"Marketing Strategy Of Samsung Mobiles" Essays and Research Papers

  • Marketing Strategy Of Samsung Mobiles

    SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give...

    Bluetooth, Cellular network, GSM services 592  Words | 4  Pages

  • Samsung Mobile

    Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee, CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ? I have been following this company for 6 years so far. Recently, I have been really concerned by the fact Samsung has been losing market share and displaced...

    Computer, Laptop, Mobile phone 919  Words | 4  Pages

  • Marketing Principal on Samsung Mobile

    Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016. The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But, the real growth drivers continued to be smartphone platforms. In the smartphone market, Nokia lost the leadership crown to Samsung. The total...

    Ericsson, IPhone, Laptop 1547  Words | 6  Pages

  • The Distribution Strategy of Samsung

    Samsung marketing strategy in china Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that, in 1999, when the domestic mobile phone brands entered the mobile phone market, few people had expected that the domestic mobile...

    Advertising, Brand, Brand management 1064  Words | 3  Pages

  • Marketing and Samsung

    Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "TriStar" or "three stars". As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create...

    Lee Kun-hee, Marketing, New product development 1924  Words | 6  Pages

  • Samsung Marketing Management

    Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsung to develop the overseas market of their products. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the...

    Brand, Growth-share matrix, Marketing 2236  Words | 6  Pages

  • Samsung Product Promotion Strategy

    Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing. The design, manufacture, market, sales, transportation and services of product , contains a strong, powerful and unique brand associations.Be able to establish a positive brand image, especially the perceived quality of the product is extremely important brand association will often influence consumers' purchasing...

    Advertising, Brand, Brand equity 1157  Words | 4  Pages

  • Mobile Phone and Samsung

    Innovation in Marketing Design | | | | | 3. | Types of Innovation deployed in the Company | | | Challenges in the Deployment of the Innovations | | 4. | Evaluation of business Success | | | | | 5. | Conclusion | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 1.Introduction of the company :- Samsung Mobile is the part of Samsung Electronics. As we know Samsung Electronics is famous...

    IPhone, IPod Touch, Laptop 2212  Words | 7  Pages

  • Marketing Strategy of Samsung Mobile

    Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's...

    LG Electronics, Mobile phone, Motorola 17489  Words | 62  Pages

  • SAMSUNG MARKETING MIX

    1026349 MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s, Samsung has globalized its electronics, mainly mobile phones, which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies, Samsung is growing...

    Brand, Marketing, Marketing mix 947  Words | 5  Pages

  • Samsung Strategy

    Exercise 1: Identifying Corporate Strategy (Individual work) A. What are some of the business units (products) of Samsung? Samsung is a huge conglomerate that is well-known and respected globally. Its iconic brand is considered leader in its respective field in the industry. As a huge multi-national conglomerate, it consists of many business units or products with worldwide following and in the assignment excerpt, it mentioned some like first and foremost their flagship galaxy s4 and its...

    Business, Corporation, Management 976  Words | 3  Pages

  • Samsung

    The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel is led by Young Sohn, President and Chief Strategy Officer of Device Solutions, Samsung Electronics. "We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility, cloud, and the Internet of Things, and Samsung will be a significant part of this revolution," said Sohn. "This is an exciting opportunity for us to...

    Android, Google, Mobile operating system 1427  Words | 4  Pages

  • Marketing and Samsung Electronics

    Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was founded in 1969, as a low-cost manufacturer of black and white televisions. Throughout the 1980s, SEC supplied massive quantities such as televisions, VCRs, and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry. In 1993, the company’s chairman, Lee, was initiated to make...

    Advertising, Brand, Brand equity 601  Words | 3  Pages

  • samsung

    一、三星集团概况 Samsung Group was founded in 1938, initially mainly exported to South Korea Peninsula, dried fish, vegetables and fruits, gradually extend to sugar, pharmaceutical, textile and other manufacturing industries, and established as a family business. Its subsidiaries include: Samsung, Samsung SDI, Samsung SDS, Samsung, Corelle, Samsung, Samsung Samsung network fire, Samsung Securities, Samsung, Samsung, Samsung, Samsung Aerospace Engineering and Samsung life, by Lee family members management...

    Chaebol, Lee Kun-hee, Mobile phone 1646  Words | 7  Pages

  • Marketing and Samsung Electronics

    Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company grew very fast and even continued to lead the market with an 8% growth in gross sales during Asian crisis in 1997. Now it is transforming to a global digital company with many products occupying substantial market shares in the world. Samsung Electronics attributed its success to four main factors; (1) Highly creative employees can develop new technologies;...

