• Jolli Bee Case study
    EXECUTIVE SUMMARY This essay is an attempt to analyze the case of Jollibee Foods Corporation International Expansion. To understand the scheme of things, we first have to understand the background, which is examined at first. In this section the company history and their various expansions to Singapore...
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  • Jollibee Foods Corporation
    Jollibee Foods Corporation  Is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Caffe Ti-amo, Mang Inasal (70%) and Burger King Philippines (54%). Since its inception, Jollibee has become...
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  • Jollibee Case
    Study Jollibee: Beating McDonald’s in Burgers McDonald’s is clearly the most successful fast-food brand in the world, with annual sales around $30 billion. It dominates most markets by providing customers with consistent product quality and service-but not in the Philippines. Jollibee Foods...
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  • Jollibee
    The Jollibee mascot was inspired by local and foreign children's books. Lumba created t the product names "Yumburger" and "ChickenJoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy:...
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  • Dbms Project
    problem, and its scope and delimitation. I. Introduction Jollibee Foods Corporation (PSE: JFC) (widely known as Jollibee) is a fast-food restaurant chain based in the Philippines. Jollibee has become one of the biggest fast-food chains in the world with 1,804 stores worldwide and total sales of...
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  • Jollibee
    "The Jollibee story is an inspiring saga of corporate vision, commitment to quality and customer service, and state-of-the-art strategic marketing." - An article on Philippine Marketing Association's website, www.pma.philonline.com. "If McDonald's is the Goliath of fast-food, Jollibee is its Filipino...
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  • Mktg Plan for Jollibee
    MARKETING PLAN FOR JOLIBEE ZABARTE MALL PREPARED BY: Dahil-Dahil Jeson De Guzman Mary Joy Dejucos Joana Ducay Angelica Formentera Jehieli Igmen Ruby Joy Laurente Renato Jr. Ryan Lauren Leonardo Arjay Modina COMPANY DESCRIPTION Jollibee is the largest fast food chain in the...
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  • Strategic Managment Paper for Mcdonalds Philippines
    Global Group Inc Submitted by: Hiroshi A. Torobu Executive Summary I. Introduction McDonald’s is the world’s largest chain of fast food restaurant serving more than 58 million customers daily. The firm has an excess of 30,000 restaurants worldwide employing 1.5 million people. The business...
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  • Papers
    HISTORY OF MCDONALD’S In 1937, Patrick J. McDonald opened "The Airdrome", an octagonal food stand, Monrovia, California. Hamburgers were ten cents, and all-you-can-drink orange juice was five cents. The restaurant was renamed "McDonald's Bar-B-Q" and served twenty five barbecued items on their menu...
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  • Employment Law
    Jollibee Foods Corporation: Study Questions 1.Explain how Jollibee was able to build its dominant position in the fast food market in the Phillippines.What makes Jollibee different from McDonald’s? Jollibee was able to dominate the fast food market in the Philippines due to several reasons. To start...
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  • Jollibee Case
    Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently...
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  • Growth Opportunities
    country's first communications satellite. Horizontal Integration: |1997 |PLDT signed a network deal with US-based software giant Oracle Corp. to jointly advance the development of a network | | |computing infrastructure in the Philippines dubbed Phil-Net. ...
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  • Jollibee Company Background
    History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs, after his studies showed...
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  • Jolibee
    I. Introduction The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets...
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  • Jollibee
    Jollibee - Case Study Analysis Executive Summary The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines...
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  • Jollibee - Case Study Analysis Join Allfreepapers.Com Category: Business Autor: Andrew 08 March 2011 Words: 4956 | Pages: 20 Executive Summary the Case Gives an Idea About How the Competition Influenced Jollibee's
    Jollibee - Case Study AnalysisJoin AllFreePapers.com Category: Business Autor: andrew 08 March 2011 Words: 4956 | Pages: 20 Executive Summary The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants...
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  • the legend of maria makiling
    Executive Summary The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into...
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  • Case Study
    Executive Summary The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into...
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  • Jollibee
    Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975, Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream...
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  • Comparative Study
    KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. An "American icon", it is the second largest restaurant chain after McDonald's, with over 17,000 outlets in 105 countries and territories (December...
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