"Marketing Strategy Of Samsung Mobiles" Essays and Research Papers

  • SAMSUNG MOBILE (marketing mix)

    SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets...

    Bluetooth, Cellular network, GSM services 592 Words | 4 Pages

  • Samsung Mobile

    Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your...

    Computer, Laptop, Mobile phone 919 Words | 4 Pages

  • Marketing Principal on Samsung Mobile

    Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of...

    Ericsson, IPhone, Laptop 1547 Words | 6 Pages

  • The Distribution Strategy of Samsung

    Samsung marketing strategy in china Nowadays, China’s communication industry is developing rapidly, and China...

    Advertising, Brand, Brand management 1064 Words | 3 Pages

  • Marketing and Samsung

    Growth Strategy Analysis Of Samsung Economics of Strategy INTRODUCTION The Samsung Group is...

    1924 Words | 6 Pages

  • Samsung Marketing Management

    Marketing management Introduction to Samsung Samsung Company is a producer of electronic products which was...

    Brand, Growth-share matrix, Marketing 2236 Words | 6 Pages

  • Samsung Product Promotion Strategy

    Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is...

    Advertising, Brand, Brand equity 1157 Words | 4 Pages

  • Mobile Phone and Samsung

    Innovation in Marketing Design | | | | | 3. | Types of Innovation deployed in the Company | | | Challenges in...

    2212 Words | 7 Pages

  • Marketing Strategy of Samsung Mobile

    Objective To study the marketing strategy and gain an insight on Samsung Mobile India...

    LG Electronics, Mobile phone, Motorola 17489 Words | 62 Pages

  • Samsung Strategy

    Exercise 1: Identifying Corporate Strategy (Individual work) A. What are some of the business units (products) of Samsung?...

    Business, Corporation, Management 976 Words | 3 Pages

  • SAMSUNG MARKETING MIX

    1026349 MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company, founded by Lee Byung Chull, in...

    Brand, Marketing, Marketing mix 947 Words | 5 Pages

  • Samsung Corpotate Strategy

    Samsung Company Overview Samsung Company is a world leader in digital technology innovation. Samsung believes in...

    Electronics, Lee Kun-hee, Marketing 2294 Words | 6 Pages

  • Marketing and Samsung Electronics

    Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company...

    1222 Words | 5 Pages

  • Marketing and Samsung Electronics

    Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was...

    601 Words | 3 Pages

  • Samsung Marketing Plan

    table content and reference) 5.0 Market segmentation & positioning 6.1 Target market strategy (segmentation) The target market...

    Brand, Laptop, Marketing 1482 Words | 6 Pages

  • Samsung Mobile Marketing Strategy in India

    about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in...

    Marketing, Samsung Electronics, Samsung Group 3045 Words | 9 Pages

  • Lg Marketing Strategy

    ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III....

    Customer service, GSM services, IPhone 856 Words | 4 Pages

  • Samsung Media Strategy

    Samsung has spent a lot of expenditure to advertising expenses. For example, according to Samsung Company (2011) annual report,...

    Advertising, Coca-Cola, Infomercial 811 Words | 3 Pages

  • Marketing strategy of Samsung mobile phone.

    handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus,...

    Brand, Ericsson, GSM 9597 Words | 40 Pages

  • Samsung

    Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an...

    Chaebol, Lee Byung-chull, Lee Kun-hee 801 Words | 3 Pages

  • Samsung - PRINCIPLES OF MARKETING CASE STUDY

    CBEB 1106 : PRINCIPLES OF MARKETING CASE STUDY : FROM GALLOP TO RUN PREPARED FOR: PROF. DR MD. NOR OTHMAN GROUP MEMBERS: SITI NUR AMIRA...

    Lee Byung-chull, Lee Kun-hee, New product development 1890 Words | 7 Pages

  • Marketing and Samsung

    Executive Brief for Samsung To: Lee Kim Hee, President From: Re: Strategic Growth Plan Date:...

    1075 Words | 5 Pages

  • Mobile Marketing

    Mobile Advertising : a new communication media Mobile marketing is becoming the most productive and cost...

    Advertising, GSM services, Internet 1162 Words | 4 Pages

  • Positioning of Samsung Mobile

    Keller, 2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product...

    671 Words | 6 Pages

  • Marketing Strategy of Micromax

    MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key...

    Advertising, Brand, Ericsson 1652 Words | 6 Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    an increase in global competition, branding has become a source of competitive advantage. In the rapidly evolving market for consumer, and industrial...

    Advertising, Brand, Brand equity 2022 Words | 6 Pages

  • Samsung Strategy

    is at 16% per year, low product differentiation (almost as commodities) and low switch costs for the buyers force the competitors to compete on prices....

    Barriers to entry, Capitalism, China 841 Words | 3 Pages

  • Marketing: Mobile Phone and Samsung

    Assignment on Marketing strategy Contents 1. Introduction: 3 1.2 Background of the company: 3 2. Analysis of the...

    3900 Words | 11 Pages

  • Samsung Strategy

    Aug 2012, Samsung, the world's largest technology company by sales, is ordered to pay $1.05 billion in damages for violating Apple’s patents...

    App Store, Apple Inc., Cost leadership 1058 Words | 3 Pages

  • Mobile Phone and Samsung Electronics

    Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are, product place, promotion and price;...

    1300 Words | 4 Pages

  • How Global Trends Influence the Strategies Used by Samsung in the Communications Market

     Global Trends: How Global Trends Influence the Strategies Used by Samsung in the Communications Market...

