• Airline Industry - 1
    Competitive Positioning and Performance To evaluate Kulula.com’s competitive positioning and performance, a SWOT analysis was conducted, their mission and vision are reviewed and their strategic approach discussed. Strengths * Shares the highest market share with Mango in the LCC market (11.4%) (Sobie...
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  • Business Management 1a
    bcd cd Read case study 2 “The airline industry – developing value-based competition in the South African airline market” (page 13 in your prescribed book “Business Cases”) and answer questions 2 to 4. QUESTION 2 Part of Kulula’s mission statement states “where possible, we provide our staff with the...
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  • Kulula.Com
    CASE STUDY: KULULA | MAKETING IIA | BY: KHULEKANI XULU AND NTHABISENG KUBAE | 3/15/2013 QUESTION 1 SWOT is an acronym for strengths, weaknesses, threats and opportunities. A SWOT analysis is a tool used by organisations and individuals to help identify and analyse their strengths, weaknesses...
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  • kulula
    purchase tickets from travel agents. Kulula.com was morrisjones&co’s big break and the company received many calls from clients asking them to do a ‘‘kulula’’ for them, but not every company was prepared to take the risks Comair had. The communication strategy that the agency prepared for Comair, which...
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  • Company Case
    purchase tickets from travel agents. Kulula.com was morrisjones&co’s big break and the company received many calls from clients asking them to do a ‘‘kulula’’ for them, but not every company was prepared to take the risks Comair had. The communication strategy that the agency prepared for Comair, which...
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  • Strategic Management
    Writing a Mission Statement by Tim Berry Your mission statement is an opportunity to define your business at the most basic level. It should tell your company story and ideals in less than 30 seconds: who your company is, what you do, what you stand for, and why you do it. Do you want to make a...
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  • Marketing Management
    Behavioral segmentation where the consumers are divided into groups according to their knowledge and attitudes. Other Segment/s that Kulula can serve Kulula can also embark on flying to airports that are mostly underutilized. Such airports are situated in metropolitan areas in most cases. An...
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  • Marketing Strategy of Comair in South Africa
    Club. Kulula, being aimed at the middle class society, offers a simple package that is at a low cost and that is affordable (Comair Airways Limited, 2012). Comair’s mission statement states that “Comair aims to be Southern Africa’s leading business airline” ( Lubbe, 2000: 20). Its core values are to...
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  • Paper
    Branding Strategy for Online News Portal in Perspective of “Glocal24.Com” Name of Organization: Splendor IT Md. Aple Mahmud ID: 06631890 Registration No: 024449 Session: 2006-07 Bachelor of Business Administration Department of Marketing Jagannath University Objectives 1. Going...
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  • Market Analysis of Low Cost Airlines in Sa
    airlines to expand their routes. 2. Market growth and Profitability: Currently there are 3 strong competitors in the market : Mango, 1time, and Kulula. There is a significant price war amid the low cost carriers in South Africa. As a result of price wars that are currently taking place, the profit...
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  • Organizational Behavior
    Organizational Behavior and Communication COM/530 February 10, 2014 Brent Smith Organizational Behavior and Communication The American Red Cross has a strong vision and mission statement that shares the company’s core values and goals. These values and goals act as a foundation of guidelines for...
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  • Emsme
    (2k11b39) Question 1 What do you mean by Mission, Vision and Goal? Analyse and differentiate between them. Mission: The mission statement reflects a firm's core ideology, vision and goals, generally consisting of the following three components: 1. Core values to which the firm is committed 2. Core...
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  • Swot, Pest, Porte's Five Forces Analysis
    the five forces of Porter evaluates the value and future projection of business that operates in a given sector or industry, adopting strategic reflections to determine the profitability of an environment, market, industry or sector specific. MISSION AND VISION STATEMENTS This is another method used...
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  • Case Study - Famous Brands
    Question 1: The current mission as stated on the Famous Brands website is cited as the following: Our business is focused on growth and development of ‘best in class’ franchised leisure brands supported by a business model which maximises stakeholder value creation. This mission covers the following points: ...
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  • Business Culture
    Walt Disney’s mission statement states that it is Disney’s goal to be the world’s leading producer and provider of entertainment and information (Farfan, Barbara 2011). Disney’s vision is to use their products to create a profitable entertainment experience to the world. Walt Disney’s value it to stand...
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  • Conceptualizing a Business
    Before the business can start, it must first create a business vision, mission, and values statement. These three statements are important to determining the business’ strategic direction. Mission Statement MusikMaker’s mission statement is to express musical creativity through excellence in singing...
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  • Management and Leadership
    force member. Two or more sections can form a flight. There are three types of flights such as Numbered, Alpha, and Functional. Elements with specific missions constitute functional flights. The lowest level of command is a squadron and it is formed by two or more flights. Two or more such squadrons forms...
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  • Conceptualizing a Business
    Yucaipa California. A mission statement will be formulated in order to help the customers, as well as the employees, understand what we are all about. A vision statement will be formulated in order to give Susan and her employee’s direction for the future of the company. The company values will also be discussed...
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  • Whole Foods Market in 2010
    Tiffin University Unit 2 Case Response Whole Foods Market in 2010: Vision, Core Values and Strategy Submitted for MGT 622 (Section 90) Strategic Management Dr. Tara Davis By: Michael Bond May 26, 2013 As you read about Whole Foods and their specific strategies what struck you as positives...
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  • Strategic Plann Part3
    Scorecard Green Mountain Coffee Roasters has a wonderful expression for both its mission and vision statements. Its mission is to create the ultimate coffee experience in every life it touches from tree to cup. Its vision is to transform the way the world understands business. I have had the pleasure...
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