According to a McDonald's corporate press release:
"i'm lovin' it is a key part of McDonald's business strategy to connect with customers in highly relevant, culturally significant ways around the world."
Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort
When McDoland’s venture’s out globally they have to use important standards of marketing. The two most important things that I have noticed that got changed with McDoalds strategy is their product presentation and their advertising strategies....