• Role of Media
    Literature review To begin with, Paolo Mefalopulos (2008) points out that there are three most common major paradigms: the modernization paradigm, the dependency theory, and the participation paradigm. (Mefalopulos, 2008) As for the modernization theory, its central idea is that “modernizing...
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  • Effects of Modernization
    be a case of Western cultural and economic imperialism or dominance (Schiller, 1976). One of the theories concerned is media dependency theory. Peripheral (developing) countries are assumed to be dependant on mass media in the core (the Western world). The third wave of modernization theory rising...
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  • False Information on the Internet
    Related to Study………………………………………………………………...13 2.3.1 Media Dependency Theory……………………………………………………13 2.3.2 Internet Theory………………………………………………………………...13 CHAPTER 2 LITERATURE REVIEW 2.1 Introduction According to Media Dependency Theory, the more a person becomes dependent...
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  • Globalization
    of globalization that will be discussed along with “Dependency theory”. The advantages and disadvantages will be mentioned by dimension. There are 4 dimensions or branches of globalization these include: Economic, Cultural, Political and Social. The economic dimension deals with the...
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  • Some Reflections on Dependency Theory
    Africa Media Review Vol. 8 No. 2 1994 ©African Council for Communication Education Some Reflections on the Dependency Theory Luke Uka Uche* Abstract The challenge facing contemporary scholarship in communication and development is that of boldly addressing the issue of the hegemonic structure...
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  • Globalization and the Caribbean
    theory or Marxist theory. This essay seeks to critically assess the above statement within the confines of a dependency theory. The essay will show that dependency theory does not make room for the reformation or refocusing of Caribbean economies or societies through globalization and that...
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  • Effects of Social Networking Sites on Academic Performanc of Obafemi Awolowo University Sttudents
    audience instead of the actual message itself and Media Dependency Theory which posits that media influence is determined by the interrelations between the media, its audience, and society. The study is anchored on both theories. 3.1 Uses and Gratification Theory According to Katz (1959...
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  • Dependency
    -theory-in-international-relations/referat-10803 3. http://www.irtheory.com/know.htm 4. http://www.sociologyencyclopedia.com/fragr_image/media/dependency 5. http://www.wisegeek.com/what-is-dependency-theory.htm 6. http://www.abac.edu/jnjoroge...
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  • Databasse
    of the provided or prescribed material and b. Gain an in depth understanding of the core concepts and the significance of the theories discussed in the module. 1 PC TRAINING & BUSINESS COLLEGE HIGHER EDUCATION AND TRAINING FACULTY OF MEDIA, INFORMATION AND COMMUNICATION TECHNOLOGY DIPLOMA IN...
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  • Global Warming
    when finally Friendster went down the ladder and got replaced by Facebook and Twitter. Now, majority of people rely their source of information on these social networks, including the students. Media dependency theory by Martin DeFleur can be used to support more for us to dig deeper in this...
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  • Kpop
    thesis looked into the popularity of Korean popular (Kpop) music among the Filipino teens aged 15-19 years. The study used the combined assumptions of Straubhaar’s Cultural Proximity Theory, Ball-Rokeach and De Fleur’s Media Dependency Theory, and Blumler and Katz’s Uses and Gratifications Theory. The...
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  • Visual Cues
    information seeking", Journal of Documentation, Vol. 68 Iss: 4 pp. 3 - 3 Rossi, E. (2002). Uses & gratifications/dependency theory. Retrieved April 1, 2012, from http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm Rubin, R. B., Sypher, H. E., & Palmgreen, P...
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  • Remittences
    This work seeks to explore the historical and intellectual evolution in scholarly thinking about how and why development does or does not take place. This will be done by examining the modernisation and dependency theories as ways to explain the differential patterns of development throughout the...
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  • Sociology Study Guide
    : Equality for genders, races, and same sex issues Rational Theory: how actions can cause either a positive or negative consequence Post Modern Theory: History can only explain up to a certain extent; Directly influenced by new mass media. Micro: individualized Macro: viewed society as a whole W.E.B...
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  • Globalisasi
    Marxist ini dikenali sebagai “Dependency Theory”. Teori ini dipetik dari Marxist klasik namun ianya berbeza daripada perkara asas Marxist klasik. Tidak seperti Marx, pemikir teori ini tidak menjangkakan pembangunan kapitalis akan mengambil langkah dan membuka empayar di negara dunia ke-3 sama...
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  • It Is Me
    society with a message influence/encourage people that have strong opinions through the media to influence the masses (Lazarsfeld, 1944). 5. Media dependency theory: This theory states that the more dependent an individual is on the media in fulfilling his or her needs, the more important the...
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  • CMNS 301 Final Essay: Studying Media In The Context of Everyday Life
    , retention and media consumption. This high-participation from the audience can also be partially attributed to the dependency theory, which according to Rubin and Windahl “dependency on a medium or a message results when individuals either intentionally seek out information or ritualistically use...
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  • Notes on Ecla
    NOTES ON ECLA's STRUCTURALISM AND DEPENDENCY THEORY by Róbinson Rojas (1992) Historical background: Up to 1929-33 Latin American economy had been characterized by free trade...exporting raw materials and cash...
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  • Uses and Gratification Theory
    to understand the main reasons media is used (McQuail 1987: 73) which are information, personal identity, integration and social interaction and entertainment. The assumptions and the findings of this theory has lead to many other related researches on mass communication such as the Media Dependency...
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  • Questionnaire for Social Networking Sites
    Satisfaction Abstract Based on traditional theories of relationship satisfaction and Internet dependency, this study examined the relationship between social media use and addiction to interpersonal relationship satisfaction with an individual’s closest relationship. Two hundred nineteen (N = 2 219...
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