    1997 Asian Financial Crisis, Liquid crystal display, Marketing 1222  Words | 5  Pages

  • Samsung Corpotate Strategy

    Samsung Company Overview Samsung Company is a world leader in digital technology innovation. Samsung believes in innovation and continue to look after the new technology to grow their business. I believed that company wanted to build a market in which customers are more loyal to the Samsung brand and trust in the name of Samsung. “SAMSUNG is dedicated to devel-oping innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital...

    Electronics, Lee Kun-hee, Marketing 2294  Words | 6  Pages

  • Samsung Marketing Plan

    table content and reference) 5.0 Market segmentation & positioning 6.1 Target market strategy (segmentation) The target market for Samsun Galaxy Grand I9802 in China will be separated into 3 age groups: 22-35 and 36-45. The reason for this division is based on the segmentation theory and criteria: Based on the spending power, user status, age, education status and interest in mobile fashion design, age group 22-35 would be more likely target on the white collar who are having strong...

    Brand, Laptop, Marketing 1482  Words | 6  Pages

  • Lg Marketing Strategy

    ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics, Inc. (LG) is an innovative technology company leading professional manufacture technology consumer electronics, mobile communications and home appliances, with more than 93,000 employees in 112 field...

    Customer service, GSM services, IPhone 856  Words | 4  Pages

  • Samsung Media Strategy

    Samsung has spent a lot of expenditure to advertising expenses. For example, according to Samsung Company (2011) annual report, they spent around 56,000,000 in million U.S. dollars, 2010 and 2011. They strong promote their brand name and product from many kind of advertising effect such as television, outdoor, internet, magazine, and newspaper. Television Television media advertising is one of the powerful media strategies in business marketing. It has high frequency potential, high intrusion...

    Advertising, Coca-Cola, Infomercial 811  Words | 3  Pages

  • Samsung Mobile Marketing Strategy in India

    about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning...

    Marketing, Samsung Electronics, Samsung Group 3045  Words | 9  Pages

  • Samsung Competitive Strategy

     Samsung September 19, 2013 Team 7 Michael Whittington Kimberley Le Briana Caple Andrew Guardado History Samsung Group, which has grown into one of the world’s leading electronic companies, was started by Lee Byung-Chull on March 1st, 1938 with only 30,000 won, (which is the equivalent to almost 28 USD), in Daegu, Korea. For thirteen years, Samsung specialized in exporting many household Korean foods to Manchuria and Beijing, eventually growing large enough to become Samsung...

    IPhone, Lee Byung-chull, Lee Kun-hee 1108  Words | 6  Pages

  • Marketing strategy of Samsung mobile phone.

    handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine: - Samsung handsets' approach to product, pricing, distribution and promotion. - Samsung handsets' future prospects in the context of the increasing competition. - Samsung handsets' practices in Vietnam. TABLE...

    Brand, Ericsson, GSM 9597  Words | 40  Pages

  • Samsung

    Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Vision Leading the digital convergence revolution growing to be the best. Mission Digital-e company Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths ...

    Chaebol, Lee Byung-chull, Lee Kun-hee 801  Words | 3  Pages

  • Samsung - PRINCIPLES OF MARKETING CASE STUDY

    CBEB 1106 : PRINCIPLES OF MARKETING CASE STUDY : FROM GALLOP TO RUN PREPARED FOR: PROF. DR MD. NOR OTHMAN GROUP MEMBERS: SITI NUR AMIRA BINTI ZAMANI CEA110138 NUR HIDAYAH BINTI ZAINAL SEF080022 INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group, largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder, a major global construction, and the largest life insurance company in Korea and it’s headquarter...

    Lee Byung-chull, Lee Kun-hee, New product development 1890  Words | 7  Pages

  • Marketing and Samsung

    Executive Brief for Samsung To: Lee Kim Hee, President From: Re: Strategic Growth Plan Date: Executive Summary Samsung’s goal is to maintain the market leadership and keep increasing the market shares in the world wide market. Development in people, systems, technologies, and facilities with a long term goal. Samsung aims to provide high quality products with a cost-efficient price that builds up the brand image and reputation. The main issue is how...

    Marketing, Mobile phone, Operating system 1075  Words | 5  Pages

  • Mobile Marketing

    Mobile Advertising : a new communication media Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. It purposes are numerous : canvassing, building up customer loyalty and of course selling. The mobile phone is a good tool to exchange information with customers with several medium : Small Message Service (SMS), Mini Message Service (MMS), video MMS or internet. Today, it is also possible to pay with your mobile phone and some people...

