• Stratergy
    COLGATE:MARKETING STRATERGY PROJECT REPORT Submitted by Ayisha.b.m MAY- 2010 02. Overview of the Company/Company profile 2.1. Back ground: Toothpaste has a history that stretches back nearly 4,000 years. Until the mid-nineteenth century, abrasives used to clean teeth did not...
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  • Closed Up
    closed up Group: The Grey Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of...
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  • tk*zara
    customer wants, going to detective levels to make sure they understand their audience’s wishes. T.K.Maxx on the other-hand distinguishes itself by reducing prices of designer labels by up to 60%, and these are neither seconds nor fakes. Both retailers face problems brought on by such motives. Whilst...
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  • Colgate
    ® Baking Soda & Peroxide Whitening Oxygen Bubbles d. Loyalty Colgate still currently leads the toothpaste market in the Philippines with Close-Up being a close second. Close-Up has been catching up as of Q2/2009, with Hapee still garnering a respectable amount as...
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  • Every One Gets Close
    larger toothpaste brands. Relatively unknown in Niche Marketing the U.S. LGBT Market Highly saturated and mature market. Little distribution. Strengthes: Owned by a large conglomerate: Close-Up benefits from being owned by Church and Dwight, Co. Inc. They have the capital to front marketing and...
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  • Marketing Strategy for Apple Ipod
    which everybody wants, would help them gain a enormous amount of revenue and help spread the brand. Marketing stratergy I think Apples main stratergy is there appeal to their customers. What you find in general with many of their products more btter looking than the competitions. One thing we can...
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  • porter
    the Philippines, competition among the existing players is high with Colgate which is the market leader and Close-Up which is innovating more new products to get more market share while Hapee toothpaste which come up with an effective marketing strategy to attract consumers by first pricing the...
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  • Fjadj
    rural one. The only way Nirma can grow in urban India is by going up the value chain. This would raise volumes incrementally but margins would be huge. Nirma's core marketing thrust revolves around prompting consumer trials by offering a good quality product at most competitive price and retaining...
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  • Management
    held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene, Dabur etc. Presently Colgate Dental Cream holds 52% of market share. HLL’s Close up lies far behind with 23% of the existing market share...
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  • Study on Kolget
    , Close up G,Promise,Babool, Sensofoam, Forhans, Cibaca, Neem, Viccoetc. The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248crores and is growing at a rate much faster than Cream. In...
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  • Marketing Plan - Dentonic Relaunch & Repositioning
    target higher class and current generation by product development and promotion. * Trend of using flavored toothpastes along with mouthwashes. Threats * Strong competition with Close up and Colgate. * Low price barriers put by local competitors. * Bad word of mouth due to lack of...
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  • Strategic Management
    increasing sales volumes, rather than increasing prices. The main competitors of Colgate toothpaste are Medicam in terms of volume, and Close Up in terms of a similar product range. Colgate captures a market share of 21 percent while Close Up holds 9 percent and Medicam holds 23 percent. The...
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  • Study On Buyer Behaviour
    DEVELOPING MARKETING MIX PRODUCT LIFE CYCLE PRICING PRODUCTS LINK BETWEEN PRICE& BUSINESS INFLUENCE ON PROCING POLICY EXPANSIONISTIC PRICING PENETRATION PRICING VARIABLE & MARGINAL PRICING FULL COST PLUS PRICING RETURN ON INVESTMENT PRICING OTHER PRICING STRATERGIES SKIMMING CONCLUSION...
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  • Close Up Brand Analysis
    gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product, all other brands having manufactured the same opaque white consistency...
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  • The Tooth Paste Industry in the Local Market of Mauritius
    Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this...
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  • Colgate Marketing
    – Hindustan Unilever 2. Close Up - Hindustan Unilever 3. Sensodyne – GlaxoSmithKline 4. Aquafresh – GlaxoSmithKline 5. Anchor – Anchor Health & Beauty Care Ltd. 6. Dabur Red – Dabur India 7. Babool – GlaxoSmithKline 8. Meswak – GlaxoSmithKline 9. Vicco Bajradanti – Vicco Laboratories...
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  • Business Policy
    increasing prices. Error! Not a valid link. The main competitors of Colgate toothpaste are Medicam in terms of volume, and Close Up in terms of a similar product range. Colgate captures a market share of 21 percent while Close Up holds 9 percent and Medicam holds 23 percent. The rest of the market is...
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  • Economic Look at Toothpaste Industry
    brand at a price that undercuts the competition slightly may entice consumers to consider purchasing the newer item. Production, advertising, storage, and transportation costs are all costs that are related to the marketing of toothpaste. There are factors and costs that are fairly common to...
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  • Close Up Stp
    teeth. Targeting MARKETING MIX PRODUCT Close Up falls under the umbrella brand HUL – Hindustan Unilever Limited. The level of product may be discussed as below: Core benefit: Hygiene Base product – Toothpaste Expected product – Freshness Augmented product - Various Flavor...
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  • Pepsodent Research Paper
    introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason, Unilever pulled Pepsodent out of the market and replaced it with Close Up toothpaste. (Fidlin, 2011...
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