• Martha Stewart Brand Dilution
    and Tyco's L. Dennis Kozlowski who were intimately tied to their enterprises. They were not the brand itself but through their failures, or crisis's, the brand became severely impaired. In the case of Martha Stewart, there is evidence that shows there were plans in place for when such a crisis arose...
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  • Matha Stewart Lost Reputation
    examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal. The trial not only led her to prison but also hurt her brand equity. The study shows that Stewart’s early response to her crisis...
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  • Martha Stewart: a Brand in Crisis, in Business Ethics
    Harminder Singh Module # 4 Critical Thinking Martha Stewart: A Brand in Crisis, in Business Ethics Case 5 Question # 1  Stewart repeatedly denied any wrongdoing, despite the conviction and fialed appeal, yet she still says she did nothing wrong. Is this the right strategy? Answer: I think it...
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  • Martha Stewart Audit Case
    and in-show brand/product mentions, the majority of revenues for Martha Stewart Living Omnimedia comes from their publishing branch. As a company named after the founder, a risk for Martha Stewart Living Omnimedia is the name. After all, Martha Stewart is a convicted felon who was put away...
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  • Martha Stewart
    Case 5-Martha Stewart: A Brand in Crisis 1. Stewart repeatedly denied any wrongdoing, despite the conviction and failed appeal, yet she still says she did nothing wrong. Is this the right strategy? Yes, admit your mistakes, learn from them and move on but don’t continue to make...
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  • Martha Stewart Case
    strong come back in the market place this year. Martha Stewart’s Collection at Macy’s is the number one home brand and the elite target for textiles, kitchenware and tabletop items. Michaels craft store has also had an increase on sales with Martha Stewart Crafts with both independent and...
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  • Book
    imately $250 million or 61 percent. The value of MSO’s shares did return to close at $35.51 on February 7, 2005,31 but fell off to under $20 in early 2006. According to a New York brand-rating company, Brand-Keys, the Martha Stewart brand reached a peak of 120 (the baseline is 100) in May 2002, and...
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  • Business Communication. Steve Madden - a Crisis of Sole
    see myself suggesting something like this to a client," Cappelli said, "that instead of ignoring the 5,000-pound elephant in the corner, you might as well bring it out into the open and make hay of it." Robert Passikoff, who has been tracking consumer response to the Martha Stewart brand as...
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  • Ethics Participation
    has on MSO. Naturally, the public would worry of losses and thus sell their shares they have on MSO. 3. Who is Martha Stewart’s target market? The target market is mostly upper-class ladies who lavished on premium products/ 4. What qualities were associated with the Martha Stewart brand...
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  • Martha Case
    qualities were associated with the Martha Stewart brand, before the controversy? I would think that the qualities would be credibility, reliability, trustworthiness, and responsibility. 5. Which of these were affected by the accusations of insider trading, and how? How would you find out...
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  • Reputation and the Corporate Brand
    inevitable that strong business leaders’ own personalities help shape the “personalities” of their companies’ brands, but in some cases, the individual virtually becomes the corporate brand, as in the case of Martha Stewart. In this situation, when personal reputation is impaired, the consequences for...
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  • Mathra Stewart Lost Reputation
    Stewart brand, before the controversy? Which of these were affected by the accusations of insider trading, and how? How would you find out for sure? 5. What level of sales and profits would MSO have reached if Martha’s reputation had not been harmed? Refer to SEC or MSO websites for information...
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  • LES 305 Notes
    purchase the various television, print, and merchandising ventures related to the Martha Stewart brand, and consolidate them into an new company, Martha Stewart Living Omnimedia. Stewart served as chairwoman, president and CEO of the new company. IPO of MSO made Martha a billionaire Sam Waksal...
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  • Leadership and Change Management Research
    " (2004, p.594). The leaders of Intersect are entering a difficult situation and they could learn from the way Mrs. Woertz is succeeding. In a time of crisis companies need a leader who can not only lead, but also manage and motivate the employees to be less resistant to change. Martha Stewart is...
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  • Kmart and Sears Merger
    stores, such as Korvette’s, Grant’s, Woolco, Ames, Bradlees, and Montgomery Ward, had gone out of business as the industry had consolidated and reached maturity. Attempting to avoid this fate, Kmart management updated and enlarged the stores, added name brands, and hired Martha Stewart as its...
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  • Macys Beta
    of cash flow. Partnering up with big names like Tommy Hilfiger and Martha Stewart Collection helped slash competitors because these brands are sold exclusively at Macy’s, along with other brands. Marketing and advertising were well liked by the public and were very easy to recall, thus drawing in...
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  • Macy's Business Plan
    their needs. • Private Labels. Exclusive private labels such as Donald Trump, Jessica Simpson, Martha Stewart, etc. will attract new brand-focused departments. Threats • Economic Downturn. The recession has made it increasingly difficult for consumers to justify spending money on...
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  • Charlotte Beers at Ogilvy & Mather Worldwide
    about passion over profits. For this she has been criticized, however the proof is in the enormous success that is Charlotte Beers. On Women and Business She is described by her longtime friend Martha Stewart as "tenacious and beautifully evocative. Definitely unusual." Charlotte Beers is no...
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  • Martha Stewart Insider Trading: Case Study
    to accept what you have done. Lesson Learned However poorly Martha Stewart may have dealt with her crisis in the beginning, she is coming back strong and possibly better than before the crisis. During her jail time, Stewart created a website called "Martha Speaks" in which she communicated with...
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  • Marta Stewart
    Warner, publisher of her highly successful Martha Stewart Living magazine. When Stewart and Time Warner disagreed on her intentions to cross-sell and market her publishing, television, merchandising, and Web interests, she used everything she owned to buy back the brand rights of her products and...
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