"Marketing Strategy Of Jollibee" Essays and Research Papers

  • Marketing Strategy Of Jollibee

    Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's or KFC. Secondly, Jollibee was young, and very small in comparison of McDonald's whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich...

    Brand, Greenwich Pizza, Jollibee 1824  Words | 6  Pages

  • Jollibee Case Study Marketing

    successful though it eventually outsold the ice cream product. In January 28, 1978, Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet, they decided to develop an own brand including a mascot, a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also...

    Chowking, Fast food, Fast food restaurant 1708  Words | 7  Pages

  • Jollibee

    BBQ Mang Inasal Andok’s Variables considered Benefit Positioning v.s. Brand Matrix Marketing Opportunity: * Pioneer in Fast-food industry * Increasing population in the Philippines * Increasing number of working mothers that need to give food to their children given the time they have * Increasing number of single parent household * Raising demand in fast-food market Jollibee Daily Production: * The chicken marination line can produce as many as 150,000 pieces a...

    Chowking, Fast food, Greenwich Pizza 2087  Words | 7  Pages

  • Jollibee Case

    MBA: Mini Case Study Jollibee: Beating McDonald’s in Burgers McDonald’s is clearly the most successful fast-food brand in the world, with annual sales around $30 billion. It dominates most markets by providing customers with consistent product quality and service-but not in the Philippines. Jollibee Foods Corp. is a family-owned chain with about P6.1 billion annual sales. It has, however, captured about 52% of the Philippines market (compared with 16% of McDonald’s). The company...

    Fast food, Filipino people, Jollibee 589  Words | 3  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154  Words | 7  Pages

  • Marketing Strategies

    development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth, moderately competitive markets. However, to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio...

    Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies "At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche" (47). Market growth strategies "In the early growth stage, the marketing manager may choose from two additional strategic...

    Igor Ansoff, Management, Marketing 1477  Words | 6  Pages

  • Marketing Strategy

    Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives, and the major route...

    Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

  • Marketing Strategies

    8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) • The marketing mix consists of four major elements: product, price, promotion and place. • Combined with these four Ps are people, processes and physical evidence to create the extended marketing mix. • Together, these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix...

    Distribution, Marketing, Marketing management 1763  Words | 6  Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market...

    Dominance, Market segmentation, Marketing 2138  Words | 7  Pages

  • Jollibee

    QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness, flavored food, a fun atmosphere, flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the...

    First-move advantage in chess, First-mover advantage, Greenwich Pizza 843  Words | 3  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3, pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:...

    Case analysis, Case study, Marketing 1738  Words | 6  Pages

  • Marketing Strategy

    Marketing Strategy Objectives Publix strives to meet the every needs of each individual customer. Their objective is to match Publix’s products and services offered with demands from their customers to assure competitive success. Throughout the marketing division, the department ensures the customers necessities or requests drive the design and performance for the products proposed. Additionally, the marketing strategies determined would maximize the long-term profits that are effectively implemented...

    Advertising, Brand, Customer service 821  Words | 5  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest, worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually...

    A Coruña, Bershka, Inditex 757  Words | 3  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share,” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century, the Harley Davidson Company saw its market share...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment, particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Marketing Strategy

    Marketing 500 Assignment 2 Life Alert Marketing Strategy Strayer University Discuss the type of product the company will offer and identify its primary characteristics The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different...

    Brand, Brand management, Branding 1301  Words | 4  Pages

  • Marketing Strategy

     Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle Aeronautical University Steve Jessup February 20, 2014 Abstract A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components...

    Competitor analysis, Distribution, Market research 2332  Words | 10  Pages

  • Marketing Strategy

    5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to marketing? What marketing strategy should Afjuz adopt to improve its performance on the British market? Give your reasons. Marketing is a mix of activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving...

    Competitor analysis, Consultative selling, Customer 768  Words | 3  Pages

  • marketing strategy

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Market segmentation, Marketing, Marketing management 1350  Words | 4  Pages

  • Marketing Strategy

    Marketing Strategy A Marketing strategy is a way of achieving a marketing objective. Marketing Tactics Marketing tactics are short-term actions to achieve the marketing strategy. For example: Marketing Objective – increase sales by 20% Marketing Strategy – selling the product in overseas markets. Marketing Tactic – Advertise the product in France and Spain first and then open up to other European countries if the campaign is successful. Examples of Marketing Strategy ...

