"Marketing Strategy Of Icici Bank In India" Essays and Research Papers

  • MARKETING STRATEGY OF ICICI BANK

    1 HISTORY OF BANK What is bank? A banker or bank is a financial institution whose primary activity is to act as...

    Bank, Banking, Cheque 9581 Words | 36 Pages

  • marketing strategies of state bank of india

    State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a...

    Bank, Bank of England, Banks 668 Words | 3 Pages

  • Swot Analysis of Icici Bank

    Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI...

    Bank, Consultative selling, Customer 1189 Words | 4 Pages

  • Merger of Icici and Icici Bank

    MERGER OF ICICI & ICICI BANK [pic] PREPARED BY: SALONI SHARMA ROLL NO. 57 Introduction to...

    Bank, Banks, Economics 1377 Words | 6 Pages

  • Icici Bank- Strategy Analysis

    ICICI Bank : Strategy Analysis Table of Contents ICICI Bank :...

    Bank, Banking, Banks of India 12511 Words | 40 Pages

  • Difference Between Icici Bank N Axis

    SERVICE SECTOR MANAGEMENT | ICICI BANK AND AXIS BANK | WHAT IS A BANK? A banker or...

    Bank, Banking in India, Banks of India 2146 Words | 6 Pages

  • Case Study on Icici Bank

      Bank Profile Established in 1994, ICICI Bank is today the second largest bank in...

    Bank, Banking, Banks of India 974 Words | 3 Pages

  • Icici Bank

    ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31,...

    Bank, Bond, Debt 1522 Words | 7 Pages

  • Crm at Icici Bank

    Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive...

    Bank, Banking, Cheque 1916 Words | 5 Pages

  • Volkswagen India- Marketing Strategy in India

     Audi and Volkswagen brands launched in 2007.  Two group companies – Volkswagen India & VGSIPL.  Volkswagen India...

    Advertising, Audi, Brand 407 Words | 3 Pages

  • Icici-Bank

    014908005 Centre for Management Technology Knowledge Park I Gr. Noida Acknowledgements If words are considered to be signs of gratitude then...

    Bank, Banking, Banks 21306 Words | 70 Pages

  • 8ps of Marketing Mix with Icici Bank

    Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK...

    Asset, Bank, Finance 312 Words | 2 Pages

  • Case Study/Research Paper of Mergers Icici and Icici Bank

    ------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in...

    Bank, Bank regulation, Banking 1223 Words | 5 Pages

  • Kfc's Marketing Strategy in India

    Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent...

    Animal rights, Fast food, Hamburger 824 Words | 3 Pages

  • Air India Marketing Strategy

    Air India Marketing Strategy Name: Harsha Sinha Enrollment No. 11BSPHH010328 Section – B Seat No. - 2...

    Air India, Aircraft, Airline 1264 Words | 5 Pages

  • Icici Bank and Bank of Rajasthan Merger

    formed. Basic information of icici bank (Industrial Credit and Investment Corporation of India...

    1916, 2009, Bank 1099 Words | 4 Pages

  • Customer Satisfaction in Icici Bank

    PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional...

    Bank, Cheque, Credit card 6635 Words | 32 Pages

  • Swot Analysis of Icici Bank

    Project on S.W.O.T. analysis of ICICI BANK. INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA....

    Bank, Cheque, Credit card 1136 Words | 4 Pages

  • Comparison of Icici Bank and Hdfc Bank

    Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the...

    Bank, Banking, Banks of India 2128 Words | 13 Pages

  • Study of Marketing of Icici Prudential Life Insurance

    STUDY OF MARKETING MIX OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED (Synopsis of the Project towards partial fulfilment of...

    Business, Financial services, ICICI Prudential 865 Words | 3 Pages

  • 7 P's of Icici Bank

    : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF...

    Asset, Bank, Cheque 1699 Words | 8 Pages

  • ICICI Bank

     ICICI Bank is an Indian multinational banking and financial services company headquartered in Vadodara. As of 2014 it is the...

