"Marketing Strategy Of Tata Nano" Essays and Research Papers

Marketing Strategy Of Tata Nano

Introduction About the TATA MOTORS Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa...

Automobile, Fiat, Maruti 800 680  Words | 4  Pages

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Marketing Plan for the Tata Nano

Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009. This nickname is due to the Nano's price point, near 100,000 (one lakh rupees). Tata Motor Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is...

Automobile, Bajaj Auto, Internal combustion engine 1628  Words | 5  Pages

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Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers were engaged in mass marketing. They were into the mass production...

Automobile, Market segmentation, Marketing 1027  Words | 4  Pages

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Tata Nano

 Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd., Korea’s second- Largest truck manufacturer, and became the first Indian company to be listed on New York Stock Exchange. The next year, it acquired...

Automobile, Automotive industry, Marketing 2217  Words | 9  Pages

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Nano Tata

SYNOPSIS The  case illustrates the  opportunities, challenges  and trade-offs involved  in the  design, prototyping and marketing  of the  Nano —  the  so-called people’s  car  —  by Tata  Motors  Ltd.  (TML), a  Tata  Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched the Nano, on January 10, 2008, at  the 9th Auto  Expo in Pragati Maidan,  an exhibition center in  New Delhi, India. The case  asks  students to  take  the position  of  Ravi Kant, ...

Robert Bosch GmbH, Singur, Tata Motors 1323  Words | 4  Pages

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tata nano

World’s Cheapest Car Dies. A New Nano is Born   Tatas plan to make the car aspirational with 5 distinct variants   KETAN THAKKAR, MUMBAI  Tata Motors has invested more than $1 billion in the Nano project and the point at which it will start getting a return seems to be receding. In the past 4 years, Tata has sold 242,431 Nanos, less than the 250,000 annual number it was looking to achieve at the time of the 2009 launch. Ratan Tata’s dream, in which families precariously perched on a scooter...

Automobile, Electric vehicles, Kei cars 1533  Words | 5  Pages

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Tata Nano Marketing Strategies

The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 Table of Contents I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company ...

Automotive industry, Ford Motor Company, Honda 5907  Words | 21  Pages

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Stp of Tata Nano

expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited, the largest automobile company in India. Its chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is manufactured totally in India. Its assembled in its two factories atPantnagar and at Uttarakhand and also have a mother plant at Sanand Gujarat. What makes Nano so cheap? It has small and...

Automobile, Automobile industry in India, Lists of automobiles 2005  Words | 6  Pages

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report on tata nano

 TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and...

Automobile, Automotive industry, Diesel engine 825  Words | 4  Pages

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Tata Nano

What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient, smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics, by promising to improve the quality of life of its consumers. However, they were not the market leaders for the passenger vehicles with a market share of 16,45% against 46,07% for their...

Automobile, Automobile industry in India, Maruti 800 1122  Words | 3  Pages

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Technological Factors Affecting Tata Nano

No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the...

Automobile industry in India, I.DE.A Institute, Pantnagar 2141  Words | 7  Pages

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Tata Nano

TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata...

Automobile industry in India, Maruti 800, Pantnagar 950  Words | 4  Pages

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Positioning the Tata Nano – Case Memo

Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML), a part of Tata group, a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the...

Companies based in Mumbai, Marketing, Pantnagar 1275  Words | 4  Pages

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Tata Nano Pricing Strategy

of kanban. Further development: In 1973 oil crisis is occur, so many company stopped their profit , but Toyota manufacturing company is still working . After World War 2, America cut cost of mass production car. Japanese also followed this strategy. America has generated wonderful production management, business management techniques such as (Q, C) and (TQC), and industrial engineering methods. Japanese realized that they have to use their techniques. Toyota motor also defines just in...

1973 oil crisis, Assembly line, Lean manufacturing 595  Words | 3  Pages

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Tata Nano Market-Entry Report

Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable...

