• Strategic Competition in the Sneaker Industry
    attain growth and competitive advantage. Nike and Adidas are two primary footwear companies along with their competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly, companies like Nike and Adidas have invested heavily into online...
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  • Nike
    Improve Labor Practices in the Apparel Industry?: A Case Study of Nike and Levi-Strauss David J. Doorey SAS-HR2008-01-Doorey www.atkinson.yorku.ca/Research Can Factory List Disclosure Improve Labor Practices in the Apparel Industry?: A Case Study of Nike and Levi-Strauss1 David J. Doorey* York University...
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  • Finance Case Study
    Case Studies in Finance: Managing for Corporate Value Creation Fourth Edition July, 2002 Robert F. Bruner Distinguished Professor of Business Administration Darden Graduate School of Business Administration University of Virginia Post Office Box 6550 Charlottesville, Virginia 22906 Email: brunerr@virginia...
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  • Nike Info
    Ethical theories can help rationalize certain decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have...
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  • Multinational Corps
    interests as inferior to their own, so many of their decisions have a calamitous impression on the public. The multinational corporations, Wal-Mart, Nike, and Gap, had negative impact on the world through human rights violations, through their control of the media, and by putting smaller local companies...
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  • ADIDAS
    roots (adidas Group). In 2006 its training system, Project Fusion, integrated monitoring technology into clothing. It acquired Reebok International Inc. in 2006 and changed back to adidas AG. To give you a clearer picture about Adidas Company, you can see the Adidas flow development picture year...
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  • Supply Chain
    1111/j.1748-8583.2007.00048.x/pdf Dephamphilis, Donald. 2009. “Case Study: The Enron Shuffle--A Scandal to Remember”. http://knol.google.com/k/case-study-the-enron-shuffle-a-scandal-to-remember# Every china. 2011. “ Indonesia : Nike must take HR responsibility: HASA official”. Accessed 25 August...
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  • Industry Surveys
    & Poor’s, 55 Water Street, New York, NY 10041. Standard & Poor’s is a division of The McGraw-Hill Companies. Officers of The McGraw-Hill Companies, Inc.: Harold McGraw III, Chairman, President, and Chief Executive Officer; Kenneth M. Vittor, Executive Vice President and General Counsel; Robert J. Bahash...
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  • Valuer
    Pearson Custom Publication BUSINESS TEXTS AND CASES CUSTOM LIBRARY CASE MAPS TABLE OF CONTENTS COURSE: STRATEGIC MANAGEMENT Exploring Corporate Strategy (8th Edition) / Gerry Johnson Strategic Management (5th Edition) / Richard Lynch Understanding Strategic Management / Claire Capon Strategy...
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  • Adidas Marketing Strategy
    ||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ...
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  • Ethics and the Sportswear Industry
    people the world over buy and wear branded sports clothes and shoes, and every year the market is increasing. Powerful Global brands in the west, such as Nike and Reebok, spend millions of dollars on advertising and promotions (Douglas, 2004). These global brands do not own their own factories but contract...
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  • Milktea
    PART I. Company Profile Introduction. Nike, Inc.  Is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel...
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  • Lawrence Sports Banchmarking
    a larger-scale view so that the long-term debt and equity are more visible to determine the direction of the cash flow. “Cash flow analysis is the study of the cycle of your business' cash inflows and outflows, with the purpose of maintaining an adequate cash flow for your business, and to provide the...
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  • Manufacturing Strategy
    class has research articles scheduled for presentation by students of the course and each class has a case scheduled for discussion. It is the responsibility of the student to read and analyze the case assigned for the class and present his views in class discussion. BOOK 1 : Strategic Management, Concepts...
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  • Nike Report
    athletic footwear industry, and all aspects of its operations. It will focus on Nike, the industry’s leader, and a selected few of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments...
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  • Leadership
    threats? To what extent is the strategy able to take advantage of emerging trends in the environment, the market and the industry? Wheelen and hunger (2002) state that some of the major criticisms of swot analysis are: ● It generates lengthy lists. ● It uses no weights to reflect priorities. ● The same...
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  • Nike Overseas Labor Practices
    Saunders Hamilton, Bermuda Abstract Nike Inc., is one of the largest and most successful manufacturers of athletic apparel. The company’s successes were not without failure in handling important legal, ethical and societal issues. Nike was accused of unfair overseas labor practices in its...
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  • Financial Reporting
    APB and the Accounting Research Division lasted from 1959 to 1973. During this time, the Accounting Research Division issued 14 Accounting Research Studies. The APB issued 31 Opinions (APBOs) and 4 Statements (APBSs). The Opinions represented official positions of the Board, whereas the Statements represented...
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  • Ready-to-Eat Breakfast Cereal Industry in 1994 (a)
    CORPORATE STRATEGY 3E LYNCH Pearson Education November 2002 |Case Title |Source, Number, |Geographical and Industry |Case Decision Issue | | |Length, Teaching Note|Setting, Company Size, | ...
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  • “the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour”
    the product and the advertisement, which can significantly lead to a more positive purchase intention by the customer. (Cool Avenues, 2005). Various studies suggests that the overall cost of attracting new customers in the market is much higher as compared to retaining existing ones, thus companies must...
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