New Product Development Project Report On Dove Soap Essays and Term Papers

  • Dove Soap Report

    SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT MARKETING MANAGEMENT PROJECT REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A, Group-6) TABLE...

    2662 Words | 21 Pages

  • Marketing

    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O....

    6479 Words | 31 Pages

  • Unilever Report

    Principles • 4P’s : Products • 4P’s : Pricing • 4P’s : Physical Distribution • 4P’s : Promotion • R&D and Innovation • Strategies • Strategic Framework • Corporate Social Responsibility • Sales • Market Development Opportunity • BCG...

    8049 Words | 41 Pages

  • Dove

    requirement of its subsidiaries. As one of the largest consumer products company, Unilever is constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. Dove, as the flagship of Unilever, has become one of Unilever's biggest...

    7171 Words | 28 Pages

  • An analysis of Dove, Unilever

    Performance 8 Implications of Customer retention activities on the organization’s performance 9 Implications of Innovations on International Strategy for Products/Services 10 Implications of Future Trends on Marketing Objectives for International Organizations 11 Implications of Future Trends on Marketing...

    3197 Words | 11 Pages

  • Project

    Mini Project Report on Dove Shampoo (2010-2012) Submitted By: RESHMA M NATH Under the guidance of Dr. K. Gopalakrishnan Nair Department of Business Administration College of Engineering, Trivandrum Department of Business Administration College of Engineering, Trivandrum 2011 Certificate ...

    4271 Words | 15 Pages

  • Employee Engagement

    Project on Bath Soap A Project Report On Project on Bath Soap marketing [pic] INTRODUCTION FMCG industry is the most emerging industry nowadays in Indian as well as global market. In India it is the 4th largest market, which shows that how important the industry...

    7284 Words | 27 Pages

  • operation management report of lux

    MANAGEMENT PROJECT REPORT Letter of Transmittal: Sir Jawad Bhatti, Subject: Operations Management Report on Lux Soap Respected Mr. Jawad Bhatti, We present to you our Report on the operation management of Lux, a part of our term report. The preparation of this term report was a challenging...

    5034 Words | 28 Pages

  • A Detail Report of Hindustan Unilever

    subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic...

    6948 Words | 29 Pages

  • Unilever-Bangladesh-Ltd-Bus-101

    Unilever Bangladesh LTD. BUS 101 Report   Course Instructor: TRT Sec: 22 * Group members: NAME | ID | ASHIKUR RAHAMAN | 1221079030 | Suraiya Akther Tasnova | 1230273630 | Sabrina Sazib Misty | 1231014030 | Monirul Islam Monir | 1230488030 | MD. Rubel Bhuiyan...

    7549 Words | 28 Pages

  • Hips Feel Good – Dove’s Campaign for Real Beauty

    Company Name - Executive Summary Kerstin Dunleavy needs to determine how to maintain Dove’s brand momentum. The key objectives and goals of the Dove product line is to increase market share, develop a strong marketing campaign, retain functional strengths of the brand, maintain the image of the “Real...

    2280 Words | 8 Pages

  • Marketing

    PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted toProf. Pitamber Dwivedi Submitted byAnish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav...

    6759 Words | 31 Pages

  • Mba Marketing

    A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA, JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted...

    5623 Words | 21 Pages

  • Hul Company

    largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company’s Turnover is Rs. 17,523 crores (for the financial year 2009 – 2010). HUL is a subsidiary of Unilever, one...

    6563 Words | 20 Pages

  • Reporn on Marketing Statigy

    Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a...

    19561 Words | 59 Pages

  • Dove Axe Casestudy

    Dove and Axe: Examples of hypocrisy or good marketing? Introduction Should a company be criticized when one of its brands undertakes a campaign to improve the self-image of women around the world? In the fall of 2007, the Campaign for a Commercial Free Childhood (CCFC), a respected Boston-based activist...

    7508 Words | 20 Pages

  • Fmcg Products & Classification

    in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited...

    5479 Words | 18 Pages

  • Dove Evolucion de Una Marca

    9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars...

    4447 Words | 17 Pages

  • Unilever Strategy

    consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever...

    3180 Words | 10 Pages

  • Customer Satisfaction on Marketing Mix of Lux Soap

    their sales. This report deals with meeting up the new challenges that LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance ...

    7481 Words | 27 Pages