Get 20% off StudyMode

Marketing Strategy Of Tata Nano Essays and Term Papers

  • Marketing Strategy of Tata Nano

    Introduction About the TATA MOTORS Tata Motors is India's largest automobile company, with consolidated revenues of Rs 92,519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country's market leader in commercial vehicles and among the top three in passenger...

    680 Words | 4 Pages

  • Tata Nano Marketing Strategies

    The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 ...

    5907 Words | 21 Pages

  • Tata Nano Marketing

    15 1.0 Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was...

    3015 Words | 13 Pages

  • Tata Nano Strategy

    The Tata Nano will ride on a clutch of innovative marketing ideas when it rolls into showrooms across the country. The Rs 1 lakh car, which broke new ground in design, engineering and production processes, will opt for "cost-effective and innovative use of media," say people with knowledge of...

    407 Words | 2 Pages

  • Tata Nano Pricing Strategy

    Objectives- increase in sales Repositioning expansion Tata initially targeted the vehicle as "the least expensive production car in the world" aiming for a starting price of 100,000 rupees or approximately $2050 US despite rapidly rising material prices. As of August 2008, material...

    581 Words | 2 Pages

  • Tata Nano Pricing Strategy

    profit , but Toyota manufacturing company is still working . After World War 2, America cut cost of mass production car. Japanese also followed this strategy. America has generated wonderful production management, business management techniques such as (Q, C) and (TQC), and industrial engineering methods...

    595 Words | 3 Pages

  • Tata Nano Marketing

    Clearly, Nano has been a mega success in generating public interest. Now, the big question is will it translate into a marketing success? Will Tata Motors be able to cash in on the initial hype around Nano? Given its on road price ranging from Rs 1.23 lakh to Rs 1.85 lakh (albeit it being slightly above...

    1118 Words | 3 Pages

  • Tata Nano Marketing Plan

    Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The...

    3934 Words | 12 Pages

  • tata nano marketing plan

    Oral Communication Presentation Skills Harris Chughtai SECBBA2A&B Last Session Assessment You have to choose one side of the argument (whether you are for it or against it) and then present a persuasive/argumentative speech on the day of our last session influencing the audience with your proposition;...

    528 Words | 3 Pages

  • Marketing Plan for the Tata Nano

    Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh...

    1628 Words | 5 Pages

  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

    Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p...

    1027 Words | 4 Pages

  • Marketing Strategies of Tata Motors

    Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors, you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s, trucks, commercial...

    8073 Words | 25 Pages

  • Tata Nano - Strategy, Impact on the Automobile Industry

    Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500...

    1100 Words | 3 Pages

  • Marketing Research - Perception Towards Tata “Nano”

    Report: Perception towards TATANano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table...

    10198 Words | 34 Pages

  • Marketing Research for the Launch of Tata Nano Car in Mauritius

    Hello Mauritius… Tata Nano. 2010 Table of Contents Page No Executive Summary 1.0 Introduction 2 1.1 Company Background ...

    4578 Words | 16 Pages

  • Tata Nano

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003...

    950 Words | 4 Pages

  • Tata Nano

    1. EXECUTIVE SUMMARY The launch of Tata Nano has been one of the biggest news in auto mobile sector in the last few years. It has created a sensation in the market not just because it is the cheapest car in the world but also because it has not compromised on its safety and pollution issues. ...

    584 Words | 2 Pages

  • Tata Nano

    1. EXECUTIVE SUMMARY The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.This nickname is due to the Nano's price point, near [pic]100...

    6557 Words | 25 Pages

  • Tata Nano

    world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to...

    3778 Words | 20 Pages

  • Tata Nano

    Tata nanoNANO The ONE lakh that car drives ONE billion dreams… contents Idea Generation Product Specification Product Features SWOT STP Pricing Promotion Post purchase service Future2020 bibliography Idea generation “I saw families riding around on scooters with kids standing...

    948 Words | 5 Pages