"Marketing Strategy Of Icici Bank In India" Essays and Research Papers

  • Marketing Strategy Of Icici Bank In India

    State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December 2013, it had assets of US$388 billion and 17,000 branches, including 190 foreign offices, making it the largest banking and financial services company in India by assets. State Bank of India is one of the Big Four banks of India, along with ICICI Bank, Punjab National Bank and Bank of Baroda. The bank traces...

    Bank, Bank of England, Banks 668  Words | 3  Pages

  • Swot Analysis of Icici Bank

    Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad...

    Bank, Consultative selling, Customer 1189  Words | 4  Pages

  • Merger of Icici and Icici Bank

    MERGER OF ICICI & ICICI BANK [pic] PREPARED BY: SALONI SHARMA ROLL NO. 57 Introduction to sector- banking sector The banking sector plays an important role in the growth and development of an economy. The banks provide funds to various institutions which in finance other sectors of economy. India too relies largely on the banking sector for mobilization of deposits as well as for accelerated growth of deposits. This sector has helped in the development of rural as...

    Bank, Banks, Economics 1377  Words | 6  Pages

  • State Bank of India vs Icici

     STATE BANK OF INDIA. SBI Debt-Equity ratio : 12.43 (march'12) A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense. If a lot of debt is used to finance increased operations (high debt to equity), the company could potentially generate more earnings than it would have without this outside financing. If this were to increase earnings by a greater...

    Bond, Debt, Dividend 838  Words | 4  Pages

  • Difference Between Icici Bank N Axis

    SERVICE SECTOR MANAGEMENT | ICICI BANK AND AXIS BANK | WHAT IS A BANK? A banker or bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. In other words, an institution where one can place and borrow money and take care of financial affairs ABOUT The Banking sector in India has always been one of the most preferred avenues of employment. In the current decade, this has emerged as a resurgent sector in the Indian...

    Bank, Banking in India, Banks of India 2146  Words | 6  Pages

  • MARKETING STRATEGY OF ICICI BANK

    1 HISTORY OF BANK What is bank? A banker or bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money. It is often described as a credit institution. .On deposits, the bank pays interest and for lending money, it charges a higher rate of interest. It performs a large variety of functions in the modern society. Acc. to Banking Regulation Act of India, “Banking means...

    Bank, Banking, Cheque 9581  Words | 36  Pages

  • Case Study on Icici Bank

      Bank Profile Established in 1994, ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade, the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches, 3300 ATM's and a 3200 seat call center (as of 2007). The hallmark of this exponential...

    Bank, Banking, Banks of India 974  Words | 3  Pages

  • Crm at Icici Bank

    Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives...

    Bank, Banking, Cheque 1916  Words | 5  Pages

  • Icici Bank

    ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,044 branches and about 5,546 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in...

    Bank, Bond, Debt 1522  Words | 7  Pages

  • Volkswagen India- Marketing Strategy in India

     Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India Volkswagen branded cars.  VGSIPL – Audi and Skoda.  Marketing strategy in India – Product, Place, Price, Promotion. ISSUES  Caters mainly to luxury segment.  Higher price range – except Skoda Fabia.  Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser sales than BMW, Mercedez, etc (SIAM).  Lack of consumer...

    Advertising, Audi, Brand 407  Words | 3  Pages

  • Icici

    INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA. INTRO:                     The Bank went on to cross-sell and up-sell its products aggressively, growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993, the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan, and the same year, it set up ICICI Asset Management Company. This was the just the beginning; several mergers, acquisitions and joint ventures followed ...

    Bank, Bond, Human resource management 630  Words | 3  Pages

  • Case Study/Research Paper of Mergers Icici and Icici Bank

    ------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank, the Government of India and representatives of private industry on 5 January, 1995. The objective was to encourage and assist industrial development and investment in India. Over the years, ICICI has evolved into a diversified...

    Bank, Bank regulation, Banking 1223  Words | 5  Pages

  • Kfc's Marketing Strategy in India

    Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFC's strength. KFC's vegetarian menu is almost exclusive to India and is the most extensive...

