"Marketing Strategy Of Icici Bank In India" Essays and Research Papers

  • marketing strategies of state bank of india

    State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a...

    Bank, Bank of England, Banks 668 Words | 3 Pages

  • Swot Analysis of Icici Bank

    Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI...

    Bank, Consultative selling, Customer 1189 Words | 4 Pages

  • Merger of Icici and Icici Bank

    MERGER OF ICICI & ICICI BANK [pic] PREPARED BY: SALONI SHARMA ROLL NO. 57 Introduction to...

    Bank, Banks, Economics 1377 Words | 6 Pages

  • MARKETING STRATEGY OF ICICI BANK

    1 HISTORY OF BANK What is bank? A banker or bank is a financial institution whose primary activity is to act as...

    Bank, Banking, Cheque 9581 Words | 36 Pages

  • Difference Between Icici Bank N Axis

    SERVICE SECTOR MANAGEMENT | ICICI BANK AND AXIS BANK | WHAT IS A BANK? A banker or...

    Bank, Banking in India, Banks of India 2146 Words | 6 Pages

  • Case Study on Icici Bank

      Bank Profile Established in 1994, ICICI Bank is today the second largest bank in...

    Bank, Banking, Banks of India 974 Words | 3 Pages

  • Icici Bank

    ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31,...

    Bank, Bond, Debt 1522 Words | 7 Pages

  • Volkswagen India- Marketing Strategy in India

     Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India...

    Advertising, Audi, Brand 407 Words | 3 Pages

  • Crm at Icici Bank

    Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive...

    Bank, Banking, Cheque 1916 Words | 5 Pages

  • Case Study/Research Paper of Mergers Icici and Icici Bank

    ------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in...

    Bank, Bank regulation, Banking 1223 Words | 5 Pages

  • Kfc's Marketing Strategy in India

    Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent...

    Animal rights, Fast food, Hamburger 824 Words | 3 Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2...

    Air India, Aircraft, Airline 1264 Words | 5 Pages

  • Icici Bank and Bank of Rajasthan Merger

    formed. Basic information of icici bank (Industrial Credit and Investment Corporation of India...

    1916, 2009, Bank 1099 Words | 4 Pages

  • Icici Bank- Strategy Analysis

    ICICI Bank : Strategy Analysis Table of Contents ICICI Bank :...

    Bank, Banking, Banks of India 12511 Words | 40 Pages

  • Swot Analysis of Icici Bank

    Project on S.W.O.T. analysis of ICICI BANK. INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA....

    Bank, Cheque, Credit card 1136 Words | 4 Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and...

    Brand, Marketing, Mobile computers 1738 Words | 6 Pages

  • Study of Marketing of Icici Prudential Life Insurance

    STUDY OF MARKETING MIX OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED (Synopsis of the Project towards partial fulfilment of...

    Business, Financial services, ICICI Prudential 865 Words | 3 Pages

  • marketing tools

    ASSIGNMENT 1 MARKETING ACROSS BOUNDRIES TOPIC : MARKETING TOOLS...

    Bank, Banks, Financial services 1286 Words | 5 Pages

  • state bank of india company analysis

    researchandmarkets.com/reports/577936/ State Bank of India - SWOT Analysis Description: State Bank of...

    Bank, Commercial bank, Credit card 810 Words | 6 Pages

  • State bank of India

     STATE BANK OF INDIA “Banker to every Indian” Satate Bank of India better...

    Bank, Banking, Cheque 1291 Words | 4 Pages

  • Icici-Bank

    014908005 Centre for Management Technology Knowledge Park I Gr. Noida Acknowledgements If words are considered to be signs of gratitude then...

    Bank, Banking, Banks 21306 Words | 70 Pages

  • 8ps of Marketing Mix with Icici Bank

    Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK...

    Asset, Bank, Finance 312 Words | 2 Pages

  • Comparative Study of Training and Development of Sbi and Icici Bank

    AND INVESTMENT CORPORATION OF INDIA”(ICICI) with “STATE BANK OF INDIA”(SBI). BY Mr. R....

    Business, Business process reengineering, Concept 585 Words | 3 Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864 Words | 3 Pages

  • Swot Analysis of Hdfc and Icici

      Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC...

    Bank, Banking, Cheque 2037 Words | 7 Pages

  • Icici Pru Case Analysis

    ICICI Prudential –Multiple Channel Distribution In terms of the future of the Indian insurance industry, what do you think are the measures...

    City, Distribution, Economics 783 Words | 3 Pages

  • Nokia India Strategy

    Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its...

    Cellular network, Cordless telephone, GSM 1774 Words | 6 Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55...

    American middle class, Dandruff, Hair care 318 Words | 3 Pages

  • Strategy of Mercedes Benz in India

     Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards...

    Automatic transmission, Automotive industry, BMW 1085 Words | 3 Pages

  • A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

    COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION...

    Bank, Customer, Finance 771 Words | 3 Pages

  • Customer Satisfaction in Icici Bank

    PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional...

    Bank, Cheque, Credit card 6635 Words | 32 Pages

  • Comparison of Icici Bank and Hdfc Bank

    Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the...

