AN EVALUATION OF THE IMPACT OF MARKETING SEGMENTATION ON INCREASING MARKET SHARE IN THE AUTOMOBILE INDUSTRY
ALAGBO LATEEF OLUFEMI
A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA).
Praise for Marketing Insights from A to Z
“The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author,
Critical Evaluation of the Marketing Mix
“The Marketing Mix is a combination of Product, Price, Place and Promotion (The four P’s) that helps increase sales to the target market” (McCarthy, 1960 cited in Combe 2006 p126)
This systematic tool is more commonly used once a business has decide
The Process Audit
A new framework, as comprehensive as it is easy to apply, is helping companies plan and execute process-based transformations.
by Michael Hammer
process management as a way of life. New and controversial when I ﬁrst described the concept 17
Sample Marketing Audit Format
Performing a marketing audit helps you coordinate the six elements of your marketing mix. In each section, initial questions ask for a description of the element while later questions help you decide if this element is directed toward increasing demand. As you answer t
Marketing is _____.
1. another word for advertising and sales
2. only used by major corporations
3. about satisfying customer needs
4. about simply making a profit
The first step in the marketing process is to work to understand customers.
A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged.
Marketing Strategies of Ford Motors
Department of Management Studies
V. K. P. G
Marketing Strategies of Ford Motors
INTRODUCTION TO THE TOPIC
Today’s society is warm with urbanization and demonstration effect. With a view towards it, there are drastic changes c
CHAPTER 1 & 2
* What is marketing?
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
* What is the marketing
1. To start with
2. Database Marketing
a. Consumer Data
b. Business Data
3. Difference between direct marketing and database marketing
4. Why database marketing is increasing so rapidly?
a. Greater use of market segmentation
Online Social Marketing: Website Factors in Behavioural Change
Brian Cugelman, MA
A thesis is submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy. January 2010
Parts of this thesis have been previously published while
Introduction To Marketing
Marketing: Managing Profitable Customer Relationships
Marketing is the process my which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
The Marketing Process can be represente
MARKETING ESTATE MANAGEMENT AND VALUATION SERVICES IN THE 21ST CENTURY: CHALLENGES AND PROSPECTS
ADEWALE ADEYINKA. A (B.Sc Hons, Lagos)
This article takes a critical look at the challenges and prospects of marketing estate management and valuation services in the 21st century. In doi
The Brand in Hand; Mobile Marketing at Adidas
Adidas was founded in Germany in 1920.it became an important supplier of footwear after Second World War. Later, it expanded its footwear line to include fringe sports. While Nike is the global leader in athletic shoe market, Adidas is not
1.Strategic Marketing 5
What is Strategic Marketing 5
Marketing Planning 6
How does Strategic Marketing fit with Corporate Strategy? 7
Components of Strategic Marketing 8
Chapter 1: Introduction To Global Marketing
Structure Of The Chapter
The evolution of global marketing
The international economic system
Impetus to global marketing involvement
Planning to meet the opportunities and challenges of global marketi