results for "Nivea"

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the...

    Sunscreen , Cosmetics , Brand 11274 Words | 29 Pages

  • Nivea

    development of new products. This study shows how an international company, Beiersdorf, combines market research with new product development on its...

    Marketing research , Marketing , Brand 2556 Words | 11 Pages

  • Nivea

    insights that ultimately result in the development of new products suitable for a global market. This case study follows the development of a new...

    Marketing research , Brand , Advertising 1833 Words | 7 Pages

  • Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched...

    Below the line (advertising) , Marketing plan , SWOT analysis 1300 Words | 5 Pages

  • Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch...

    SWOT analysis , Marketing , Marketing plan 437 Words | 2 Pages

  • Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its...

    Brand , Cosmetics , Luxury goods 1737 Words | 6 Pages

  • Nivea

    Executive summary This marketing plan was written to examine a marketing strategy of Nivea in Vietnam. Moreover, we do this marketing plan to...

    Business-to-business , SWOT analysis , Below the line (advertising) 3481 Words | 19 Pages

  • Nivea

    becomes your main focus, rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of...

    Marketing , BSkyB , Television in the United Kingdom 2160 Words | 8 Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They...

    Marketing 545 Words | 2 Pages

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully...

    1954 Words | 7 Pages

  • Nivea

    Nivea’s Background In 1911 a German consumer company named, Beiersdorf brought out the now the very famous Nivea cream. Nivea...

    Sunscreen , Cosmetics , Brand 4798 Words | 16 Pages

  • Marketing Nivea

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421...

    7910 Words | 25 Pages

  • Nivea for Men

    Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch...

    SWOT analysis , Marketing plan 374 Words | 2 Pages

  • Nivea APA

     Nivea Eva Stefferud Herzing University Nivea for Men has had recent success in the relaunch of their product of skin...

    Cosmetics , Positioning (marketing) , Rebranding 708 Words | 6 Pages

  • Nivea Segmentation

    Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf....

    Market segmentation , Marketing , Brand 534 Words | 3 Pages

  • Marketing Nivea

    Marketing Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3...

    Pricing strategies , Below the line (advertising) , Diversification (marketing strategy) 4238 Words | 14 Pages

  • Nivea Case Summary

    findings as follows: Customer-Based Brand Equity Pyramid for the Nivea brand is given below: Element Salience Description Prominence in...

    Brand extension 548 Words | 2 Pages

  • Nivea Case study

    8/3/06 1:58 pm Page 1 Segmentation 01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun...

    Sunscreen , Below the line (advertising) , Marketing 2282 Words | 4 Pages

  • Nivea Case Study

    identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data...

    Below the line (advertising) , SWOT analysis , Advertising 847 Words | 3 Pages

  • Case study Nivea

    Page 1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty...

    Marketing plan , SWOT analysis , Below the line (advertising) 2472 Words | 11 Pages

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