• Marketing
    . Marketing strategies of ICICI Bank , market-leaders, focus-areas of marketing efforts , basis of segmentation, nature of banking in India (income-stratification & targeting strategies …………………………………………………………………30 7. Converting potential to actual targets ………………………………………….35 8. ICICI bank product...
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  • Crm Project
    functions with the customers of this bank. As known ICICI systems are well designed so as to equal quality with its one to one marketing strategy and that is it was awarded in DM review world class solutions. ICICI Bank was awarded the Most Customer Responsive Company at ‘The Economic Times - Avaya...
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  • Prashant
    INTRODUCTION ABOUT ICICI BANK ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI’s shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering...
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  • Icici
    growth, greater responsiveness to market opportunities and of course, numerous accolades from industry-watchers. Established in 1994, ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade, the bank has become a universal bank offering a well...
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  • Strategic Marketing Managemnt
    organisation ICICI PRUDENTIAL LIFE INSURANCE COMPANY, herein after referred as “the case understudy” is a market leader in the private life insurance sector in India. BACKGROUND The case under study is ICICI PRUDENTIAL LIFE INSURANCE COMPANY a joint venture between ICICI bank, India’s largest...
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  • Crm in Icici
    (about 30 million) in a short span of time. CONCLUSIONS Thus, we see that a focused and customer centric approach helped ICICI Bank become # 2 bank in India (till recently, as PNB has taken over it as the No 2 bank in India now). ICICI has used CRM not only as a tool but also as a strategy to gain...
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  • 7 P's of Icici Bank
    SRM UNIVERSITY – RAMAPURAM FACULTY OF BUSINESS ADMINISTRATION NAME : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank...
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  • Service Marketing in Banks
    . BANK MARKETING Marketing as viewed today is a way of managing a business so that each strategy is evolved with foreknowledge of the impact of such decision on the customer. Banks have broadly three dimensions, i.e., deposits, borrowings and other allied services. The concept of bank...
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  • Industrial Analysis of Home Loan
    :- Marketing strategy of SBI bank: ✓ State bank of India (SBI) has adopted an innovative strategy to expand its home loan portfolio and at the same time ensure good credit quality. The country’s largest bank is in talks to buy home loans given by state government to their...
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  • Icici Bank 7 P's
    7 P’S OF MARKETING FOR ICICI BANK PRODUCT MIX 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at...
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  • Icici 7ps
    7 P’S OF MARKETING FOR ICICI BANK PRODUCT MIX 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your...
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  • Crm at Icici
    implementation. The bank did not consider CRM as a technology initiative. It considered CRM as a strategy which integrates the important activities in an organization. At ICICI Bank, CRM involved marketing, sales, service and technology as well as the other inner-workings of the bank. Thus, CRM was...
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  • Gp Topics
    Office Equipments And Credit Policy ( ICICI Bank) 1287 Market Research On Housing Finance 1288 Market Research & Analysis Of BPO Industry 1289 Market Risk Management 1290 Market Risk Management 1291 Marketing Mix Strategy Of Nestle India Ltd. 1292 Marketing Of American Express Personal...
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  • Project Title
    Mark To Market Of Investment Markating Strategy Of Nescafe Market Overview Of Office Equipments And Credit Policy ( ICICI Bank) Market Research On Housing Finance Market Research & Analysis Of BPO Industry Market Risk Management Market Risk Management Marketing Mix Strategy Of Nestle India Ltd...
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  • Marketing Topics
    fund at cholamandalam 60 Ifim 285 Reymount Commodities Pvt. Ltd 99 Bu 286 Systematic investment plan & an analytical study of equity related schemes A study conducted for hdfc mutual fund Bangalore hdfc bank & idbi bank 95 Ifim 287 Marketing strategies for icici prulife 52 288...
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  • Research
    emerge outside India then it has a huge potential of customers. 5. POOR CUSTOMER CARE/SERVICE: With its aggressive marketing ICICI Bank is rapidly increasing its customer base. They are not however, increasing the number of employees accordingly. This is leading to deterioration of the standard of...
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  • Icici
    well in the market? Why customer attract towards the services of ICICI bank? For any company his marketing mix is so important, so when we studied about the marketing mix (7P’s) of ICICI then we found that:- PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our...
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  • what is organizational structures
    Indian stock exchanges. ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the...
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  • Icici
    A PROJECT REPORT ON A STUDY OF MARKETING STRATEGIES IN HOME LOAN FINANCE MARKET (A Case Study of ICICI Housing Finance Ltd. In Delhi NCR) Submitted in partial fulfillment for the award of the degree of MASTER OF MARKETING MANAGEMENT Submitted by : Guided...
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  • Customer Relationship Management
    from the Reserve Bank of India (RBI) to set up a bank in the private sector. At present, Private Banks in India includes leading banks like ICICI Banks, ING Vysya International Journal of Research in Finance & Marketing http://www.mairec org 16 IJRFM Volume 1, Issue 3 (July, 2011) (ISSN...
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