• Marketing Mix Analysis
    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced...
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  • Marketing Report
    Introduction: Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to identify the customer...
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  • Study
    Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to... Premium * Comparative Study Of Marketing Of Different Products Of Various Pharmaceutical Companies      (c) Ind-Swift Q.    Which type of schemes are provided by company to the dealer or...
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  • Retail Trends
    University, Patiala, India Key Words Retail formats, Attributes, Retail Strategies, Convenience and Shopping Goods. Abstract The organized retail sector in India is witnessing a transformation, where the traditional retailers are making way for new formats. Both existing and emerging players...
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  • A Comparative Study of Customer Perception Factory Outlet and Departmental Stores
    ACROPOLIS FACULTY OF MANAGEMENT & RESEARCH INDORE SYNOPSIS ON “A COMPARATIVE STUDY OF CUSTOMER PERCEPTION OF FACTORY OUTLET STORES TOWARDS TRADITIONAL DEPARTMENT STORES” Guided By: Submitted By: Prof. Prerna Bamoriya Deepak Singh chouhan MBA (III-Sem)...
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  • Swot and Macro Environmental Analysis of Nordstrom
    named Carl Wallin, “who owned a shoe repair shop in downtown Seattle” (Nordstrom Employee, 2006). The two decided form a partnership and open a shoe store entitled Wallin & Nordstrom. Right form the start, the business philosophy was “based on exceptional customer service, selection, quality and...
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  • Retail
    The Indian retail sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The organized retail however is at a very nascent stage though attempts are being made to increase its proportion to 9-10 per...
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  • Place Mix
    People Mix(Staff capability,Efficiency,Availability,Effectiveness,Customer interaction,Internal marketing) -   Place Mix Pantaloons Place Mix Target market Pantaloons is positioned as adepartment store catering to the middle and upper-middle class sections at eachof its locations. Its core offering...
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  • Report
    Executive Summary Aafno Store is a departmental store which will be located at Bhaisepati. The business will incorporate three partners each contributing Rs. 1500000 with the total equity of Rs. 4500000 and bank loan of Rs. 5000000 for starting up the venture. This departmental store will facilitate its...
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  • Management Paper on Green Vegetables
    Process 1.0 Executive Summary Green Vegetables (GV) is a local producer of organic vegetables. GV will serve the consumer market through departmental stores, as well as reputed hotels. It will succeed in developing a profitable business through the use of their two competitive advantages, quality...
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  • Research Project
    popular brand in China. It has its retail outlets in many countries. The company in mainland China had 1000 chain stores in year 2010.The company has its objective of opening around 2,000 stores in 2020.The company has a diversified range of product in China, Hong Kong and Macau. The The Company is into...
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  • A Microeconomic Analysis of Indian Retail Industry
    expansion or contraction phase. Motivated by the rising per-capita incomes and increased spending on consumer goods, modern retail stores are coming up with new strategies and plans to unlock the Pandora box of the untapped and unorganized retail sector. In the course of the report, we try to find out...
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  • Big Bazar Doc
    Introduction of Retail industry……………… 6 * Different Retail industry……………………..8 * Introduction of Big Bazaar…………………...9 * Marketing Strategy of Big Bazaar…………..11 * Product Categories………………………….17 * SWOT Analysis of Big Bazaar……………..18 * Conclusion…………………………………...
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  • Consumer Culture and Purchase Intentions Towards Fashion Apparel
    This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers in reference...
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  • Customer Relatinship Management
    forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores. The objective being to assess the various parameters that influences a buyer to visit or shop at departmental store thereby contributing to its...
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  • Subject
    the local Malay population with their new concepts of dressing. The Malay women which is the major market segment interest group have their own traditional wears like the baju Kuraung as its popularly called. The purpose of this research is to develop a business plan based on a model that takes into...
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  • customer preference towards Auchan hypermarket
    behavior in shopping malls and hypermarkets. Additionally, this study has also attempted to investigate the competition posed by the ‘No Frills’ lifestyle stores and the hypermarkets like BigBazzar, Easy Say etc towards the shopping malls, and whether the former poses any threat to the latter. The appropriate...
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  • Organisations
    have a few. In a traditional hierarchy, senior managers make up the board of directors and are responsible for establishing strategy and overall business direction, whilst middle managers have responsibility for a specific function such as finance or marketing. A traditional hierarchical structure...
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  • Metro Cash Ad Carry
    Project of [pic] Marketing Audit & 360° marketing Campaign Submitted to: Sir A. Siddiq Section: C Group: E Submission date: Saturday, May 31, 2008 ACKNOWLEDGEMENT We are very thankful to Allah Almighty who has given us the power and ability to think and judge the...
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  • Information System of a Super Store
    Computer Systems in Super Store Management 1 Information Systems in Super Store Management I. Orientation to the Report A. The Authorization Facts Ms. Shakila Yasmin, Lecturer, Institute of Business Administration (IBA), authorized us to assess the various Computer Applications in a Business...
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