    Advertising, Brand, Consultative selling 625  Words | 3  Pages

  • Marketing Strategies

    Marketing strategies for fast-moving consumer goods in India The current recession is the most brutal economic downturn in a lifetime. One industry where the consequences of the recession are felt particularly hard is the fast-moving consumer goods (FMCG) industry. In the past, this industry was dominated by such well-known manufacturer brands as Ariel detergent, Nescafé coffee, Philadelphia cream cheese, Flora margarine, and Pampers nappies. Our research, spanning several decades of purchasing...

    Brand, Brand management, Fast moving consumer goods 1488  Words | 4  Pages

  • Marketing Strategy, Penetration Strategy

    pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then lowers the price over time where a new, innovative, or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity...

    Apple Inc., Brand management, IPod 1577  Words | 5  Pages

  • Marketing Strategy

    Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product, place, price and promotion. In our project, we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore, after finishing the survey and investigated peoples’ views, we decided how to design our website and market it to satisfy...

    Marketing, Marketing strategy, Online shopping 2181  Words | 6  Pages

  • Marketing Strategy

    with 56 of those stores located in the Minneapolis/St. Paul metro area. Cub Foods has served the customers more comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business goals and strategies. Cub continues to offer the premier value for consumers' dollars. All of the business units and operations teams consistently work to identify and support business initiatives that are environmentally-friendly, ranging from promoting customer...

    Grocer, Grocery store, Safeway Inc. 1578  Words | 5  Pages

  • Marketing Strategies

    competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied. Strategic marketing is creating a plan to better reach and satisfy customer while increasing profitability and productivity. Competition strategy is an important strategic planning process to help management understand...

    Customer, Customer service, Marketing 1123  Words | 3  Pages

  • Marketing

    NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological...

    Brunei, Ecology, Economics 1726  Words | 7  Pages

  • Marketing Strategy

    The marketing skills that these companies possess are the reasons both Coca Cola and Pepsico are so successful. The marketing tactics the companies use and how they compare to each other. The use of new technologies, advertising and political environments that will include when determining what affects the marketing strategies the companies choose to take. INTRODUCTION The purpose of this report is to evaluate the marketing strategy of the...

    Alcoholic beverage, Coca-Cola, Drink 864  Words | 4  Pages

  • Marketing Strategies

    Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom...

    A Great Way to Care, Fundamental human needs, Market research 2122  Words | 6  Pages

  • Jollibee

    1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness, flavorful food, fun atmosphere, flexibility in catering, and focus, which fitted the Filipino customer’s habit. Additionally, since it was a local brand, it understood the customers well. For example, it offered spicy burgers that McDonald couldn’t offer. Furthermore, the political and economic crisis that occurred in 1983 led most foreign investors and competitors...

    Hamburger, Indonesia, New Guinea 1163  Words | 4  Pages

  • Marketing Strategy

    Position Question 1. How Well is the Company’s Present Strategy Working? In evaluating how well a company’s present strategy is working, a manager has to start with what the strategy is; A low-cost leader strategy, A broad differentiation strategy, A best-cost provider strategy, A focused, or market-niche, strategy based on lower cost, A focused, or market-niche, strategy based on differentiation. While there’s merit in evaluating the strategy from a qualitative standpoint (its completeness, internal...

    Competence, Human resource management, Management 2055  Words | 7  Pages

  • Marketing Strategy

    SWOT analysis is effective tool for management to form company’s situation analysis in order to focusing company’s marketing strategy. It indicates company’s competitive advantages and disadvantages into four parts - strengths, weakness, opportunities, and threats. Structured information in the SWOT analysis can help managers to strategic focus on how and what to form company’s marketing plans. SWOT analysis for Nissan Strength * Global Brand * Reliable Quality * Renault-Nissan Alliance...

    Automobile, Automotive industry, Ford Motor Company 1575  Words | 7  Pages

  • Marketing Strategy

    RM239 million in 2007 (rank 19) to RM150 million in 2008 (rank 23). On 23rd November 2009 the news reveals that Proton’s ranking has dropped from Malaysia’s 30 Most Valuable Brand (MMVB) ranking (Staff Writer, 2009). Thus, implementing a good marketing strategy is important. Product Proton was established 25 years ago by Tun Mahathir Mohamad as part of an ambitious national industrialization plan, but it has been long criticized for poor quality and unimpressive design. Proton’s major problem, as...

    Abdullah Ahmad Badawi, Lotus Cars, Marketing 1059  Words | 3  Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine, health, strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic...

