• Unilever in India
    seemed to be struggling to grow its business. Just a few months back, HLL had announced a major top management reshuffle. According to many press reports, this restructuring which had taken place at the instance of parent company, Unilever, seemed to be a public admission of the challenges being faced...
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  • Hindustan Unilever Limited
    Q2FY10. Ad spend in Q3FY10 increased further 60bps Q-o-Q to 14.1% of sales. The company is also trying to improve product/mix with superior high growth margin products (through new product launches, rebranding, etc.) and we believe HUL will be able to deliver volume growth and market share gain through...
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  • Report on Face Wash Buying Motives
    our survey report. We are grateful to Prof. M. D. Kakade, his patience and timely encouragement to do our project. We would also like to thank are friends who helped us in editing and supporting us in spite of all inconveniences and problems arising from time to time to complete the project. They deserve...
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  • Mysore Sandal
    SUBMITTED TO – PRABU DOSS K 2010 MMA – MYSORE SANDAL SOAP SUBMITTED TO – PRABU DOSS K XIME SUBMITTED TO – PRABU DOSS K SUBMITTED TO – PRABU DOSS K Submitted by: Aravindhan - 18 Charumathi -28 Amrutha Gadag - 37 Gaganpreet kaur - 38 Hariharan - 42 Table of Contents Executive...
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  • Paper
    Project Proposal On “A Study on Marketing Strategies of HLL in South India” Prepared by Mr. Atanu Maity Roll No : 000-0000000 XXXX XXXX University Table of Content INTRODUCTION: 3 OBJECTIVES: 7 HYPOTHESIS: 7 METHODOLOGY: 8 PRIMARY DATA: 8 SECONDARY DATA:...
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  • Social Networking and Brand Building
    PROJECT ON INTERNET MARKETING BY: KRISHA TURAKHIA DIV B ROLL NO - 223 Internet marketing, also known as digital marketing, web marketing,...
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  • Procter and Gamble Market Analysis
    segmentation 12 PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13 PRODUCT AND SERVICE OFFERING 13 PRODUCT AND SERVICE UNIQUENESS 14 PRODUCT AND SERVICE DESCRIPTIONS 14 COMPETITIVE COMPARISON 15 research and development 16 Patent and trademarks 16 summary of key findings 17 references 18 ...
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  • Unilever Pakistan Final Project
    financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love...
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  • Great Marketing Stories
    scout for a new brand name and identity. The brand name was selected among 500 alternatives. The process of selection of brand name was itself a unique event. Anderson Consulting had a huge brand equity among various business houses across different domains and geographies . Hence the new brand name had...
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  • Internship Report
    Origin of the report This report was assigned as an internship program of BBA Program, IBA, in Unilever Bangladesh Limited (UBL). In accordance with the specifications of the Program, the author will complete the 10 week period of the internship at the organization. The report will be prepared...
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  • Shampoo Product Research
    Product Research A Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo? ...
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  • Hul Company
    SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty, to maintain there market. This is also to find the preferences of customer and there market knowledge and product information, information about the...
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  • Fake Tan Category Management
    over SuperValu’s positioning strategy is “Real Food, Real People” (SuperValu, 2011). The Carlow branch of SuperValu stocks an extensive range of products including: meat, bakery, deli, fish, fruits and vegetables, confectionary, alcohol and toiletries. The branch attempts to target weekly grocery shoppers...
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  • Lifebuoy- the Worlds Number One Soap
    Lifebuoy Is The Worlds Number One Soap Marketing Essay Lifebuoy is the world’s number one soap which comes up with an idea of the health and hygiene. This report is based on the Unilever’s lifebuoy. Lifebuoy has the more than 110 years history. This report includes the mission and the strategic objective...
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  • Unilever Research. World and Russia.
    branch and perspective of development - 15 - 4.2. Principal competitors and key factors of success. - 15 - 4.3. Evaluation criteria and production competitiveness growth factors. - 16 - 4.4. Major groups of products. Products’ portfolio - 16 - 4.5. Main products/brands: history and market...
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  • Notes
    Cristina Nubla, Monica Santos, Jean Yuzon CONSUMER RESEARCH ON A NEW MARKET SEGMENT FOR DOVE SOAP OBJECTIVE/PURPOSE The objective of this research is to test the feasibility of tapping the teenage—female—market for Dove soap. BACKGROUND SURVEY TYPE The planned research methods for this qualitative...
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  • Organizational Study
    | |Limitations of the Study | |Product & Services | | ...
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  • lifebouy project
    STRATEGY FOR LIFEBOUY SOAP ACKNOWLEDGEMENT A work is never a work of an individual. I owe a sense of gratitude to the intelligence and co- operation of those people who had been so easy to let me understand what I needed from time to time for completion of this exclusive project I am greatly...
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  • Foam in Shampoo
    a good cleansing ability. This project is using 2 aims, which are measuring the foam volume of the marketed shampoos and to compare and evaluate the marketed shampoos on its ability to cleanse the hair. 1.2 Outlines I include some important things in this report. Those important things are aims...
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  • Consumer Behaviour
    http://www.youtube.com/watch?v=iYhCn0jf46U http://www.youtube.com/watch?v=jVY6VqfASOM&NR=1 Best in Consumer Insights: Dove Real Beauty Campaign by Paul M. Banas It doesn’t take a market researcher to understand that the fashion and beauty industry over the years was selling an ideal on how...
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