"Nivea" Essays and Research Papers

  • Nivea

    NIVEA: SOFTENING AND STANDARDIZING GLOBAL MARKETS Just as healthy skin requires the proper pH balance to flourish, a strong global brand must find the right balance between marketing efforts that build consistency in overall worldwide positioning and the need to appeal to specific geographic and cultural markets. Beiersdorf (BDF), the German manufacturer of Nivea skin care products, seems to have mastered that balancing act with all the skill of an Olympic gymnast. Introduced in 1912, Nivea Creme...

    Advertising, Brand, European Union 1570  Words | 4  Pages

  • 4p's of Nevia

    A STUDY ON THE MARKETING AND ADVERTISING ASPECTS OF NIVEA ________________________________________ HISTORY OF NIVEA. Professor Paul Dr. Oscar 1911 was the year NIVEA CRÈME was born. In fact, NIVEA CRÈME required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After...

    Advertising, Human skin color, Lotion 1861  Words | 6  Pages

  • Ultraviolet and Nivea

    famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s signature product. Since then, the company has grown to be one of the largest skin care brands throughout the world, selling a range of products in over 150 countries. However, to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers , sun care, Nivea for men...

    Brand, Cosmetics, Marketing 4798  Words | 16  Pages

  • edited

    The Background of Beiersdorf & Mr. Supot Chavaritrujivong Beiersdorf, brand of Germany, was established on 1882. It has manufactured products, which are cream based as core products. Most people usually think of Nivea when hearing this company. Recently, Nivea has dispersed in 150 countries approximately, and Beiersdorf is also an owner of many well-known brands, such as Eucerin, Labello, La prairie, JUVENA, FUTURO, Florena, Tesa, Hansaplast, and Elastoplast. Due to its proficient...

    Management, Nivea, Planning 8689  Words | 24  Pages

  • Consumer Behavior: Nivea's Temporary Shop

    NIVEA'S TEMPORARY SHOP Outline I. Introduction to Consumer Behaviour II. The consumer decision process III. Case study:Nivea” firm i. History and products ii. Strategy iii. Marketing Mix and Positioning iv. Innovative strategy: “Nivea Temporary Shop” v. The “Nivea Hair Care Experience Tour” vi. Consumers’ reaction IV. Conclusions V. References I. Introduction...

    Brand, Brand equity, Brand management 2485  Words | 10  Pages

  • Marketing Plan

    lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief introduction of NIVEA along with its history. And being one of the best lotion, it’s cost is much expensive than other brand that’s why not all can afford to buy it. So our objectives is to put lotion into sachet. In that case people will be convenient to carry it and can afford it. INTRODUCTION Nivea is a Global skin and body care brand own by the german...

    Lotion, Marketing, Marketing plan 3085  Words | 12  Pages

  • Consumer Behavior

    D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care companies we are close to consumers, offering them compelling, innovative products. With more than 125 years of experience in skin care and one of the world's most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. Our brands are trusted universally - from NIVEA, one of the world's largest skin care brands (1). The company...

    Hair, Hair removal, Marketing 3304  Words | 10  Pages

  • A MARKETING PLAN FOR DOVE

    bag. In fact on year 2012 the soap industry generated $4 billion. 9 CATEGORY GROWTH (-) Unattractive The soap market in the Philippines has “the big three” companies including Beiersdorf (Nivea), Proctor and Gamble (Safeguard, Olay, Camay) and Unilever (Dove® , Lux). Last 2012 Beiersdorf specifically Nivea reported to have a 6.4% global growth rate while P and G’s beauty category have a 7.1% growth rate and lastly Unilever reported a 6.9% growth at the end of 2012. The bar soap segment led the...

    Brand, Brand management, Human skin color 9768  Words | 55  Pages

  • Nivea Segmentation

    Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers, regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested...

    Beiersdorf, Marketing, Middle Ages 534  Words | 3  Pages

  • Brand and Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday, " Nivea" derives from the Latin word " nivius, meaning snow-white." The first brand to bring skincare products from the privileged elite to the mass market, its initial product offering, Nivea Crème, was created by a team of dermatologists...

    Brand, Brand architecture, Brand equity 1737  Words | 6  Pages

  • Marketing and Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond...

    Advertising, Brand, Management 1300  Words | 5  Pages

  • Brand and Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA,...

