"Marketing Strategy Of Jollibee Food Corp" Essays and Research Papers

  • Marketing Strategy Of Jollibee Food Corp

    MBA: Mini Case Study Jollibee: Beating McDonald’s in Burgers McDonald’s is clearly the most successful fast-food brand in the world, with annual sales around $30 billion. It dominates most markets by providing customers with consistent product quality and service-but not in the Philippines. Jollibee Foods Corp. is a family-owned chain with about P6.1 billion annual sales. It has, however, captured about 52% of the Philippines market (compared with 16% of McDonald’s). The company...

    Fast food, Filipino people, Jollibee 589  Words | 3  Pages

  • Jollibee Foods Corporation Analysis

    Jollibee Foods Corporation Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor and subsequently expanded its menu offering in the form of sandwiches and hamburgers as a result of the increased cost of oil and the President Tony Tan Caktiong (TTC) anticipated ice cream prices to soar. The company culture was developed on the Five F’s: Flavor, Fun, Flexibility, Family atmosphere and Friendliness. The years to follow, Jollibee Foods began to expand domestically...

    Chowking, Fast food, First-mover advantage 1995  Words | 6  Pages

  • Marketing Strategy of Mcdonald's Corp.

    Marketing strategy is an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Marketing Mix cooperates greatly with the marketing strategy. “Marketing mix and four P’s is when marketing their products firms need to create a successful...

    Customer, Customer service, Marketing 1505  Words | 5  Pages

  • Jollibee Foods Corporation

    Jollibee Foods Corporation * Summary This report is an attempt to analyze the case of Jollibee Foods Corporation. In this study we have first analyzed the case background so that we understand the scheme of things. In this section we have laid emphasis on the inception of Jollibee Foods Corporation, their expansion in various countries like Singapore, Hong Kong, Brunei, Taiwan, Indonesia, California etc. Further we have discussed the Strength, Weaknesses, Opportunities and Threats to Jollibee...

    Chowking, Food, Greenwich Pizza 1628  Words | 6  Pages

  • Jollibee Foods

    Jollibee Foods Corporation (A) From the brief description in the case, ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world. THe major goal was to serve time-constrained customers by providing good-quality food in a clean dining environment and at a low price. Profitability depended on high customer traffic and tight operations management. Store location was critical as it involved large investments...

    Fast food, Hamburger, Jollibee 1082  Words | 3  Pages

  • Jollibee Food Corporation

    Jollibee Corporation Foods Jollibee Food Corporation, headquartered in the Philippines, was started in 1975 as a family owned and operated ice cream parlor. In 1977 the company expanded its operations to include hot sandwiches and other meals in an effort to stem the economic impact related to events that surrounded a global fuel crisis. By the late 1990's, Jollibee had grown into the largest fast food store in the country and was planning growth in other Asian markets (Jollibee, 2006). While...

    Burger King, Corporation, Fast food 1264  Words | 4  Pages

  • Jollibee Foods Corporation

    JOLLIBEE FOODS CORPORATION (A): INTERNATIONAL EXPANSION PROBLEM: What possible management and marketing strategies can Noli Tingzon create to be able to cater both the international and local markets of Jollibee Foods? AREAS OF CONSIDERATION: COMPETITION/ COMPETITORS: 1. Tough competition between existing establishments such as McDonald’s, Kentucky Fried Chicken, Pizza Hut and Wendy’s as to the quality of food, service time and menu variations at a low price. 2. McDonald’s...

    Chowking, Fast food, Greenwich Pizza 1002  Words | 4  Pages

  • Marketing Strategy of Vinamilk Corp.

    Marketing strategy of Vinamilk CORP The brand name "Vinamilk“most powerful brand was voted as a "famous brand" and a group of 10. Strong domestic distribution . WEAKNESS Materials accounting for percentage of 60% - 70% product price should the price increase. Currently, buying fresh milk from households provided about 25% of raw materials for the company left most is imported. Risks associated with raw materials, the company may face risks of exchange rate. MARKET SHARE 75% of the milk...