    Advertising, GSM services, Internet 1162  Words | 4  Pages

  • mobile marketing trends

    Academic writing 101 11 spetember 2014 Mobile marketing trends in India Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers. Marketing is a main element for the successful...

    Advertising, Instant messaging, Internet 1451  Words | 5  Pages

  • Samsung

    Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013), it is the 20th biggest company in the world in term of market value. There are a wide range of electronic devices which are provided by Samsung such as refrigerators, air conditioners, cameras, tablets, phones, especially TVs and smart phones. It has several subsidiaries in over 50 different countries and employs almost 370,000 people in FY2011 (Samsung, 2012). The main market of this company...

    IPhone, Lee Kun-hee, Marketing 1010  Words | 3  Pages

  • samsung

    Samsung’s management and organization Diagram of lines of authority: Samsung Electronics has board centered corporate governance. Board of Directors has total “9” people. Key people: In Board of Directors: Chief Executive Officer Oh-Hyun Kwon was officially appointed by the company’s Board of Directors on June 8, 2012. He joined in Samsung electronics in 1985.During these years he worked as Executive Vice President and head of LSI Technology (2000) President and General Manager of the System...

    Board of directors, Chief executive officer, Corporate governance 744  Words | 4  Pages

  • Positioning of Samsung Mobile

    Keller, 2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles, in case that there are still popular on the market, as a second mobile or communication tool for children and olds, who is not need in high-developed smartphones. Thereby the current positioning of Samsung Mobile is to be a market leader in whole mobile and smartphone market...

    IPhone, Mobile phone, Motorola 671  Words | 6  Pages

  • Marketing Strategy of Micromax

    MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings…………………………………………………………...

    Advertising, Brand, Ericsson 1652  Words | 6  Pages

  • Samsung Strategy

    Aug 2012, Samsung, the world's largest technology company by sales, is ordered to pay $1.05 billion in damages for violating Apple’s patents for the iPhone and iPad, "Samsung's strategy was to build something similar to another company's product but to make it better, faster and at lower cost", is Samsung going to change its strategy to fit new conditions? Choe Sang-Hun's article "After verdict, assessing the Samsung strategy in South Korea" is a roadmap to evaluating the effect of strategy on Samsung...

    App Store, Apple Inc., Cost leadership 1058  Words | 3  Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    an increase in global competition, branding has become a source of competitive advantage. In the rapidly evolving market for consumer, and industrial products and services, the source of next generation competency will be branding. In its branding strategy, a company has a number of different options for branding. These can be divided into four different categories corporate brands, individual brand names or product brand, companies, product brands and manufacturer’s name and reputation (Melewar and...

    Advertising, Brand, Brand equity 2022  Words | 6  Pages

  • Mobile Phone and Samsung Electronics

    Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are, product place, promotion and price; while also examining and understanding the new 4P’s on which we have today: -people, processes, programs, and performance – while determining which is more effective for future business and long term success for the company. We will analyze Samsung Electronics and provide information regarding the company’s background and its newest product: The Samsung Galaxy...

    Laptop, Mobile network operator, Mobile phone 1300  Words | 4  Pages

  • Samsung Strategy

    is at 16% per year, low product differentiation (almost as commodities) and low switch costs for the buyers force the competitors to compete on prices. Chinese Entrant Strategy The large-scale entry by the Chinese firms in 2005 adds to this competitive pressure within the DRAM industry. The Chinese firms adopt Samsung’s strategy from 20 years ago by competing in prices of the older product lines; they are willing to sacrifice profits for market share. To overcome the high capital investment barrier...

    Barriers to entry, Capitalism, China 841  Words | 3  Pages

  • Marketing: Mobile Phone and Samsung

    Assignment on Marketing strategy Contents 1. Introduction: 3 1.2 Background of the company: 3 2. Analysis of the situation: 4 2.1 SWOT analysis: 4 2.2 Differential advantage/competitive Edge: 6 2.2.1 Competitive analysis: 6 2.2.1 Competitive edges: 8 3. Recommendations: 8 3.1 STP Analysis: 9 3.1.1 Segmentation: 9 2.1.2 Target 10 2.1.3 Positioning: 11 3. Four PS 12 3.1 Product: 12 3.2 Price: 12 3.3 Place: 13 3.4 Promotion: 13 4. Conclusion: 13 5. References:...

