• Media Advertising
    4. Mass coverage 5. Economy Demerits 1. Message perishability 2. Lack of illustration 3. Limited time 4. Wastage Television Merits 1. Deep impact 2. Selective and flexible 3. Mass communication media 4. Upper hand in distribution 5. Life-like presentation Demerits 1...
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  • Mass Media
    Media Democratization and its Effect on Mass Media During the past 5 years, one of the most profound... Premium * Youths And Technological Advances: Merits And Demerits Youths and Technological Advances: Merit and Demerits TEXT: Daniel 12: 3 The youthful age is the part of life that succeeds...
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  • Product Life Cycle
    inform, persuade and remind the consumer. * Radio (Word of mouth advertising): * Merits: * Flexibility in timing * Mass coverage * Selectivity * Human touch * Demerits: * Message perish ability (short life) * Lack of illustration (demonstration is not possible...
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  • Mass Communication
    SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION Paper - I Media: Functions, Contents and History Total Marks: 100 1. News: Definition, Structure, Language, Reporting and Sub-Editing 2. Feature, Column and Editorial: Difference of objectives, structure, style and content. 3...
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  • What Media Self-Regulation?
    .” Mhiripiri N (2013). Merits refer to the pros, advantages, strengths, benefits and value whilst demerits mean the exact opposite. A demerit is a disadvantage, weaknesses, cons, and flaws. The paper will outline the merits of the self-regulatory system first. Advantages/merits of media self-regulation...
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  • Phone-in Interactive Health Programmes in Tamil Television Channels
    health. This paper will analyze the merits and demerits of consultation over phone-in television shows. The purpose of the study is to enhance the quality of health programmes in electronic media. The study is mainly qualitative. In this study, questionnaires and interviews will be employed as tools...
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  • Marketing Management
    (Marketing) Merits: - Deep impact. Selectivity and flexibility. Mass communication media Upper hand in distribution. Lifelike presentation. Demerits:- Shortest life Costlier The clutter problem Time taxing Television advertising is more suitable whereThe message needs visual display. A new...
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  • Intoduction to Wood Despatch
    schemes for future educational development in India with far reaching consequences. | |However, it can not be said that it is free from defects. Below we shall be understanding its merits and demerits...
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  • Advertising
    contacts between producers and consumers. It results in cheaper goods. • It helps them to know where and when the products are available. This reduces their shopping time. • It provides an opportunity to the customers to compare the merits and demerits of various substitute products...
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  • Mass Media
    critically analyses the merits and demerits of different media in rural communication efforts. iv. To find out the utilization of mass media and its consumption. v. Suggest possible solutions for the identified problems. Delimitation of the studies. The study is delimited in the following ways:- 1...
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  • Calender
    ) 14. Merits and Limitations of Telephone as a Media of communication 15. Importance of Cellular Phones as a media of communication 16. Advantages and limitations of E-Mail as a media of communication 17. What is Teleconferencing? And explain its Advantages and Limitations 18. Group and Mass Media...
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  • Interest Groups
    the people they represented MAY NOT be included or the money won’t be used for the better of the people they represent. -Another risky method is the method Propaganda. In propaganda the usage of mass media and other methods to spread information to the public is on a massive scale. If the...
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  • Promotion Mix
    effect. Some customers also feel that sales promotion schemes are launched to clear old stocks. Publicity : Publicity takes place when a favourable presentation is made through mass media about a product or service. People believe more on such news than in advertising. It covers people who do...
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  • Work
    ; Mathematical properties of AM; Merits and demerits of AM; Weighted AM and its computation Geometric mean: Meaning; Computation of individual, discrete, and continuous series; Average rate of growth; Importance of GM; Merits and demerits Harmonic mean: Meaning, Computation for individual, discrete, and...
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  • Media: The Fourth Pillar of Democracy
    the country and there was a mass frenzy. Even though the channels didn’t state much about merits and demerits of the proposed institution of Lokpal or educated citizens about the implications of the ombudsman, TV and newspapers were visibly the driving force behind the anti-corruption movement...
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  • Debate
    and mistrust among people. Recently, we have witnessed the unhappy incidents of clashes in our state which has led to deaths and displacements of people. As the situation was returning to normal and violence was subsiding, suddenly came some outbursts in the Social Media leading to mass exodus and...
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  • Magnetic Tape
    removable media. In mid-2009, 256 GB drives became available, with the ability to hold many times more data than a DVD or even a Blu-ray disc,[2] Most personal computers support USB as of 2010. Flash drives implement the USB mass storage device class so that most modern operating systems can read and...
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  • Advertising
    : Determinants of Advertising Media, Radio Advertising : Advantages and disadvantages, demerits or limitations of Radio Advertising, FM Radio broadcasting Internet Advertising : Types, advantages and disa dvantages of Internet Advertising Television Advertising : Merits and demerits of Television...
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  • Advertising
    because consumers are aware of the product and its quality through advertising. Benefits to customers: It creates an opportunity for customers to compare the merits and demerits of various substitute products at retail level before making a choice. Many times advertising is also found to be...
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  • Management
    . Define sales promotion? Explain the types of sales promotion. 8. Explain the merits and demerits publicity. Answer Sheet 1. What is advertising? Bring out clearly the changing concept of advertising in modern business world. According to American Marketing Association...
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