• Finnace
    [pic] OVERVIEW OF THE COMPANY Dettol is the iconic brand from Reckitt Benckiser. Dettol is formerly Rs. 300 Crore brand of Reckitt and Benckiser. It was launched in India in 1933, and gained the trust of millions of Indians. Dettol has been consistently voted as one of the “Most trusted” brands...
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  • Projectreport on Dettolsoap
    Summary This report is based Marketing process of brand development of Dettol soap, A Reckitt Benckiser product It is a famous and reputed multi national company in the world that is also working in Pakistan. This report based on the activities, of Marketing process...
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  • Dettol Soap
    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...
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  • marketing
     Contents 1) Introduction - Company Background (Vision and Mission)……………………………Page 32) Current Market Analysis - What is happening in the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market, Segmentation and Profile...
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  • Assignment
    ASSIGNMENT SOLUTION PRINCIPLES OF MARKETING THE AFFECT OF LINE EXTENSION ON SALES OF DETTOL SOAP Introducing new products is both risky and critical to a company’s success. To help mitigate these risks, the use of line extension strategies has become widespread, with some researchers reporting...
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  • Dettol
    Values……………………………………………………………………………………5 Corporate and social responsibility………………………………………………..6 Strategies and objectives……………………………………………………………6 Dettol Portfolio.…………………………………………………………………………7 MARKETING STRATEGY Situational analysis……………………………………………………………………9 Marketing analysis………..…………………………………………………………10 ...
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  • Vision
    consumers, wherever they may be, for the ultimate purpose of creating shareholder value.’ This vision defines both our purpose and our values as a Company and encompasses our commitment to product quality and safety, customer service, innovation, global reach and corporate social responsibility. VALUES ...
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  • Lifebouy's Marketing Strategies
    field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. FMCG INDUSTRY OF HUL IN INDIA FMCG came into in...
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  • New Prodoct Development in Banglagesh
    Table of content 1. Executive summary…………………………………………………………………………………………3 2. Company Mission …………………………………………………………………………………………. 3. Company Vision……………………………………………………………………………………………… 4. Product Overview 5. Situation analysis……………………………………………………………………………………………...
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  • Aci Report
    [pic] ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction...
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  • Marketing
    SRM University, Modinagar Date: 4 TABLE OF CONTENTS 1. 2. 3. 4. 5. Declaration Acknowledgment Company certificate College certificate Executive summary Introduction  Introduction of FMCG  Company profile Indian soap market Objective of Project 6. 7. 8. 9. Research methodology Data Analysis Findings...
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  • Business Policy
    toward.‖ (Source: http://en.wikipedia.org./wiki/Advertising). The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such...
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  • Strategic Marketing
    action or a plan for using resources to achieve a certain goal or objective. Drucker explained this prime task as ‘the task of thinking through the mission of the business, that is, trying to answer the question, in what business are we in? This leads to the setting of objectives, development of strategies...
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  • Case
    Under health soap segment in existing situation, there are two prominent brands in Bangladeshi soap market which are Lifebuoy and Dettol. In the case of health soap Dettol has gain the maximum market share and then Lifebuoy. Again, under beauty soap segment Lux is the market leader in existing situation...
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  • Project Paper on Ganga Soap
    part of the company. With the focus on the lower to middle consumer segment, it was priced affordably. The promotion techniques used for selling the product ended as the company claimed it to be created from the holy water of Ganga. With the achievement of fairly enough sales, the company looked forward...
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  • Marketing Project of Reckitt Benckiser
    2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care...
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  • Lifebuoy
    fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL, Wipro, Godrej, Nirma, and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of...
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  • Marketing
    Johnson and johnson a. Executive Summary Johnson and Johnson company has planned a new product lounge in the market specifically for Pakistan where a big number of peoples having not enough awareness of bacterial and germs infection. The product named as Pak antibacterial soap is designed that...
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  • Customer Satisfaction on Marketing Mix of Lux Soap
    The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies, a brandish of mergers and acquisitions, and more sophisticated and demanding customers who have great expectations related to their consumption experiences...
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  • Lifebuoy- Soap of India
    consumers are in Rural parts of India where Lifebuoy is most popular soap brand. Corporation: Hindustan Unilevers Ltd. Nature of the Company: The largest FMCG company in India with wide range of products, present in India since 1933. The brand Lifebuoy - the honest & hard working soap, with its distinctive...
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