"Marketing Stratergy Of Close Up Toothpaste" Essays and Research Papers

  • Marketing Stratergy Of Close Up Toothpaste

    place has been Close Up’s niche. Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one, the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product, all other brands having manufactured the same opaque white consistency toothpaste normally has....

    Brand, Brand management, Branding 851  Words | 3  Pages

  • Close Up Stp

    different products. Close up is targeted at young people; the target market being “Multi Brand Households” where the young does not use what their parents use. This particular targeting was significant when Close Up was launched because Colgate positioning was a sort of oral care and hygiene benefits .Also, Colgate was going for a broad market constituting of all the age groups. Positioning A large part of Close Up's success is because of its brand positioning. "   Close up falls under the third...

    Brand management, Marketing, Pricing 1293  Words | 5  Pages

  • Marketing and Toothpaste

    Ajax, Axion, GLO, Softlan and Lady Speed Stick. In our opinion, Colgate should come out with a new production line extension for kid’s toothpaste by adding more different flavor. As what we know, nowadays most of the parent will let their kid’s to choice their own toothpaste, so that they will more likely to brush their teeth daily with using their favorite toothpaste. Besides, this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor...

    Colgate-Palmolive, Marketing, Oral hygiene 2225  Words | 10  Pages

  • Toothpaste and Colgate

    Melendres Popoy Yusingbo Wendell Tiu Parke Tan Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

  • Comparison between Colgate and Close Up

    Cinnamint toothpaste is one of the newer cinnamon-flavored toothpastes on the market. Colgate knows it must compete with the long-reigning cinnamon toothpaste, Close-Up. How does Colgate Cinnamint compare to Close-Up? I put it to the test and will give you the results right here. First of all, I'm fond of cinnamon (real or artificial) and so I've always been fond of cinnamon flavored toothpaste. I like mint toothpaste too, but I frequently buy cinnamon-flavored toothpaste such as Close-Up. Until two...

    Colgate-Palmolive, Consumer, Consumer protection 988  Words | 4  Pages

  • Marketing and Chinese Toothpaste Market

    consumer's tastes for toothpaste in China typically vary from region to region, as well as across various demographic dimensions, such as age,income,and education. in contrast, tastes for toothpaste are fairly narrow in the United States. why is ther such a pronounced difference between these two market? There have such a pronounced difference between these two markets because it is affected by the age, income ,region and population difference. Age As a result of government population controls...

    China, Consumer protection, Marketing 955  Words | 3  Pages

  • Toothpaste Marketing Research Proposal

    Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on. Different toothpaste brand have their own different market strategy, for examples, there are products for different ages whereas some target the...

    Data, Exploratory research, Hong Kong 1042  Words | 4  Pages

  • Toothpaste Study

    Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush,...

    Dentistry, Halitosis, Hindustan Unilever 1976  Words | 7  Pages

  • Toothpaste and Colgate Palmolive

    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

    Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

  • Marketing Communication Stratergy of Tesco

    hold some similarities. They strive to be the best value company in all of the market segments they enter. Over the years Tesco has used a complex marketing strategy in order to successfully communicate this message to their audience. The Tesco brand is associated with the slogan ‘Every Little helps' it has been used for many years now as a marketing tool to communicate to customers what the company stands for. The slogan has penetrated into the minds of the customers through many forms of promotion;...

    Advertising, Communication, Customer 1474  Words | 5  Pages

  • Set Up Close

     T/502/8316 Level 2 Principles of Setting up and Closing the Kitchen Workbook T/502/8316 Level 2 Principles of setting up and closing the kitchen Introduction The unit supports all of the procedures required for the setting up and closing down of a kitchen, as well as the reasons for implementing procedures. Considerations/Notes It is important to set up and close the kitchen properly for a variety of reasons; security fuel efficiency to minimise the risk of fire to minimise...

    Chef, Cook, Kitchen 907  Words | 7  Pages

  • Toothpaste Research Proposal

    of the company’s current status and direction. DENTALCARE with their CEO Mark Scott and the Marketing Director Thomas Lube is a new organization with high potential of providing exceptionally good products to its consumers and to capture on a big market share in the coming 5 years. They plan to start it with by introducing the product to the classes and then gradually reaching to the masses. The marketing environment has been very receptive to the firm’s great quality Tooth Gel and observing that...

