"Marketing Strategy Of Tata Nano" Essays and Research Papers

  • Marketing Strategy of Tata Nano

    Introduction About the TATA MOTORS Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519...

    Automobile, Fiat, Maruti 800 680 Words | 4 Pages

  • Marketing Plan for the Tata Nano

    Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata...

    Automobile, Bajaj Auto, Internal combustion engine 1628 Words | 5 Pages

  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

    Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning...

    Automobile, Market segmentation, Marketing 1027 Words | 4 Pages

  • Tata Nano Marketing Strategies

    The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID...

    Automotive industry, Ford Motor Company, Honda 5907 Words | 21 Pages

  • Stp of Tata Nano

    expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It...

    Automobile, Automobile industry in India, Lists of automobiles 2005 Words | 6 Pages

  • Technological Factors Affecting Tata Nano

    No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC)...

    Automobile industry in India, I.DE.A Institute, Pantnagar 2141 Words | 7 Pages

  • Tata Nano

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action"....

    Automobile industry in India, Maruti 800, Pantnagar 950 Words | 4 Pages

  • Positioning the Tata Nano – Case Memo

    Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML), a part of Tata...

    Companies based in Mumbai, Marketing, Pantnagar 1275 Words | 4 Pages

  • Tata Nano Pricing Strategy

    of kanban. Further development: In 1973 oil crisis is occur, so many company stopped their profit , but Toyota manufacturing company is still working...

    1973 oil crisis, Assembly line, Lean manufacturing 595 Words | 3 Pages

  • Tata Nano – a Study on Business Challenges in India

    TATA NANO – A STUDY ON BUSINESS CHALLENGES IN INDIA Introduction Tata Nano, pet project of the...

    Automobile, Kolkata, Maruti 800 1819 Words | 5 Pages

  • Tata Nano Market-Entry Report

    Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | |...

    2000s automobiles, Automobile, Netherlands 2003 Words | 6 Pages

  • Strategy and Structure of Tata Motors

    Introduction As we all know, strategy and structure is one of the most fundamental and significant part of an organization....

    Automotive industry, Companies based in Mumbai, Ford Motor Company 1800 Words | 6 Pages

  • Tata NANO Case Study

    Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will...

    Automobile, Automobile industry in India, Lists of automobiles 761 Words | 2 Pages

  • Tata Nano in India

    ------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning...

    Automobile, Automobile industry in India, Maruti 800 2063 Words | 5 Pages

  • Tata Nano Case Study

    CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case...

    Internal combustion engine, Maruti 800, Pantnagar 1412 Words | 5 Pages

  • Tata Nano Case Analysis

    Tata Nano Case Analysis Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of...

    Automobile, Automobile industry in India, Marketing 2300 Words | 7 Pages

  • Tata Motors Strategy

    Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from...

    Automobile, Automotive industry, Opel 1838 Words | 6 Pages

  • Tata "Nano": The People's Car

    Comparative Issues on International Management TataNano”: The People’s Car...

    2046 Words | 7 Pages

  • The Tata Nano Case

    To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date:...

    Automobile, Developed country, Developing country 1027 Words | 4 Pages

  • Tata Nano

    Introduction Of NANO In Auto Sector “Great things come in small packages” and so is NANO, peoples car. Mr. Ratan...

    Automobile, Automotive industry, Fiat 2467 Words | 6 Pages

  • Tata Nano - Strategy, Impact on the Automobile Industry

    Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible...

    Automobile, Automotive industry, Chevrolet 1100 Words | 3 Pages

  • Tata Nano Innovation-Description

    INTRODUCTION This report will describe briefly about the company, Tata motors and their sustainable innovative result, the world’s cheapest...

    Automobile, Creativity, Innovation 1850 Words | 5 Pages

  • Tata Nano Marketing Plan

    Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA...

    Automobile industry in India, Automotive industry, Fiat 3934 Words | 12 Pages

  • Entry Mode for Tata Nano in Hungary

    systems. The number of employees in the sector is approximately above 110,000, including a considerable number of highly skilled workers. Proportion of...

    2000s automobiles, Automobile, Diesel engine 1496 Words | 6 Pages

  • Tata Nano: international market selection with the world’s cheapest car

    need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300,000 people in...

    Automobile, Automotive industry, Ford Motor Company 1019 Words | 3 Pages

  • Tata Motors Case Study Tata Nano

    reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile...

    Indonesia, Land Rover, Pantnagar 1887 Words | 6 Pages

  • Tata Swach Case Study

    Case Study 'TATA SWACH-Nano Tech Water Purifier ' 1.How the TATA Chemicals developed an innovative product,...

    Drinking water, Marketing, Nanomaterials 762 Words | 3 Pages

  • Questionnaire on Tata Nano

    Questionnaire Dear respondents, I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on...

    313 Words | 4 Pages

  • Tata Motor

    Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the...