    Animal rights, Fast food, Hamburger 824  Words | 3  Pages

  • Icici Bank and Bank of Rajasthan Merger

    formed. Basic information of icici bank (Industrial Credit and Investment Corporation of India Bank): ICICI Bank was established by the Industrial Credit and Investment Corporation of India, an Indian financial institution, as a wholly owned subsidiary in 1994. The parent company was formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and public-sector insurance companies to provide project financing to Indian industry.[10][11] The bank was initially known as theIndustrial...

    1916, 2009, Bank 1099  Words | 4  Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2 AirIndia is a state-owned flag carrier, the oldest airline of India. It is part of the Indian government-owned AI Limited.  The airline operates a fleet of Airbus and Boeing aircrafts. According to the International Air Transport Association (IATA), by its latest estimates, India will contribute significantly to air travel, which is to grow from US$ 5.1billion to US$ 5.6billion. Market...

    Air India, Aircraft, Airline 1264  Words | 5  Pages

  • Strategies for Luxury Marketing in India

    Strategies for Luxury Marketing in India To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. There are conventional foundations for ensuring success of a brand and they are listed below in brief: * The brand must be “expansive” - Which means it should be full of innovation opportunities for the...

    Advertising, Brand, Branding 880  Words | 3  Pages

  • Icici Bank- Strategy Analysis

    ICICI Bank : Strategy Analysis Table of Contents ICICI Bank : Strategy Analysis 1 ICICI Bank 4 Brief History: Evolution of the Entity with respect to Time 4 Inception 4 Establishing Synergy: Consolidation 5 ICICI Bank in the Retail sector 6 How it all began 6 ICICI’s perspective of the retail market and the elements of strategy 7 Corporate relationships 7 Technology 8 Operational excellence 8 ICICI and International Business 9 International remittance key corridors for...

    Bank, Banking, Banks of India 12511  Words | 40  Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and services for a variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market research). Nokia does exactly the same and comes up with innovative phones almost every six months. The new phones that Nokia launches have some new feature or price difference, thus appealing to the consumer. Sometimes...

    Brand, Marketing, Mobile computers 1738  Words | 6  Pages

  • Swot Analysis of Icici Bank

    Project on S.W.O.T. analysis of ICICI BANK. INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA. INTRO: The Bank went on to cross-sell and up-sell its products aggressively, growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993, the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan, and the same year, it set up ICICI Asset Management Company. This was the just the beginning; several...

    Bank, Cheque, Credit card 1136  Words | 4  Pages

  • Study of Marketing of Icici Prudential Life Insurance

    STUDY OF MARKETING MIX OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED (Synopsis of the Project towards partial fulfilment of the assessment in the subject of Service Marketing) INTRODUCTION COMPANY PROFILE ICICI Prudential Life Insurance Company Limited is a company incorporated under the Companies Act, 1956 and licensed under and in terms of the Insurance Act, 1938 and the Insurance Regulatory and Development Authority Act, 1999 to carry out the business of life insurance and having its...

    Business, Financial services, ICICI Prudential 865  Words | 3  Pages

  • Marketing Mix: ICICI Bank

    Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India's second-largest bank with total assets of Rs. 4,736.47 billion at March 31, 2012 and profit after tax Rs. 64.65 billion (US$ 1,271 million) for the year ended March 31, 2012. The Bank has a network of 2,895 branches and 10,021 ATMs in India, and has a presence in 19 countries, including IndiaICICI Bank offers a wide range of banking products and financial services to corporate...

    Asset, Bank, Finance 312  Words | 2  Pages

  • marketing tools

    ASSIGNMENT 1 MARKETING ACROSS BOUNDRIES TOPIC : MARKETING TOOLS INTRODUCTION Marketing tools and techniques are the various methods and promotional approaches companies use to help market and sell their products and services. Marketing tools includes SWOT analysis, PEST analysis, PORTERS 5 FORCES analysis, TOWS analysis, BCG analysis. Banking in India was typically mature...

    Bank, Banks, Financial services 1286  Words | 5  Pages

  • State bank of India

     STATE BANK OF INDIA “Banker to every Indian” Satate Bank of India better known as (SBI) is the largest banking and financial service provider in India by it’s assets ,market capitalization and revenue. SBI with it’s 200 year of legacy, assets worth US$360 Billion,14120 branches within India and 173 foregin offices gives it a leverage over other competive banks. SBI is a regional banking behemoth and is one of the largest financial institutions in the world. SBI has five...

