"Marketing Strategy Of Icici Bank In India" Essays and Research Papers

  • Marketing Strategy Of Icici Bank In India

    State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a...

    Bank, Bank of England, Banks 668  Words | 3  Pages

  • Swot Analysis of Icici Bank

    Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI...

    Bank, Consultative selling, Customer 1189  Words | 4  Pages

  • Merger of Icici and Icici Bank

    MERGER OF ICICI & ICICI BANK [pic] PREPARED BY: SALONI SHARMA ROLL NO. 57 Introduction to...

    Bank, Banks, Economics 1377  Words | 6  Pages

  • State Bank of India vs Icici

     STATE BANK OF INDIA. SBI Debt-Equity ratio : 12.43 (march'12) A high debt/equity ratio generally means that a company...

    Bond, Debt, Dividend 838  Words | 4  Pages

  • Difference Between Icici Bank N Axis

    SERVICE SECTOR MANAGEMENT | ICICI BANK AND AXIS BANK | WHAT IS A BANK? A banker or...

    Bank, Banking in India, Banks of India 2146  Words | 6  Pages

  • MARKETING STRATEGY OF ICICI BANK

    1 HISTORY OF BANK What is bank? A banker or bank is a financial institution whose primary activity is to act as...

    Bank, Banking, Cheque 9581  Words | 36  Pages

  • Case Study on Icici Bank

      Bank Profile Established in 1994, ICICI Bank is today the second largest bank in...

    Bank, Banking, Banks of India 974  Words | 3  Pages

  • Crm at Icici Bank

    Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive...

    Bank, Banking, Cheque 1916  Words | 5  Pages

  • Icici Bank

    ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31,...

    Bank, Bond, Debt 1522  Words | 7  Pages

  • Volkswagen India- Marketing Strategy in India

     Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India...

    Advertising, Audi, Brand 407  Words | 3  Pages

  • Icici

    INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA. INTRO:                     The Bank went on to cross-sell and up-sell...

    Bank, Bond, Human resource management 630  Words | 3  Pages

  • Case Study/Research Paper of Mergers Icici and Icici Bank

    ------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in...

    Bank, Bank regulation, Banking 1223  Words | 5  Pages

  • Kfc's Marketing Strategy in India

    Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent...

    Animal rights, Fast food, Hamburger 824  Words | 3  Pages

  • Icici Bank and Bank of Rajasthan Merger

    formed. Basic information of icici bank (Industrial Credit and Investment Corporation of India...

    1916, 2009, Bank 1099  Words | 4  Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2...

    Air India, Aircraft, Airline 1264  Words | 5  Pages

  • Icici Bank- Strategy Analysis

    ICICI Bank : Strategy Analysis Table of Contents ICICI Bank :...

    Bank, Banking, Banks of India 12511  Words | 40  Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and...

    Brand, Marketing, Mobile computers 1738  Words | 6  Pages

  • Swot Analysis of Icici Bank

    Project on S.W.O.T. analysis of ICICI BANK. INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA....

    Bank, Cheque, Credit card 1136  Words | 4  Pages

  • Study of Marketing of Icici Prudential Life Insurance

    STUDY OF MARKETING MIX OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED (Synopsis of the Project towards partial fulfilment of...

    Business, Financial services, ICICI Prudential 865  Words | 3  Pages

  • Marketing Mix: ICICI Bank

    Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK...

    Asset, Bank, Finance 312  Words | 2  Pages

  • marketing tools

    ASSIGNMENT 1 MARKETING ACROSS BOUNDRIES TOPIC : MARKETING TOOLS...

    Bank, Banks, Financial services 1286  Words | 5  Pages

  • State bank of India

     STATE BANK OF INDIA “Banker to every Indian” Satate Bank of India better...

    Bank, Banking, Cheque 1291  Words | 4  Pages

  • state bank of india company analysis

    researchandmarkets.com/reports/577936/ State Bank of India - SWOT Analysis Description: State Bank of...

    Bank, Commercial bank, Credit card 810  Words | 6  Pages

  • Icici Bank Search Report in India

    INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai, Maharashtra. It...

    Bank, Banking, Banks of India 6039  Words | 19  Pages

  • Comparative Study of Training and Development of Sbi and Icici Bank

    AND INVESTMENT CORPORATION OF INDIA”(ICICI) with “STATE BANK OF INDIA”(SBI). BY Mr. R....

    Business, Business process reengineering, Concept 585  Words | 3  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Imrb International Marketing Strategies

    organizational realities are similar or different from theory. The management theory dealt with in the report must be written in detail. Some indicative...

    Abbas Kiarostami, Data, Inch 842  Words | 4  Pages

  • Swot Analysis of Hdfc and Icici

      Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC...

    Bank, Banking, Cheque 2037  Words | 7  Pages

  • Icici Pru Case Analysis

    ICICI Prudential –Multiple Channel Distribution In terms of the future of the Indian insurance industry, what do you think are the measures...