    IPhone, Marketing, Mobile network operator 3900  Words | 11  Pages

  • How Global Trends Influence the Strategies Used by Samsung in the Communications Market

     Global Trends: How Global Trends Influence the Strategies Used by Samsung in the Communications Market International Business Management (MGMT 425) March 31, 2013 Abstract As global trends shape the business landscape, they will certainly influence competition among companies; and just as companies frequently fail to examine global trends in details, they can also fall short in their analysis of the competitive factors those trends create. Czinkota, Ronkainen...

    Globalization, International trade, Management 1993  Words | 6  Pages

  • mobile marketing

    Future of Mobile Marketing and Advertising in India With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. With an increase in the number of feature phone and smartphone users, there is an upsurge in the mobile internet usage by the consumers, especially from the Tier II & Tier III towns. With mobile devices being a primary digital access point for many consumers, the marketers now have a range of opportunities, particularly when...

    Advertising, Internet, Marketing 845  Words | 3  Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people....

    Cellular network, IPhone, Marketing 935  Words | 3  Pages

  • Samsung Company Segmentation

    the fundamental principles of marketing is the segmentation of the market. Segmentation means the splitting of the market into groups of end users who are: 1. Maximum similarity within each group 2. Maximum difference between groups. Based on recent Marketing definitions, Behavioural and Psychographic Segmentation are the definitions that best represent Samsung’s current Segmentation Strategy.  ·         GEOGRAPHIC Samsung focuses on rural area as well. It has Samsung Guru Segment for rural areas...

    Cordless telephone, GSM, IPhone 566  Words | 2  Pages

  • Marketing plan

    “Pull and Push promotional strategies through the marketing channel” After reading chapter 12 in our text book and doing a extra research through the web about “push and pull strategies.” It was amazing how consumers can walk into a store or see an advertisement and think nothing of marketing strategy that the product has to go through. Often times, I am the consumer and this time I had to see differently what marketing strategies products experienced. I chose to visit the retail chain Best-Buy...

    Advertising, Brand, Consumer 1273  Words | 4  Pages

  • Samsung vs Apple Strategy Comparisons

    HALİL YILDIRIM 510213016 Prof.Dr Ekrem Tatoğlu HOW SAMSUNG HAS CAPTURED GLOBAL INDUSTRY LEADERSHIP POSITION? COMPARING ITS KEY STRATEGIES AGAINST MAJOR RIVAL: APPLE Today’s competitive world has its highest turmoil in electronics industry where two main giant competitors dominates the market and bloody war is going out there for taking the title of being leader. You know what I mean...War between Samsung and Apple is more like a Cold War between Russia and USA. War already bounced...

    Lee Byung-chull, Lee Kun-hee, Samsung Electronics 1441  Words | 7  Pages

  • consumer satisfaction towards samsung mobile

    Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex  a. Male b. Female 3. Your age  a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you?  a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones?  a. I heard something b. I do not interested in it c. I know everything...

    Mobile phone, Samsung Electronics 316  Words | 3  Pages

  • Samsung Strategy

    Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it should take to sustain its advantage in the face of the imminent threat of Chinese competition. Analysis of Samsung’s business strategy and competitive advantage Porter’s 5 forces model in Exhibit 1 is used to analyze the global memory chip industry and Samsung’s strategy to date. Samsung had become the dominant player in the global memory chip industry...

    Competition, Flash memory, Manufacturing 1105  Words | 5  Pages

  • Marketing Mix

    (STP) of Samsung Mobiles: Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to...

    Bluetooth, Cordless telephone, GSM services 1819  Words | 7  Pages

  • Marketing Mix

    MORE Market segmentation and marketing mix of LG and SAMSUNG This Korean company, which was founded in 1958, combined other two Korean companies named Lucky and Goldstar. Therefore, LG was defined as the two companies, but currently, it means Lifes good. LG Electronics is one of the leaders and innovators of technology in the world, and it focuses on consumer electronics, mobile communications and home appliances (OPPapers, 2010). SAMSUNG Founded in 1938, SAMSUNG has become one of the largest...

    City, GSM, GSM services 1303  Words | 5  Pages

  • SWOT ANALYSIS OF SAMSUNG MOBILE in China

    SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion and Beauty - Advanced Technology and Innovative Capability - Peculiar Strategy to Attract Talent - Excellent International Brand Image -Operating strategy is conservative, and there is supplier shortage -Low contribution rate to the low-end consumer market -Rely heavily on Android System ,there is instability factor. Opportunities Threats - With advancement of...