    Consumer protection, Demographics, Market research 1947  Words | 6  Pages

  • Toothpaste Modern Toothpaste

    Toothpaste is a paste or gel dentifrice used to clean and maintain the aesthetics and health of teeth. Toothpaste use can promote good oral hygiene: it can aid in the removal of dental plaque and food from the teeth, it can aid in the elimination and/or masking of halitosis, and it can deliver active ingredients such as fluoride or xylitol to prevent tooth and gum disease (gingivitis). In most or all developed countries, usage after each meal is encouraged. Most toothpaste contains chemicals which...

    Dental caries, Fluoride therapy, Mouthwash 1896  Words | 7  Pages

  • A Paper to Study Toothpaste Buying Behaviour of Consumer with Specific Reference to Students at Stes Narhe Top Campus

    SINHGAD SCHOOL OF BUSINESS STUDIES Research Paper A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2...

    Brand, Colgate-Palmolive, Data collection 1255  Words | 7  Pages

  • A Study of Toothpaste Category in India

    Toothpaste is the category chosen for this excercise. The oral care market in India is huge, about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total, colgate active salt,colgate gel,peposodent,close up,meswak,babool to name a few) with very little value proposition for the brands to talk about and hence very little, if any, distinctive personalities for them.Colgate is the maket leader with about 50% of the share...

    Brand, Consumer protection, Marketing 869  Words | 3  Pages

  • Toothpaste Industry

    Toothpaste Industry Market in India and Analysis of Consumer Purchasing behavior Submitted By Rohan Kumar Pattnaik-11BM60108 Akash Krishnatry-11BM60106 Sourabh Chaturvedi-11BM60013 Yash Mehta-11BM60116 Abhishek Thampan-11BM60126 TOOTHPASTE INDUSTRY: AN OVERVIEW The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners...

    Colgate-Palmolive, Hindustan Unilever, Marketing 1008  Words | 3  Pages

  • Toothpaste

    TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand, and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is...

    American Dental Association, Chinese herbology, Dentistry 427  Words | 4  Pages

  • International Marketing

    Total No. of Pages: 03 Time: 3 Hours Maximum Marks: 75 INTERNATIONAL MARKETING (Specialization: Marketing) SUBJECT CODE – INSTRUCTIONS: i) You have to attempt the questions as per the instructions for this paper. ii) Carefully note the marks for each question. iii) Write...

    Fluoride therapy, International trade, Marketing 993  Words | 4  Pages

  • Marketing Strategy Pepsodent

    MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier...

    Colgate-Palmolive, Dentistry, Marketing 1525  Words | 5  Pages

  • Marketing Strategy-Colgate

    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

    Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

  • Comparitive Analysis of Marketing Stratergies: Indian Footwear Industry

    COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike, Adidas, Reebok, Puma and Indian brands) make, i.e Athletic Footwear. We will compare their marketing strategies, their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state...

    Adidas, Adolf Dassler, Athletic shoe 809  Words | 4  Pages

  • marketing

    2. The 4Ps of Marketing – Product, Price, Promotion, and Place Needs are obviously met by the product itself. Needs, however, can also be met by the other components of what is called the marketing mix. These other components are Price, Promotion, and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual...

    Barriers to entry, Customer, Marketing 1435  Words | 5  Pages

  • Toothpaste: Swot Analysis and Colgate- Palmolive Company

    whose value cannot be ignored. Technologies vary with the passage of time in all industries. We also make our techniques and methodologies up to date for keeping our product preferable in the market. Micro: The micro environment consists of the factors close to the company that affect its ability to serve its customers_ the company, suppliers, marketing intermediaries, customer markets, competitors and publics. SWOT ANALYSIS Strengths: The strength of Colgate is as follows:- • Qualified...

    Colgate-Palmolive, Marketing, PEST analysis 634  Words | 3  Pages

  • Cross Cultural Marketing Research

    Case Study[1]: Issues in Cross Cultural Marketing Research By Andy Bhanot Gary Richter looked worried and stressed, as he sat in his office wondering about the problems that were staring him in his face. Gary had moved to Kenya a month ago as the Marketing Director for Coltake’s business in East Africa covering Kenya, Uganda, Tanzania and Ethiopia. Gary, who was considered a marketing maverick at Coltake had spent 5 years in South Africa launching a slew of new products that had doubled company’s...

