• Media Advertising
    : characteristics, merits and demerits Newspaper: Merits 1. Wide coverage 2. Quick response 3. Regularity and frequency 4. Flexibility and speed 5. Economical Demerits 1. Shortest life 2. Lack of quality reproduction 3. Waste in circulation 4. Possibility of duplication 5...
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  • Product Life Cycle
    , price, utility, quality, durability, availability etc. 2. It is a driving force in decision making: Advertising helps the consumers to select the best product by comparing the merits and demerits of substitute products. Buyers can make wise purchases and can avoid post...
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  • Market Failure - How Do Markets Fail and What Can Be Done About It?
    -rivalrous and non-excludable, while private goods, such as a merit good, are rivalrous and excludable. When a good has large positive externalities, the government should support its production. When a good has large negative externalities (demerit good), the government should limit or stop its production...
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  • Isc Commerce
    employment. 72 2. Forms of Business Organisations (i) Sole trader - objective; formation; merits and demerits. Meaning and definition of sole trader; characteristics of sole trader; formation; merits and demerits. (ii) Partnership - formation; features; types of partners. Meaning and definition of...
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  • Government Intervention
    system are the reason of inefficiency in the system. There are some goods that underprovided and underconsumed. Such goods are cold merit goods. They can be defined in terms of their externality effects and also in terms of informational problems facing the consumer. A merit good is a product that...
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  • Advertising
    magazines such as GQ or Vogue are seen as aspiration magazines. The magazine advertising within their pages reflects the message of the magazine and the audience they are trying to reach. * Merits : * Allows for better targeting of audience, as you can choose magazine publications that...
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  • Monopoly Economics Essay
    Monopoly Essay Question 1 "Having been found guilty, in April 2000, of abusing its monopoly, Microsoft, the software giant was ordered to be broken in two." - Economist 7 Nov 2002 a) Why do monopolies exist? [ 10 ] b) What are the relative merits or demerits of breaking up a monopoly...
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  • Advertising Effect on Marketing and Bussiness Performance
    to compare the merits and demerits of various substitute products. o Advertising stresses quality and very often prices. This forms an indirect guarantee to the consumers o It’s a medium through which consumers could know the varied and new uses of a product All these benefits lead to...
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  • Mr Kenny
    is really a good intervention for citizen thus the obvious solution is that these goods are provided collectively by the government, and then financed through taxation of individual households and businesses. Thirdly, merit and demerit goods influence the market failure in some ways. Actually...
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  • Recruitment & Selection Notes
    screening, Can shorten decision time for selection. Demerits- Administration activities and costs, Scheduling and advertising, managing turn downs, sometimes it can lead to discriminatory practices too. * Succession Plans: Merits – Internal, Supports corporate goals. Demerits- Difficult to meet...
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  • Mass Media
    Media Democratization and its Effect on Mass Media During the past 5 years, one of the most profound... Premium * Youths And Technological Advances: Merits And Demerits Youths and Technological Advances: Merit and Demerits TEXT: Daniel 12: 3 The youthful age is the part of life that succeeds...
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  • Bpr
    : 3 HERBALIFE: 3 BUSINESS PROCESSES: 4 SCOPE OF THE STUDY: 4 EXISTING PROCESS OF SALES AND DISTRIBUTION 5 ADVANTAGES: 5 DISADVANTAGES: 5 Process Description 5 FLOWCHART: 6 FLOWCHART: 7 NEW PROCESS OF SALES AND DISTRIBUTION (BPR) 8 MERITS: 8 DEMERITS...
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  • Recruitment
    expanding the talent pool of organizations is depicted in the diagram given below. -5- Merits and Demerits of Internal Recruitment Merits 1. Economical: The cost of recruiting internal candidates is minimal. No expenses are incurred on advertising. Demerits 1. Limited Choice: The organization...
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  • Microeconomics: Resource Allocation, Forms of Competition and Market Failure
    production. b. merits i. simple to implement compared to market based measures ii. regulations compel producers and consumers to comply and reduce pollution which taxes may not always do iii. easier to implement than tax which can be passed around between consumer and producers c. demerit i. enforcement...
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  • Marketing Management
    (Marketing) Merits: - Deep impact. Selectivity and flexibility. Mass communication media Upper hand in distribution. Lifelike presentation. Demerits:- Shortest life Costlier The clutter problem Time taxing Television advertising is more suitable whereThe message needs visual display. A new...
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  • Advertising
    loyalty. At the same time, sales promotion might be effective in building brand equity, or the existing value and association made by the consumer. 8. Explain the merits and demerits of Advertising. ANS: THE Merits & Demerits of Advertising,, Advertising is the process of commercial promotion...
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  • Marketing
    Name:- Huzefa Azad Roll No:- 01 Q) State the need of marketing segmentation? Also specify the merit and demerit of Mass marketing? Ans- Definition of Segment:- It means that dividing a whole market into small no of pieces so that a company can effectively target and attract specific...
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  • Promotion Mix
    screen, etc. The merits of advertising is that it reaches a larger number of people, the message can be repeated, its cost is not high, and with the development of art and computer graphics, simple statements can be transformed into forceful messages. The other side of advertising is that it...
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  • Advertising
    ) 4. (a) What are the advantages of testing advertising effectiveness? (08) (b) Explain the factors determining advertising budget. (08) 5. (a) State the merits and demerits of direct mail advertising. (08) (b) Why is product research essential? (08) 6. Write short notes on (any four...
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  • Mass Communication
    Relations- Public Relations in Pakistan- Difference between PR, Propaganda. Advertising and Publicity. 8. Advertising: Definition-Merits and Demerits- Advertising business in PakistanDepartments of an Advertising Agency. 9. Importance of research in Advertising and Public Relations 10...
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