2000s automobiles, Automobile, Netherlands 2003  Words | 6  Pages

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Strategy and Structure of Tata Motors

Introduction As we all know, strategy and structure is one of the most fundamental and significant part of an organization. Strategy and structure is come up by planning process during processes of management in organization, therefore, it is not possible to ignore how well an organization in determining its mission and goal, planning appropriate strategies and structures of organization and implementing these strategies. Strategy is the direct result of decision making and structure is the indirect...

Automotive industry, Companies based in Mumbai, Ford Motor Company 1800  Words | 6  Pages

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Tata Nano

of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a...

Compressed air car, Electric vehicles, Fiat 1667  Words | 7  Pages

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Automobile, Automobile industry in India, Maruti 800 724  Words | 4  Pages

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Tata Nano – a Study on Business Challenges in India

TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh (Rs.100,000 – roughly USD2500) was too tempting for millions...

Automobile, Kolkata, Maruti 800 1819  Words | 5  Pages

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Tata Nano in India

------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - , a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First, the goal of the Tata Nano was to be the smallest in order to be maneuverable, as the streets in India were extremely small and unsafe. At the same time, the Tata Nano had to be the most affordable...

Automobile, Automobile industry in India, Maruti 800 2063  Words | 5  Pages

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Tata NANO Case Study

Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes, scooters, and things of that sort. A subdivision of...

Automobile, Automobile industry in India, Lists of automobiles 761  Words | 2  Pages

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Tata Nano Case Study

CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing...

Internal combustion engine, Maruti 800, Pantnagar 1412  Words | 5  Pages

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Tata Nano Case Analysis

Tata Nano Case Analysis Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it...

Automobile, Automobile industry in India, Marketing 2300  Words | 7  Pages

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Tata "Nano": The People's Car

Comparative Issues on International Management TataNano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said, 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience...

Automobile industry in India, Pantnagar, Robert Bosch GmbH 2046  Words | 7  Pages

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The Tata Nano Case

To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currently...

Automobile, Developed country, Developing country 1027  Words | 4  Pages

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Tata Nano

Introduction Of NANO In Auto Sector “Great things come in small packages” and so is NANO, peoples car. Mr. Ratan Tata envisioned that every Indian must own a four wheeler, most affordable car with all basic facilities in any other expensive car. And today the most awaited car is a part of the ever growing automobile sector. Ratan Tata, the Chairman of Tata Motors, began development of the world's cheapest production car in 2003, inspired by the number of Indian families with two-wheeled rather...

Automobile, Automotive industry, Fiat 2467  Words | 6  Pages

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Tata Nano Innovation-Description

INTRODUCTION This report will describe briefly about the company, Tata motors and their sustainable innovative result, the world’s cheapest car Nano. (Tata motors, 2013) Tata Motors being the largest Indian automobile manufacturer, had revenues of INR 1,65,654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact, midsize car and utility vehicle segments. They are also among the world’s top manufacturers...

Automobile, Creativity, Innovation 1850  Words | 5  Pages

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Tata Motors Strategy

Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years, with the exception of the previous two years where the effects of the global downturn were felt, primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12, total 2.53 million...

Automobile, Automotive industry, Opel 1838  Words | 6  Pages

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Tata Nano - Strategy, Impact on the Automobile Industry

Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world. Much of India's low-cost production edge comes from cheap labor and a large part of the low-cost...

Automobile, Automotive industry, Chevrolet 1100  Words | 3  Pages

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Postioning of Tata Nano

7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world's digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody, Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing...

Robert Bosch GmbH, Tata Motors, Tata Nano 336  Words | 3  Pages

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Tata Nano Marketing Plan

Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest, cheapest car in India, and also one of...

Automobile industry in India, Automotive industry, Fiat 3934  Words | 12  Pages

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 Marketing Plan Strategic marketing Shashidhar Reddy .A , MBA CCT [Pick the date] Table of Contents 1) Company overview 2) About 4P’s 3) About the Product 4) Current market 5) Distribution 6) SWOT Analysis 7) Strategy 8) Marketing Strategy with 4P’s 9) References COMPANY OVERVIEW Tata Motors is one of the leading automotive vehicle manufacturing companies in India. The company is engaged in the development, design...

