• Stratergy
    COLGATE:MARKETING STRATERGY PROJECT REPORT Submitted by Ayisha.b.m MAY- 2010 02. Overview of the Company/Company profile 2.1. Back ground: Toothpaste has a history that stretches back nearly 4,000 years. Until the mid-nineteenth century, abrasives used to clean teeth did not resemble...
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  • tk*zara
    levels to make sure they understand their audience’s wishes. T.K.Maxx on the other-hand distinguishes itself by reducing prices of designer labels by up to 60%, and these are neither seconds nor fakes. Both retailers face problems brought on by such motives. Whilst Zara struggles to standout from other...
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  • Closed Up
    closed up Group: The Grey Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous...
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  • Colgate
    COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling...
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  • Marketing Strategy for Apple Ipod
    itself. I will look at the firms’ internal and external Marketing environment in order to provide an insight in what position the firm is in. Furthermore, I will look at the competition they are facing and what affect this have upon their marketing strategy. I will also provide recommendations will be...
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  • Every One Gets Close
    for Close Up Toothpaste Introduction: The Unilever group is responsible for the creation and maintenance of thirteen successful global brands. Close Up is one of two oral health care brands under the Unilever umbrella, and is fairly unknown in the U.S. market and comparatively lacking marketing support...
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  • Fjadj
    MARKETING MANAGEMENT 31.08.10 RESEARCH PAPER SIDDHARTH SHARMA (1E, 33) FACULTY : DR. V. V. RAMASASTRY Hypothesis A cost-effective business model could be successful in the long run. INTRODUCTION In the early 1970s, when Nirma washing powder was introduced in the low-income market, Hindustan...
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  • porter
    Rivalry among existing firms Toothpaste has come a long way over the years, and today you can find toothpaste that will do much more than just fight cavities. The varieties of toothpaste are many, as are the brand names of toothpaste (Covelli, 2013). In the toothpaste (dental) industry in the Philippines...
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  • Study on Kolget
    Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was t...
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  • Management
    their valuable time for filling up the questionnaires and for giving valuable inputs during the exploratory research. Their unbiased and valuable input has helped us to administer a project in which we have taken out inferences about the consumer preference on toothpastes. ...
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  • Study On Buyer Behaviour
    SEGMENTATION DEVELOPING MARKETING MIX PRODUCT LIFE CYCLE PRICING PRODUCTS LINK BETWEEN PRICE& BUSINESS INFLUENCE ON PROCING POLICY EXPANSIONISTIC PRICING PENETRATION PRICING VARIABLE & MARGINAL PRICING FULL COST PLUS PRICING RETURN ON INVESTMENT PRICING OTHER PRICING STRATERGIES SKIMMING CONCLUSION ...
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  • Pepsodent Research Paper
    Chapter I INTRODUCTION Background of the Study The toothpaste brand, Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced...
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  • Can Albertsons Trounce Wal-Mart with Advance Information Technology?
    service.They do not use any Outbound logistics while it could help them i their stratergy due to much greater experince of outbound logistics comapnies.The company though doesn`t seem to put a lot of effort into the the marketing department, as it`s trying to reduce their cost and attract customers by placing...
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  • Strategic Management
    PRODUCT MIX 14 COLGATE-PALMOLIVE BCG GROWTH MATRIX 15 BRAND COMPETITION: PERCEPTUAL MAPPING 16 MARKET SHARE AS COMPARED TO COMPETITORS 17 MARKETING OBJECTIVE 18 MARKET POSITIONING 18 SITUATIONS FACING THE COMPANY WHICH LED TO NEW LAUNCH: 18 EXTERNAL ANALYSIS 19 MARKET SIZE ANALYSIS...
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  • Close Up Brand Analysis
    been Close Up’s niche. Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one, the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the...
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  • Colgate Marketing
    Marketing The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design,...
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  • Economic Look at Toothpaste Industry
    The toothpaste industry is a monopolistic competitive market. There are several different brand names available to the consumer all with varying claims. Some toothpaste varieties are designed to give surface whiting to the user. Other varieties focus on fluoride and still others purport to give the user...
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  • Marketing Plan - Dentonic Relaunch & Repositioning
    Dentonic Re-launch & Re-positioning Strategic Marketing Plan Contents Introduction of Company 4 Vision 4 Mission Statement 4 Values 4 Situational Analysis 5 Market Summary 5 Target Market 5 Market Demographics/Market Segmentation 5 Geographic 5 Demographic 5 Behavioral...
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  • Business Policy
    company is a part of the Lakson Group of Companies in Pakistan. Colgate Palmolive owns a number of world-renowned brands in categories including Toothpaste, Toothbrushes, Soaps and Shampoos. Their specified fields of operations are: Oral care Fabric Care Household Surface Care Personal...
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  • The Tooth Paste Industry in the Local Market of Mauritius
    approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied...
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