    Automobile, Automotive industry, Fiat 1142 Words | 4 Pages

  • Tata nano

    Introduction to Marketing: The word strategy has derived from Greek word ‘strategos’ which means a general. The term was first...

    9691 Words | 35 Pages

  • Tata Nano Marketing

    Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual...

    2008, Automotive industry, Barack Obama 3015 Words | 13 Pages

  • Tata Case

    TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September, 2011 Situation Overview TML is currently...

    Costs, Price, Revenue 1042 Words | 4 Pages

  • Presentation on Tata Nano Car

    Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction...

    Automobile, Automobile industry in India, Automotive industry 1656 Words | 5 Pages

  • Marketing Strategies of Tata Motors

    Marketing strategies of TATA motors is one of the most successful marketing strategies...

    Automobile, Automotive industry, Fiat 8073 Words | 25 Pages

  • Tata Motors Hbr Case - Profitability of the Nano

    Memorandum To Chairman, Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue...

    Automotive industry, Cost, Ford Motor Company 1161 Words | 5 Pages

  • Mba- Cim - Tata Nano Case Study

    Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India...

    Automobile, Automotive industry, Fiat 1884 Words | 6 Pages

  • proposal of tata nano

    Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research...

    Automobile, Automobile industry in India, Bajaj Auto 753 Words | 4 Pages

  • Tata Nano

    car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an...

    Automobile, Automobile industry in India, Bajaj Auto 3778 Words | 20 Pages

  • Tata’s Nano: a Small Car with Large Consumer Surplus

    Overview: Tata Motors, set up in 1945 to manufacture locomotives, is India’s largest automobile company. It launched Nano in...

    Consumer theory, Economics, Indifference curve 1327 Words | 4 Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    1099 Words | 4 Pages

  • Tata Nano the World's Cheapest Car from India

    PRODUCT DEVELOPMENT AND STRATEGIES ASSIGNMENT-1 LECTURER: Mr. J. Mateo Student Name/ID: Sony Surendran 09093103...

    1149 Words | 4 Pages

  • Tata Nano

    Tata Nano: Segmentation, Targeting and Positioning Stage 3 and 4 Note Towards partial fulfillment of the requirements of...

    9231 Words | 42 Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154 Words | 7 Pages

  • Tata Nano

    weaknesses that Tata, as an internationally branded company, could potentially face. Tata motors wanted to compete in the...

    Automobile industry in India, Brazil, Pantnagar 3474 Words | 12 Pages

  • Tata Group Business Strategy

    TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy....

    Business terms, Companies based in Mumbai, Developed country 2163 Words | 6 Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its...

    Dominance, Market segmentation, Marketing 2138 Words | 7 Pages

  • Tata Motors

    TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI, MAHARASHTRA, INDIA....

    Automobile, Automotive industry, Ford Motor Company 2016 Words | 7 Pages

  • Importance of Marketing

    Importance of marketing concept in our lives Marketing can be defined as the activity, set of institutions, and processes for...

    Business, Concept, Customer relationship management 848 Words | 3 Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864 Words | 3 Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a...

    Igor Ansoff, Management, Marketing 1477 Words | 6 Pages

  • Tata Nano Business Plan

    *EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial...

    Automotive industry, Ford Motor Company, Marketing 4517 Words | 13 Pages

  • Marketing Strategy, Penetration Strategy

    pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then...

    Apple Inc., Brand management, IPod 1577 Words | 5 Pages

  • Case Analysis – Ratan Tata: Leading the Tata Group Into the 21st Century Due: April 16th, 2011

    Case Analysis – Ratan Tata: Leading the Tata Group into the 21st Century Due: April 16th, 2011 In this essay I will discuss...

    Corus Group, Jamshedpur, Management 1302 Words | 4 Pages

  • marketing strategy

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    Market segmentation, Marketing, Marketing management 1350 Words | 4 Pages

  • House of Tata

    House of Tata : Acquiring a Global Footprint. In order for Tata Group to implement acquisition and/or restructuring...

    Automotive industry, Ford Motor Company, Globalization 1221 Words | 6 Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of...

    Customer, Customer service, Marketing 1123 Words | 3 Pages

  • Marketin Plan for Tata Nano Malaysia

    1.0 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e...

    Automotive industry, Ford Motor Company, Marketing 5889 Words | 19 Pages

  • Tata Nano Pricing Strategy

    Objectives- increase in sales Repositioning expansion Tata initially targeted the vehicle as "the least expensive...

    Cost, Innovation, Patent 581 Words | 2 Pages

  • Customer Perception on Tata Nano

    Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera...

    Data collection, Income, Questionnaire 525 Words | 3 Pages

  • Marketing Strategy Airtel

    Marketing Strategy Comparison AirTel & Hutch Rahul, Priyanka, Zardar, Rashmi Indian Institute of Planning & Management Ahmedabad...

    Advertising, Bharti Airtel, Brand 1377 Words | 7 Pages

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