    Bluetooth, Ericsson, IPhone 1003  Words | 6  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment, particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3, pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:...

    Case analysis, Case study, Marketing 1738  Words | 6  Pages

  • 4 Marketing Tacties41 Products A Product

    4. Marketing Tacties 4.1 Products A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Samsung produce the world-class products to achieve consumers through improve the products quality and performance, and improve the after sale service of products. Especially in Samsung’s mobile phone, thin, big and delicate are the keypoints to attract consumers. Samsung publish different mobile phone for specific market...

    Marketing, Mobile phone, Product 921  Words | 3  Pages

  • Nokia Marketing Strategy

    Finnish conglomerate turned itself into the world’s leading mobile phone company in the 1990s. So Nokia has already been through one (successful) change programme, turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable, but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous...

    GSM, Mobile network operator, Mobile phone 1750  Words | 6  Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied. Strategic marketing is creating a plan to better reach and satisfy customer while increasing profitability and productivity. Competition strategy is an important strategic planning process to help management understand...

    Customer, Customer service, Marketing 1123  Words | 3  Pages

  • Samsung 5forces

    Organization by Porter's Five Forces Samsung mobile phone. Abstract This essay analyses the Samsung Mobile company by applying Porter's Five forces. Also each factor will be compared with Apple and Nokia which are competitive companies in the mobile industry and the strength of Samsung's strategic position will be demonstrated. Introduction Samsung Electronics, Apple and Nokia are the competitive mobile companies. To compare each company's strategic position Samsung was chosen. Although many components...

    IPhone, Laptop, Mobile phone 1417  Words | 4  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share,” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century, the Harley Davidson Company saw its market share...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Mobile Marketing

    Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for...

    Bluetooth, Cellular network, Marketing 2145  Words | 6  Pages

  • Mobile Marketing

    Mobile Marketing Session 6 Mobile Couponing Idrinks – Diageo Spain Jan. 28 - 2013 IDRINKS •  In 2008 Diageo Spain wanted to raise loyalty as a strategy to retain actual consumers within their 3 traditional brands: •  •  •  •  •  Johnnie Walker J&B Cacique Mobile dreams created a mobile coupons campaign for Diageo. Objectives: Drive traffic to bars, Loyalty generation and Increasing of Diageo`s brands frequency consumption. This integrated campaign used web, SMS, MMS, 2D-mobile coupons...

    Advertising, Marketing, Mobile network operator 1093  Words | 5  Pages

  • Marketing Article

    Magazine Online Link: http://tech.fortune.cnn.com/2013/01/22/samsung-apple-smartphone/?iid=SF_F_River Date: 22 January 2013 Title: “Samsung's road to global domination” Marketing theme: Innovation in products, Target Market No doubt about it, in recent years, the South Korean company has achieved a great of success in technology and especial in smart phone. But no one can imagine that one day Samsung has taken the No.01 brand in mobile market- the US- by storm from the strongest component- Apple...

    Consultative selling, Customer, Economics 848  Words | 3  Pages

  • These Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4p's. (Marketing Mix, 2009) These 4 Ps Are the Parameters Through Which the Marketing Management Can Control Internal and External Constraints of the Target Marketing.

    $Marketing mix is a marketing tool that is uses by the organization to fulfill its target customers and achieve its organizational goals. Marketing tools are classified under these four encompassing categories. * product * Price * Place ( distribution) * Promotion These elements are the basic elements of marketing plan and overall it is known as 4P's. (marketing mix, 2009) These 4 Ps are the parameters through which the marketing management can control internal and external constraints...

    Distribution, Marketing, Marketing management 1104  Words | 4  Pages

  • Samsung Brand Strength

    Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview, Tantus, and Yepp, none of which meant much to consumers. To counter this negative trait, Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;...

    Advertising, Brand, Brand management 783  Words | 3  Pages

  • Samsung Company

    their recommendations. All directors are prohibited from engaging in business activities within the same industry without the approval of the board. This arrangement is to prevent conflict of interests, as specified in the Korean Commerce Act and the Samsung Electronics Articles of Incorporation. List of Directors Title Name Gender Position Tasks CEO, Vice Chairman Yoon-woo Lee M Head of DS Business Unit and chairman of the board of directors Overall corporate management and Device Solution(DS) management ...

    Board of directors, Corporate governance, Flash memory 1531  Words | 5  Pages

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