    Africa, African Union, East Africa 1380  Words | 4  Pages

  • Toothpaste Brand - a Study of Consumer Behavior in Dhaka City

    opportunity to apply the concepts learnt in the course “Marketing Research - I” to a practical and real life situation.  We would also like to thank all the respondents who gave their valuable time for filling up thequestionnaires and for giving valuable inputs during the exploratory research. Their unbiasedand valuable input has helped us to administer a project in which we have taken outinferences about the consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one...

    Colgate-Palmolive, Factor analysis, Likert scale 1401  Words | 6  Pages

  • Colgate’s Distasteful Toothpaste - Essay

    Colgate-Hawley Colgate’s Distasteful Toothpaste This case discusses the implications Colgate faced when partnering with Hawley and Hazel in August 1985 (Luthans & Doh, 2012). The case presents “Darkie”, an objectionable toothpaste product being sold in the Asian market by Hawley and Hazel for almost 65 years. “Darkie” toothpaste featured a black-faced man on the packaging; modeled after entertainer, Al Jolson. Once Colgate partnered with Hawley and Hazel ethical issues began to arise as...

    Advertising, Brand, Brand loyalty 832  Words | 3  Pages

  • Marketing and Colgate

    Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today, marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true...

    Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

  • How to Set Up a Marketing Plan

    Somaliland Youth Development Association (SYDA) Tactical Marketing Plan Presented By: Issaq Gass Plan Overview Practice: Somaliland Policy & Reconstruction Institute (SOPRI) Name of Campaign: Somaliland Youth Development Association (SYDA) Campaign Manager: Issaq Gass Objective The objective is to open a youth complex facility which targets youth development in a country in the Horn of Africa following the market strategies specified in this plan. Target Market Product...

    Demographics, Marketing, Marketing plan 1170  Words | 6  Pages

  • Marketing

    [pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction ...

    Customer, Customer service, Market segmentation 1475  Words | 6  Pages

  • Marketing

    why each is important. ( AASCB : Communication) Company’s microenvironment is the actors close to the company that affect its ability to serve its customers. The elements that have in the microenvironment company’s are the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. • The company In designing marketing plans, marketing management takes other company group into account – group such as the top management, finance, research...

    Business, Demographics, Distribution 787  Words | 4  Pages

  • marketing

    Table of content Table of content Page 1 Marketing gaps Page 2 Marketing gaps Page 3 Marketing activities Page 4 Market orientation Page 5 Relationship marketing Page 6 Referencing Page 7 Bibliography Page 8 Pick n pay introduction South Africa’s number one retailer has worked hard to uplift local communities and develop its own people. Pick n Pay it has gone through a re-branding across its stores, which was implemented on the 12th of November 2007.Pick...

    Consumer protection, Credit card, Franchise 1858  Words | 6  Pages

  • Toothpaste

    PHYSICAL EDUCATION 10:30 AM ECONOMICS BIOTECHNOLOGY ELECT APPLIANCES 10:30 AM PAINTING GRAPHICS SCULPTURE APP/COMMERCIAL ART AGRICULTURE CR WRTNG TR STUDY 10:30 AM SANSKRIT ELECTIVE ENGG. GRAPHICS BENGALI TELUGU MARATHI ARABIC FRENCH MIZO SANSKRIT CORE MARKETING BUSINESS DATA PROC EVOL& FORMS M M II 053 608 610 622 634 641 642 654 675 685 688 692 728 737 Monday,25th March, 2013 048 Saturday,30th March, 2013 030 045 624 Monday,01st April, 2013 049 050 051 052 068 069 Wednesday...

    Music Music Music 774  Words | 6  Pages

  • Euthymol Toothpaste

    Abstract: In this marketing report, I will analyse our product which call Euthymol toothpaste. Firstly, I am going to describe the background of Johnson and Johnson, Euthymol toothpaste is distributed by this company. After that, I will talk about how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results, it includes product, price, place and promotion. Finally, I will give some suggestions to this product. ...

    Brands of toothpaste, Edward Mead Johnson, James Wood Johnson 1036  Words | 4  Pages

  • Toothpaste

    producing any waste. 2. Non-Polluting: It is also considered to be non-polluting in nature. The production of biogas does not require oxygen, which means that resources are conserved by not using any further fuel. 3. Reduces Landfills: It also uses up waste material found in landfills, dump sites and even farms across the country, allowing for decreased soil and water pollution. 4. Cheaper Technology: Applications for biogas are increasing as the technology to utilize it gets better. It can be used...