    Advertising, Brand, Brand equity 1954  Words | 7  Pages

  • Nivea

    Executive summary This marketing plan was written to examine a marketing strategy of Nivea in Vietnam. Moreover, we do this marketing plan to launch a campaign and choose promotion activities for this campaign. NIVEA is one of the families of brands owned by Beiersdorf, the international skincare company. With more than 125 years experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. Beside that, we make...

    Brand, Brand management, Cosmetics 3481  Words | 19  Pages

  • Nivea Brand Management

    Brand Nivea  1911: Nivea Creme introduced in the German market by Beiersdorf.  1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product  1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products  1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1  What is the brand image...

    Brand, Brand architecture, Brand equity 661  Words | 5  Pages

  • Nivea for Men Ad Campaign

    NIVEA is a global skin and body care brand owned by the German company Beiersdorf. NIVEA has a long history in the industry dating back to 1911. NIVEA for men was introduced in the late 1980’s due to a greater demand for male products in a previously female dominated industry. In other words, males all over the globe were starting to take an interest in skin care and NIVEA was an innovative market leader. Since then recent estimates show NIVEA for men has ≈ 37% market share in male beauty products...

    2006 FIFA World Cup, 2010 FIFA World Cup, Brazil national football team 1154  Words | 4  Pages

  • Case Study Nivea

    Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean, fresh, and natural it has become a timeless product recognized by its blue tin and white type face. Its first introduced NIVEA Crème in...

    Advertising, Brand, Brand architecture 885  Words | 3  Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category, companies used many secondary research sources to discover...

    Innovation, Market research, Marketing 545  Words | 2  Pages

  • Case Study - Nivea for Men

    MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27, 2011 TABLE OF CONTENTS INTRODUCTION………………………………………………………….………3 BRIEF HISTORY………………………………………………………..…………4 QUESTIONS AND ANSWERS……………………………………....................5-8 ← QUESTION 1……………………………………………………………….5 ← QUESTION 2……………………………………………………………….6 ← QUESTION 3……………………………………………………………….7 ← QUESTION 4………………………………………………………………8 CONCLUSION……………………………………………………….....

    Advertising, Brand, Human skin color 1028  Words | 5  Pages

  • NIVEA CASE STUDY

    on the 'NIVEA for Men' case study 1. Describe the 'Nivea for Men' product range. Nowadays, Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that, to develop new products, the company interested itself to the consumers’ needs, which was the protection of the face after shaving. It’s from there that Nivea for Men...

    Advertising, Brand, Human skin color 725  Words | 3  Pages

  • Nivea Case Study

    Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product, they were able to determine that...

    Advertising, Brand, Market research 847  Words | 3  Pages

  • Nivea vs Vaseline

    Nivea VS Vaseline Introduction Due to Metro sexual trend, product for men is growth very fast in the last 2-3 years. Not too many companies invested in this market until the first quarter of 2007 Beiersdorf, leader of men’s lotion market see the opportunities to invest in this market segment and to promote themselves as a fresh lotion for men, called “Nivea for men”. It helps dry skin of men to become smoothly and healthy skin. After entry of Beiersdorf, Unilever followed into this market...

    Lotion, Marketing, Mass media 985  Words | 6  Pages

  • Nivea Marketing Project

    PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants, talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy...

    Labello, Lotion, Marketing 774  Words | 5  Pages

  • International Promotion and Market Research of Nivea

    Nivea International Promotion & International Market Research Nivea: International Promotion Promotional marketing mix issues revolve around advertising. Direct mail, e-mail, media publicity, public relations, sales promotion and the internet are a few ways Nivea promote its products within international markets (Hollensen, 2007). Trying to standardise one or two issues in each international market may be achievable. Trying to standardise every issue listed above in...

    1911, 1922, 2009 738  Words | 3  Pages

  • Nivea Business Marketing Case Study

    Sebastián Gómez Nivea For Men Marketing Case Study May 18, 2014 1. What is the difference between product range and product mix? Product range refers to the different types of products within one category. For example, in the category of soft drinks there are products like Coca Cola, Sprite, Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example, fruits, soft drinks, candy etc… 2. How would the increase in marketing awareness...

    Advertising, Coca-Cola, Management 683  Words | 3  Pages

  • Marketing Plan - New Nivea Product

    is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. Research conducted by the American Society for Aesthetic Plastic Surgery in 2003 revealed...

