General Environmental Analysis - PESTLE Porter’s Five Forces Maruti Suzuki India Ltd Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 42.1% of the Indian passenger car market as of March 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800 and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon-R‚ Estillo and sedans Dzire‚ SX4‚ in the ’C’ segment Maruti Eeco‚ Multi-Purpose vehicle Ertiga
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MARUTI SUZUKI INDIA LTD. Maruti Suzuki India Limited manufactures‚ purchases‚ and sells motor vehicles and spare parts primarily in India and internationally. It offers 15 brands and approximately 150 variants‚ primarily including passenger cars‚ vans‚ utility vehicles‚ sedans‚ SUVs‚ MUVs‚ and life utility vehicles. The company is also involved in the facilitation of pre-owned car sales‚ fleet management‚ and car financing. It operates through a sales network of 1‚100 outlets 801 cities; and 2
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JOINT VENTURE OF MARUTI SUZUKI INTRODUCTION Maruti Suzuki India Limited (MSIL)‚ a subsidiary of Suzuki Motor Corporation (SMC)‚ Japan‚ is a leading manufacturer of passenger vehicles in India‚ contributing to about 45% of the total industry sales in India. The Company‚ formerly known as Maruti Udyog Limited‚ was incorporated as a Joint Venture (JV) between the Government of India and Suzuki Motor Corporation on 24th February‚ 1981. Its first car‚ the Maruti 800‚ was rolled out of the Gurgaon
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | STUDY OF MARUTI SUZUKI ALTO SDM IMD | REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT | | | Submitted to‚ Dr. H GAYATHRI Submitted by‚ Anuja Rani (12128) Harish K P (12140) Namratha Subramani (12152) Roshan V Shetty (12158) Sriharsha
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A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent
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Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4
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CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making
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Globalization of Maruti Suzuki India Limited Project Members Table of Contents Introduction 3 Maruti – Company Profile 3 Industry Analysis 4 Evolution 4 Current Scenario 4 Background of the Indian Automobile Industry 4 Research Objective 5 The Issues at Maruti 5 Analysis of the Issues 6 GAP Analysis 6 Process Flow Analysis 10 Porter’s 5 Forces
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