    Bank, Banking, Cheque 1291  Words | 4  Pages

  • state bank of india company analysis

    researchandmarkets.com/reports/577936/ State Bank of India - SWOT Analysis Description: State Bank of India - SWOT Analysis company profile is the essential source for top-level company data and information. State Bank of India - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. State Bank of India (SBI) is the leading commercial bank in India, offering services such as retail banking...

    Bank, Commercial bank, Credit card 810  Words | 6  Pages

  • Icici Bank Search Report in India

    INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai, Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank has...

    Bank, Banking, Banks of India 6039  Words | 19  Pages

  • Failed Marketing Strategy of General Motors in India

    on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries. To investigate the failure reasons of strategy implementation...

    General Motors, Marketing, Marketing strategy 1539  Words | 5  Pages

  • Comparative Study of Training and Development of Sbi and Icici Bank

    AND INVESTMENT CORPORATION OF INDIA”(ICICI) with “STATE BANK OF INDIA”(SBI). BY Mr. R. CHRISTURATNAM Research Scholar for part time Reg No: Y12COMR006 UNDER THE GUIDANCE OF Prof. S.VIJAYA RAJU Department of Commerce and Business Management ACHARAY NAGARJUNA UNIVERSITY NAGARJUNA NAGAR GUNTUR - 522002 INDEX I. INTRODUCTION II. REVIEW OF RELATED LITERATURE III. OBJECTIVES AND METHODOLOGY IV. PROFILE OF THE BANKING SECTOR AND SELECTED BANKS V. COMPARATIVE STUDY OF TRAINING...

    Business, Business process reengineering, Concept 585  Words | 3  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Imrb International Marketing Strategies

    organizational realities are similar or different from theory. The management theory dealt with in the report must be written in detail. Some indicative aspects that may be covered are as follows: 1. Govt Policies 2. Regulatory environment 3. Marketing strategies 4. Competitors 5. National and International Image 6. Future Prospects 7. Major problems/Issues 8. Conclusion III. Objective of the study: IV. Methodology:  Sources of data, Sample size, if any  Methods of data...

    Abbas Kiarostami, Data, Inch 842  Words | 4  Pages

  • Swot Analysis of Hdfc and Icici

      Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC BANK for providing me with an opportunity to work with BANK and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Branch Manager and company project guide, who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion...

    Bank, Banking, Cheque 2037  Words | 7  Pages

  • Icici Pru Case Analysis

    ICICI Prudential –Multiple Channel Distribution In terms of the future of the Indian insurance industry, what do you think are the measures that can be taken/ have been taken by ICICI Pru to further strengthen its distribution system to meet the competition? Bring out the drawbacks of the existing channels and the need to explore new avenues. Distribution Scenario in the Indian insurance Market The major challenges to insurers and intermediaries in highly competitive Indian insurance market are: ...

    City, Distribution, Economics 783  Words | 3  Pages

  • Nokia India Strategy

    Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s, US based Motorola, Sweden's Ericsson and Finland's Nokia dominated the handset...

    Cellular network, Cordless telephone, GSM 1774  Words | 6  Pages

  • A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

    COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION Marketing as a concept was generally associated with tangible goods like consumer and manufactured goods. Gradually the principles of marketing were applied to businesses intangible goods also like financial services. Banks as providers of financial services had a monopoly in providing service to customers, in the early years of banking business. Even though banks had used one or two...

    Bank, Customer, Finance 771  Words | 3  Pages

  • Banks of India and Bank

    014908005 Centre for Management Technology Knowledge Park I Gr. Noida Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to ICICI BANK for providing me with an opportunity to work with BANK and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Mr.Remay Verma, Branch Manager and Mr. Ravi Parmar (RM) company project guide, who has provided me with...

    Bank, Banking, Banks 21306  Words | 70  Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine, health, strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic...

    American middle class, Dandruff, Hair care 318  Words | 3  Pages

  • Customer Satisfaction in Icici Bank

    PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS:   Preface Executive Summery o Research objectives  Introduction o Scope  Research o Research methodology o Sampling o Data...

    Bank, Cheque, Credit card 6635  Words | 32  Pages

  • Strategy of Mercedes Benz in India

     Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses — inter and intra city and Actros mining trucks — in the India market, which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year, invest in dealer...