    Bank, Banks of India, Credit union 2838 Words | 9 Pages

  • Icici Prudential Marketing Strategy Report

    [pic] A SUMMER PROJECT [pic]...

    Actuarial science, Boiler insurance, Endowment policy 9017 Words | 37 Pages

  • Marketing Strategy for Nokia India

    Nokia PRODUCT:- The product is the centre of the marketing mix and the other three P's are based around it. Consumers purchase goods and...

    Brand, Marketing, Mobile computers 1738 Words | 6 Pages

  • marketing tools

    ASSIGNMENT 1 MARKETING ACROSS BOUNDRIES TOPIC : MARKETING TOOLS...

    Bank, Banks, Financial services 1286 Words | 5 Pages

  • State Bank of India vs Icici

     STATE BANK OF INDIA. SBI Debt-Equity ratio : 12.43 (march'12) A high debt/equity ratio generally means that a company...

    Bond, Debt, Dividend 838 Words | 4 Pages

  • Icici

    A Sample Case ICICI BANK LTD. The next big growth platform of ICICI Bank is globalization. Some...

    Business model, Economic growth, Economics 1236 Words | 4 Pages

  • state bank of india company analysis

    researchandmarkets.com/reports/577936/ State Bank of India - SWOT Analysis Description: State Bank of...

    Bank, Commercial bank, Credit card 810 Words | 6 Pages

  • Icici Bank Report

    ICICI BANK ABOUT ICICI BANK: ICICI Bank is India's second-largest...

    Asset, Balance sheet, Financial ratio 4953 Words | 18 Pages

  • State bank of India

     STATE BANK OF INDIA “Banker to every Indian” Satate Bank of India better...

    Bank, Banking, Cheque 1291 Words | 4 Pages

  • Comparison Between Icici Bank and Sbi.

    CHAPTER 6 COMPARISON BETWEEN ICICI BANK AND SBI. Contents 6.1 SBI v/s ICICI 6.2 Analysis & Interpretation of...

    Bank, Companies based in Mumbai, Customer 7462 Words | 43 Pages

  • Marketing Strategies of Agrani Bank

    LESSON-16 BASIC CONCEPTS IN MARKETING Dr. Subhanjali Chopra STRUCTURE 16.0 Introduction 16.1 Objectives 16.2 What is...

    Business, Market segmentation, Marketing 7762 Words | 25 Pages

  • Merger of Icici Bank with Icici Ltd.

    MERGER OF ICICI BANK WITH ICICI LTD. ICICI was formed in 1955 at the initiative of the World...

    Bank, Bank regulation, Banking 3010 Words | 8 Pages

  • Comparative Study of Training and Development of Sbi and Icici Bank

    AND INVESTMENT CORPORATION OF INDIA”(ICICI) with “STATE BANK OF INDIA”(SBI). BY Mr. R....

    Business, Business process reengineering, Concept 585 Words | 3 Pages

  • Financial Analysis of Icici Bank

    MINOR PROJECT REPORT ON THE STUDY OF ANALYSIS OF FINANCIAL STATEMENT OF ICICI BANK [pic] Submitted in the partial...

    Balance sheet, Bank, Banking 14979 Words | 57 Pages

  • International Marketing Strategies of Hyundai in India

    “International marketing strategies of Hyundai in India” [pic]...

    Automobile industry in India, Automotive industry, Automotive industry by country 23594 Words | 113 Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is...

    Advertising, Coca-Cola, Marketing 864 Words | 3 Pages

  • Swot Analysis of Hdfc and Icici

      Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC...

    Bank, Banking, Cheque 2037 Words | 7 Pages

  • Comparative-Analysis-of-Sbi-Icici-Bank

    International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at...

    Bank, Banks of India, Commercial bank 5028 Words | 15 Pages

  • Icici Pru Case Analysis

    ICICI Prudential –Multiple Channel Distribution In terms of the future of the Indian insurance industry, what do you think are the measures...