    Anaerobic digestion, Biogas, Energy crop 1763  Words | 5  Pages

  • Marketing

    1: You are the Marketing manager for Ford cars, Phnom Penh. Your staff is confused regarding the five different Marketing concepts. You are discussing these concepts with your staff. Answer: Production concept holds that consumers will favor products that are available and highly affordable. This concept is one of the oldest orientations that guide sellers. The production concept is still useful philosophy in some situations. However the production concept can lead to marketing myopia. Product...

    Baby boomer, Demographics, Ford Motor Company 1444  Words | 5  Pages

  • marketing

    Marketing Task 1 Definition of marketingMarketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit.   Kotler (1991) Defined marketing as: 
‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is...

    Apple Inc., Customer, Marketing 1634  Words | 6  Pages

  • Marketing and Promotional Strategies of Hapee Toothpaste

    Strawberry Strawberries contain natural whitening agents and is one of the popular home remedies for teeth whitening. Rub strawberry on your teeth or make a paste out of strawberry. It is necessary to brush your teeth immediately with toothpaste after rubbing strawberry, because it contains acids and sugars that can harm your teeth. Bay Leaves and Orange Peel The mixture of bay leaves and orange peel is also one of the teeth whitening at home methods. Dry the orange peel and powder the bay leaves...

    Bay Laurel, Bay leaf, Citrus 855  Words | 3  Pages

  • Marketing

    P.231 Q1: List and briefly the four major steps in designing a customer-driven marketing strategy? Customer driven marketing strategy begins with selecting which customers to serve and deciding on a value preposition that best serve the customers. Market segmentation: is the act of dividing a market into distinct segments of buyers with different needs or behaviors that might require separate products. Market targeting: evaluates each market segment’s attractiveness and selects one or...

    Advertising, Brand, Brand management 1498  Words | 6  Pages

  • Segmentation, Targeting and Positioning of Toothpaste Industry

    ferocious with companies launching new products with new features regularly be it whitening toothpaste, mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target different market segments and the Mauritian market is far from being spared by this harsh competition. Moreover since the last few years the Mauritian market for toothpaste as well as that for other dental products have gone trough an important growth due to...

    Brand management, Competition, Market segmentation 1765  Words | 6  Pages

  • Marketing

    NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological...

    Brunei, Ecology, Economics 1726  Words | 7  Pages

  • Toothpaste critique

    Mouzam Arif Mr. O’Gorman ENG3U0 – A September 16, 2014 Writing a Critique: What’s in This Toothpaste? ​In the essay What’s in This Toothpaste? by David Bodanis. The audience/reader is informed about how toothpaste in made, the ingredients which are used to make just a bottle of tube and other alternatives that can be used if you opinion about toothpaste changes. The author talks about if toothpaste is something you should consider or keep using. ​There are a few examples of diction which are...

    Mentha, Peppermint, Rhetoric 762  Words | 3  Pages

  • Closed Up

    closed up Group: The Grey Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”, so the special feature of close up is breath freshness. Although Close-up has been...

    Ho Chi Minh, Ho Chi Minh City, Marketing 4351  Words | 16  Pages

  • Strategic Marketing Plan a Case of Whitedent Tanzania

    | |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods, Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur, Gujarat, to the East African coastline in search...

    Chewing gum, Dar es Salaam, Marketing 1252  Words | 6  Pages

  • Domestic Marketing vs International Marketing

    Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that...

    Colgate-Palmolive, Globalization, International business 2292  Words | 7  Pages

  • Brand Recall Research for Close-Up

    Brand Recall Research for Close-up ACKNOWLEDGEMENTS We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work. Also, our sample Audience for their co-operation. MAIN QUESTIONNAIRE GRAPHS [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest...

    Advertising, Brands of toothpaste, Mass media 2313  Words | 16  Pages

  • marketing

    SOCIAL MEDIA MARKETING: A CASE STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference...

    Maruti 800, Maruti Suzuki, Social network service 2209  Words | 7  Pages

  • Economic Look at Toothpaste Industry

    The toothpaste industry is a monopolistic competitive market. There are several different brand names available to the consumer all with varying claims. Some toothpaste varieties are designed to give surface whiting to the user. Other varieties focus on fluoride and still others purport to give the user fresher breath. There are even toothpastes available that offer help for sensitive teeth. Whatever the consumer is in need of for their dental health there is bound to be toothpaste that can assist...