    American middle class, Dandruff, Hair care 318  Words | 3  Pages

  • Jollibee Case

    Summary Jollibee began as an ice cream parlor in 1975 and has evolved into a major fast food corporation in the Philippines and numerous other countries in Asia. The company still continues to pursue international expansion and has been successful with 24 stores brining in over 9 million US $ in Europe. There have been many ups and downs in the process of international expansion both inside Jollibee and from outside forces. Due to goals that were a little too heady set and attempted to be achieved...

    Fast food, Indonesia, Marketing 2212  Words | 6  Pages

  • Marketing Report

    Marketing Research Jollibee Food Corporation Report by: John Kenneth Garganera History of Jollibee: In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs, after his studies showed that a much larger market was waiting to be served. Lumba became Tan's last business...

    Fast food, Hamburger, Ice cream 1560  Words | 6  Pages

  • Marketing Strategy

     MCS*4370 Marketing Strategy Final Examination The Kindle Fire: Amazon’s Heated Battle for the Tablet Market Submitted by: Michael McNevitts Student number: 0708890 Section 1 Q1. It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction...

    Amazon Kindle, Amazon River, Amazon.com 2075  Words | 8  Pages

  • Jollibee Foods Corporation Analysis

    Jollibee Foods Corporation Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor and subsequently expanded its menu offering in the form of sandwiches and hamburgers as a result of the increased cost of oil and the President Tony Tan Caktiong (TTC) anticipated ice cream prices to soar. The company culture was developed on the Five F’s: Flavor, Fun, Flexibility, Family atmosphere and Friendliness. The years to follow, Jollibee Foods began to expand domestically...

    Chowking, Fast food, First-mover advantage 1995  Words | 6  Pages

  • Marketing Strategies Of Greenwich Pizza

    Marketing Strategies of Greenwich Pizza Corporation Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines’ biggest pizza chain.  STRONGER BRAND IMAGE  Greenwich re-invents itself more with a more dynamic “G” logo to attract more customers. This brand look is also an indication of how attuned the company...

    Fast food, Greenwich Pizza, Jollibee 774  Words | 3  Pages

  • Marketing Strategy

    Marvel enjoys third of profit by its licensing and distribution strategy to rule the market? When big entertainment industry and production houses are getting billions how much Marvel gets in its pocket? Every character comes to an end, how Marvel is going to cope with its aging characters and in an age where characters rise to rocket high success no doubt but their sustainability is questionable. To answer all these questions, this marketing assignment will discuss the problematic situation faced by...

    DC Comics, Marketing, Marvel Comics 1681  Words | 5  Pages

  • Jollibee Foods Corporation

    Jollibee Foods Corporation * Summary This report is an attempt to analyze the case of Jollibee Foods Corporation. In this study we have first analyzed the case background so that we understand the scheme of things. In this section we have laid emphasis on the inception of Jollibee Foods Corporation, their expansion in various countries like Singapore, Hong Kong, Brunei, Taiwan, Indonesia, California etc. Further we have discussed the Strength, Weaknesses, Opportunities and Threats to Jollibee...

    Chowking, Food, Greenwich Pizza 1628  Words | 6  Pages

  • Marketing Strategy

    establishing and leading cross-cultural product development functions. He is viewed as a thought leader in the area of brand development, especially in the linking of brand strategies and deep consumer insights to the product development process. Chuck enthusiastically accepted an offer and joined a team developing a strategy to bring together the fragmented and regional design organizations and connecting them with usability. After a year, they decided to make a single integrated corporate global...

    Benton Harbor, Michigan, Decision making, Design 1606  Words | 5  Pages

  • Marketing Strategy

    Esguerra We all know that 2013 election is very near, so all the campaigners of politicians are very busy. Politicians have their own unique tactics to gain the sympathy and vote of Filipino voters. Some of their tactics is also can be use as marketing strategy and these are the examples: OVERT CONSUMER BEHAVIOR * Refer to the observable and measurable responses or actions of consumers. One of the senatorial candidates who use this tactic is Senator Alan Peter Cayetano. In his commercial...

    Corazon Aquino, Ferdinand Marcos, Gloria Macapagal-Arroyo 1334  Words | 5  Pages

  • Marketing Strategy

    factory; tasters are one of the most essential elements. Those tasters almost are mature in other word they are above eighteen years old. So that the positioning of our products is concentrated on the areas that are reach with these groups. Our strategy determines that the production must be distributed in any place of the world because of its high demand from all social classes, cultures, subcultures …So that the our products must be found in all markets but there must be a concentration on the...