    City, Distribution, Economics 783  Words | 3  Pages

  • Nokia India Strategy

    Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its...

    Cellular network, Cordless telephone, GSM 1774  Words | 6  Pages

  • A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

    COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION...

    Bank, Customer, Finance 771  Words | 3  Pages

  • Banks of India and Bank

    014908005 Centre for Management Technology Knowledge Park I Gr. Noida Acknowledgements If words are considered to be signs of gratitude then...

    Bank, Banking, Banks 21306  Words | 70  Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55...

    American middle class, Dandruff, Hair care 318  Words | 3  Pages

  • Strategy of Mercedes Benz in India

     Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards...

    Automatic transmission, Automotive industry, BMW 1085  Words | 3  Pages

  • Customer Satisfaction in Icici Bank

    PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional...

    Bank, Cheque, Credit card 6635  Words | 32  Pages

  • Comparison of Icici Bank and Hdfc Bank

    Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the...

    Bank, Banking, Banks of India 2128  Words | 13  Pages

  • Rural Employment Strategies for India

    Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies...

    Agriculture, Apprenticeship, Employment 819  Words | 3  Pages

  • 7 P's of Icici Bank

    : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF...

    Asset, Bank, Cheque 1699  Words | 8  Pages

  • icici marketing stategy

    ICICI bank is the second largest bank in India in terms of both asset and market capitalization. It...

    Bank, Banking, Consultative selling 529  Words | 2  Pages

  • credit risk ICICI BANK

    Project Report On “Credit Risk Management Strategies For Home Loan in ICICI Bank” Jabalpur Submitted...

    Bond, Credit, Credit rating 3286  Words | 21  Pages

  • Csr Activities in India

    Development Process of Corporate social responsibility in Indian banking sector The development process of CSR strategy in Indian |Banking...

    Bank, Banking in India, Banks 850  Words | 3  Pages

  • A Study on Performance Evaluation of Icici and Sbi Using Fundamental and Technical Analysis

    SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES LUCKNOW TERM PRESENTATION ON “A STUDY on PERformance evaluation of icici and sbi...

    Bank, Dividend yield, Financial ratio 1132  Words | 5  Pages

  • How Mcdonalds Evolved Its Marketing Strategy in India

    evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in...

    Bollywood, Hamburger, India 1182  Words | 4  Pages

  • Marketing Strategies

    Marketing strategies for fast-moving consumer goods in India The current recession is the most brutal economic...

    Brand, Brand management, Fast moving consumer goods 1488  Words | 4  Pages

  • ICICI Bank

     ICICI Bank is an Indian multinational banking and financial services company headquartered in Vadodara. As of 2014 it is the...

    Bank, Banks of India, Credit union 2838  Words | 9  Pages

  • Icici Prudential Marketing Strategy Report

    [pic] A SUMMER PROJECT [pic]...

    Actuarial science, Boiler insurance, Endowment policy 9017  Words | 37  Pages

  • History of 5 Banks in India

    United Bank of India (UBI) is a state-owned financial services company headquartered in Kolkata, West Bengal,...

    Bank, Banks, Banks of India 2112  Words | 6  Pages

  • Ideas for Marketing Projects

    merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing *...

    Advertising, Consumer behaviour, Customer service 908  Words | 7  Pages

  • State Bank of India

    STATE BANK OF INDIA The origin of the State Bank of India goes back to the first decade of the...

    Bank, Bond, Cheque 1084  Words | 6  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • marketing strategies of bisleri

    EXECUTIVE SUMMARY For any business to be competitive, the core aspect is how well the marketing strategies are defined and...

    Bottle, Bottled water, Drinking water 1164  Words | 6  Pages

  • The Reserve Bank of India

    The Reserve Bank of India (RBI) is India's central banking institution, which controls the monetary policy of the Indian rupee....

    Bank, Central bank, Federal Reserve System 1602  Words | 5  Pages

  • About bank nd iCICI bank

    1.1 Introduction Modern commercial banking, in its present form, is of recent origin. Though bank is considered to be an ancient institution...

    Bank, Banking, Banks of India 8900  Words | 31  Pages

  • General Comparison Between HDFC Bank And ICICI Bank

    General Comparison between HDFC Bank and ICICI Bank HDFC Bank...

    Bank, Cheque, Credit card 528  Words | 3  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154  Words | 7  Pages

  • Customer Relationship Marketing, Case Study

    Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED...

    Customer, Customer relationship management, Customer service 947  Words | 4  Pages

  • Rural Marketing Mix Live Example of Different Companies

    Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and...

    Companies based in Mumbai, Hyundai Atos, Hyundai Motor Company 673  Words | 3  Pages

  • Marketing Strategy

    Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link]...

    Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

  • Factors Affecting Sustainable Marketing in India

    affecting Sustainable Marketing in India 1. Introduction 1.1. Central Question Stated in general terms, the central question...

    Corporate social responsibility, Greenhouse gas, India 1341  Words | 5  Pages

  • Marketing Strategies

    development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of...

    Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

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