"Martha stewart a brand in crisis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Best Essays

    1976‚ when she started her first business as a caterer in the small town of Westport Connecticut‚ nobody would have been able to predict the entrepreneurial success of Martha Stewart to this day. Martha transitioned from being a model‚ to a stockbroker‚ to a small town caterer‚ and finally to being the proprietor of Martha Stewart Living Omnimedia Inc. (MSLO)‚ a multimedia and merchandizing company that is still thriving and expanding today. Looking back on Martha’s life from today‚ one can gain

    Premium Martha Stewart Entrepreneurship Business

    • 3333 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    CASE ANALYSIS THE CASE OF MARTHA STEWART FACTS Beginning with a small catering business in the 1970s‚ Martha Stewart built a vast media conglomerate spanning books‚ magazines‚ television‚ radio and the internet‚ devoted to providing helpful tips with the sign-off: “It’s a good thing”. After her company‚ Martha Stewart Living Omnimedia‚ (MSL) went public in late 1999; her stake was briefly worth more than $1 billion. (New Yorker‚ 2003) 1 However‚ she was confronted with a far greater challenge

    Premium Martha Stewart Stock Stock market

    • 2139 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    THE TALE OF TWO MARTHAS "I ’ll be back ….I ’m not afraid. Not afraid whatsoever. I ’m very sorry it had to come to this." (Gasparino‚ 22). Those were the words that Martha Stewart said on the courthouse steps on July 16‚ 2004‚ as she had just been sentenced to five months in prison. A defiant Martha Stewart was trying to instill confidence in her stock holders and save a sinking ship‚ her company‚ Martha Stewart Living Omnimedia Incorporated (MSO). That day her companies stock closed at $

    Premium Martha Stewart Stock Stock market

    • 1887 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Introduction Martha Stewart is an American Home decorator Icon surrounded by accusations of Inside trading‚ Obstruction of justice‚ False statements and Conspiracy. Her trial and investigation lasted for two years ending with her being found guilty of charges and convicted to spend time in jail‚ home arrest and probation. In this work I will expose Martha Stewart’s behavior and why her actions were considered outlaw‚ unethical and unprofessional. I will also explain which ethical behavior she used

    Premium Stock Justice Ethics

    • 1795 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)

    Premium Stock market Martha Stewart Stock

    • 3183 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Martha Stewart Fraud Case

    • 374 Words
    • 2 Pages

    In 2003‚ Martha Stewart was facing prison time and her empire in domestic art was at risk because of “nine-count federal indictment” which she was charge will “perjury and conspiracy” because of a “high profile stock trading scandal” (Hurtado‚ N. P. (n.d.). James Comey‚ a U.S. Attorney‚ said that “she brought trouble on herself and her company by lying to her shareholders and investors in an attempt to cover her tracks and keep her stock from plummeting” (Hurtado‚ N. P. (n.d.). Comey believe that

    Premium Enron Fraud Corporate governance

    • 374 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    was‚ Martha Stewart being arrested for lying about a stock sale. “Stewart‚ 63‚ was convicted in March of lying to investigators about why she sold ImClone stock in December 2001‚ just before the stock price plunged” (NBC News‚ 2004). Martha is a very intelligent‚ business woman‚ but she made a bad decision. 2. Emotional perception and expression- Martha Stewart did not express much upset when it came to her being sentenced with jail time. Emotional facilitation of thought- when Martha Stewart

    Premium Psychology Cognition Philosophy

    • 296 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    In June of 2003‚ Martha Stewart was indicted on several criminal and civil counts from the U.S. Securities and Exchange Commission (SEC) . Without consideration of the verdict‚ the question remains; Did Martha Stewart‚ as CEO‚ act responsibly? Even though she was found guilty on all four counts against her‚ she could still be considered to have acted ethically. To determine the responsibility and ethics of her actions‚ the specifics of the case will be applied to a process to determine both the utility

    Premium Ethics Business ethics Corporation

    • 1192 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Case 6.10 – Martha Stewart: Not Such a Good Thing 1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi-

    Premium Stock market Stock Share

    • 558 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi- billionaire at the time? It is clear that they weren’t

    Premium Stock market Stock Share

    • 263 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50