    Breast, Breast implant, Breast reconstruction 1513  Words | 5  Pages

  • Marketing Nivea

    Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2. Introduction … 4 3. Marketing Mix … 5 4. Ansoff Matrix … 8 5. BCG Matrix … 12 6. STP … 13 7. Promotion Strategies … 14 8. Conclusion … 16 9. Reference … 17 EXECUTIVE SUMMARY Nivea as is a leading skin care brand in the world. This report is based on how Nivea uses the various...

    Growth-share matrix, Marketing, Markets 4238  Words | 14  Pages

  • Advertising and Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea, the largest cosmetics brand in the world, had successfully defended its position during intense competition in its major European markets. Additionally, the company had expanded into many new markets in South and Latin America, Eastern Europe, and Asia. Nivea had created a number of new sub-brands...

    Advertising, Brand, Brand equity 11274  Words | 29  Pages

  • Nivea for Men

    Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men. First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs to know what its male customers wants. And they should know who are their competitors present in the market. Secondly they find the needs of the consumer. This focus on product...

    Competitor analysis, Customer service, Management 374  Words | 2  Pages

  • Marketing and Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product and that is what NIVEA FOR MEN did. Their objective was to “increase its share of the UK male skincare market”. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA...

    Change, Competitor analysis, Management 437  Words | 2  Pages

  • Marketing and Nivea

    rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of investing in a small number of strong consumer brands.The success of this policy has seen one of its stalwart brands, NIVEA, reach worldwide sales of over 2 billion in 2000, four times its 1990 level. In Europe there has been a continuous rise in consumer spending. NIVEA has been active in tapping into this and seeking ways of increasing its market share. NIVEA could be regarded as market...

    Beiersdorf, Market research, Marketing 2160  Words | 8  Pages

  • Marketing Nivea

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421 CUPRINS CUPRINS.................................................................................................................................................................2 REZUMAT INTRODUCTIV.................................................................................................................................3 CAP. 1 DESCRIEREA PIETEI...........

    7910  Words | 25  Pages

  • Nivea Case Summary

    Submitted By: Bikash Thapa 2011 From The Case presented I have tried to summarize the findings as follows: Customer-Based Brand Equity Pyramid for the Nivea brand is given below: Element Salience Description Prominence in category Nivea Depth: Well-known in Europe and South America; Less well-known in United States Breadth: Nivea carries wide range of products for wide range of usage occasions Cold cream: Moisturizing; Non-greasy Anti-wrinkle cream: Q-10 additive Sun products: SPF factors Family-oriented...

    Brand, Brand equity, Brand extension 548  Words | 2  Pages

  • Nivea Case Study

    THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research, what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires...

    Competitor analysis, Marketing, Marketing mix 474  Words | 2  Pages

  • Nivea Case Study

    The Nivea brand has managed to maintain a positive brand image. With consumers, the Nivea products has been identified as a “caretaker” of skin. By the 1960’s Nivea Creme had become the dominant multi-purpose skin care product and a household name throughout Europe and Germany. The product brand equity is also very positive. The brand is characterized as dependable and has attributions such as: care, mildness, reliability, gentleness, protection, high quality, feeling good and reasonably priced....

    Advertising, Brand, Brand equity 663  Words | 2  Pages

  • Case study Nivea

    1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN® range internationally, it broke new ground with its aftershave balm ...

    Advertising, Management, Market research 2472  Words | 11  Pages

  • Nivea Managing a Brand Hierachy

     1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care, personal care, and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème, which is their best selling product. The NIVEA brand is best known for care, protection, mildness, reliability, simple, and pure. Consumers continue to purchase and trust this product...

    Advertising, Brand, Brand equity 458  Words | 2  Pages

  • Nivea Study Case

    Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. The NIVEA team used the SWOT analysis to assess the business and brand position and to know where their competitors are. They also used a marketing strategy these strategies set out how the objectives would be achieved within the designated budget set by the management team. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products. They used football...

    Advertising, Competitor analysis, Consumer protection 430  Words | 2  Pages

  • Human Skin Color and Nivea

    I. INTRODUCTION A. The Company The Nivea brand is one of the most recognised skin and beauty brands in the world. Nivea now extends to a wide range of products from facial wash, deodorant and shower products. In 1980, NIVEA FOR MEN was launched and it was a hit. In 1993, Nivea For Men developed a fuller range of male skin products. This changed the mind of men who doesn’t use these products. The company research proved that men mainly wanted products that will protect their skin after shaving...

