• Media Advertising
    Media is the means of communicating a message about product or service to the public. Media mix – the combination of media types used to carry the advertiser’s message Media option – a single unit of advertising space or time Media research – the study or evaluation of a target audience in order to improve...
    Premium 346 Words 3 Pages
  • Mass Media
    * Mass Media states that the Caribbean is loosing its cultural identity to technology and by extension mass media, it would also serve as a prove that if a certain view or topic... Premium * Media Democratization And Its Effect On Mass Media discuss in this paper. Advertising 2.0 page 6 2 Media...
    Premium 666 Words 3 Pages
  • Isc Commerce
    employment. 72 2. Forms of Business Organisations (i) Sole trader - objective; formation; merits and demerits. Meaning and definition of sole trader; characteristics of sole trader; formation; merits and demerits. (ii) Partnership - formation; features; types of partners. Meaning and definition of partnership;...
    Premium 3374 Words 12 Pages
  • What Media Self-Regulation?
    outline and discuss the merits and demerits of self-regulation. Relevant examples will be cited that illustrate the points raised. Appropriate definitions of the key words will also be provided. The terms that will be defined are regulation, self-regulation, demerits and merits. The cases that have been...
    Premium 1891 Words 5 Pages
  • Product Life Cycle
    consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue. 3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously. 4. Identified sponsors: Advertisements...
    Premium 4085 Words 20 Pages
  • An Essay on Freedom of Media?
    Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. Television more so that any of the other medias achieves a myriad of different goals. These goals range from...
    Premium 432 Words 2 Pages
  • Advertising
    ADVERTISING MEDIA. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup...
    Premium 918 Words 4 Pages
  • Essay
    What are the Merits and Demerits of internet Merits • Shopping: Along with getting information on the Internet, you can also shop online. There are many online stores and sites that can be used to look for products as well as buy them using your credit card. You do not need to leave your house and...
    Premium 463 Words 2 Pages
  • Business Plan Shareat
    17 The organizational structure (organogram) 17 Information on the workforce 18 The method of performance evaluation to be used 18 The merit-demerit system to be applied 18 The company’s rules and regulations 19 General rules 19 Rules for laying off people 20 Rules for control of finances...
    Premium 5368 Words 18 Pages
  • The Role of Mobile Technologies in Marketing Research
    ways and means of using various applications of mobile technology in the area of Market research and consumer behavior. OBJECTIVES: • To study the demerits of the traditional method. • To analyze the growth of mobile technology. • To enlighten the application of mobile technology in marketing research...
    Premium 2228 Words 7 Pages
  • Recruitment
    .................................................................... 7 Merits and Demerits of Internal Recruitment ........................................................................................... 7 Merits and Demerits of External Recruitment ..................................................
    Premium 2814 Words 13 Pages
  • Intoduction to Wood Despatch
    | |1. | |Merits of Wood Despatch | | ...
    Premium 8128 Words 17 Pages
  • Advertising Effect on Marketing and Bussiness Performance
    individual influences of each advertising effort. Definition: Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Effect of advertising on marketing and business performance: Most companies are no longer satisfied...
    Premium 521 Words 2 Pages
  • Marketing Management
    provide an alternative definition: "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor". There are five main stages in a well-managed advertising campaign: Stage...
    Premium 8854 Words 29 Pages
  • Recruitment
    identify candidates to fill job vacancies. It may involve internal and/or external advertising, using appropriate media, such as local or national newspapers, specialist recruitment media, professional publications, window advertisements, job centres, or in a variety of ways via the internet. Alternatively...
    Premium 1556 Words 6 Pages
  • Mass Communication
    SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION Paper - I Media: Functions, Contents and History Total Marks: 100 1. News: Definition, Structure, Language, Reporting and Sub-Editing 2. Feature, Column and Editorial: Difference of objectives, structure, style and content. 3. Organizational...
    Premium 312 Words 4 Pages
  • Advantages&Disadvantages of Rural&Urban Life
    of GSM Ndagi, Oduwole & Sanusi Rural-Urban Differentials in the Attitude of Global Systems of Mobile Communication (GSM) Consumers to Merits and Demerits of GSM Technology in Ogun State, Nigeria I. Ndagi O. O. Oduwole R. A. Sanusi Cocoa Research Institute of Nigeria AFRICA ABSTRACT The advent...
    Premium 2168 Words 8 Pages
  • Bpr
    5 DISADVANTAGES: 5 Process Description 5 FLOWCHART: 6 FLOWCHART: 7 NEW PROCESS OF SALES AND DISTRIBUTION (BPR) 8 MERITS: 8 DEMERITS: 8 INTRODUCTION: DESCRIPTION OF THE BUSINESS AREA: RETAIL SECTOR: Retail is clearly the sector that is poised to show the highest...
    Premium 1075 Words 7 Pages
  • Phone-in Interactive Health Programmes in Tamil Television Channels
    increased health awareness among the public, which again may be an offshoots of increased education and increased programming on health through the mass media. The focus of this study is to find out how phone-in interactive health programmes in Tamil television channels is changing the face of healthcare and...
    Premium 288 Words 1 Pages
  • Presentation on a ‘ Decision & Its Implementations ’
    and print media). 2. Provide better facilities than other renowned hospitals. 3. Develop competition among departments. 4. Provide training on behavioral science and communication skills to the employees. 1) New campaign for advertisement: Merits: Increase customers. Demerits: Uncertain ...
    Premium 1737 Words 9 Pages