Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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Throughout history messiah’s have been talked about in works of literature‚ religious scriptures and everything in between. A messiah is “A professed or accepted leader of some hope or cause”(Merriam-Webster). In all of these works the messiah was forced to overcome a task‚ in most cases numerous tasks‚ to reach a specific important point or goal. These prophets have in turn been used as figures to model ourselves after and teach us the proper way to live. In Dune ‚ Frank Herbert uses the Messianic
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Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT - EXPORT • VARIOUS
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Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer‚ called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was
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Associate Program Material Appendix G Ethical Actions Worksheet Write a 100- to 150-word response to each of the following questions: • Was there anything in either the University of Phoenix Student Code of Conduct or the Student Code of Academic Integrity that surprised you? If so‚ what was it? Why were you surprised? If not‚ why not? There is nothing that surprised me in the University Of Phoenix Code Of Conduct or the Student Code of Academic integrity. I am accustomed to having
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Jordan Stone IB Math SL Mrs. Wicks G-Force Math Portfolio Introduction: This portfolio will investigate how to create an equation that has a line of best fit for a given set of data. The points given will be plotted to see if there is a recognizable regression formed. In order to find the right regression equation‚ different regression equations will be tested with the data points provided. The process of finding the right equation and the testing of points will be provided. Each set of
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G-Shock is a brand of watches manufactured by Casio‚ known for its resistance to shocks (e.g. hard knocks and strong vibrations). They were‚ and continue to be‚ designed primarily for sports‚ military‚ and outdoor adventure oriented activity; for example‚ practically all G-Shocks have some kind of stopwatch feature‚ countdown timer‚ light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth. The first G-Shock was the DW-5000C
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors Promotion
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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