    Human skin color, Shaving cream, Skin 443  Words | 2  Pages

  • Nivea Marketing Strategy

    examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand, NIVEA, which is a German brand belonging to Beiersdorf AG, Hamburg, Germany. The product that we are going to study in this assignment is NIVEA Fresh Active Roll-On deodorant as shown as figure 1 ( hereafter referred to as ‘NIVEA roll-on’) contains ocean extracts and offers the real confidence of a 24 hours effective regulation of perspiration providing a fresh feeling...

    Body odor, Brand, Brand management 4261  Words | 13  Pages

  • Nivea: Managing an Umbrella Brand

    ‘In many countries consumer are convinced that Nivea is a local brand, a mistake which Beiersdoft, the German makers, take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website, www.wolff-olins.com) An ode to Nivea’s success In May 2003, a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey, conducted by US-based ACNielsen, aimed at identifying those brands that...

    Brand, Brand equity, Brand extension 2341  Words | 8  Pages

  • Action Plan on Comparative Study of Nivea, Amway and Cavinkare with Regard to Sales and Distribution Strategy

    A Comparative Study of Nivea, Amway and CavinKare with regard to Sales and Distribution Strategy – An Action Plan Version 0.0 [Date published] Presented by: Action Plan This includes the plan of action proposed after the discussion among team member to tackle the ‘A Comparative Study of Nivea, Amway and CavinKare with regard to Sales and Distribution Strategy’ Plan Overview Brands Studied:       Nivea, Amway Industry:       Fast Moving Consumer Goods Segment:       Body/Skin Care...

    Distribution, Management, Marketing 749  Words | 3  Pages

  • Nivea Case Study

    This report aims to examine the environmental analysis of men’s grooming products in general and analysing their trends. The report will also focus on Nivea for men’s target customer profile and will analyse its marketing strategies. However, some of the new, emerging sectors, including men’s skincare and men’s haircare have gathered pace. Men are definitely showing a greater interest in looking after their personal appearance, although for many this means following a simple grooming regime (Mintel...

    Human skin, Human skin color, Hygiene 3038  Words | 11  Pages

  • Nivea External Analysis

    Situational Anaylsis: External Environment:pestal trend, 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors: ...

    Consumer protection, Convenience store, Cosmetics 441  Words | 2  Pages

  • Advertisement Analysis: Nivea

    and technology has advanced like no other, but how are we still able to advertise what is morally and ethically wrong to society? A great company like Nivea has succeeded just by producing its quality product to us, why would it go overboard on advertising such a campaign? Why would anyone advertise a racist campaign ad? Nivea creams ad for Nivea For Men seriously offended some in the black community, actually plenty to make such a big controversy. This Ad appeared in the September issue of Esquire...

    Advertising, African American, Black people 768  Words | 2  Pages

  • Nivea Case study

    01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other, irrespective of which categories they operate in. The NIVEA range includes product types ranging from female face and body products to men’s...

    Human skin, Human skin color, Melanoma 2282  Words | 4  Pages

  • Nivea Sun Case Study

    Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Nivea has now grown to be the largest skin and beauty care brand in the world, selling products in around 200 countries. Nivea Crème was the first true cosmetic moisturiser, and is still Nivea’s signature product. However, to meet ever-evolving customer needs and to further penetrate the personal care and cosmetics market; it has extended the Nivea product range to include among others: Body, Visage, Beauté, Sun...

    Brand, Brand equity, Branding 4146  Words | 10  Pages

  • Nivea for Men - Brief

    www.thetimes100.co.uk NIVEA FOR MEN - Brief Developing a market plan Introduction NIVEA® is a well known beauty and skin care brand. It is owned by Beiersdorf, a worldwide company. In 1980 Beiersdorf launched the NIVEA FOR MEN® range internationally. This was the first alcoholfree aftershave balm on the market. NIVEA FOR MEN was first launched in the UK in 1998. In 2008 it was re-launched as part of a plan to market the full range of products in the UK. To do this, Beiersdorf put together...