    Dairy, Dairy product, Dairy products 1244  Words | 5  Pages

  • Jollibee Case Study Marketing

    eventually outsold the ice cream product. In January 28, 1978, Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet, they decided to develop an own brand including a mascot, a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also called to be...

    Chowking, Fast food, Fast food restaurant 1708  Words | 7  Pages

  • Jollibee

    Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald's in its home market? Firstly, Jollibee was the first mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald's or KFC. Secondly, Jollibee was young, and very small in comparison of McDonald's whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich...

    Brand, Greenwich Pizza, Jollibee 1824  Words | 6  Pages

  • The History Of Jollibee Dates Back To 1

    The history of Jollibee dates back to 1975, when a Filipino entrepreneur Tony Tan Caktiong (Tony) set up a two-outlet ice cream parlor business in the city of Manila. His father used to operate a kitchen in Fujian (China), which was where Tony's association with the food services business began. Though the ice cream parlor business was doing well, Tony wanted to do something bigger in the foods business - in the form of a fast-food outlet chain. His vision was inspired by the global popularity of...

    Burger King, Chowking, Fast food 1395  Words | 5  Pages

  • Case Study: Jollibee Foods Corporation (a): International Expansion

    CASE STUDY: Jollibee Foods Corporation (A): International Expansion Problem Statement: The newly appointed head of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover, to expand into Hong Kong where is an existing base but the local people doesn’t like Jollibee’s Philippines-based fast food model, and a proposal to share the...

    Business terms, First-mover advantage, Jollibee 606  Words | 3  Pages

  • Jollibee

    BBQ Mang Inasal Andok’s Variables considered Benefit Positioning v.s. Brand Matrix Marketing Opportunity: * Pioneer in Fast-food industry * Increasing population in the Philippines * Increasing number of working mothers that need to give food to their children given the time they have * Increasing number of single parent household * Raising demand in fast-food market Jollibee Daily Production: * The chicken marination line can produce as many as 150,000 pieces a...

    Chowking, Fast food, Greenwich Pizza 2087  Words | 7  Pages

  • Marketing and Strategy - Organic Food

    One of the most significant forces in changing consumer needs that current marketers face are the ever increasing environmental issues that people are becoming aware of. Consumers are interested in how goods are produced,especially in the food market where there is the increasing issue of labour exploitation and genetic modification. This has gained a lot of momentum in recent years with the growth of the Organic sector and ‘Fair Trade' products. In 2004, the retail market for organic products in...

    Fair trade, Genetically modified organism, Marketing 2267  Words | 7  Pages

  • Marketing Report

    Marketing Research Jollibee Food Corporation Report by: John Kenneth Garganera History of Jollibee: In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs, after his studies showed that a much larger market was waiting to be served. Lumba became Tan's last business...

    Fast food, Hamburger, Ice cream 1560  Words | 6  Pages

  • Marketing

    NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological...

    Brunei, Ecology, Economics 1726  Words | 7  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • Transnational Management of Jollibee Food Corporation

    Introduction Jollibee is a fast food chain that is based in Manila, Philippines. Inspired by Tony’s chef dad back in 1977, the home style hamburger quickly became an instant hit among the Filipino’s market. Today, Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam, Qatar, Saudi Arabia and more. (Jollibee.com.ph,2013) Now, based on the article, Jollibee is considering to expanding into three different countries and they are Papua New Guinea, Hong Kong, and...

    Indonesia, Jollibee, New Guinea 1034  Words | 3  Pages

  • Jollibee

    QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness, flavored food, a fun atmosphere, flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the...

    First-move advantage in chess, First-mover advantage, Greenwich Pizza 843  Words | 3  Pages

  • Jollibee Case

    Summary Jollibee began as an ice cream parlor in 1975 and has evolved into a major fast food corporation in the Philippines and numerous other countries in Asia. The company still continues to pursue international expansion and has been successful with 24 stores brining in over 9 million US $ in Europe. There have been many ups and downs in the process of international expansion both inside Jollibee and from outside forces. Due to goals that were a little too heady set and attempted to be achieved...