    Automatic transmission, Automotive industry, BMW 1085  Words | 3  Pages

  • 7 P's of Icici Bank

    : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen...

    Asset, Bank, Cheque 1699  Words | 8  Pages

  • Comparison of Icici Bank and Hdfc Bank

    Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the banks……………………………………………………………………………………….3 Financial Analysis of the two banks …………………………………………………………………... 4 Growth Strategies that ICICI bank can adopt…………………………………………………………9 Strategic Analysis………………………………………………………………………………………..10 Recommendations……………………………………………………………………………………….13 2|Page 1. Profile of the banks ICICI Bank ICICI Bank is India's second-largest bank and offers a wide...

    Bank, Banking, Banks of India 2128  Words | 13  Pages

  • icici marketing stategy

    ICICI bank is the second largest bank in India in terms of both asset and market capitalization. It provides a wide variety of financial products to both corporate and retail customers. It has a network of 3,800 branches and has 11,162 ATMs in India and is present in 19 countries. Marketing strategy ICICI bank’s USP generally lies in its product innovation, its pioneering in modern banking and customer relationship management. ICICI bank focuses on relationship marketing. Even its value proposition...

    Bank, Banking, Consultative selling 529  Words | 2  Pages

  • credit risk ICICI BANK

    Project Report On “Credit Risk Management Strategies For Home Loan in ICICI Bank” Jabalpur Submitted ToDirector-Dr. Anil Kumar Dhagat Gyan Ganga College of Technology, Jabalpur Project Guide Dr. Anil Kumar Dhagat Submitted By- Sohit Gupta Enrolment No. - AW/3802 ACKNOWLEDGEMENT Working in this Project has been a great Learning experience for me. This report gives immense pleasure to express sincere and heartfelt gratitude toward faculty guide Dr. Anil Kumar Dhagat whose...

    Bond, Credit, Credit rating 3286  Words | 21  Pages

  • Rural Employment Strategies for India

    Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies for generating full employment in the country. This report, which builds upon work done by the International Commission on Peace & Food in the early 1990s, confirms the potential to generate sufficient employment opportunities for all new entrants to the workforce as well as to absorb the current numbers of unemployed and underemployed. It includes strategies and policy recommendations...

    Agriculture, Apprenticeship, Employment 819  Words | 3  Pages

  • A Study on Performance Evaluation of Icici and Sbi Using Fundamental and Technical Analysis

    SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES LUCKNOW TERM PRESENTATION ON “A STUDY on PERformance evaluation of icici and sbi using fundamental and technical analysis” MASTER OF BUSINESS ADMINISTRATION FOR THE SESSION 2013-14 SUBMITTED TO: SUBMITTED BY: Mr. Pankaj Dhingra Pradeep Kumar Department of Management Roll no.: 1212270091 SRMGPC, LUCKNOW M.B.A. 3rd Semester ABSTRACT The Fundamental Analysis, which aims at developing an insight into the economic...

    Bank, Dividend yield, Financial ratio 1132  Words | 5  Pages

  • How Mcdonalds Evolved Its Marketing Strategy in India

    evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in Mumbai and Delhi typically ate out three to fives times a month, according to AT Kearney, the management consultancy. In the 12 years since then, that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30,000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India, multinational...

    Bollywood, Hamburger, India 1182  Words | 4  Pages

  • Csr Activities in India

    Development Process of Corporate social responsibility in Indian banking sector The development process of CSR strategy in Indian |Banking Sector can be divided into 4 phases. During 1920’s the CSR activities in financial sectors are mainly motivated by charity and philanthropy which does not have a clear planning or message towards society. Between 1914 and 1960 the financial sectors become more concerned over ethical responsibilities and social development to become a good corporate citizen. During...

    Bank, Banking in India, Banks 850  Words | 3  Pages

  • ICICI Bank

     ICICI Bank is an Indian multinational banking and financial services company headquartered in Vadodara. As of 2014 it is the second largest bank in India in terms of assets and market capitalization. It offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of investment banking, life, non-life insurance, venture capital and asset management. The Bank has a network of 3,800...