    Bank, Banking, Banks of India 2128 Words | 13 Pages

  • A Study on Performance Evaluation of Icici and Sbi Using Fundamental and Technical Analysis

    SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES LUCKNOW TERM PRESENTATION ON “A STUDY on PERformance evaluation of icici and sbi...

    Bank, Dividend yield, Financial ratio 1132 Words | 5 Pages

  • Rural Employment Strategies for India

    Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies...

    Agriculture, Apprenticeship, Employment 819 Words | 3 Pages

  • ICICI Bank

     ICICI Bank is an Indian multinational banking and financial services company headquartered in Vadodara. As of 2014 it is the...

    Bank, Banks of India, Credit union 2838 Words | 9 Pages

  • Icici Prudential Marketing Strategy Report

    [pic] A SUMMER PROJECT [pic]...

    Actuarial science, Boiler insurance, Endowment policy 9017 Words | 37 Pages

  • 7 P's of Icici Bank

    : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF...

    Asset, Bank, Cheque 1699 Words | 8 Pages

  • Csr Activities in India

    Development Process of Corporate social responsibility in Indian banking sector The development process of CSR strategy in Indian |Banking...

    Bank, Banking in India, Banks 850 Words | 3 Pages

  • Marketing strategies

    Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the...

    1099 Words | 4 Pages

  • The Reserve Bank of India

    The Reserve Bank of India (RBI) is India's central banking institution, which controls the monetary policy of the Indian rupee....

    Bank, Central bank, Federal Reserve System 1602 Words | 5 Pages

  • How Mcdonalds Evolved Its Marketing Strategy in India

    evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in...

    Bollywood, Hamburger, India 1182 Words | 4 Pages

  • State Bank of India

    STATE BANK OF INDIA The origin of the State Bank of India goes back to the first decade of the...

    Bank, Bond, Cheque 1084 Words | 6 Pages

  • Marketing Strategy

    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including...

    Blue Cross and Blue Shield Association, Daytona 500, Daytona Beach, Florida 1154 Words | 7 Pages

  • International Marketing Strategy

    MARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to...

    International trade, Market segmentation, Marketing 1730 Words | 6 Pages

  • Factors Affecting Sustainable Marketing in India

    affecting Sustainable Marketing in India 1. Introduction 1.1. Central Question Stated in general terms, the central question...

    Corporate social responsibility, Greenhouse gas, India 1341 Words | 5 Pages

  • Customer Relationship Marketing, Case Study

    Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED...

    Customer, Customer relationship management, Customer service 947 Words | 4 Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its...

    Dominance, Market segmentation, Marketing 2138 Words | 7 Pages

  • The Reserve Bank Of India Act In 1934

    A Bank is a financial organization which accepts deposits that can be withdrawn on demand and also lends money to individuals and business...

    Bank, Central bank, Cheque 896 Words | 3 Pages

  • Rural Marketing Mix Live Example of Different Companies

    Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and...

    Companies based in Mumbai, Hyundai Atos, Hyundai Motor Company 673 Words | 3 Pages

  • Training and Development in India

    TRAINING INITIATIVES AT PUNJAB NATIONAL BANK Submitted To: Dr. Debashish Sen Gupta Area Chairperson Human Resource Alliance Business School...

    Asset liability management, E-learning, Learning management system 1254 Words | 5 Pages

  • Lg India - Strategy

    LG ELECTRONICS INDIA Background Based in South Korea, LG Electronics (LGE) had a global turnover of US$ 29.9 billion in 2003. LGE has 50...

    Cricket, International Cricket Council, LG Electronics 893 Words | 3 Pages

  • Marketing Strategy

    SWOT analysis is effective tool for management to form company’s situation analysis in order to focusing company’s marketing...

    Automobile, Automotive industry, Ford Motor Company 1575 Words | 7 Pages

  • Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

    Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata...

    Automobile, Market segmentation, Marketing 1027 Words | 4 Pages

  • Review of It Strategy at World Bank

    Review of IT Strategy at World Bank The World Bank is a multi-national organization that operates in over 180...

    Better, Knowledge, Knowledge management 1658 Words | 6 Pages

  • Marketing strategy

    Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a...

    Igor Ansoff, Management, Marketing 1477 Words | 6 Pages

  • Icici Bank Report

    ICICI BANK ABOUT ICICI BANK: ICICI Bank is India's second-largest...

    Asset, Balance sheet, Financial ratio 4953 Words | 18 Pages

  • Digital Marketing in India

    * MARKETING ASSIGNMENT * “DIGITAL MARKETING INDIAN SCENARIO”...

    Advertising, Brand, Brand management 1106 Words | 5 Pages

  • Marketing Strategy for Decline Stage

    9/4/13 Marketing Strategy for Decline Stage | CrackMBACrackMBA Home Quiz Finance Wiki IBPS Marketing...

    AT&T, Finance, Marketing 688 Words | 5 Pages

  • Amway India Marketing Mix

    QUE.- Suggest a Marketing Mix for Amway with specific reference to Product P of the 4 Ps. You will have to justify your ansAmwayr...

    Distribution, Marketing, Marketing management 826 Words | 4 Pages

  • Hyundaicard Marketing Strategy

    INTRODUCTION In 2009, HyundaiCard’s vice-president of marketing Jae-Woo Park met with several other marketing managers to...

    Bank, Brand, Branding 1959 Words | 6 Pages

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