• Marketing Mix Analysis
    affordable for every consumer. Anyone can buy it from anywhere and any kind of departmental store. The strategy made for the pricing is very good. The company keeps in view the purchasing power of the customers. Colgate is promoted on all & every kind of media. The strategy being followed by the...
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  • Study
    study between retail chain store and small retail store Mohammad Zahedul Alam[1... Premium * a Comparative Study Of Consumers Prefernce For Big Retailers Against Small Departmental Stores ASSIGNMENT OF : RESEARCH OBJECTIVE : A COMPARATIVE STUDY OF CONSUMERS PREFERENCE TOWARDS BIG RETAILERS...
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  • A Comparative Study of Customer Perception Factory Outlet and Departmental Stores
    traditional department stores and factory outlet stores. This insight will allow such marketers to set more suitable customer-oriented marketing strategies and business objectives, achieve superior financial performance and develop their marketing performance in the retail industry. LITERATURE REVIEW...
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  • Marketing Report
    and wants of their customers as the means of staying profitable. Marketing function is very vital for the success of business, and it applies even in the case of Bhatbhateni Super Store. Bhat-Bhateni is a leading supermarket and departmental store chain in Nepal. With an impressive growth...
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  • Retail Trends
    drivers of retail store choice. The findings suggest that the retailers marketing strategy will have to take into account two sets of attributes: (1) loyalty drivers and (2) shopping experience enhancers. For apparel shopping the loyalty drivers are attractive merchandise mix, sales promotions, price...
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  • Swot and Macro Environmental Analysis of Nordstrom
    Nordstrom develop a competitive advantage in the shoe market. Due to their success, the company opened a new store in 1923. Nordstrom a promising and upcoming departmental store in U.S has shown phenomenal growth in the business of retail chain business. The credit for this would go to the founder...
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  • bellissimo
    specified and reasonable time frame should be incorporated into the objective statement. Within two months we want to achieve our goals. We will work hard to achieve our goals within two months. Contact points: 1. Retail stores 2. Personal selling 3. Café 4. Departmental store 5. Shopping mall...
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  • Report
    have planned our marketing strategies for each mix. 8.1.1. Product and Service AafnoStore is a departmental store which will be providing wide range of daily required products and concentrating on better customer services. The products are separated into 26 different categories on the basis of...
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  • Retail
    three-year compounded annual growth rate of 46.64 per cent, retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in...
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  • Management Paper on Green Vegetables
    Chief Marketing Executive of GV will be Nafisul Islam. He will handle the marketing and promotion of organic vegetable. He will give out directions to the marketing officer to go to the specific departmental stores and hotels to promote our product and convince the prospective buyers of its usefulness...
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  • Place Mix
    - Pantaloons Retail Company Ltdis involved in many marketing activities but they are different for different stores Pantaloons Stores Positioned as 'India's family store,' a Pantaloons departmental store (Pantaloons) targeted the middle and upper middle class urban population of the country and...
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  • Big Bazar Doc
    . CONTENTS * Introduction of Retail industry……………… 6 * Different Retail industry……………………..8 * Introduction of Big Bazaar…………………...9 * Marketing Strategy of Big Bazaar…………..11 * Product Categories………………………….17 * SWOT Analysis of Big Bazaar……………..18...
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  • Research Project
    centers were the departmental stores, which mainly dealt with unbranded jewellery. 2. Shopping malls were the earliest and the most popular of the marketing channels available. 3. Large scale jewellery businesses are opening their retail outlets. 4. Recent years have marked the entry of e...
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  • A Microeconomic Analysis of Indian Retail Industry
    in the country. Shift in consumers preference from traditional stores and shops to departmental stores and hypermarkets is definitely going to put pressure on retailers to provide for adequate staff and services, thereby increasing the number of people employed and thus creating job opportunities...
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  • Pantaloons
    Effective marketing techniques such merchandise points are effective and from the above survey conducted 78% of the respondents said they would shop for merchandise points. 4.12 WHERE DOES THE RESPONDENTS SHOP ON A REGUALAR BASIS? Figure12 Table 12 Departmental Store preference...
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  • Consumer Culture and Purchase Intentions Towards Fashion Apparel
    market stimulants such as fashion shows on television, fashion advertisements, in-store displays, and fashion events in the urban shopping malls have influenced the transnational cosmopolitanism among consumers. Such interactive marketing strategies of fashion apparel have shown convergence of...
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  • customer preference towards Auchan hypermarket
    outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. This study involved a survey of 201 actual shoppers in a hypermarket and that of 117 actual shoppers in 20 traditional stores. Principal components analysis of the motives for shopping at...
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  • Metrojaya Berhad
    Metrojaya Berhad Metrojaya Berhad is a public limited company that has been established since 1974. Currently, the Chairman of the Board of Directors of Metrojaya Berhad is Dato' Ahmad Khairummuzammil bin Mohd Yusoff. Ever since the opening of Metrojaya Berhad's first pilot Departmental Store...
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  • Customer Relatinship Management
    which includes the shopkeeper to customer interaction, has taken many forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores. The objective being to assess the various parameters that...
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  • Metro Cash Ad Carry
    customers as a market and carry out the marketing strategy same for the whole. Positioning Positioning is as much important in formulating marketing strategy as designing a product. METRO portrait the image of this cash and carry whole sale departmental store as the lower prices with the high...
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