• Media Advertising
    Media is the means of communicating a message about product or service to the public. Media mix – the combination of media types used to carry the advertiser’s message Media option – a single unit of advertising space or time Media research – the study or evaluation of a target audience in order to improve...
    Premium 346 Words 3 Pages
  • Mass Media
    * Mass Media states that the Caribbean is loosing its cultural identity to technology and by extension mass media, it would also serve as a prove that if a certain view or topic... Premium * Media Democratization And Its Effect On Mass Media discuss in this paper. Advertising 2.0 page 6 2 Media...
    Premium 666 Words 3 Pages
  • Product Life Cycle
    The advertiser and consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue. 3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously. 4. Identified sponsors:...
    Premium 4085 Words 20 Pages
  • What Media Self-Regulation?
    outline and discuss the merits and demerits of self-regulation. Relevant examples will be cited that illustrate the points raised. Appropriate definitions of the key words will also be provided. The terms that will be defined are regulation, self-regulation, demerits and merits. The cases that have been...
    Premium 1891 Words 5 Pages
  • Intoduction to Wood Despatch
    | |1. | |Merits of Wood Despatch | | ...
    Premium 8128 Words 17 Pages
  • Mass Communication
    SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION Paper - I Media: Functions, Contents and History Total Marks: 100 1. News: Definition, Structure, Language, Reporting and Sub-Editing 2. Feature, Column and Editorial: Difference of objectives, structure, style and content. 3. Organizational...
    Premium 312 Words 4 Pages
  • Phone-in Interactive Health Programmes in Tamil Television Channels
    increased health awareness among the public, which again may be an offshoots of increased education and increased programming on health through the mass media. The focus of this study is to find out how phone-in interactive health programmes in Tamil television channels is changing the face of healthcare...
    Premium 288 Words 1 Pages
  • Marketing Management
    provide an alternative definition: "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor". There are five main stages in a well-managed advertising campaign:...
    Premium 8854 Words 29 Pages
  • Interest Groups
    Disadvantages/ Demerits of Interest Groups PAD 170 Prepared for: Sir Fairuz Hidayat 2013 Disadvantages/ Demerits of Interest Groups PAD 170 Prepared for: SFH 2013 Introduction As we all know there are types of groups that are playing...
    Premium 1513 Words 5 Pages
  • Advertising
    the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor." The above definitions clearly reveal the nature of advertisement. This is a powerful element of the promotion...
    Premium 4483 Words 19 Pages
  • Mass Media
    Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People) Within a span of fifty years, the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic...
    Premium 1092 Words 4 Pages
  • Calender
    9) “Auditing begins where accountancy ends”. Comment, distinguishing between auditing and accountancy. (March 2004) 10) Explain the relative merits and demerits of continuous audit and periodical audit. (March 2003) 11) Indicate briefly the objects and advantages of audit from the point of view of a businessman...
    Premium 6943 Words 19 Pages
  • Media: The Fourth Pillar of Democracy
    MEDIA- THE FOURTH PILLAR OF DEMOCRACY Today, media is considered the fourth pillar of the state all over the world; first and foremost British Member of Parliament Lord Macaulay had given this status to the media. In any republican government system, there must be three administrative bodies, 1- Parliament...
    Premium 754 Words 2 Pages
  • Promotion Mix
    and magazines, or in audio form as on the radio and other similiar methods, or in audio-visual forms as on the Television, cinema screen, etc. The merits of advertising is that it reaches a larger number of people, the message can be repeated, its cost is not high, and with the development of art and...
    Premium 1127 Words 4 Pages
  • The Impact of Media on Its User
    The Impact of the Media on its User In the past 50 years, Media is one aspect of this developing world that has progressed as fastly as any other technologic advancement that have concurred or influenced our daily life and the way of thinking. Media, mass communications and Media Psychology are one...
    Premium 1995 Words 7 Pages
  • Credibility
    credibility is very hard to define and even harder to earn , media organizations are having difficulty grappling with the fact that readers are finding the media less and less credible . The newspapers are finding it especially hard to compete with other media outlets such as the internet and cable news . The public...
    Premium 1040 Words 3 Pages
  • Debate
    thing conducted in a different way. Here, it is entirely a different thing. The natural social networking involves media like letter, mails, telegrams, phone calls, but today it includes media like SMSs, e-mails, scraps and what not, there are so many terms. I wanted to take this topic into consideration...
    Premium 2258 Words 7 Pages
  • Advertising
    publicity”. 3. According to Gardner, “Advertising is the means of mass selling that has grown up parallel with and has been made necessary to mass production”. 1.3 FEATURES OF ADVERTISING 1. Communication : Advertising is means of mass communication reaching the masses. It is a non-personal communication...
    Premium 62076 Words 249 Pages
  • Advertising
    influence of advertising on sales promotion in this paper. This is discussed in detail in this paper. Keywords: Advertising, objectives of advertising, merits and criticism of ad, advertisement decisions, advertisement strategy. 1. Introduction: Advertising is the poetry of marketing. It is the most...
    Premium 2632 Words 11 Pages
  • General Art Terms
    the visual arts. 3. criticism: the art of evaluating or analyzing with knowledge and propriety works of art or literature; to consider the merits and demerits of and judge accordingly. 4. two-dimensional: Height by width; a flat surface ie: drawing paper or canvas. (2-D). 5. three-dimensional: Height...
    Premium 1519 Words 4 Pages