• Marketing
    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O....
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  • Unilever Report
    Principles • 4P’s : Products • 4P’s : Pricing • 4P’s : Physical Distribution • 4P’s : Promotion • R&D and Innovation • Strategies • Strategic Framework • Corporate Social Responsibility • Sales • Market Development Opportunity • BCG...
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  • An analysis of Dove, Unilever
    Performance 8 Implications of Customer retention activities on the organization’s performance 9 Implications of Innovations on International Strategy for Products/Services 10 Implications of Future Trends on Marketing Objectives for International Organizations 11 Implications of Future Trends on Marketing...
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  • Dove
    requirement of its subsidiaries. As one of the largest consumer products company, Unilever is constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. Dove, as the flagship of Unilever, has become one of Unilever's biggest...
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  • Project
    Mini Project Report on Dove Shampoo (2010-2012) Submitted By: RESHMA M NATH Under the guidance of Dr. K. Gopalakrishnan Nair Department of Business Administration College of Engineering, Trivandrum Department of Business Administration College of Engineering, Trivandrum 2011 Certificate ...
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  • operation management report of lux
    MANAGEMENT PROJECT REPORT Letter of Transmittal: Sir Jawad Bhatti, Subject: Operations Management Report on Lux Soap Respected Mr. Jawad Bhatti, We present to you our Report on the operation management of Lux, a part of our term report. The preparation of this term report was a challenging...
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  • Employee Engagement
    Project on Bath Soap A Project Report On Project on Bath Soap marketing [pic] INTRODUCTION FMCG industry is the most emerging industry nowadays in Indian as well as global market. In India it is the 4th largest market, which shows that how important the industry...
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  • A Detail Report of Hindustan Unilever
    subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic...
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  • Unilever-Bangladesh-Ltd-Bus-101
    Unilever Bangladesh LTD. BUS 101 Report   Course Instructor: TRT Sec: 22 * Group members: NAME | ID | ASHIKUR RAHAMAN | 1221079030 | Suraiya Akther Tasnova | 1230273630 | Sabrina Sazib Misty | 1231014030 | Monirul Islam Monir | 1230488030 | MD. Rubel Bhuiyan...
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  • Marketing
    PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted toProf. Pitamber Dwivedi Submitted byAnish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav...
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  • Mba Marketing
    A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA, JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted...
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  • Hips Feel Good – Dove’s Campaign for Real Beauty
    Company Name - Executive Summary Kerstin Dunleavy needs to determine how to maintain Dove’s brand momentum. The key objectives and goals of the Dove product line is to increase market share, develop a strong marketing campaign, retain functional strengths of the brand, maintain the image of the “Real...
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  • Hul Company
    largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company’s Turnover is Rs. 17,523 crores (for the financial year 2009 – 2010). HUL is a subsidiary of Unilever, one...
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  • Dove Axe Casestudy
    Dove and Axe: Examples of hypocrisy or good marketing? Introduction Should a company be criticized when one of its brands undertakes a campaign to improve the self-image of women around the world? In the fall of 2007, the Campaign for a Commercial Free Childhood (CCFC), a respected Boston-based activist...
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  • Customer Satisfaction on Marketing Mix of Lux Soap
    their sales. This report deals with meeting up the new challenges that LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance ...
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  • Dove Evolucion de Una Marca
    9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars...
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  • Reporn on Marketing Statigy
    Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a...
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  • Fmcg Products & Classification
    in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited...
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  • Unilever Strategy
    consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever...
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  • Unilever
    Acknowledgement Successful completion of аny project requires help from а number of persons. We hаve аlso tаken help from different people during prepаing this аssignment. Now here is а petite effort to show our deep grаtitde to those helpful persons. At first we would like to express...
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