• Airline Industry - 1
    /ontimeperfinfo.aspx Referred to as Kulula.com (C) in assignment Unknown (2008) Kulula,com mission page, last accessed 19/07/2008, https://www.kulula.com/info/mission.aspx Referred to as Kulula.com (D) in assignment Unknown (2008) Mango homepage, last accessed 18/07/2008, www.flymango.com Unknown (2008...
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  • Business Management 1a
    responsibility policies that is aligned to its vision, mission, values and guiding principles. Woolworths therefore made use of the __________ to establish its corporate policy. 1 2 3 4 triple bottom line value-based system King 3 report ethical vision guidelines Kyoto Protocol King 3 report Global Reporting...
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  • Kulula.Com
    message in a distinctive manner that establishes a brands major characteristics and positioning. A good image will set a firms brand apart from its competitors. Kulula has developed an image of simplicity, fun and affordable flight prices. This is evident in the simplicity of their mission statement...
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  • kulula
    practical considerations. In order to create the positioning line, it was decided to translate ‘‘simple value’’ into a consumer benefit. The following positioning equation was used to explain this benefit statement (Figure 3) The positioning was further fleshed out in a dual mission statement – a sign...
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  • Company Case
    practical considerations. In order to create the positioning line, it was decided to translate ‘‘simple value’’ into a consumer benefit. The following positioning equation was used to explain this benefit statement (Figure 3) The positioning was further fleshed out in a dual mission statement – a sign...
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  • Marketing Strategy of Comair in South Africa
    the middle class society, offers a simple package that is at a low cost and that is affordable (Comair Airways Limited, 2012). Comair’s mission statement states that “Comair aims to be Southern Africa’s leading business airline” ( Lubbe, 2000: 20). Its core values are to be professional and maintain...
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  • Marketing Management
    approach resulted in the name- “Kulula humour”. Kulula then become popular with South African continent. The need that Kulula satisfies To my personal opinion Kulula is satisfying firstly their own needs. In any business the main target is to make a profit. Kulula’s mission...
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  • Strategic Management
    development of a medicine. Coca Cola Company Mission, Vision & Values The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to...
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  • Market Analysis of Low Cost Airlines in Sa
    the industry: We are going to look at Mango, Kulula and 1times costs and value added components: information taken from Accessed on the 20 June 2012 Airline Mango Kulula 1time Cost Mango still offers a voucher for food, which might be part of the price of a ticket, but they give 10kg more for...
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  • Paper
    meet its clients’ varied needs and enable them to maximize their investment in IT. mission, vission and values VISION : To create splendorous platforms that transform lives. MISSION : Continuously delight customers in current and new businesses by delivering superior value through enhanced...
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  • Case Study - Famous Brands
    website is cited as the following: Our business is focused on growth and development of ‘best in class’ franchised leisure brands supported by a business model which maximises stakeholder value creation. This mission covers the following points: * The company’s function * To be the best in...
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  • Emsme
    : 1. Core values to which the firm is committed 2. Core purpose of the firm 3. Vision the firm will pursue to fulfil its mission The core ideology of a firm is not created but it already exists. This is the mission statement of the firm. In other words the mission statement is simply an...
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  • Business Culture
    sell Disney products to let customers know what is new to Disney. Disney’s mission and vision statements both show Walt Disney’s of how he thought the company should be in the future. By hiring personnel not only with the knowledge and abilities to do the required job but with the same values as...
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  • Conceptualizing a Business
    start, it must first create a business vision, mission, and values statement. These three statements are important to determining the business’ strategic direction. Mission Statement MusikMaker’s mission statement is to express musical creativity through excellence in singing and playing piano...
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  • Organizational Behavior
     Organizational Behavior and Communication COM/530 February 10, 2014 Brent Smith Organizational Behavior and Communication The American Red Cross has a strong vision and mission statement that shares the company’s core values and goals. These values and goals act as a foundation of...
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  • L1 - Entrepreneurial Leadership
    Mission (Purpose of the Company) Create Value for: Advantages in the market thanks to my products/services Customers Appreciation of their A i ti f th i contribution Profits d P fit and Growth Owners Co-workers Shareholders Prof. Dr. F. Fahrni How does a Company...
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  • Strategic Plann Part3
    Strategic Plan, Part 3: Balanced Scorecard Jermaine Austin BUS/475 June 20, 2013 Richard Hass Strategic Plan, Part 3: Balanced Scorecard Green Mountain Coffee Roasters has a wonderful expression for both its mission and vision statements. Its mission is to create the ultimate...
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  • Analysis Tools, Overtsock.com (the company)
    online shoppers with the best value and a superior customer experiences (FAQS, 2010). We are honest, helpful, efficient, accountable, and are committed to profitability and service (FAQS, 2010). After reading this we see the overstock.com violated its mission and vision statements. The company...
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  • Swot, Pest, Porte's Five Forces Analysis
    commitment to the company. • Vision Statement: As the mission statement, the vision statement helps to describe the purpose and values of the organization and how you want to be seen in a future for employees, customers, suppliers, owners, shareholders, and others. These two statements help...
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  • Management and Leadership
    to enable the process of change to happen. Every organization needs a good vision. As a team every organization should strive for a unified picture called vision. A good vision will easily enable to answer what, how, and for whom. Values and vision, alone, cannot fetch result. For a good result, a...
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