pleasure to the widest range of relevant stakeholders making society as a whole better off. The pleasure is often measured in terms of increasing happiness and/or reducing pain‚ where happiness and pain can be either physical or psychological. In Mattel case‚ there were many negative consequences resulting in the contaminated malfunction toys. For example‚ the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper toys’ designs failed to
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COMPANY PROFILE Mattel‚ Inc. REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32 PUBLICATION DATE: 26 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Mattel‚ Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..............................................................................
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Background As a global leader in toy manufacturing and marketing‚ Mattel faces a number of potential threats to its ongoing operations. Like most firms that market products for children‚ Mattel is ever mindful of its social and ethical obligations and the target on its corporate back. This case summarizes many of the challenges that Mattel has faced over the past decade‚ including tough competition‚ changing consumer preferences and lifestyles‚ lawsuits‚ product liability issues‚ global sourcing
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1) What was Jill Barad’s primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals? Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2. Develop
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Introduction: Principal Agents: Mattel manufacture and commercializes toys since 1945; now a day owns top brands such as Barbie‚ American Girl‚ Fisher Price‚ Hot-Wheels and Matchbox among others. In their financial for the years 2006 and 2007 they reported net sales of USD 5.6Bn and USD 5.8Bn and a net income of 592Millons and 599 respectively. Since 1959 the company had has experience manufacturing abroad; there are two types of manufacturing strategies the first are the core products (long run
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Mattel sued the band‚ saying they violated the Barbie trademark and turned Barbie into a sex object‚ referring to her as a "Blonde Bimbo."[1] They alleged the song had violated their copyrights and trademarks of Barbie‚ and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink"‚ a trademarked color owned by Mattel.[2] Aqua claimed that Mattel injected their own meanings into
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Mattel by Felicia Martinez Overview It is hard not to think of Mattel when one thinks of toy manufacturers. After all‚ in 1959 when Mattel introduced their product the Barbie doll they became the forefront of the toy industry and have not backed down from that position since. Before they became the toy industry giant they are today Mattel simply started in a garage workshop in Southern California by entrepreneurs Ruth Handler‚ Elliot Handler‚ and Harold Matson. Harold Matson soon sold his
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In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors‚ however‚ Mattel understood the importance
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children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems and cultural expectations‚ and the use of technology
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