Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle
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MIS Case Studies Chapters 1-5 Chapter 1: Study 1 1. No‚ technology alone cannot solve all customer service problems‚ employees are still needed to run the technology and back it up in case something goes wrong. 2. $57.56 million/per year in call center savings‚ and reduction from $1.36 billion per year to $21.6 million in tracking savings. 3. Ship Manager and Fedex.com‚ package-tracking Study 2 1. Mobile technology‚ Scan-as-you-go. 2. Scan It 3. The smartphone will be
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1. What might be the primary and secondary motives for a jazz fan attending this event or a family attending one of the summer evening open-air concerts? * Primary motives of a jazz fan are about their love in music and the secondary is to have freedom and feel the fun in their personal interest. * Their motivations and purposes to attend are completely different. While the first group is mainly motivated by the performances themselves and they do travel from one city to another with the
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Case 3 Ten Guidelines for Strategic MIS Planning Robert V. Head‚ a consultant on MIS planning‚ provided ten guidelines to help MIS executives who are on the threshold of experimenting with strategic MIS planning: 1. Make provisions in the systems plan for taking small steps rapidly. “Don’t have a plan with goals extending so far into the future that there is no way of tracking it.” 2. Develop alternative plans when significant contradictory trends are discerned in business objectives or technology
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Columbia Company‚ which manufactures machine tools‚ had the following transactions related to plant assets in 2014. Asset A: On June 2‚ 2014‚ Columbia purchased a stamping machine at a retail price of $12‚000. Columbia paid 6% sales tax on this purchase. Columbia paid a contractor $2‚800 for a specially wired platform for the machine‚ to ensure noninterrupted power to the machine. Columbia estimates the machine will have a 4-year useful life‚ with a salvage value of $2‚000 at the end of 4 years
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1. According to the case‚ what types of technologies are being used in IBM’s global network? * The technologies that the IBM’s global network uses a very wide network connection such as GIS technology that can handle a very large of information and can coordinate many functions‚ can work works across national borders. Can Stores‚ manipulates‚ and transmits data across cultural and geographic boundaries‚ and can easily communicate into other countries. 2. How has this GIS streamlined operation
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Problem 10.7 Which controls would best mitigate the following threats? a) The hours- worked field in a payroll transaction record contained the value 400 instead of 40. As a result‚ the employee received a paycheck for $6‚257.24 instead of $654.32. Answer: Data entry controls should be implemented of this threat. It can conduct a field check by separating the salaried and hours and minutes of fields. Limit check to ensure that each of the employees should not excess the limit of work
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MIS 760 – IT Strategy Case Study: Citibank’s E-Business Strategy for Global Corporate Banking Please prepare an analysis of this case. Your write-up should be 4 to 7 pages. Each of the following questions should be addressed individually: 1. What are the impacts of the internet on the competitive landscape of corporate banking? (Hint: use Porters 5 forces) The statements below are the impacts of the internet on the competitive landscape of corporate banking: * Intense competition which
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effective information system is a complex task and several techniques have been developed to manage organization and build information system. Management Information System goal is to enable managers to make better decisions providing quality information. MIS can be the foundation of a business but it can also be expensive. It is important that the information system should be designed and organized to match the needs of the firm. A Chemical Industry comprises the companies that produce industrial chemicals
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1. What are the difference between travel agents‚ such as Orbitz‚ and travel searcgh engines suxh as Mobissimo? * Then there are the base differences around business model - OTA’s are retailers that charge cards and supply services. OTA (the retailer) owes their livelihood to the punter‚ to the customer. The person they get their money from is the consumer making a booking. OTAs build loyalty through deal hunting‚ sales‚ customer service‚ customer contact and building unique product. Meta-search
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