• Analysis of Mattel’s Supply Chain Management
    learned that they needed to be strategic about introducing new toys into the market and timing was everything.  Hasbro also followed on Mattel’s coattails with heavy television advertising of Mr. Potato Head and the introduction of a rival doll to Barbie, G.I. Joe.  Hasbro’s actions taught Mattel...
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  • Failed Attempts at Gender Neutrality and Acceptance in the Toy Industry
    full of inhuman dolls such as Novi Star, an alien girl, and Mattel's Monster High Dolls, who more closely resemble the villain in horror films than any domestic goddess. As an employee of Toys “R” Us, I have witnessed the change from girls wanting the newest, pinkest Barbie to the latest, scariest...
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  • The Toy Lady
    the bus. I watched her face from the window seat, as she pulled out two new Barbie dolls and clothes, that I collected from my kids closet’s that night. She smiled and hugged the bag. I have never seen a happier little girl, with a bag of hand me down toys, tears, came to my eyes and right then the...
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  • gender stereotyping
    the dolls and the dress up corner, were as the ‘boys’ would play with the cars and the Lego. The segregation within these areas of play was very extreme and led me to question this area further. I decided that I will conduct my research in a foundation stage unit, as this is the age range were I had...
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  • Our Barbies, Ourselves
    helped me to realize that Barbie is a combination of both worlds. She is both sexually appealing to men and someone that women can admire and even a toy that little girls can play with and hope to be like when they are older. I still remain adamantly devoted to my Barbie dolls, seeing her as neither...
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  • Facing the Norms
    just like I wanted everything was pink. When I began browsing toy catalogs I was not surprised to see that nothing much had changed since my youth. The catalog was broken into sections; one for girls and one for boys. In the girl section there were Barbie dolls, cars, houses, horses, princess crowns...
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  • Course Paper
    after toy for girls ranging in ages seven to fourteen, known as tweens. The typical Barbie doll has blonde hair, blue eyes, and a rather “grown up” figure. The Bratz dolls all look different and can seem a bit more relatable to the target audience because they do not feel they have to meet an unsaid...
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  • Barbie Doll
    I chose “Barbie Doll” by Marge Piercy as my poem to analyze. I selected it because it such a bold and powerful poem. The name caught my attention first off. I wanted to know why someone would name a poem after a child’s toy. The poem ended so much more seriously than a game of Barbie dolls would...
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  • “Money Doesn’t Buy Happiness”
    . When she went to a toy store, at that time she really wanted to buy a Barbie doll and my mom wouldn’t allow her to buy what she wanted because she had several Barbie dolls already. She was really sad and was silent all day long. She kept on pleading my mom to buy her a cute Barbie doll that she wanted...
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  • Cohen
    younger age level group. I feel that Barbie dolls do have a negative effect on how young girls view their image. I remember playing dress-up Barbie with my niece a few months ago and she asked me why she wasn't skinny like Barbie. I told her that no one is actually skinny like Barbie, and if they are...
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  • Sterotypical Toys
    To Great of a Toy Toys describe how children should act. Adults expect girls to play with dolls like Barbie and Cabbage Patch dolls. They expect boys to play with action toys such as X-men, GI JOE dolls, and Hot Wheels. This sexually stereotypes a kid, because this is suggesting that they girls to...
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  • Feminism and Cultural Identity
    not sufficient. Mattel Inc., famous for its numerous toy creations yet infamous for its many controversies, has made Barbie’s boyfriend, sister, cousin and even her dog. Consequently, Mattel created Barbie collectibles that included the “Barbie Dolls of the World”. In this collection, the creation...
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  • Barbie, If Looks Could Kill
    Hannah Mekeel Pg1 Barbie: If Looks Could Kill Almost every American girl desires a Barbie at some point, for the chance to vicariously live her fabulous life. The average girl from ages 3-11 owns upwards of 10 Barbie dolls throughout her childhood, with hours on end spent exploring a Pepto...
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  • Gender Stereotyping with Children
    dolls to choose from – however, this also makes dolls or items used with dolls (Barbie clothes, doll clothes, doll houses, Barbie cars, and doll furniture) over half of all the products in the girls' section. This shows the stereotypical attitude that all girls like to nurture and will someday be...
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  • fulla doll
    ). Mideast ‘BarbieDolls Don Muslim Veil. Middle East Times, http://www.metimes.com/Business/2006/01/11/mideast_barbie_dolls_don_muslim_veil/6 375/. Nelson, C. (2005, November 20). Modest Fulla Doll Displace Barbie in Mideast Toy Stores. The San Diego Union-Tribune, http...
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  • Chapter two Books: Perceiving Women, The First Sex, Identity: A Reader
    young girls and has sold to the masses for decades is the ‘Barbiedoll. Designed in 1958 by Ruth Handler, wife of husband Elliot Handler (co founding member of toy company Mattel), the new ‘Barbiedoll represented what was seen as desirable in a woman at that time. Its inspirations came from a...
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  • Mattel Brainstorming
    January 1997succesful in building Barbie brand to $2 billion near end of 2000 • Mismanaged of Barad: declining sales at outlets such Toys or Us, mismanaged acquisitions of the Learning Company, and dramatic 60% drop in stocks price during her stint as CEO. Resigned after 3 years. • IS=Robert Eckerd...
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  • Perfection is what matters in societies eyes
    title itself “Barbie Doll” (p.754) a symbol itself by referring to it as being something perfect. Many children today look at Barbie’s all around the world and ask themselves why they don’t look like the toy and how it’s so perfect with no flaws or faults. Even in the adult world today people look at...
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  • Growing Up as a Child of the 90s
    and everything that was Barbie was a foundation of the other toys I liked. I loved to play with toys from McDonalds; that’s where imagination played the main role. I used to argue with my cousin over which doll to use when we are playing hairdresser with the dolls from McDonalds. I didn’t notice till...
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  • Gender Roles
    girls should play with the dolls and boy should play with tools or trucks. I feel like this has a negative effect on a greater society because men should lean to take care of babies as well as a woman should learn to use tools. I feel if it was my child and he or she wanted to play with a toy related...
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