missing out on the initial boom in two wheeler segment during the period of 1993- 1996‚ Hero Honda has emerged as a world leader. The gap between motorcycles sold by Hero Honda and its closest rival is approximately 1 mn units( 23% of industry size). One of the reason for tremendous performance of Hero Honda is the significant increase of share of motorcycles in the two wheeler segment. ISSUES: Threat of competition:- Not only from its own partner i.e Honda motor co. but also from domestic rivals
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riding a motorcycle will not help in most crashes. There is no data that supports this it is only a theory. Statistics have no way to predict what would have happened in the same accident under the same conditions if the person would have had a helmet or not. There is no guaranty of safety even with wearing a helmet while riding a motorcycle. If you are concerned with safety and comfort than riding in a car is an excellent way to go. Cars have been evolving for thousands of years with safety‚ comfort
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The 40 Year Debate; Are Mandatory Universal Motorcycle Helmet Laws Right or Wrong? Across the United States‚ every year millions of license drivers choose to ride motorcycles rather than drive automobiles for a variety of reasons; Reasons range from individual pleasure to a much more cost effective way to travel. The universal motorcycle helmet law debate over the past forty years has revolved around whether the federal government should adopt a universal helmet law that mandates all motorcyclists
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The UK Motorcycle Industry Manufacturing‚ Public Policy‚ The Economy and Growth The Motor Cycle Industry Association Limited‚ 1 Rye Hill Office Park‚ Birmingham Road‚ Allesley‚ Coventry‚ CV5 9AB Tel: (024) 76 408 000 Fax: (024) 76 408 001 Date of issue: November 2012 www.mcia.co.uk The UK Motorcycle Industry Manufacturing‚ Public Policy‚ The Economy and Growth Contents 1. 1.1 2 2.2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 16.1 16.2 16
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Directors 4. Awards and Achievements 5.4P’s of the Company 6. Product Information 7. Product Mix 8. Segmentation 9. Distribution strategy 10. Competition 11. SWOT Analysis 12. Survey 13. Bibliography Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list
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Germany Autos Report Q1 2012 Motorcycles Table: German Motorcycles Segment – Historical Data And Forecasts 2010e Production: units Production: units‚ % chg y-o-y 104‚482 2.3 2011f 105‚617 1.1 2012f 107‚219 1.5 2013f 108‚819 1.5 2014f 110‚444 1.5 2015f 112‚092 1.5 2016f 113‚778 1.5 Sales: units Sales: units‚ % chg y-o-y 190‚309 -10.93 186‚122 -2.20 190‚134 2.16 196‚394 3.29 205‚070 4.42 212‚746 3.74 219‚523 3.19 e/f = estimate/forecast; * estimate
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1 Introduction Harley-Davidson Motorcycles have been around for just over 100 years. They became popular after World War II and had continued success until the 1970’s when the company was sold. In 1981 a group of executives bought the company and turned it around into what it is today. Harley-Davidson has had some hard times and some images to shed to get to where it is now‚ but it has been and are still the front runner in the motorcycle industry. Industry and Competition
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The NHTSA (National Highway Traffic Safety Administration) estimates that helmets saved 1‚784 motorcyclists from death in 2007. If all motorcyclists had worn helmets‚ an additional 800 lives could have been saved. As an avid motorcycle operator‚ I have been in a few close calls of my own. Luckily for me‚ if something would have occurred‚ I would have at least been safer due to my motorcycle helmet. It is safe to say that thousands of lives could be saved each year by national adoption of universal
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INDUSTRY PROFILE TWO WHEELER INDUSTRY It has been more than 50 years now that bikes have been rating Indian automobile section. In 1955 the Indian govt needed the study and reliable motorcycle for its Army and Police to Patrol the ragged border high ways. The first batch of 350cc bullet‚ the super bikes in India of all times from the Royal Enfield co‚ of the UK where received and assembled at Chennai. Since then bike in India have been flourishing as a two wheeler segment and Indian bikes gaining
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CASE 4: WindVest Motorcycle Products Down the Windy Road May 22‚ 2011 Case summary: WindVest is a small family business specialized in designing and manufacturing windshields for motorcycles. The company has experienced an annual growth of 10% and 1.5 million Dollars of sales. In order to overcome the local competition WindVest would like to improve the company’s efficiency trough the restructuring of their supply chain and finding suppliers that are located around their headquarter
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