    Fast food, Indonesia, Marketing 2212  Words | 6  Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies "At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche" (47). Market growth strategies "In the early growth stage, the marketing manager may choose from two additional strategic...

    Igor Ansoff, Management, Marketing 1477  Words | 6  Pages

  • Marketing Strategy

    Marketing Strategy Objectives Publix strives to meet the every needs of each individual customer. Their objective is to match Publix’s products and services offered with demands from their customers to assure competitive success. Throughout the marketing division, the department ensures the customers necessities or requests drive the design and performance for the products proposed. Additionally, the marketing strategies determined would maximize the long-term profits that are effectively implemented...

    Advertising, Brand, Customer service 821  Words | 5  Pages

  • Best Business Practices Of Jollibee

    Business Practices of Jollibee I. Quality Product and Services  Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti complemented with creative marketing programs, and efficient manufacturing and logistics facilities. II. Customer Satisfaction  Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals, Jollibee has grown to be...

    Fast food, Jollibee, Management 285  Words | 14  Pages

  • Jollibee

    1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness, flavorful food, fun atmosphere, flexibility in catering, and focus, which fitted the Filipino customer’s habit. Additionally, since it was a local brand, it understood the customers well. For example, it offered spicy burgers that McDonald couldn’t offer. Furthermore, the political and economic crisis that occurred in 1983 led most foreign investors and competitors...

    Hamburger, Indonesia, New Guinea 1163  Words | 4  Pages

  • Jollibee Foods Corporation Analysis Case

    how should Jollibee expand next? Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea, Hong Kong, and the United States offer the chance for the company to grow its brand globally, but success is not guaranteed. Jollibee can capitalize on its regional success on a larger scale by undertaking a focused expansion strategy. The corporation...

    Brand, Chinese people, Hong Kong 1035  Words | 4  Pages

  • Jollibee Foods Corp Swot Analysis Bac

    Jollibee Foods Corp. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Jollibee Foods Corp. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: April 1, 2015 50 US$ 499.00 J630A7D8387BEN Jollibee Foods Corp. Fundamental Company Report provides...

    Annual report, Balance sheet, Cash flow 1557  Words | 7  Pages

  • Marketing Strategy

    Background “Cub Foods” is the company which started the business in 1968. Cub foods begins with an idea to redefine grocery retail in the Midwest - Consumers United for Buying... Cub Foods currently operates 108 stores in Minnesota, Wisconsin, Illinois & Iowa, with 56 of those stores located in the Minneapolis/St. Paul metro area. Cub Foods has served the customers more comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business...

    Grocer, Grocery store, Safeway Inc. 1578  Words | 5  Pages

  • Jollibee Production

    Section 5 Operations Production Production Techniques From Jollibee’s deep wellspring of resources, Jollibee Worldwide Services (JWS) was formed to be the JFC Group of Companies’ partner in delivering shared services for all its business lines. Borne out of JFC’s foundational values and in full support of its mission and vision, JWS is positioned to be the leader in the shared services industry, a “partner of choice” for the most aggressive business movers in the world today. Our mission...

    Fast food restaurant, Food, Franchising 1397  Words | 5  Pages

  • Food Marketing

    Food Marketing, Consumption, and Manufacturing Food Marketing. Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. In food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant. In addition, food marketing involves other kinds of challenges--such as dealing with a perishable product whose quality...

    Advertising, Brand, Coca-Cola 2383  Words | 6  Pages

  • Direct Marketing

     Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing, especially electronic marketing, is showing explosive growth. Direct-mail marketing means sending an offer, announcement, reminder, or other item to an individual consumer. Using highly selective mailing lists, direct marketers send out millions of mail pieces each year—letters, flyers, foldouts, and other “salespeople with wings.”...

    Business marketing, Direct marketing, Mail 1342  Words | 4  Pages

  • Jollibee Company Case Study

    HISTORY In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant...