    Advertising, Brand, Competition 538  Words | 2  Pages

  • 7p of Marketing

    Representative. Mobile No. : 9876899208 My professional Profile: Respected sir, I am conducting a survey for Dr. Reddy’s lab. in Pathankot & Jalandhar to check the sales potential ➢ Pain Management, & ➢ Desensitizer toothpaste. I was asked to find out four things during the survey- ➢ Which pain killer salt is sold most, ➢ Approx quantity of pain killers which are being sold most frequently by retailers, ➢ Which brand of pain killers are leading the market ...

    Analgesic, Analgesics, Opioid 1265  Words | 7  Pages

  • Marketing

    Abhishek Agarwal (60833) Graphics Design Firm Marketing Plan The Metolius Agency Executive Summary: The Metolius Agency is a Graphic design and visual communication firm based in new Concord, New Hampshire. Operating from a small office the company will be targeting a consumer base of 5-15 year old companies and provide them with unique perspectives on corporate identity and visual communication. For the first 7 months Keivs will be handling the firm’s affairs alone after which he will hire...

    Advertising, Customer, Customer service 1113  Words | 4  Pages

  • Oral B Pro-Health Toothpaste

    P&G invokes Bollywood in toothpaste battle P&G using actor Madhuri Dixit-Nene to endorse Oral-B toothpaste that it launched in June Bloomberg        First Published: Thu, Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri, Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break...

    Madhuri Dixit, Marketing, Oral hygiene 1025  Words | 3  Pages

  • Toothpaste Out of Baking Soda

    harmful ingredients and chemicals that may lead to diseases and abnormalities in our bodies. An example is the commercial toothpaste. Commercial toothpastes are full of chemicals and some of the ones that you see on your shelves have been shown to contain harmful ingredients. Research has proven that sodium lauryl sulfate or (SLS) found in most toothpastes have a tendency to dry out the lining of your mouth and gums. This can cause gum damage and sores in the mouth because of...

    Chlorine, Citrus, Grater 1175  Words | 5  Pages

  • Marketing

     Relevance of the Marketing Concept as a Management Philosophy Prepared for: University Of Ulster Prepared by: Santosh Lama (B00623651) Date: 20/11/2014 Word count:- 2048 Table of Contents Executive summary Intoduction 2 3 Critical Analysis of Marketing Concept and its Relevance. 4 Marketing Concept 4 McDonald’s Implementation of Marketing Concept 5 McDonald’s Strategy Influence Its Business Structure 6 McDonald’s in China 6 McDonald’s in France 6 McDonald’s Strategy Influence Its External...

    Brand, Business, Fast food 1946  Words | 10  Pages

  • Marketing

    MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods, services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs, laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of...

    Consumer protection, Consumer theory, Customer relationship management 1418  Words | 6  Pages

  • Marketing

    Healthcare Marketing Plan Outline Latamala Duncan, David Carr, Sandra Smith, Beverly Stingone, Puneet Verma HCS/539 August, 5, 2013 University of Phoenix Andrea Linder Health Care Marketing Plan Outline St. Luke Medical Center based in Pensacola, FL is a hospital that provides quality health care to the people in the community. St. Luke uniquely creates a pleasant environment that specializes in marketing to achieve goals for the facility. Learning Team A will discuss the historical background...

    Advertising, Health care, Market research 861  Words | 3  Pages

  • Marketing - Colgate Greece

    foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the domestic production of these, up to 1974. Line Extension | Colgate Sensitive Pro-Relief | | | Colgate Max White | ...

    Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

  • Colgate Marketing

    Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a relevant assortment of products and merchandising services to get high visibility in each store. With a view to promoting their oral products to their target market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company...

    Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

  • Marketing

    involve the market segmentation, targeting and positioning. Firstly, market segmentation involves a group of customers who share similar sets of needs and wants. Market segmentation is consistent with the marketing concept and customer orientation and enables the firm to focus their marketing resources. It also helps the firm to gain competitive advantages using their expertise in the customer base. There are 4 main levels of segmentation, which include preference segments, niche, local, and...

    Customer service, Market segmentation, Marketing 810  Words | 4  Pages

  • Marketing Stratergy

    Credit is also commonly referred to as a Documentary Credit. There are two types of Letters of Credit: revocable and irrevocable. A revocable Letter of Credit can be revoked without the consent of the Exporter, meaning that it may be cancelled or changed up to the time the documents are presented. A revocable Letter of Credit affords the Exporter little protection; therefore, it is rarely used. An irrevocable Letter of Credit cannot be cancelled or changed without the consent of all parties, including...

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  • Marketing

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