Marketing Strategy Of Icici Bank In India Essays and Term Papers

  • MARKETING STRATEGY OF ICICI BANK

    OF BANK What is bank? A banker or bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money. It is often described as a credit institution. .On deposits, the bank pays...

    9581 Words | 36 Pages

  • marketing strategies of state bank of india

    Bibliography………………………………………………………………….…... 67 2. 2 CHAPTER- 1 COMPANY PROFILE COMPANY OVERVIEW:- State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December 2013...

    668 Words | 3 Pages

  • Icici Bank- Strategy Analysis

    ICICI Bank : Strategy Analysis Table of Contents ICICI Bank : Strategy Analysis 1 ICICI Bank 4 Brief History: Evolution of the Entity with respect to Time 4 Inception 4 Establishing Synergy: Consolidation 5 ICICI Bank in the Retail sector 6 How it all began 6 ICICI’s perspective of...

    12511 Words | 40 Pages

  • State Bank of India vs Icici

     STATE BANK OF INDIA. SBI Debt-Equity ratio : 12.43 (march'12) A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense. If a lot of debt is used to finance...

    838 Words | 4 Pages

  • Icici Bank Search Report in India

    INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai, Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and...

    6039 Words | 19 Pages

  • 8ps of Marketing Mix with Icici Bank

    Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India's second-largest bank with total assets of Rs. 4,736.47 billion at March 31, 2012 and profit after tax Rs. 64.65 billion (US$ 1,271 million) for the year ended March 31, 2012. The Bank has a...

    312 Words | 2 Pages

  • Icici Prudential Marketing Strategy Report

    A SUMMER PROJECT [pic] ON “ICICI Prudential’s brand status and awareness in the insurance market and its growth since the privatization in the insurance sector ensued by the IRDA.” ...

    9017 Words | 37 Pages

  • Marketing Strategies of Agrani Bank

    LESSON-16 BASIC CONCEPTS IN MARKETING Dr. Subhanjali Chopra STRUCTURE 16.0 Introduction 16.1 Objectives 16.2 What is ‘Marketing’? 16.2.1 The Marketing Concept 16.2.2 Marketing versus Selling 16.2.3 Importance of Marketing in Small Business 16.2.4 Marketing of Services 16.3 Marketing Research 16.4 Market...

    7762 Words | 25 Pages

  • Volkswagen India- Marketing Strategy in India

    Skoda.  Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India – Volkswagen branded cars.  VGSIPL – Audi and Skoda.  Marketing strategy in India – Product, Place, Price, Promotion. ISSUES  Caters mainly to luxury segment.  Higher...

    407 Words | 3 Pages

  • Kfc's Marketing Strategy in India

    steaming, peppery rice and a spice curry. The mayonnaise and sauces don't have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent...

    824 Words | 3 Pages

  • Marketing Strategy of Dove in India

    not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India, Dove's brand team in the 1990s, led by Harish Manwani, now Unilever's president , Asia, Africa, Central & Eastern Europe, decided to adopt the same...

    299 Words | 1 Pages

  • Marketing strategy of Vodafone India

     Marketing Strategies of Vodafone India Table of Contents I. Executive Summary………………………………………………….........................................................................................................3 II. Introduction ............................................

    2423 Words | 10 Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and services for a variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market research). Nokia...

    1738 Words | 6 Pages

  • Vodafone India Marketing Strategy

    independent dealers, distributors and retailers, to both consumer and business customers in the majority of markets under the Vodafone brand. Customer strategy and management Customer Delight Index 73.1 (2007: 70.6, 2006: 69.9) Vodafone endeavours to ensure that customer needs are at the centre of...

    4123 Words | 18 Pages

  • Nike Marketing Strategy in India

    Wrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new...

    2445 Words | 9 Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2 AirIndia is a state-owned flag carrier, the oldest airline of India. It is part of the Indian government-owned AI Limited.  The airline operates a fleet of Airbus and Boeing aircrafts. According...

    1264 Words | 5 Pages

  • Nokia- Marketing Strategy in India

    EXECUTIVE SUMMARY: The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India. Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is...

    5343 Words | 19 Pages

  • Marketing Strategy of Samsung in India

    Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55.2 billion Samsung Electronics Corporation (SEC) headquartered in Seoul, Korea. Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for...

    3115 Words | 11 Pages

  • Marketing Strategies of Mcdonalds in India

    EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services. Hence...

    4734 Words | 18 Pages

  • Marketing Strategy on India Bulls

    Indiabulls 5 FMS-IRM Indiabulls 6 FMS-IRM PROJECT PROFILE Project Profile: “ Marketing Strategies Of Indiabulls” Objectives Of study:  To Understand and analyse the marketing strategies of indiabulls.  To understand and analyse online trading at indiabulls.  To improv the format...

    5624 Words | 28 Pages