• Tata nano
    Introduction to Marketing: The word strategy has derived from Greek word ‘strategos’ which means a general. The term was first tossed in military science where it literally means the art and science of directing military forces in a war or battle. Today the term strategy is used in business to describe...
    Premium 9691 Words 35 Pages
  • Tata Nano
    • EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around USD 2000; it is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car “which is affordable by...
    Premium 5844 Words 15 Pages
  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.
    Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p...
    Premium 1027 Words 4 Pages
  • Dont Know
    Papers Blog Follow Us Join Search Marketing Segmentation Of Tata Nano In India And Its Targeting And Positioning Strategy. We have many premium term papers and essays on Marketing Segmentation Of Tata Nano In India And Its Targeting And Positioning Strategy.. We also have a wide variety of research...
    Premium 618 Words 3 Pages
  • Whether the Prices of Nano Will Be Sustained over a Period of Time with the Economicchanges in Raw Material Price Rise?
    Tata Nano PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information...
    Premium 880 Words 3 Pages
  • Tata Nano Strategy
    The Tata Nano will ride on a clutch of innovative marketing ideas when it rolls into showrooms across the country. The Rs 1 lakh car, which broke new ground in design, engineering and production processes, will opt for "cost-effective and innovative use of media," say people with knowledge of...
    Premium 407 Words 2 Pages
  • Nano Strategy
    Positioning, Targeting: A case of Tata Nano in India Targeting and positioning strategy of Tata Nano and recommendations for the company are given. : According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the...
    Premium 935 Words 3 Pages
  • Tata Nano Business Plan
    *EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and...
    Premium 4517 Words 13 Pages
  • Tata Nano
    1. EXECUTIVE SUMMARY The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.This nickname is due to the Nano's price point, near [pic]100...
    Premium 6557 Words 25 Pages
  • Gunners
    Marketing Mix Tata Nano Company profile  Mr. Ratan Tata is the chairman of the TATA Company  The business operations of the Tata group - communications and information technology, engineering, materials, services, energy, consumer products and chemicals.  The major companies-Tata Steel...
    Premium 1191 Words 9 Pages
  • Marketin Plan for Tata Nano Malaysia
    EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a “People’s...
    Premium 5889 Words 19 Pages
  • Marketting Management
    TATA NANO “The car that changed the world” TABLE OF CONTENTS 1. Introduction 4 2. Tata Nano: Customer Perceived Value 5 3. Value Proposition offered by Tata Nano 9 4. Value Proposition...
    Premium 7789 Words 25 Pages
  • Tata Nano
    The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,800) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled...
    Premium 2862 Words 10 Pages
  • Strategic Management
    Strategic marketing Strategic marketing is defined as a process in which there is optimum utilization of the resources available, in order to increase its productivity, its sales and to have a competitive advantage over its competitors. Strategic marketing is very important for an organization, as it...
    Premium 3013 Words 8 Pages
  • Tata Nano Marketing Plan
    Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The...
    Premium 3934 Words 12 Pages
  • Marketing Strategies of Tata Motors
    Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors, you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s, trucks, commercial...
    Premium 8073 Words 25 Pages
  • Tata Nano Marketing Strategies
    The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 ...
    Premium 5907 Words 21 Pages
  • One Is One
    Tata Nano may get a new marketing strategy in India Tata Nano, the small car sensation which was launched in India in March 2009, is all set to be rolled-out from Tata's Sanand plant by the end of this year. However, the high enthusiasm and excitement which Nano had generated at the time of its launch...
    Premium 4270 Words 11 Pages
  • Marketing Strategies
    by Rs 14,699 to Rs 21,784 . * SX4 variants becomes cheaper  by Rs 19,752 to Rs 23,187 . KEY STRATEGIC INITIATIVES BY MARUTI A) TURNAROUND STRATEGIES MARUTI FOLLOWED Maruti was the undisputed leader in the automobile utility-car segment sector, controlling about 84% of the market till 1998....
    Premium 6562 Words 20 Pages
  • Tata Nano – a Study on Business Challenges in India
    TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the...
    Premium 1819 Words 5 Pages