"Marketing Strategy Of Samsung Mobiles" Essays and Research Papers

  • Marketing Strategy Of Samsung Mobiles

    SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets...

    Bluetooth, Cellular network, GSM services 592  Words | 4  Pages

  • Marketing Principal on Samsung Mobile

    Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of...

    Ericsson, IPhone, Laptop 1547  Words | 6  Pages

  • Samsung Mobile

    Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your...

    Computer, Laptop, Mobile phone 919  Words | 4  Pages

  • The Distribution Strategy of Samsung

    Samsung marketing strategy in china Nowadays, China’s communication industry is developing rapidly, and China...

    Advertising, Brand, Brand management 1064  Words | 3  Pages

  • Marketing and Samsung

    Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is...

    Lee Kun-hee, Marketing, New product development 1924  Words | 6  Pages

  • Samsung Marketing Management

    Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was...

    Brand, Growth-share matrix, Marketing 2236  Words | 6  Pages

  • Mobile Phone and Samsung

    Innovation in Marketing Design | | | | | 3. | Types of Innovation deployed in the Company | | | Challenges in...

    IPhone, IPod Touch, Laptop 2212  Words | 7  Pages

  • Samsung Product Promotion Strategy

    Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is...

    Advertising, Brand, Brand equity 1157  Words | 4  Pages

  • Marketing Strategy of Samsung Mobile

    Objective To study the marketing strategy and gain an insight on Samsung Mobile India...

    LG Electronics, Mobile phone, Motorola 17489  Words | 62  Pages

  • Samsung Strategy

    Exercise 1: Identifying Corporate Strategy (Individual work) A. What are some of the business units (products) of Samsung?...

    Business, Corporation, Management 976  Words | 3  Pages

  • SAMSUNG MARKETING MIX

    1026349 MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company, founded by Lee Byung Chull, in...

    Brand, Marketing, Marketing mix 947  Words | 5  Pages

  • Samsung

    The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel...

    Android, Google, Mobile operating system 1427  Words | 4  Pages

  • Samsung Corpotate Strategy

    Samsung Company Overview Samsung Company is a world leader in digital technology innovation. Samsung believes in...

    Electronics, Lee Kun-hee, Marketing 2294  Words | 6  Pages

  • Marketing and Samsung Electronics

    Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company...

    1997 Asian Financial Crisis, Liquid crystal display, Marketing 1222  Words | 5  Pages

  • samsung

    一、三星集团概况 Samsung Group was founded in 1938, initially mainly exported to South Korea Peninsula, dried fish, vegetables and fruits, gradually...

    Chaebol, Lee Kun-hee, Mobile phone 1646  Words | 7  Pages

  • Marketing and Samsung Electronics

    Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was...

    601  Words | 3  Pages

  • Samsung Marketing Plan

    table content and reference) 5.0 Market segmentation & positioning 6.1 Target market strategy (segmentation) The target market...

    Brand, Laptop, Marketing 1482  Words | 6  Pages

  • Lg Marketing Strategy

    ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III....

    Customer service, GSM services, IPhone 856  Words | 4  Pages

  • Samsung Media Strategy

    Samsung has spent a lot of expenditure to advertising expenses. For example, according to Samsung Company (2011) annual report,...

    Advertising, Coca-Cola, Infomercial 811  Words | 3  Pages

  • Samsung Mobile Marketing Strategy in India

    about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in...

    Marketing, Samsung Electronics, Samsung Group 3045  Words | 9  Pages

  • Samsung Competitive Strategy

     Samsung September 19, 2013 Team 7 Michael Whittington Kimberley Le Briana Caple Andrew Guardado History...

    IPhone, Lee Byung-chull, Lee Kun-hee 1108  Words | 6  Pages

  • Marketing strategy of Samsung mobile phone.

    handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus,...

    Brand, Ericsson, GSM 9597  Words | 40  Pages

  • Samsung

    Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an...

    Chaebol, Lee Byung-chull, Lee Kun-hee 801  Words | 3  Pages

  • Samsung - PRINCIPLES OF MARKETING CASE STUDY

    CBEB 1106 : PRINCIPLES OF MARKETING CASE STUDY : FROM GALLOP TO RUN PREPARED FOR: PROF. DR MD. NOR OTHMAN GROUP MEMBERS: SITI NUR AMIRA...

    Lee Byung-chull, Lee Kun-hee, New product development 1890  Words | 7  Pages

  • Mobile Marketing

    Mobile Advertising : a new communication media Mobile marketing is becoming the most productive and cost...

    Advertising, GSM services, Internet 1162  Words | 4  Pages

  • Marketing and Samsung

    Executive Brief for Samsung To: Lee Kim Hee, President From: Re: Strategic Growth Plan Date:...

    Marketing, Mobile phone, Operating system 1075  Words | 5  Pages

  • mobile marketing trends

    Academic writing 101 11 spetember 2014 Mobile marketing trends in India Marketing is the social process by which...

    Advertising, Instant messaging, Internet 1451  Words | 5  Pages

  • Samsung

    Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013), it is the 20th biggest...

    IPhone, Lee Kun-hee, Marketing 1010  Words | 3  Pages

  • Positioning of Samsung Mobile

    Keller, 2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product...

    IPhone, Mobile phone, Motorola 671  Words | 6  Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    an increase in global competition, branding has become a source of competitive advantage. In the rapidly evolving market for consumer, and industrial...