    Advertising, Brand, Management 552  Words | 2  Pages

  • Nivea Marketing Research

    Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf, the international skincare company and it began in 1911(Nivea for Men - Brief, 2011). In 1980 Nivea launched NIVEA FOR MEN globally, and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma, 2011)...

    Factor analysis, Marketing, Marketing management 1345  Words | 8  Pages

  • Nivea for Men Marketing Assignment

    2012 Report to David Gordon, DeMontfort University MARK1500 - Principles of Marketing Author: Stuart Goddard Student reference number: P11264753 Word count: 2606 Executive Summary This report will evaluate the current situation of Nivea for Men’s Sensitive Moisturiser Cream for Men. It will look at the total product concept to see if the moisturiser gives the consumers everything they requires from a moisturiser. This will be followed by segmentation analysis in which the areas...

    Advertising, Brand, Brand management 7670  Words | 28  Pages

  • nivea company

    a case in business re-engineering a- Was an ERP system associated with the business-process re-engineering? Many ERP projects reported in the trade journals will include a description and discussion of the re-engineering of business processes which occurred when the ERP system was implemented. When an organization implements ERP, it is important to re-engineer existing business processes to conform with the “best practices” which are supported by the ERP software. Business Process Re-engineering...

    Business process, Business process management, Business process reengineering 735  Words | 3  Pages

  • Nivea for Men: Developing a Marketing Plan Answer Sheet

    marketing planTHE TIMES 100 Edition 14 Nivea For Men: Developing a marketing plan Answer sheet 1. What is the difference between product range and product mix? The product range are the different types of products from one particular category e.g. drinks orange, lemonade, raspberry, whereas product mix are the different categories of product that are sold e.g. drinks, sandwiches, fruit etc 2. How would the increase in marketing awareness affect Nivea s day to day operations? More staff, more...

    A Good Thing, Management, Market research 507  Words | 2  Pages

  • Marketing Business Report Nivea Whitening Cream (Hd Assignment)

    Marketing Business Report Nivea Clarissa Nathania Table of contents Executive Summary……………………………………………………………….………………4 1.Industry……………………………………………………………………………………….....5 2.Company………………………………………………………………………….……….…….5 3. The Macroenvironment ………………………………………………….……………………..6 3.1 Demographic Environment…………………………………………………………....6 3.2 Economic Environment……………………………………………………………….6 3.3 Natural Environment…………………………………………………….…………….7 3.4 Cultural Environment………………………………………………………………….7 4....

    Brand, Brand equity, Brand management 4602  Words | 13  Pages

  • Nivea for Men Pest Environmental Analysis

    Lee Hsien Loong was sworn in as Singapore’s third Prime Minister on 12 August 2004. Mr Lee was first elected Member of Parliament (MP) in 1984 as a candidate of the People's Action Party (PAP) and has been re-elected six times, most recently in 2011 as an MP for the Ang Mo Kio Group Representation Constituency.  He was elected to the Central Executive Committee of the PAP in 1986, and became its Secretary-General in 2004.  Mr Lee was appointed Minister of State in the Ministry of Trade and Industry...

    Goh Chok Tong, Government of Singapore, Lee Hsien Loong 1647  Words | 6  Pages

  • Nivea Presentation

    International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an international market environment study of Germany trading partners of Bangladesh, mainly export destinations, focusing on the • Foreign trade practices of Bangladesh with those trading partners and • Trade barriers against Bangladesh exports to these countries. Methodology: Specific Product Selection: General Trade area. Discussions ...

    Economics, Export, Free trade 3596  Words | 12  Pages

  • Nike Case

    Nivea Case 1. What is the market’s perception of the Nivea family brand on each of the a ollowing dimensions? a. Performance Nivea decided to create a family of products that symbolically could be represented as the “Nivea universe”. The company had a “mono-product” philosophy which means there would be only one product promising consumers universal application in each product category. b. Imagery Early ads established the image of the Nivea woman as...

    Advertising, Brand, Brand architecture 1156  Words | 4  Pages

  • What Are the Pros and Cons of the Sub-Brand Strategy?

    brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company, but company should pay lot money in the innovation 2. Should Nivea run a corporate brand or umbrella ad for all of their product...

    Advertising, Brand, Brand architecture 519  Words | 3  Pages

  • Case Beiersdorf

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     Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world.NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its. NIVEA FOR MEN® range internationally, it broke new ground with its aftershave balm product. It was the first balm...

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