Automobile, Automotive industry, Fiat 1327  Words | 8  Pages

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Entry Mode for Tata Nano in Hungary

systems. The number of employees in the sector is approximately above 110,000, including a considerable number of highly skilled workers. Proportion of employees involved in main-unit manufacturing is 12% and in part-unit manufacturing, 88%. Entry strategies used by various Automobile companies in Hungary Large multinational firms play a very significant role in the national economy, accounting for the overwhelming proportion of the nation’s GDP, exports and R&D activity. Hungary has successfully mastered...

2000s automobiles, Automobile, Diesel engine 1496  Words | 6  Pages

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Questionnaire on Tata Nano

Questionnaire Dear respondents, I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50...

Automobile industry in India, Maruti 800, Robert Bosch GmbH 313  Words | 4  Pages

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Tata Motors Case Study Tata Nano

reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant, 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors...

Indonesia, Land Rover, Pantnagar 1887  Words | 6  Pages

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Tata Nano: international market selection with the world’s cheapest car

need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300,000 people in 85 countries and is India’s largest conglomerate company, with revenues in 2006–07 equivalent to US$28 billion (equal to 3.2 per cent of India’s GDP), and a market capitalization of US$73 billion at the end of 2007. The Tata Group comprises 98 companies in seven business sectors. One of the companies in the Tata Group is Tata Motors. Tata Motors is gearing up for the global...

Automobile, Automotive industry, Ford Motor Company 1019  Words | 3  Pages

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Tata Nano Summary

Summary About Tata Nano: - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur, West Bengal from 2007 - Lead by Girish Wagh (General Manager, Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components...

Automobile industry in India, Automotive industry, Brand 872  Words | 4  Pages

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Tata Swach Case Study

Case Study 'TATA SWACH-Nano Tech Water Purifier ' 1.How the TATA Chemicals developed an innovative product, Tata Swach, the Nano Filter? Tata Chemicals and Tata Consultancy Services Ltd first began work in 2006 on the idea of water purification system made up of natural materials. Mr. Gopalkrishnan, vice chairman of TATA Chemical was inspired by the concept of an earlier water filter conceived. The filter used rice-husk ash, which is derived after burning rice husk or chaff , a byproduct...

Drinking water, Marketing, Nanomaterials 762  Words | 3  Pages

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Tata Motor

Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased...

Automobile, Automotive industry, Fiat 1142  Words | 4  Pages

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Tata nano

Introduction to Marketing: The word strategy has derived from Greek word ‘strategos’ which means a general. The term was first tossed in military science where it literally means the art and science of directing military forces in a war or battle. Today the term strategy is used in business to describe how Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving...

Automobile industry in India, Marketing, Marketing management 9691  Words | 35  Pages

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Tata Case

TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September, 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy, given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly delay the Nano launch hinder meeting...

Costs, Price, Revenue 1042  Words | 4  Pages

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Presentation on Tata Nano Car

Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the...

Automobile, Automobile industry in India, Automotive industry 1656  Words | 5  Pages

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Tata Nano Marketing

Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors, 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano...

2008, Automotive industry, Barack Obama 3015  Words | 13  Pages

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Marketing Strategies of Tata Motors

Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors, you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s, trucks, commercial vehicles, 4×4…etc since the company began in 1945. Meanwhile, Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What...

Automobile, Automotive industry, Fiat 8073  Words | 25  Pages

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Tata Nano Expands to Indonesia

2012), with the growth of GDP per capital, it has turned to a point that economic and small-size cars will gain their great fortunes in this new land, therefore Nano can be sold there. Figure 1: Source: The Economist Figure 2 Source:  World Development Indicators database, 2011 How to manage Tata Nano Indonesia? For Tata Nano in Indonesia, the crucial management parts could be cost control, distribution and how to acquire their customers. These three points are of great difficulties...

Automobile, Automotive industry, Indonesia 1855  Words | 7  Pages

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Mba- Cim - Tata Nano Case Study

Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with...

Automobile, Automotive industry, Fiat 1884  Words | 6  Pages

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proposal of tata nano

Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers...

