• Isc Commerce
    employment. 72 2. Forms of Business Organisations (i) Sole trader - objective; formation; merits and demerits. Meaning and definition of sole trader; characteristics of sole trader; formation; merits and demerits. (ii) Partnership - formation; features; types of partners. Meaning and definition of partnership;...
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  • Media Advertising
    product or service to the public. Media mix – the combination of media types used to carry the advertiser’s message Media option – a single unit of advertising space or time Media research – the study or evaluation of a target audience in order to improve an organization’s promotional activities. Media schedule...
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  • Market Failure - How Do Markets Fail and What Can Be Done About It?
    goods or merit goods. Public goods are non-rivalrous and non-excludable, while private goods, such as a merit good, are rivalrous and excludable. When a good has large positive externalities, the government should support its production. When a good has large negative externalities (demerit good), the...
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  • Government Intervention
    There are some goods that underprovided and underconsumed. Such goods are cold merit goods. They can be defined in terms of their externality effects and also in terms of informational problems facing the consumer. A merit good is a product that society values and judges that everyone should have regardless...
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  • Product Life Cycle
    ------------------------------------------------- According to American marketing association (AMA) “Advertising is any paid form of non – personnel presentation and promotion of goods, services or ideas by an identified sponsor”. To advertise means to notify, inform, or describe (goods)...
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  • Advertising
    ADVERTISING MEDIA. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup...
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  • Monopoly Economics Essay
    software giant was ordered to be broken in two." - Economist 7 Nov 2002 a) Why do monopolies exist? [ 10 ] b) What are the relative merits or demerits of breaking up a monopoly like Microsoft? [ 15 ] Suggested essay outline: Part (a) INTRODUCTION 1. (i) Define monopoly Spectrum...
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  • Advertising Effect on Marketing and Bussiness Performance
    Advertising Understanding and quantifying the benefits of advertising is a problem as old as advertising itself. The problem stems from the many purposes advertising serves: building awareness of products, creating brand equity and generating sales. Each of these objectives is not easily measured...
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  • Mass Media
    discuss in this paper. Advertising 2.0 page 6 2 Media Democratization and its Effect on Mass Media During the past 5 years, one of the most profound... Premium * Youths And Technological Advances: Merits And Demerits Youths and Technological Advances: Merit and Demerits TEXT: Daniel 12: 3 The...
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  • Mr Kenny
    well because of higher tax. On the other hand, NZ government setting minimum standards for health and safety at the workplace, banning cigarette advertising and making workplaces no-smoking environments and these solutions worked very well obviously. Secondly, the main reason of public goods in market...
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  • Recruitment & Selection Notes
    Succession plans, Job fairs & Professional associations. {Review merits & Demerits from the slide} * Internal: Merits - Less expensive; Known quantity; Rewards performance; Aids retention & attraction, Reduces need for orientation. Demerits- Limits new ideas, skill, Chain reaction (fill in the vacant...
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  • Recruitment
    .................................................................... 7 Merits and Demerits of Internal Recruitment ........................................................................................... 7 Merits and Demerits of External Recruitment ..................................................
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  • Marketing Management
    MODULE-I (PROMOTION) CONTENTS: 1. Introduction to Promotion 2. Promotion MixWhat is Promotion mix? Elements under Promotion mixa) Advertising b) Sales Promotion c) Personal Selling d) Public Relations e) Publicity f) Propaganda 3. Probable Questions- 1 Subash Ch. Nath, Sr.Lecturer (Marketing) ...
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  • Areas of Market Failure
    these situations, the government intervenes to correct the market failure. One area of market failure is often seen with the externalities of merit and demerit goods. Sometimes people do not realize, or ignore the costs, of doing something related to their consumption of these goods that have negative...
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  • Bpr
    5 DISADVANTAGES: 5 Process Description 5 FLOWCHART: 6 FLOWCHART: 7 NEW PROCESS OF SALES AND DISTRIBUTION (BPR) 8 MERITS: 8 DEMERITS: 8 INTRODUCTION: DESCRIPTION OF THE BUSINESS AREA: RETAIL SECTOR: Retail is clearly the sector that is poised to show the highest...
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  • Business Law
    goods are termed as merit goods such as education and health and will be under produced in this system of economy. This is because society is lack of information about the advantages can be gained to individuals from consumption of such goods. Hence, insufficient demand for merit goods occurs. With the...
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  • Microeconomics: Resource Allocation, Forms of Competition and Market Failure
    time. 3. marketing economies • buy materials in bulk, saves unit cost of transportation. • dictate their price, quality and delivery. • large scale advertising, cost spread over larger volume of sales. 4. financial economies • more collateral, obtain larger loans at lower interest rates • raise capital through...
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  • Marketing
    Name:- Huzefa Azad Roll No:- 01 Q) State the need of marketing segmentation? Also specify the merit and demerit of Mass marketing? Ans- Definition of Segment:- It means that dividing a whole market into small no of pieces so that a company can effectively target and attract specific customers...
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  • Advertising
    Subject Title: Advertising Maximum Marks: 80 Answer Any 5 questions (5 x 16 = 80 Marks) 1. (a) Define advertising and explain its role in the modern world. (08) (b) What are the reasons for waste in advertising? (08) 2...
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  • Advertising
    Advertising Max. Marks: 80 Answer any five questions All questions carry equal marks - - - 1. What is advertising? Bring out clearly the changing concept of advertising in modern business world. Ans: Advertising is nothing but a paid form of non-personal presentation or promotion of ideas...
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