    Advertising, Brand, Brand equity 2022  Words | 6  Pages

  • Marketing Strategy of Micromax

    MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key...

    Advertising, Brand, Ericsson 1652  Words | 6  Pages

  • samsung

    Samsung’s management and organization Diagram of lines of authority: Samsung Electronics has board centered corporate governance. Board of...

    744  Words | 4  Pages

  • Samsung Strategy

    is at 16% per year, low product differentiation (almost as commodities) and low switch costs for the buyers force the competitors to compete on prices....

    Barriers to entry, Capitalism, China 841  Words | 3  Pages

  • Samsung Strategy

    Aug 2012, Samsung, the world's largest technology company by sales, is ordered to pay $1.05 billion in damages for violating Apple’s patents...

    App Store, Apple Inc., Cost leadership 1058  Words | 3  Pages

  • Marketing: Mobile Phone and Samsung

    Assignment on Marketing strategy Contents 1. Introduction: 3 1.2 Background of the company: 3 2. Analysis of the...

    IPhone, Marketing, Mobile network operator 3900  Words | 11  Pages

  • Mobile Phone and Samsung Electronics

    Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are, product place, promotion and price;...

    Laptop, Mobile network operator, Mobile phone 1300  Words | 4  Pages

  • mobile marketing

    Future of Mobile Marketing and Advertising in India With the growth of Indian mobile market, the...

    Advertising, Internet, Marketing 845  Words | 3  Pages

  • How Global Trends Influence the Strategies Used by Samsung in the Communications Market

     Global Trends: How Global Trends Influence the Strategies Used by Samsung in the Communications Market...

    1993  Words | 6  Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of...

    Cellular network, IPhone, Marketing 935  Words | 3  Pages

  • Samsung Company Segmentation

    the fundamental principles of marketing is the segmentation of the market. Segmentation means the splitting of the market into groups of end...

    Cordless telephone, GSM, IPhone 566  Words | 2  Pages

  • Samsung vs Apple Strategy Comparisons

    HALİL YILDIRIM 510213016 Prof.Dr Ekrem Tatoğlu HOW SAMSUNG HAS CAPTURED GLOBAL INDUSTRY LEADERSHIP POSITION? COMPARING ITS KEY...

    Lee Byung-chull, Lee Kun-hee, Samsung Electronics 1441  Words | 7  Pages

  • Marketing plan

    “Pull and Push promotional strategies through the marketing channel” After reading chapter 12 in our text book and doing a...

    Advertising, Brand, Consumer 1273  Words | 4  Pages

  • consumer satisfaction towards samsung mobile

    Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your...

    316  Words | 3  Pages

  • Samsung Strategy

    Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it...

    Competition, Flash memory, Manufacturing 1105  Words | 5  Pages

  • Mobile Marketing

    Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s...

    Bluetooth, Cellular network, Marketing 2145  Words | 6  Pages

  • Marketing Mix

    (STP) of Samsung Mobiles: Samsung Electronics (Mobile Division) operates in one of the most...

    1819  Words | 7  Pages

  • Nokia Marketing Strategy

    Finnish conglomerate turned itself into the world’s leading mobile phone company in the 1990s. So Nokia has already been through one...

    GSM, Mobile network operator, Mobile phone 1750  Words | 6  Pages

  • Marketing Mix

    MORE Market segmentation and marketing mix of LG and SAMSUNG This Korean company, which was founded in 1958, combined other...

    City, GSM, GSM services 1303  Words | 5  Pages

  • SWOT ANALYSIS OF SAMSUNG MOBILE in China

    SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion...

    Bluetooth, Ericsson, IPhone 1003  Words | 6  Pages

  • Samsung 5forces

    Organization by Porter's Five Forces Samsung mobile phone. Abstract This essay analyses the Samsung...

    IPhone, Laptop, Mobile phone 1417  Words | 4  Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of...

    Customer, Customer service, Marketing 1123  Words | 3  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy...

    Case analysis, Case study, Marketing 1738  Words | 6  Pages

  • 4 Marketing Tacties41 Products A Product

    4. Marketing Tacties 4.1 Products A product is anything that can be offered to a market for attention, acquisition, use, or consumption and...

    Marketing, Mobile phone, Product 921  Words | 3  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Mobile Marketing

    Mobile Marketing Session 6 Mobile Couponing Idrinks – Diageo Spain Jan. 28 - 2013 IDRINKS •  In 2008...

    Advertising, Marketing, Mobile network operator 1093  Words | 5  Pages

  • Samsung Brand Strength

    Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated...

    783  Words | 3  Pages

  • Marketing Article

    Magazine Online Link: http://tech.fortune.cnn.com/2013/01/22/samsung-apple-smartphone/?iid=SF_F_River Date: 22 January 2013 Title:...

    Consultative selling, Customer, Economics 848  Words | 3  Pages

  • These Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4p's. (Marketing Mix, 2009) These 4 Ps Are the Parameters Through Which the Marketing Management Can Control Internal and External Constraints of the Target Marketing.

    $Marketing mix is a marketing tool that is uses by the organization to fulfill its target customers and achieve its...

    Distribution, Marketing, Marketing management 1104  Words | 4  Pages

  • Samsung Company

    their recommendations. All directors are prohibited from engaging in business activities within the same industry without the approval of the board. This...

    Board of directors, Corporate governance, Flash memory 1531  Words | 5  Pages

tracking img