"Marketing Project On Lifebuoy Soap" Essays and Research Papers

  • 4ps of Lifebuoy

    Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been...

    Brand, Hand sanitizer, Health 1626 Words | 5 Pages

  • Project Paper on Ganga Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of...

    Brand, Brand management, Distribution 2135 Words | 7 Pages

  • Lifebuoy- Soap of India

    Prepared By – Dhawandeep Singh(331) & Neena Sankhyan(325) | NMIMS   The LifeBuoy Story While brands have managed to upgrade their...

    Boy, Cleanliness, Health 1591 Words | 4 Pages

  • Soap Industry

    product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is...

    Brand, Brand management, Marketing 1149 Words | 5 Pages

  • Lifebuoy Strategy

    % Brand Story & Lifebuoy - Manish Samtani Read on ................................... personal wash brand. It has been around since...

    Advertising, Brand, Brand management 1492 Words | 5 Pages

  • Lifebuoy in India

    Marketing Planning - Fall Semester 2012/2013 Individual Case Answers LIFEBUOY IN INDIA: PRODUCT LIFE CYCLE STRATEGIES 1....

    Advertising, Brand, Brand management 1675 Words | 5 Pages

  • Project Report on Lux

    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:       ...

    Brand management, Competitor analysis, Market research 988 Words | 6 Pages

  • Lux Soap Marketing Project

    upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively...

    Bangladesh, Brand, Brand loyalty 2517 Words | 8 Pages

  • Lifebuoy

    Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The...

    Advertising, Brand, Brand architecture 3708 Words | 12 Pages

  • Lifebuoy- the Worlds Number One Soap

    Lifebuoy Is The Worlds Number One Soap Marketing Essay Lifebuoy is the world’s number one...

    Brand management, Marketing, Marketing plan 3509 Words | 10 Pages

  • Lifebuoy in India: Product Life Cycle Strategies

    is needed when planning strategies for each product. 2. How did Lifebuoy strategies in the early stages of its PLC enabled the brand to...

    Brand, Brand management, Change 1552 Words | 5 Pages

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    plants especially those who are common in the environment. One of the examples is the guava plant (Psidium guajava Linn). Based on research this plant is...

    810 Words | 3 Pages

  • Soap

    SOAP INTRODUCTION * SOAP stands for Simple Object Access Protocol * SOAP is a communication protocol *...

    Application Layer, Communication, Internet 1259 Words | 4 Pages

  • Marketing project

    fuelled by a consumer demand for low-cost air travel but we will see if there is an incidence on the brand positioning. As far as brand positioning is...

    Airline, Low-cost carrier, Skybus Airlines 1077 Words | 3 Pages

  • Lifebuoy

    STRATEGY: Lifebuoy soap is a very old brand of bath soap in India, Life Buoy is an anti bacterial...

    Brand, Detergent, Health 3275 Words | 9 Pages

  • Mba Marketing Project Goals

    with the marketing projects goals for Global Gadget Imports (GGI). Based on the scenario the objectives are to include financial...

    Advertising, Customer relationship management, Marketing 832 Words | 3 Pages

  • Short Term Marketing Projects

    SHORT-TERM PROJECT WORK In small companies and resource-strapped non-profits, CEOs and executive directors are sometimes overwhelmed by the...

    Advertising, Business, Customer relationship management 559 Words | 3 Pages

  • Project

    DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL...

    Advertising, Brand, Market research 7316 Words | 35 Pages

  • Lifebuoy Soap Advertisement

    NAME English 1304 TEACHER 05 March 2011 Lifebuoy Soap Advertisement In 1944, propaganda of World War II in America was...

    Advertising, Audience, Magazine 378 Words | 2 Pages

  • Soap Penetration in India

    enitration Soaps The product categories can be classified into three segments; premium (Lux, Dove), popular (Nirma, Cinthol), and...

    Brand loyalty, Consumer theory, Department store 1033 Words | 4 Pages

  • Report on Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO –...

    Antiseptic, Boots Group, Colman's 1198 Words | 6 Pages

  • Marketing Management Project Elements

    Marketing 301 Marketing Management Project Elements Chapter Two * What should Sonic’s mission statement...

    Demographics, Focus group, Marketing 915 Words | 3 Pages

  • Marketing Project

    -72 MBA SEM I Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe....

    Advertising, Brand, Brand management 3150 Words | 11 Pages

  • Marketing to the Bop

    Perdita Das MKT 650 International Marketing Prof. James Nicholas Date: 03/26/13 Case Study: Marketing to the Bottom of the...

    Corporation, Cycle of poverty, Internationalization 1595 Words | 5 Pages

  • Marketing Research Project

    INTRODUCTION This is a proposal of marketing search project that is conducted by group A. Ben & Jerry is chosen as our search...

    Ben & Jerry's, Marketing, Marketing research 728 Words | 3 Pages

  • Organic Soap Product Concept

    Positioning gap for Beauty Soap A. S. M. Sayeem Student ID- 060323 Phone - +8801717099396 Email: asmsayeem@live.com Introduction...

    Genetically modified organism, Marketing, Organic certification 893 Words | 5 Pages

  • Soaps

    SOAPS 5: “In praise of the F word” by Mary Sherry In the passage “In praise of the F word” by Mary Sherry she talks about how she teaches...

    Bill & Melinda Gates Foundation, Bill Gates, High school 1473 Words | 4 Pages

  • Mahindra Summer Project in Marketing

    A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University...

    American Motors, Chrysler, Jeep 928 Words | 6 Pages

  • Marketing Project Proposal (Hk Vita

    ) To analyze the Marketing Strategy of the Vitasoy and its Future Expansion through Product Diversification in Hong Kong By...