    Chowking, Fast food restaurant, Greenwich Pizza 1064  Words | 7  Pages

  • Jollibee Case Analysis

     Jollibee – Case Analysis Week Two Case Study Assignment September 14, 2013 Table of Contents Comparing Strategies of Two Entertainment Giants – Netflix and Blockbuster 2008 Introduction In 1975 the business of the ice cream company Jollibee’s has begun. The Chinese-Filipino Tan family had managed it within three years to diversify into sandwiches and eventually to incorporate as Jollibee Foods Corporation. With its particular philosophy such as the...

    Chowking, Fast food, Fast food restaurant 2415  Words | 7  Pages

  • Merger: Fast Food and Red Ribbon

    Research Paper In FINAMAN “JOLLIBEE – RED RIBBON MERGER” Submitted by : Pauline M. Reyes TM111 Submitted to : Ms. Bola I. Introduction Jollibee Food Corporation continues to create lasting and memorable moments with family and friends as it shares the joy of eating locally and around the world. With its store network exponentially growing in numbers, JFC has set its sights on bigger dreams for future expansions. JFC seizes the dream of putting up each brand in interesting...

    Chowking, Fast food, Fast food restaurant 1188  Words | 4  Pages

  • Jollibee Foods Corp Swot Analysis Bac

    Jollibee Foods Corp. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Jollibee Foods Corp. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: April 1, 2015 50 US$ 499.00 J630A7D8387BEN Jollibee Foods Corp. Fundamental Company Report provides...

    Annual report, Balance sheet, Cash flow 1557  Words | 7  Pages

  • Jollibee Business Plan

    JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975, Tony tan Caktiong, the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao, Quezon City. Sometime in 1978, Caktiong and his brothersand sisters engaged the services of a management consultant, Manuel...

    Chowking, Fast food, Greenwich Pizza 1138  Words | 4  Pages

  • Marketing Strategies Of Greenwich Pizza

    Marketing Strategies of Greenwich Pizza Corporation Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines’ biggest pizza chain.  STRONGER BRAND IMAGE  Greenwich re-invents itself more with a more dynamic “G” logo to attract more customers. This brand look is also an indication of how attuned the company...

    Fast food, Greenwich Pizza, Jollibee 774  Words | 3  Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment, particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively manage such products. Evidently, a company needs...

    Business, Business marketing, Business-to-business 944  Words | 4  Pages

  • Marketing Strategy

    What is Offensive Marketing? When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share,” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century, the Harley Davidson Company saw its market share...

    Competition, Competitor analysis, Harley-Davidson 1873  Words | 6  Pages

  • Marketing Strategy

    5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to marketing? What marketing strategy should Afjuz adopt to improve its performance on the British market? Give your reasons. Marketing is a mix of activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving...

    Competitor analysis, Consultative selling, Customer 768  Words | 3  Pages

  • Jollibee Foods Corporation

    Jollibee Foods Corporation  Is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Caffe Ti-amo, Mang Inasal (70%) and Burger King Philippines (54%). Since its inception, Jollibee has become an increasingly profitable fast-food chain with 686 restaurants in the Philippines and 57 in other countries employing 29,216 workers. Including all its brands, JFC has 1,804 stores worldwide and total...

    Burger King, Fast food, Fast food restaurant 2324  Words | 8  Pages

  • Marketing Strategy

     Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle Aeronautical University Steve Jessup February 20, 2014 Abstract A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components...

    Competitor analysis, Distribution, Market research 2332  Words | 10  Pages

  • Peceptions of Foreigners to Jollibee

    KEYS TO THE SUCCESSFUL PENETRATION OF JOLLIBEE FOODS CORPORATION IN THE UNITED STATES A. Introduction Jollibee Foods Corporation has been a pioneering endeavor among Filipino food services trying to gain a foreign market. Its success in the local market and its fledging but promising foreign drive has given the company recognition as a model corporation for other Filipino business ventures looking to expand through international trade. Jollibee today has already gained a first-mover...

    Catering, Chowking, Fast food restaurant 962  Words | 4  Pages

  • Competitive Strategy

    JOLLIBEE STRATEGIES Class presentation for this project: Instructor commented that all members must be involved but delivery of presentation flexible. It can be a oral report, power-point, whatever we want. TIME FRAME FOR CHANGES IN JOLLIBEE BUSINESS: 1975—1978: Tony Tan Caktiong opened ice cream shop. 1977: the oil crisis (would have risen the prices of ice cream business), etc. 1978: Lumba, the new management consultant hired advised the business to switch from ice cream to hamburgers...

