• Finnace
    [pic] OVERVIEW OF THE COMPANY Dettol is the iconic brand from Reckitt Benckiser. Dettol is formerly Rs. 300 Crore brand of Reckitt and Benckiser. It was launched in India in 1933, and gained the trust of millions of Indians. Dettol has been consistently voted as one of the “Most trusted...
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  • marketing
     Contents 1) Introduction - Company Background (Vision and Mission)……………………………Page 32) Current Market Analysis - What is happening in the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market, Segmentation and...
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  • Projectreport on Dettolsoap
    and personal health care products. The Company manufactures the Dettol branded antiseptics, soaps, talc, medicated creams and medicated plasters, Disprin analgesic tablets, Lizol floor cleaner, Mortein mosquito repellants and rat killer, Robin power, Harpic lavatory care product, Cherry shoe polish...
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  • Dettol Soap
    passage[citation needed]. Its topical application is a remedy for boils (skin abscess).[citation needed] Like other household cleaners, Dettol is poisonous and should not be ingested. In an extreme case, a forty-two-year-old British man died from Dettol overexposure in May 2007.[3] The company ran a...
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  • Dettol
    INTRODUCTION The MISSION STATEMENT defines both the purpose and values as a company. Values are a set of guiding principles through which they think, behave and conduct their business. VISION ‘Reckitt Benckiser is about passionately delivering better solutions in household cleaning and health & personal...
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  • Assignment
    ASSIGNMENT SOLUTION PRINCIPLES OF MARKETING THE AFFECT OF LINE EXTENSION ON SALES OF DETTOL SOAP Introducing new products is both risky and critical to a company’s success. To help mitigate these risks, the use of line extension strategies has become widespread, with some researchers...
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  • Vision
    benefit and experience! COMPETITION ANALYSIS Here is a brief description about the antiseptic liquid producing companies Dettol liquid is a brand of Reckitt Benckiser Pak Ltd and it has been operating in Pakistan since 1999 after taking over from Reckitt & Colman. Market share of Dettol liquid in...
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  • Lifebouy's Marketing Strategies
    more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. The rest of the shareholding is distributed among 360,675 individual shareholders and financial institutions. LIFEBOUY Lifebuoy is a product of Hindustan Unilever Ltd., India, which...
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  • New Prodoct Development in Banglagesh
    . Table of content 1. Executive summary…………………………………………………………………………………………3 2. Company Mission …………………………………………………………………………………………. 3. Company Vision……………………………………………………………………………………………… 4. Product Overview 5. Situation analysis…………………………………………………………………………………………….3...
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  • Aci Report
    [pic] ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer...
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  • Marketing
    Johnson and johnson a. Executive Summary Johnson and Johnson company has planned a new product lounge in the market specifically for Pakistan where a big number of peoples having not enough awareness of bacterial and germs infection. The product named as Pak antibacterial soap is designed...
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  • Business Policy
    , decidedly, every company like HUL needs a mission. The mission is, in fact, a framework for business and all its activities, the value that drive the company to achieve the corporate goals. If the mission and the objectives of the organisation have to succeed, the corporate body must communicate short...
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  • Marketing
    by the types of the soaps. 50% 40% 30% 20% 10% 0% 1 Company name Quality of the soap Identifying name Types of the soap 51 2. Mostly consumer uses. I II III IV V VI VII VIII IX X HAMMAM 5% DETTOL 9% LUX 28% LIRIL 20% BREEZE 8% DOVE 3% PEARS 4% LIFEBOUY 13% NIRMA 14% OTHERS 6% 52...
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  • Gillette
    preparations market. 9.2. Marketing Mission 9.2.1. Target Customers and their needs The primary customers of the company will be those belonging to cluster 3 (Refer Cluster Analysis for details). This cluster accounts for almost 40% of the entire market. These customers are concerned about the...
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  • Case
    , which has increased by 52% to Tk. 542 million over last year. Angelic range of personal care products and Colgate-Palmolive range of oral care products contributed to this increase. Mission To become one of the top most consumer product marketing companies in the country. Monitoring the...
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  • Project Paper on Ganga Soap
    re-launched again, failing yet leading to absolute end of the product in the market. Launched by Godrej Industries in 1993, Ganga soap was produced from the holy water of the Ganges. It was considered to be an innovation on the part of the company. With the focus on the lower to middle consumer...
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  • Marketing Project of Reckitt Benckiser
    Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company, making and marketing home...
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  • Operations Mgt
    attributes will directly compete with current products like Axe, Denim etc. This will enable the company to establish its hold over the Rs 114 crores shaving preparations market. 9.2. Marketing Mission 9.2.1. Target Customers and their needs The primary customers of the company will be those...
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  • Lifebuoy- Soap of India
    . In a nutshell, the mission of the company was to take the brand Lifebuoy to the next level – “The health icon of the nation". Message: The campaign had an emotional message by showing the soap as a germ protective and soap to keep your family in good health. Although by projecting tough...
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  • Hll Assignmet
    where we have competitive advantage for developing our business and our new identity will help us confidently position ourselves in every aspect of our business.  The logo is a combination of 25icons that symbolizes the vision and the mission of the company, the brands and the vitality of life. The...
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