    City, Distribution, Economics 783 Words | 3 Pages

  • Nike Marketing Strategy in India

    Wrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in...

    India, Market segmentation, Marketing 2445 Words | 9 Pages

  • Marketing Communication in Banks and Atms

    2009 R Marketing Communication in Banks A Survey research on ATMs as a part of communications tool for banks...

    Bank, Banking in India, Banks of India 20651 Words | 67 Pages

  • Marketing of Liability Products of Bank

    Assignment Topic: Marketing of Bank’s Liability products Subject: Marketing Management – I Ankita Roy 11DM008 Neha Saha...

    Bank, Banking, Cheque 3357 Words | 11 Pages

  • Marketing Mix of Federal Bank of India

    The Marketing Mix is a business tool used in marketing and by marketing professionals. The marketing...

    Banking, Cheque, Deposit account 2396 Words | 9 Pages

  • Marketing Strategies in Banking

    sector-intro (Indian) PHASE I The General Bank of India was set up in the year 1786. Next came Bank of...

    Bank, Banks of India, Central bank 2070 Words | 8 Pages

  • Marketing Strategies of Mcdonalds in India

    EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the...

    Brand, Marketing, Marketing plan 4734 Words | 18 Pages

  • Icici

    INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA. INTRO:                     The Bank went on to cross-sell and up-sell...

    Bank, Bond, Human resource management 630 Words | 3 Pages

  • Case Study on Icici Bank

    tigers ICICI Bank has grown six-fold since its KM strategy was established in 2000, making it the second biggest...

    ICICI Bank, Knowledge, Knowledge management 3957 Words | 13 Pages

  • Crm in Icici

    .............................................................................. 3 CRM in new generation private banks: a case of...

    Banks of India, Customer, Customer relationship management 4556 Words | 17 Pages

  • Nokia India Strategy

    Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its...

    Cellular network, Cordless telephone, GSM 1774 Words | 6 Pages

  • Strategy of Mercedes Benz in India

     Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards...

    Automatic transmission, Automotive industry, BMW 1085 Words | 3 Pages

  • Marketing Strategy

    Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA, ROLL NO 55...

    American middle class, Dandruff, Hair care 318 Words | 3 Pages

  • A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

    COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION...

    Bank, Customer, Finance 771 Words | 3 Pages

  • A Study on Performance Evaluation of Icici and Sbi Using Fundamental and Technical Analysis

    SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES LUCKNOW TERM PRESENTATION ON “A STUDY on PERformance evaluation of icici and sbi...

    Bank, Dividend yield, Financial ratio 1132 Words | 5 Pages

  • Rural Employment Strategies for India

    Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies...

    Agriculture, Apprenticeship, Employment 819 Words | 3 Pages

  • Study on Financial Analysis on Icici Bank

    Reference To ICICI Bank Under the Guidance of: Submitted By: Vikil kumar...

    Balance sheet, Bank, Banking 17049 Words | 60 Pages

  • Project Report on Comparative Study of Icici Bank Nd Hdfc Bank

    A SUMMER TRAINING REPORT On...

    Bank, Banking, Banks of India 8759 Words | 29 Pages

  • Csr Activities in India

    Development Process of Corporate social responsibility in Indian banking sector The development process of CSR strategy in Indian |Banking...

    Bank, Banking in India, Banks 850 Words | 3 Pages

  • csr initiatives with reference to icici bank ltd.

    CORPORATE SOCIAL RESPONSIBILITY INITIATIVES - A STUDY WITH REFERENCE TO ICICI BANK Ltd. ABSTRACT The roots of Corporate Social...

    Bank, Corporate social responsibility, Financial services 1482 Words | 6 Pages

  • Marketing Strategy of Samsung in India

    Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55.2 billion Samsung Electronics Corporation (SEC)...

    2008 Summer Olympics, Mobile phone, Samsung Electronics 3115 Words | 11 Pages

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