    Greenwich Pizza, Hamburger, Jollibee 653  Words | 3  Pages

  • Marketing Strategy, Penetration Strategy

    pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then lowers the price over time where a new, innovative, or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity...

    Apple Inc., Brand management, IPod 1577  Words | 5  Pages

  • Jollibee Case Study

    case seems objective, are objective written compatible to each other, what are the areas seems to have objectives. 7.) What level of strategic change is being you think implemented? What recommendations that will company have in implementing the strategy? 8.) Does the case focus on strategic control issues? Explain if not, where is the focus explain. 9.) What corresponding policy mention was the policy implied or stated, where they consisted with their policy. If they are show explain why they...

    Dominance, Economics terminology, Fast food 1560  Words | 5  Pages

  • Jollibee Foods Corporation's Competitive Advantage against McDonald’s

     Case 1-2: Jollibee Foods Corporation How was Jollibee able to build its dominant position in fast food in the Philippines?  What sources of competitive advantage was it able to develop against MacDonald’s in its home market? Jollibee was able to build its dominant position in fast food in the Philippines with several successful factors. The Company, in which the Tan family owned a majority ownership, operated on the vision of employees working happily and efficiently. This vision later became...

    Jollibee, Marketing, Papua New Guinea 941  Words | 2  Pages

  • International Marketing Strategy Failures

    INTERNATIONAL MARKETING STRATEGY An international marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies, and resources and the challenges presented by its international market or markets (Terpstra, V. and Sarathy, R., 1997). As such, the international strategic plan forges a link between the company's resources and its international goals and objectives in a complex, continuously changing international environment. In...

    Developing country, International trade, Joint venture 1892  Words | 6  Pages

  • Jollibee Corporation Case Study

    Submitted by: MATTHEW LARR G. ESTOPEREZ Name of student July 5, 2008 I. BACKGROUND OF THE STUDY The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges...

    Fast food, Globalization, Jollibee 1122  Words | 5  Pages

  • Jollibee case study

    Jollibee case study How can companies create value in the Fast Food industry? How was Jollibee able to develop a dominant position in the Philippines? What are Jollibee’s sources of competitive advantage with respect to McDonald in that market? Companies in fast food industry are creating value with: Providing a time constrained customers a good quality food in a clean dining environment at a low price Offering Standardized menus, cooked in bulk in advance, kept hot, packaged, and available...

    Fast food, Fast food restaurant, Food 785  Words | 3  Pages

  • Marketing Strategy of Burger King

    Marketing Strategy of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy...

    Advertising, Brand, Brand equity 1825  Words | 6  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154  Words | 7  Pages

  • Marketing Strategies

    development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth, moderately competitive markets. However, to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio...

    Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

  • Marketing Strategies

    Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom...

    A Great Way to Care, Fundamental human needs, Market research 2122  Words | 6  Pages

  • Marketing Strategy

    Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives, and the major route...

    Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

  • Marketing Strategies

    8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) • The marketing mix consists of four major elements: product, price, promotion and place. • Combined with these four Ps are people, processes and physical evidence to create the extended marketing mix. • Together, these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix...

    Distribution, Marketing, Marketing management 1763  Words | 6  Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market...

    Dominance, Market segmentation, Marketing 2138  Words | 7  Pages

  • Marketing Research Kudler Foods

     Marketing Research-Kudler Fine Foods Virtual Organization Barbara Hall MKT/421 ` Amber Topping August 5th 2013 Kudler Fine Foods is an upscale epicurean specialty food market with three locations in California. Founder Kathy Kudler enjoyed gourmet cooking; it was her way of relieving stress. Kathy having been Vice-President of Marketing for a defense contractor, found the opportunity for this...

    Distribution, Market research, Marketing 1078  Words | 4  Pages

  • Marketing Strategy

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3, pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:...

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  • Marketing Strategy of Mcdonalds

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