    Bank, Banks of India, Credit union 2838  Words | 9  Pages

  • Marketing Strategies

    Marketing strategies for fast-moving consumer goods in India The current recession is the most brutal economic downturn in a lifetime. One industry where the consequences of the recession are felt particularly hard is the fast-moving consumer goods (FMCG) industry. In the past, this industry was dominated by such well-known manufacturer brands as Ariel detergent, Nescafé coffee, Philadelphia cream cheese, Flora margarine, and Pampers nappies. Our research, spanning several decades of purchasing...

    Brand, Brand management, Fast moving consumer goods 1488  Words | 4  Pages

  • Icici Prudential Marketing Strategy Report

    [pic] A SUMMER PROJECT [pic] ON “ICICI Prudential’s brand status and awareness in the insurance market and its growth since the privatization in the insurance sector ensued by the IRDA.” (For the parted fulfillment of BA.HONS.ECONOMICS degree) Submitted To: - Submitted...

    Actuarial science, Boiler insurance, Endowment policy 9017  Words | 37  Pages

  • History of 5 Banks in India

    United Bank of India (UBI) is a state-owned financial services company headquartered in Kolkata, West Bengal, India. Presently the bank has a three-tier organizational setup consisting of its Head office in Kolkata, 34 Regional offices and 1700 branches spread all over India. However, its major presence is in eastern India. On March 30, 2009, the Indian government decided to approve the restructuring United Bank of India.[1] The cabinet has approved the government's proposal to investing 2.50 billion...

    Bank, Banks, Banks of India 2112  Words | 6  Pages

  • State Bank of India

    STATE BANK OF INDIA The origin of the State Bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique institution, it was the first joint-stock bank of British India sponsored by the Government of Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed the Bank...

    Bank, Bond, Cheque 1084  Words | 6  Pages

  • Ideas for Marketing Projects

    merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing * role of small scale industries in developing nation * role of SIDBI * role of EXLM bank * study of financial institute * mutual fund * Privatization insurance, road, ports etc. * waste management * trade union movement in India * labour welfare scheme * working capital management * cash management / fund management...

    Advertising, Consumer behaviour, Customer service 908  Words | 7  Pages

  • marketing strategies of bisleri

    EXECUTIVE SUMMARY For any business to be competitive, the core aspect is how well the marketing strategies are defined and successfully implemented. Only if the marketing strategies are sound enough and covers all the relevant aspects including those of the competitors, the business house will not only be able to survive in a highly competitive market but also ensure that the organizational objectives are met. In today’s competitive world where there is cut throat competition, the best...

    Bottle, Bottled water, Drinking water 1164  Words | 6  Pages

  • The Reserve Bank of India

    The Reserve Bank of India (RBI) is India's central banking institution, which controls the monetary policy of the Indian rupee. It was established on 1 April 1935 during the British Raj in accordance with the provisions of the Reserve Bank of India Act, 1934.[2] The share capital was divided into shares of ₹100 each fully paid which was entirely owned by private shareholders in the beginning.[3] Following India's independence in 1947, the RBI was nationalised in the year 1949. The RBI plays an important...

    Bank, Central bank, Federal Reserve System 1602  Words | 5  Pages

  • About bank nd iCICI bank

    1.1 Introduction Modern commercial banking, in its present form, is of recent origin. Though bank is considered to be an ancient institution just like money. Its evolution can be traced in the functions of money lender, the goldsmiths and the merchants. A bank has been often described as an institution engaged in accepting of deposits and granting loans. It can also be described as an institution which borrows idle resources, makes funds available to. It does not refer only to a place of tending...

    Bank, Banking, Banks of India 8900  Words | 31  Pages

  • General Comparison Between HDFC Bank And ICICI Bank

    General Comparison between HDFC Bank and ICICI Bank HDFC Bank ICICI Bank Second largest private Sector bank largest Private Sector Bank Retail assets constituted 51.3% of advances in FY12. Retail assets constituted 34% of advances in FY12 Comparison on the basis of services: ...

    Bank, Cheque, Credit card 528  Words | 3  Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Economics terminology, Management, Marketing 1099  Words | 4  Pages

  • Customer Relationship Marketing, Case Study

    Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED RELATIONSHIP MARKETING What is relationship marketing? Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well, benefits include increased customer retention, and the generation of 'brand ambassadors' who promote your product via word of mouth. Advantages of...

    Customer, Customer relationship management, Customer service 947  Words | 4  Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona...

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  • Rural Marketing Mix Live Example of Different Companies

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