• Mountain Man Brewing Company Case Analysis
    Mountain Man Brewing Company Case Analysis Mountain Man Brewing Company does not want to go another year with revenue lost from Mountain Man Lager. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman. At the same time...
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  • Mountain Man Brewing Company Case Study Homework
    Week 9: Pricing and Distribution Reading: * Marketing Management Chapters 14, 15 and 16 * Case: Mountain Man Brewing Company   Questions: 1.  What has made the Mountain Man Brewing Company successful?   What is distinctive about MMBC’s product, customers and brand equity?...
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  • Mountain Man Brewing Company
    Running Head: MOUNTAIN MAN Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light ve...
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  • Mountain Man Brewing Company
    Mountain Man Brewing Company TABLE OF CONTENTS COMPANY ANALYSIS .................................................................................. 3 OUR DECISION ............................................................................................. 7 FORECASTS AND ESTIMATES ..........
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  • Mountain Man Brewing Company
    Mountain Man Brewing Company was an independent, family owned brewery which produced the Mountain Man Lager, a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than average alcohol content and was considered a strong working man’s beer. It...
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  • Mountain Man Brewing Company
    |NUS | |MKT4415B...
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  • Mountain Man Brewing
    Mountain Man Brewing Company SITUATION: Mountain Man lager has been a long standing premium beer distributed in the central east since 1925. The company has built a brand image around its blue-collared, middle-aged workers by relying on the authenticity of their family owned business to positio...
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  • Mountain Man Brewing Company Essay
    ou FCMA Consulting Group Topic: Mountain Man Brewing Company Fernando Yemail Carlos Yap Juan Cam Amita Ahir Maria Jaen Group Leader Fernando Yemail FCMA Consulting Group FCMA Consulting group is honored to be the consulting source for Mountain Man Brewing Company’s line expansion....
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  • Mountain Man Beer Case Analysis
    Case Analysis Mountain Man Brewing Company Problem Definition Mountain Man Brewing Company (MMBC) has enjoyed being in top position in premium beer segment for the past fifty years and are now facing a 2% decline in revenue whilst a change in leadership infuses new energy to bring a cha...
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  • Mountain Man Brewing Company
    Chris McConnell Instructor Kinard MBA 590 – Capstone July 17, 2012 Mountain Man Brewing Company Introduction Mountain Man Brewing Company (MMBC) is a West Virginia Brewery ran by Oscar Prangel. Soon Oscar will retire and his son, Chris, will take over the business. Recently the company...
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  • Mountain Man Brewing Company
    Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager, also known as...
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  • Mountain Man Brewing Company Summary
    Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s, Mountain Man Lager’s reputation as a quality beer was well entrenched thr...
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  • Mountain Man Brewing Company
    1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region, being one of the four regional...
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  • Mountain Man Brewing
    Assignment for Week 9 DESCRIPTION Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer, Mountain Man Lager, also k...
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  • Mountain Man Brewing
    Mountain Man Brewing Co. 1. Mountain man brewing company has been successful because they have established a very loyal customer base. MMBC’s customers are characterized as forty-five and older, Blue-collar workers, and residing in the east central region of the United States. They have mainta...
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  • Mountain Man Brewing
    Dear Chris Prangel, Regarding whether Mountain Man Brewing Company should introduce Mountain Man Light beer to their product line I think it should. Mountain Man has customers who are loyal to it their original product, and I don’t think the addition of a new product would affect this loyalty...
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  • Mountain Man Brewery Case
    08 Fall 08 Fall 1) What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company brewed a beer called “Mountain Man Lager” beer. “Mountain Man Lager” held the top market position among lagers in West Virginia for almost 50 years. It...
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  • Mountain Man Brewing Company
    Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history, Mountain Man Brewing Company is experiencing declining sales in response to chan...
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  • Mountain Man Brewing Company
    Core Marketing Mountain Man Brewing Company Bringing the Brand to Light 1. Overview Mountain Man Brewing Company (MMBC, or the Client) is a family-run business in West Virginia that has experienced much growth since launching its flagship premium beer Mountain Man Lager (MMB) in 1925....
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  • Mountain Man Brewing Co.
    ------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9, 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include...
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