    1993 Words | 6 Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of...

    Cellular network, IPhone, Marketing 935 Words | 3 Pages

  • Samsung vs Apple Strategy Comparisons

    HALİL YILDIRIM 510213016 Prof.Dr Ekrem Tatoğlu HOW SAMSUNG HAS CAPTURED GLOBAL INDUSTRY LEADERSHIP POSITION? COMPARING ITS KEY...

    Lee Byung-chull, Lee Kun-hee, Samsung Electronics 1441 Words | 7 Pages

  • Samsung Company Segmentation

    the fundamental principles of marketing is the segmentation of the market. Segmentation means the splitting of the market into groups of end...

    Cordless telephone, GSM, IPhone 566 Words | 2 Pages

  • consumer satisfaction towards samsung mobile

    Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your...

    316 Words | 3 Pages

  • Samsung Strategy

    Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it...

    Competition, Flash memory, Manufacturing 1105 Words | 5 Pages

  • Mobile Marketing

    Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s...

    Bluetooth, Cellular network, Marketing 2145 Words | 6 Pages

  • SWOT ANALYSIS OF SAMSUNG MOBILE in China

    SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion...

    Bluetooth, Ericsson, IPhone 1003 Words | 6 Pages

  • Nokia Marketing Strategy

    Finnish conglomerate turned itself into the world’s leading mobile phone company in the 1990s. So Nokia has already been through one...

    GSM, Mobile network operator, Mobile phone 1750 Words | 6 Pages

  • Marketing Mix

    (STP) of Samsung Mobiles: Samsung Electronics (Mobile Division) operates in one of the most...

    1819 Words | 7 Pages

  • Marketing Mix

    MORE Market segmentation and marketing mix of LG and SAMSUNG This Korean company, which was founded in 1958, combined other...

    City, GSM, GSM services 1303 Words | 5 Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of...

    Customer, Customer service, Marketing 1123 Words | 3 Pages

  • Samsung 5forces

    Organization by Porter's Five Forces Samsung mobile phone. Abstract This essay analyses the Samsung...

    IPhone, Laptop, Mobile phone 1417 Words | 4 Pages

  • Mobile Marketing

    Wesley Moeckel Marketing Management Unit 6 Mobile Marketing This is the year of mobile...

    Advertising, Business, IPhone 1067 Words | 3 Pages

  • Samsung Brand Strength

    Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated...

    783 Words | 3 Pages

  • Marketing Strategy of Samsung in India

    Golan About Samsung: The Samsung Group is a multinational conglomerate corporation...

    2008 Summer Olympics, Mobile phone, Samsung Electronics 3115 Words | 11 Pages

  • These Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4p's. (Marketing Mix, 2009) These 4 Ps Are the Parameters Through Which the Marketing Management Can Control Internal and External Constraints of the Target Marketing.

    $Marketing mix is a marketing tool that is uses by the organization to fulfill its target customers and achieve its...

    Distribution, Marketing, Marketing management 1104 Words | 4 Pages

  • Samsung Company

    their recommendations. All directors are prohibited from engaging in business activities within the same industry without the approval of the board. This...

    Board of directors, Corporate governance, Flash memory 1531 Words | 5 Pages

  • Mobile Marketing

    Mobile Marketing: Making a Good Connection Though the practice of mobile marketing is still in its...

    Advertising, Bluetooth, GSM 2069 Words | 6 Pages

  • Marketing Strategy for Samsung

    A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers,...

    Management, Marketing, Marketing plan 3733 Words | 12 Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and...

    Brand, Marketing, Mobile computers 1738 Words | 6 Pages

  • Samsung Report

    Business Planning and Change Management Samsung has taken over the electronic world and is currently the number one, consumer electronic...

    IPhone, Marketing, Mobile phone 1950 Words | 6 Pages

  • Samsung Case Study

    Case Study - III Samsung – The Making of a Global Brand Q. No 1. By 2002, Samsung was rated as one of the top 3 players in...

    Advertising, Brand, Brand architecture 2255 Words | 7 Pages

  • Samsung Busines Strategic Report

    INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG...

    Boston Consulting Group, Economics, Management 1602 Words | 6 Pages

  • 1) Factors That Triggered the Growth of Samsung in the Global Handset Market

    growth of Samsung in the global handset market 4 SWOT analysis 4 Factors of growth 5 2) Strategies adopted by...

    IPhone, Marketing, Mobile phone 2353 Words | 7 Pages

  • Apple’s Winning Marketing Strategy

    Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the...

    Apple Inc., IPad, IPhone 1343 Words | 9 Pages

  • Marketing Plan for Samsung

    Introduction Samsung Electronics Co., Ltd has proved to the world of business that they are one of the most advanced technology companies in...

    3D television, IPhone, Laptop 1527 Words | 6 Pages

  • marketing plans

    advantages held by Samsung and Apple Corporations Table of contents 1. Introduction 2 2. Body 2 3. Conclusion 7 References...

    1907 Words | 6 Pages

  • Marketing Strategy for Decline Stage

    9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Home Quiz Finance Wiki IBPS Marketing...

    AT&T, Finance, Marketing 688 Words | 5 Pages

  • Strategy Marketing and Communications ¡V a Case of Lg Electronics

    Introduction Leading mobile phone companies such as Samsung, LG Electronics and SonyEricsson are rushing to introduce...

    Blue Ocean Strategy, LG Electronics, Marketing 2432 Words | 7 Pages

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