORY OF NIVEA....

    Advertising, Human skin color, Lotion 1861  Words | 6  Pages

  • Ultraviolet and Nivea

    famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s...

    Brand, Cosmetics, Marketing 4798  Words | 16  Pages

  • edited

    The Background of Beiersdorf & Mr. Supot Chavaritrujivong Beiersdorf, brand of Germany, was established on 1882. It has manufactured products,...

    Management, Nivea, Planning 8689  Words | 24  Pages

  • Consumer Behavior: Nivea's Temporary Shop

    NIVEA'S TEMPORARY SHOP Outline I. Introduction to Consumer Behaviour II. The consumer decision process III. Case study:...

    Brand, Brand equity, Brand management 2485  Words | 10  Pages

  • Marketing Plan

    lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief...

    Lotion, Marketing, Marketing plan 3085  Words | 12  Pages

  • Consumer Behavior

    D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care...

    Hair, Hair removal, Marketing 3304  Words | 10  Pages

  • A MARKETING PLAN FOR DOVE

    bag. In fact on year 2012 the soap industry generated $4 billion. 9 CATEGORY GROWTH (-) Unattractive The soap market in the Philippines has “the big...

    Brand, Brand management, Human skin color 9768  Words | 55  Pages

  • Nivea Segmentation

    Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf....

    Beiersdorf, Marketing, Middle Ages 534  Words | 3  Pages

  • Brand and Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its...

    Brand, Brand architecture, Brand equity 1737  Words | 6  Pages

  • Marketing and Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched...

    Advertising, Brand, Management 1300  Words | 5  Pages

  • Brand and Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully...

    Advertising, Brand, Brand equity 1954  Words | 7  Pages

  • Nivea

    Executive summary This marketing plan was written to examine a marketing strategy of Nivea in Vietnam. Moreover, we do this marketing plan to...

    Brand, Brand management, Cosmetics 3481  Words | 19  Pages

  • Nivea Brand Management

    Brand Nivea  1911: Nivea Creme introduced in the German market by Beiersdorf.  1912-1970 : Introduced a range of...

    Brand, Brand architecture, Brand equity 661  Words | 5  Pages

  • Nivea for Men Ad Campaign

    NIVEA is a global skin and body care brand owned by the German company Beiersdorf. NIVEA has a long history in the industry...

    2006 FIFA World Cup, 2010 FIFA World Cup, Brazil national football team 1154  Words | 4  Pages

  • Case Study Nivea

    Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to...

    Advertising, Brand, Brand architecture 885  Words | 3  Pages

  • Nivea Case Study

    Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements....

    Advertising, Brand, Market research 847  Words | 3  Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They...

    Innovation, Market research, Marketing 545  Words | 2  Pages

  • Case Study - Nivea for Men

    MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27, 2011 TABLE OF...

    Advertising, Brand, Human skin color 1028  Words | 5  Pages

  • NIVEA CASE STUDY

    on the 'NIVEA for Men' case study 1. Describe the 'Nivea for Men' product range. Nowadays, Nivea is a...

    Advertising, Brand, Human skin color 725  Words | 3  Pages

  • Nivea vs Vaseline

    Nivea VS Vaseline Introduction Due to Metro sexual trend, product for men is growth very fast in the last 2-3 years. Not too many...

    Lotion, Marketing, Mass media 985  Words | 6  Pages

  • Nivea Marketing Project

    PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were...

    Labello, Lotion, Marketing 774  Words | 5  Pages

  • International Promotion and Market Research of Nivea

    Nivea International Promotion & International Market Research Nivea: International Promotion...

    1911, 1922, 2009 738  Words | 3  Pages

  • Nivea Business Marketing Case Study

    Sebastián Gómez Nivea For Men Marketing Case Study May 18, 2014 1. What is the difference between product range and product mix?...

    Advertising, Coca-Cola, Management 683  Words | 3  Pages

  • Marketing Plan - New Nivea Product

    is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News...

    Breast, Breast implant, Breast reconstruction 1513  Words | 5  Pages

  • Marketing Nivea

    Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2....

    Growth-share matrix, Marketing, Markets 4238  Words | 14  Pages

  • Advertising and Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the...

    Advertising, Brand, Brand equity 11274  Words | 29  Pages

  • Nivea for Men

    Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing...

    Competitor analysis, Customer service, Management 374  Words | 2  Pages

  • Marketing and Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch...

    Change, Competitor analysis, Management 437  Words | 2  Pages

  • Marketing and Nivea

    rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of investing in a small number of...

    Beiersdorf, Market research, Marketing 2160  Words | 8  Pages

  • Marketing Nivea

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421...

    7910  Words | 25  Pages

  • Nivea Case Study

    THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing...

    Competitor analysis, Marketing, Marketing mix 474  Words | 2  Pages

  • Nivea Case Summary

    Submitted By: Bikash Thapa 2011 From The Case presented I have tried to summarize the findings as follows: Customer-Based Brand Equity Pyramid for the...

    Brand, Brand equity, Brand extension 548  Words | 2  Pages

  • Nivea Managing a Brand Hierachy

     1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their...

    Advertising, Brand, Brand equity 458  Words | 2  Pages

  • Nivea Case Study

    The Nivea brand has managed to maintain a positive brand image. With consumers, the Nivea products has been identified as a...