    Burr mill, Cezve, Coffee 1803  Words | 7  Pages

  • Marketing/Marketing Strategy

    Marketing is “The art and science of creating demand to drive profitable growth.” David W. Mischler – President, Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology...

    Business, Customer, Definition 756  Words | 3  Pages

  • Develop Marketing Strategies

    Develop a marketing strategy Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that: describes your business and...

    Competitor analysis, Consultative selling, Marketing 779  Words | 3  Pages

  • Best Business Practices Of Jollibee

    Business Practices of Jollibee I. Quality Product and Services  Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti complemented with creative marketing programs, and efficient manufacturing and logistics facilities. II. Customer Satisfaction  Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be...

    Fast food, Jollibee, Management 285  Words | 14  Pages

  • strategy marketing

    Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets. Blue ocean strategy, as a business method, is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules, never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable...

    Blue Ocean Strategy, Ecological model of competition, Ford Model T 1254  Words | 6  Pages

  • Case Study: Jollibee Foods Corporation (a): International Expansion

    CASE STUDY: Jollibee Foods Corporation (A): International Expansion Problem Statement: The newly appointed head of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover, to expand into Hong Kong where is an existing base but the local people doesn’t like Jollibee’s Philippines-based fast food model, and a proposal to share the...

    Business terms, First-mover advantage, Jollibee 606  Words | 3  Pages

  • Marketing Strategy

    organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.  Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately, this is a false premise. Even the best of programs will fade into obscurity unless...

    Market segmentation, Marketing, Marketing management 1113  Words | 2  Pages

  • Competitive Strategy

    JOLLIBEE STRATEGIES Class presentation for this project: Instructor commented that all members must be involved but delivery of presentation flexible. It can be a oral report, power-point, whatever we want. TIME FRAME FOR CHANGES IN JOLLIBEE BUSINESS: 1975—1978: Tony Tan Caktiong opened ice cream shop. 1977: the oil crisis (would have risen the prices of ice cream business), etc. 1978: Lumba, the new management consultant hired advised the business to switch from ice cream to hamburgers...

    Greenwich Pizza, Hamburger, Jollibee 653  Words | 3  Pages

  • Jollibee Production

    Section 5 Operations Production Production Techniques From Jollibee’s deep wellspring of resources, Jollibee Worldwide Services (JWS) was formed to be the JFC Group of Companies’ partner in delivering shared services for all its business lines. Borne out of JFC’s foundational values and in full support of its mission and vision, JWS is positioned to be the leader in the shared services industry, a “partner of choice” for the most aggressive business movers in the world today. Our mission...

    Fast food restaurant, Food, Franchising 1397  Words | 5  Pages

  • Effectiveness of E-Marketing Strategies

    Effectiveness of E-marketing Strategies: Comparative Case Research of South Pacific Region and South Asia Ideally, e-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the evolution and strategic direction of e-marketing strategies in international environments has not been discussed and is the focus of the research investigation. The research...

    Asia, Case study, Marketing 753  Words | 3  Pages

  • Marketing Strategy

    segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals, objectives and expected outcomes of successfully marketing to Generation Y consumers. Next, a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts...

    Baby boomer, Cultural generations, Demographics 992  Words | 3  Pages

  • Marketing Strategy of Burger King

    Marketing Strategy of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy...

    Advertising, Brand, Brand equity 1825  Words | 6  Pages

  • International Marketing Strategy

    MARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs. How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the entire world? Executive Summary: Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global marketing strategy...

    International trade, Market segmentation, Marketing 1730  Words | 6  Pages

  • Jollibee Company Case Study

    HISTORY In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant...

    Chowking, Fast food restaurant, Greenwich Pizza 1064  Words | 7  Pages

  • Marketing Strategies

    aftermath new articles to yield abounding advantage of opportunities. * Its articles are of top amount and there are so abounding opportunities in the bazaar for its advance if it lowers its amount it ability be communicable aggregate of the marketing. * Its weakness of able aftertaste has bargain its bazaar humans adopt the ablaze taste. And Pepsi Cola has as well acquaint New artefact "Aquafina" mineral baptize but now Coke has as well acquaint new mineral baptize "Kinley" and this new artefact...

    Caffeine, Coca, Coca-Cola 938  Words | 3  Pages

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