Automobile, Automobile industry in India, Bajaj Auto 753  Words | 4  Pages

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Tata Sky

Conduct a critical analysis of the case "Tata Sky" and prepare a written analysis of the case which addresses the following issues to examine the growth strategies of Tata Sky over the years. Tata Sky is the second DTH operator to enter the Indian DTH market after DD Direct Plus and was launched in August 2006. It is a joint venture between Tata Group that owns 80% and STAR Group that owns a 20% stake. Through its DTH service, the company offered more than 170 channels on entertainment sports,...

Companies based in Mumbai, Customer service, Marketing 1747  Words | 5  Pages

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tata nano

NANO MARKETING FAILURE The messaging could have been more proactive in the initial phase of the launch, experts said. As it could have been when the project had to beat a retreat from the Singur factory site in West Bengal or when some cars began catching fire. "A series of factors has impacted the Nano, right from the Singur issue to cars catching fire to clumsy marketing strategy," said Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing...

Jaguar Cars, Kei cars, Land Rover 612  Words | 2  Pages

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Tata Motors Hbr Case - Profitability of the Nano

Memorandum To Chairman, Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible, the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question, the company must consider canceling the project, or focus on areas where Tata can influence the industry...

Automotive industry, Cost, Ford Motor Company 1161  Words | 5  Pages

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Tata Nano

The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,800) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to...

2009, Automobile industry in India, Girish Wagh 2862  Words | 10  Pages

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Nano Case Study

The case focuses on positioning a new brand, the Tata Nano. The car has been widely publicized as the world's cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target, the huge emerging middle class of Indian consumers, and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009...

Maruti 800, Pantnagar, Robert Bosch GmbH 1131  Words | 3  Pages

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Tata Nano

car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh...

Automobile, Automobile industry in India, Bajaj Auto 3778  Words | 20  Pages

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Tata’s Nano: a Small Car with Large Consumer Surplus

Overview: Tata Motors, set up in 1945 to manufacture locomotives, is India’s largest automobile company. It launched Nano in Mumbai on March 23rd 2009. TATA NANO received huge response during its launch from people who dreamt of owning a four wheeler who could hitherto afford a motorcycle. The number of bookings registered during the prescribed period of 17 days from April 9th 2009 to April 25th 2009 more than doubled the initial production capacity. It was poised to revolutionize the face of...

Consumer theory, Economics, Indifference curve 1327  Words | 4  Pages

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Tata Nano

weaknesses that Tata, as an internationally branded company, could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price, making it affordable for the growing middle class family in India. So, Tata Motors priced...

Automobile industry in India, Brazil, Pantnagar 3474  Words | 12  Pages

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Tata Nano the World's Cheapest Car from India

PRODUCT DEVELOPMENT AND STRATEGIES ASSIGNMENT-1 LECTURER: Mr. J. Mateo Student Name/ID: Sony Surendran 09093103 PRODUCT DEVELOPMENT AND STRATEGICS Course work 1 Consider any consumer product that you think needs improvement. a. Why is improvement necessary? b. What improvement do you think, should be made on the product? c. How will these improvements affect the marketability of the product? Product: TATA NANO: The world’s cheapest 4-door...

Automobile, Compact car, Internal combustion engine 1149  Words | 4  Pages

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Marketing strategies

Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

Economics terminology, Management, Marketing 1099  Words | 4  Pages

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Tata Nano

Tata Nano: Segmentation, Targeting and Positioning Stage 3 and 4 Note Towards partial fulfillment of the requirements of the course Business Research Methods By Group – II, Section – B To Prof. Arvind Sahay Date of Submission – 16th March 2009 Group Members: Shikha Singh Shuvabrata Nandi Mohit Kumar Lohia Raheel Shah Ferzand F K Amar Peluri Introduction: Indian automobile industry and the small car segment in particular was witness to history being created...

Automobile, Automobile industry in India, Marketing 9231  Words | 42  Pages

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Marketing Strategy

Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona...

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Marketing Strategies

development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth, moderately competitive markets. However, to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio...

Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

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