    Data collection, Hong Kong, Marketing 1228 Words | 5 Pages

  • Project on Lux Soap, Jim-Lucknow

    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF...

    Brand, Economics, Hul 1915 Words | 10 Pages

  • Marketing Case

    FIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module...

    Brand, Brand management, Growth-share matrix 856 Words | 4 Pages

  • Lifebouy's Marketing Strategies

     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB:...

    Advertising, Brand, Brand management 6769 Words | 22 Pages

  • Nivea Marketing Project

    India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly....

    Labello, Lotion, Marketing 774 Words | 5 Pages

  • Marketing

    CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination...

    Brand, Brand management, Branding 2108 Words | 9 Pages

  • How Project Management Is Used in Marketing Industry

    How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of...

    Business, Distribution, Management 680 Words | 3 Pages

  • Resaerch Project Report

    SYNOPSIS RESEARCH PROJECT REPORT ON A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL Submitted to MAHAMAYA TECHNICAL...

    Harish Manwani, Hindustan Unilever, Pureit 1493 Words | 7 Pages

  • Comparative Study on Dettol and Lifebuoy

    DETTOL BAR SOAP AND LIQUID HAND WASH As a brand, it is ranked the 48th most-trusted one in India by The Brand Trust Report 2011.For over 70...

    Hand sanitizer, Hand washing, Hygiene 3448 Words | 12 Pages

  • Nike Marketing Project

    Executive summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history...

    Adidas, Athletic shoe, Marketing 1624 Words | 5 Pages

  • Marketing Project on Real Juice

    thus increasing turnover from the brand to Rs 500 crore by 2010,” Burman said. Dabur has also done a packaging and design makeover of its Real brand....

    Juice, Nectar 2513 Words | 7 Pages

  • Segmentation in Soaps

    the Soap Category in India | | Soap is a product that many people might take for granted or consider rather ordinary, but...

    Detergent, Market segmentation, Marketing 2128 Words | 7 Pages

  • History of Soaps

    History of Cleansing Soaps Early History The earliest recorded evidence of the production of soap-like materials dates...

    1st century, 1st millennium, 2nd millennium 891 Words | 3 Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever...

    Cooking oil, Karachi, Lever Brothers 611 Words | 4 Pages

  • Marketing Project (Jeans)

    can be place in the store front windows for potential customers to see as they are walking by. Conclusion Even though Paige Premium Denim has only been...

    2592 Words | 7 Pages

  • Mba Marketing Major Projects

    Marketing Executive - Job Profile.pdf uploaded successfully APPOINTMENT A leading Limited company offering Consultancy services from Two...

    Finance, Interpersonal relationship, Leadership 610 Words | 4 Pages

  • Synopsis of a Marketing Project

    No. 10XEC18010} Under the Guidance of Mr.PRAKASH BORAH [pic] East Point College of Higher Education Bidarahalli, Bangalore –...

    Auto rickshaw, Bajaj Auto, Bajaj Avenger 311 Words | 3 Pages

  • Kao Brands Global Marketing Project

    men and women through samples and bathroom dispensers by year-end 2005. 3. To obtain a 30% market share, with sales of SWOT Analysis Internal...

    Human skin color, India, Marketing 637 Words | 3 Pages

  • Marketing

    3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for marketers. One of the activities that...

    Market research, Marketing, Marketing research 947 Words | 4 Pages

  • Marketing Plan: Lux Soap

    of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came...

    Advertising, Brand, Lever Brothers 6673 Words | 30 Pages

  • Apple Marketing Project

    TITLE: The impact of Apple products in the electronic business market and what makes them more superior from their competitors? The role of...

    Apple Inc., Business, IPhone 2690 Words | 7 Pages

  • Marketing

    Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing...

    Colgate-Palmolive, Marketing, Marketing plan 2008 Words | 7 Pages

  • Soap Making

    ----------Significance of the PROJECT------ We chose a recipe that would be very easy for beginners. The productivity--achieving the...

    Chemical reaction, Essential oil, Liquid 411 Words | 3 Pages

  • Soaps Survey

    Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken...

    Essential oil, Palm oil, Soap 5558 Words | 17 Pages

  • Marketing

    [MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called...

    Customer relationship management, Customer service, Marketing 1307 Words | 4 Pages

  • Marketing

    Understand the importance and marketing implications of determining whether a new product is a big breakthrough or a simple line extension....

    Brand management, Marketing, Marketing management 1285 Words | 5 Pages

  • Chic Soap

    Chic Soap You are asked to help formulate the IMC approach for the entrepreneur starting Chic Soap. The concept behind Chic...

    Cost, Costs, Detergent 1157 Words | 3 Pages

  • Marketing

    [pic] FACULTY OF COMMERCE MARKETING DEPARTMENT Some Scholars like...

    Customer, Customer relationship management, Customer service 1461 Words | 5 Pages

  • Cbse Project Guide for Xii

    (III) Project THREE : MARKETING MANAGEMENT It is advised that teachers should assign the students to do a simple market...

    743 Words | 7 Pages

  • Marketing

    challenge Pizza Hut in each market they penetrate allowing Dominos as a whole to gain significant... Premium * Marketing Mix Of Pepsi.Co...

    KFC, Louisville, Kentucky, Marketing 632 Words | 3 Pages

  • MArketing Strategies Jet Airways

    operates real estate. GIL is a member of the Godrej Group, which was established in 1897 and has since grown into a US$1.875 billion conglomerate. The...

    Business, Corporation, Fatty acid 642 Words | 3 Pages

  • Marketing

    Ltd. and Project G (A) The Kawai Era (1964-1982) Strategies Acquired and develop advanced technology to raise quality, and to increase...

    490 Words | 3 Pages

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