    Advertising, Brand, Brand equity 663  Words | 2  Pages

  • Human Skin Color and Nivea

    I. INTRODUCTION A. The Company The Nivea brand is one of the most recognised skin and beauty brands in the world. Nivea now...

    Human skin color, Shaving cream, Skin 443  Words | 2  Pages

  • Case study Nivea

    1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care...

    Advertising, Management, Market research 2472  Words | 11  Pages

  • Nivea Study Case

    Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. The NIVEA...

    Advertising, Competitor analysis, Consumer protection 430  Words | 2  Pages

  • Nivea External Analysis

    Situational Anaylsis: External Environment:pestal trend, 5 forces. Competition: Political and legal analysis: The Nivea brand and its...

    Consumer protection, Convenience store, Cosmetics 441  Words | 2  Pages

  • Nivea Marketing Strategy

    examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand,...

    Body odor, Brand, Brand management 4261  Words | 13  Pages

  • Nivea: Managing an Umbrella Brand

    ‘In many countries consumer are convinced that Nivea is a local brand, a mistake which Beiersdoft, the German makers, take as a compliment.’...

    Brand, Brand equity, Brand extension 2341  Words | 8  Pages

  • Action Plan on Comparative Study of Nivea, Amway and Cavinkare with Regard to Sales and Distribution Strategy

    A Comparative Study of Nivea, Amway and CavinKare with regard to Sales and Distribution Strategy – An Action Plan Version 0.0 [Date...

    Distribution, Management, Marketing 749  Words | 3  Pages

  • Nivea Case Study

    This report aims to examine the environmental analysis of men’s grooming products in general and analysing their trends. The report will also focus on...

    Human skin, Human skin color, Hygiene 3038  Words | 11  Pages

  • Nivea Case study

    01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands...

    Human skin, Human skin color, Melanoma 2282  Words | 4  Pages

  • Nivea for Men - Brief

    www.thetimes100.co.uk NIVEA FOR MEN - Brief Developing a market plan Introduction NIVEA® is a well known beauty and skin...

    Advertising, Brand, Management 552  Words | 2  Pages

  • Nivea Sun Case Study

    Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Nivea has now grown to be the...

    Brand, Brand equity, Branding 4146  Words | 10  Pages

  • Nivea Marketing Research

    Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the...

    Factor analysis, Marketing, Marketing management 1345  Words | 8  Pages

  • Nivea for Men Marketing Assignment

    2012 Report to David Gordon, DeMontfort University MARK1500 - Principles of Marketing Author: Stuart Goddard Student reference number: P11264753...

    Advertising, Brand, Brand management 7670  Words | 28  Pages

  • nivea company

    a case in business re-engineering a- Was an ERP system associated with the business-process re-engineering? Many ERP projects reported in the trade...

    Business process, Business process management, Business process reengineering 735  Words | 3  Pages

  • Nivea for Men: Developing a Marketing Plan Answer Sheet

    marketing planTHE TIMES 100 Edition 14 Nivea For Men: Developing a marketing plan Answer sheet 1. What is the difference between product...

    A Good Thing, Management, Market research 507  Words | 2  Pages

  • Marketing Business Report Nivea Whitening Cream (Hd Assignment)

    Marketing Business Report Nivea Clarissa Nathania Table of contents Executive Summary……………………………………………………………….………………4...

    Brand, Brand equity, Brand management 4602  Words | 13  Pages

  • Nivea for Men Pest Environmental Analysis

    Lee Hsien Loong was sworn in as Singapore’s third Prime Minister on 12 August 2004. Mr Lee was first elected Member of Parliament (MP) in 1984 as a...

    Goh Chok Tong, Government of Singapore, Lee Hsien Loong 1647  Words | 6  Pages

  • Nivea Presentation

    International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an...

    Economics, Export, Free trade 3596  Words | 12  Pages

  • Nike Case

    Nivea Case 1. What is the market’s perception of the Nivea family brand on each of the a ollowing dimensions?...

    Advertising, Brand, Brand architecture 1156  Words | 4  Pages

  • What Are the Pros and Cons of the Sub-Brand Strategy?

    brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product...

    Advertising, Brand, Brand architecture 519  Words | 3  Pages

  • Case Beiersdorf

    growth. This is not surprising. Beiersdorf’s NIVEA brand is so well known worldwide that it makes sense for the company to build organically on...

    Germany, Labello, Market penetration 711  Words | 3  Pages

  • Finance Manager

    Case Study, NIVEA FOR MEN Submitted by: Abdulsalam Al-Souhigi Academic No.201110007 Dr. NABIL ALABSY Table of Contents...

    Advertising, Competitor analysis, Market research 1832  Words | 6  Pages

  • Nivia case

     Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world.NIVEA...

    Advertising, Management, Market research 2078  Words | 6  Pages

  • Company's Marketing Strategy

    to USE. International companies like NIVEA FOR MEN must decide how much to adopt their marketing strategy like Four PS to local and...

    Marketing, Marketing mix, Marketing plan 1778  Words | 6  Pages

  • Niva

    closer to the people who make your world a better one. The sentence above is a promotion line from the website of Nivea Visage Young....

    Marketing, Marketing mix, Marketing research 2238  Words | 7  Pages

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