"Marketing Project On Lifebuoy Soap" Essays and Research Papers

  • Marketing Project On Lifebuoy Soap

    Marketing Management Project On Ganga Soap INDEX Executive Summary Industry Analysis 4 Ps of Marketing * Product * Price * Place * Promotion EXECUTIVE SUMMARY This report brings out the launching of Ganga Soap, failure to make a mark in toilet soap industry, being re-launched again, failing yet leading to absolute end of the product in the market. Launched by Godrej Industries in 1993, Ganga soap was produced from the holy water of the Ganges. It was considered to...

    Brand, Brand management, Distribution 2135  Words | 7  Pages

  • 4ps of Lifebuoy

    Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores, protecting against the three root causes of skin health problems – clogged pores, over-drying, and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath, protecting you from odor causing germs and helping you keep your...

    Brand, Hand sanitizer, Health 1626  Words | 5  Pages

  • Lifebuoy- Soap of India

    Prepared By – Dhawandeep Singh(331) & Neena Sankhyan(325) | NMIMS   The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example, having moved from a carbolic, sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points in its history. In...

    Boy, Cleanliness, Health 1591  Words | 4  Pages

  • lifebuoy positioning and repositiopning

    LIFEBUOY Lifebuoy is a famous and distinctive brand of soap that was created by the Lever Brothers soap factory in 1894. It was the first soap to use carbolic acid, which gave it a red color and strong, medicinal scent. Lifebuoy is still manufactured today and the leading brand of soaping in India. Lifebuoy, used by one in two Indians, is the largest soap brand in the country. Today Lifebuoy is sold in all over the World. It is market leader in every market where it is sold. The desire to be clean...

    Brand, Health, Hindustan Unilever 950  Words | 3  Pages

  • Project: Marketing and Soap

    DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE, BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a student gets an...

    Advertising, Brand, Market research 7316  Words | 35  Pages

  • Lifebuoy Strategy

    % Brand Story & Lifebuoy - Manish Samtani Read on ................................... personal wash brand. It has been around since 1895. It has always stood for health and hygiene, delivered through germ protection. The ruby red colour soap, with its distinct odour, has carried the Lifebuoy message of health across the length and breadth of the country, making it the largest selling soap brand, not only in India, but anywhere in the world. The name ‘Lifebuoy’ is supposed to convey the promise...

    Advertising, Brand, Brand management 1492  Words | 5  Pages

  • Soap Industry

    product in the buyers‘ mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. The Market for LUX For better comprehension of Unilever Pakistan, its marketing strategy, product quality, positioning and placement,...

    Brand, Brand management, Marketing 1149  Words | 5  Pages

  • Lifebuoy in India

    Marketing Planning - Fall Semester 2012/2013 Individual Case Answers LIFEBUOY IN INDIA: PRODUCT LIFE CYCLE STRATEGIES 1. How is the concept of PLC useful? The Product Life Cycle concept is useful in the sense that it is a way to managers think about the product and the market development, functioning as a tool for effective marketing strategy in understanding the behaviour of product on sales, profits, 4P’s of marketing and consumer approval. The concept of PLC forces managers to plan better...

    Advertising, Brand, Brand management 1675  Words | 5  Pages

  • Soap and Lifebuoy

    STRATEGY: Lifebuoy soap is a very old brand of bath soap in India, Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities, lifebuoy gained a number of customers with this positioning, but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market, Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy may have boosted short term sales of Lifebuoy but...

    Brand, Detergent, Health 3275  Words | 9  Pages

  • project on soaps

    making my project titled “Determination Of Caffeine In Tea Samples”. Disclaimers: The errors idiocies and inconsistencies remain my own. Ankit Bahuguna (Name and signature of the student) Determination of Caffeine in Tea Samples Ankit Bahuguna (XTT-A) It is hereby certify that, the original and genuine research work is carried out to investigate abut the subject matter and the related data collection and has been completed solely and satisfactorily by this student regarding the Project titled “Determination...

    Caffeine, Camellia sinensis, Central nervous system 1155  Words | 3  Pages

  • Project Report on Lux

    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation  Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer...

    Brand management, Competitor analysis, Market research 988  Words | 6  Pages

  • Lux Soap Marketing Project

    upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually...

    Bangladesh, Brand, Brand loyalty 2517  Words | 8  Pages

  • Lifebuoy- the Worlds Number One Soap

    Lifebuoy Is The Worlds Number One Soap Marketing Essay Lifebuoy is the world’s number one soap which comes up with an idea of the health and hygiene. This report is based on the Unilever’s lifebuoy. Lifebuoy has the more than 110 years history. This report includes the mission and the strategic objective of the Unilever. External and internal analysis of the company shows the factors which is affecting to the company internal analysis includes technological, governmental, customer analysis and the...

    Brand management, Marketing, Marketing plan 3509  Words | 10  Pages

  • Lifebuoy in India: Product Life Cycle Strategies

    is needed when planning strategies for each product. 2. How did Lifebuoy strategies in the early stages of its PLC enabled the brand to become a leader? When Lifebuoy was introduced in the market, its positioning was a ” promise to kill germs and keep the body healthy”, addressing one of the main problems the Indian market had: the plagues, and therefore exploring the market need for hygiene and health protection. Lifebuoy main strategy was to have low prices and low promotion, in order for...

    Brand, Brand management, Change 1552  Words | 5  Pages

  • Marketing Project

    Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition...

    Competition, Destination hotel, Hotel 760  Words | 3  Pages

  • Marketing Project

    x Marketing Project Marketing Project Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Content Title | Page Number | Introduction | 2 | Research | 2 | Marketing Mix | 6 | Conclusion | 6 | Bibliography...

    Carbon dioxide, Carbonated water, Carbonation 1675  Words | 5  Pages

  • GUAVA SOAP FOR INVESTIGATORY PROJECT

    plants especially those who are common in the environment. One of the examples is the guava plant (Psidium guajava Linn). Based on research this plant is good for healing and treating wounds and other skin infections. So in this project, the researcher wants to make a bathing soap out of it. People, researchers, scientists were focusing to medicinal plants. They want to prove that there are plants that are more effective against diseases especially in skin. Most of us know about the health benefits of...

    Amazon Rainforest, Guava, Inflammation 810  Words | 3  Pages

  • Soap

    SOAP INTRODUCTION * SOAP stands for Simple Object Access Protocol * SOAP is a communication protocol * SOAP is for communication between applications * SOAP is a format for sending messages * SOAP communicates via Internet * SOAP is platform independent * SOAP is language independent * SOAP is based on XML * SOAP is simple and extensible * SOAP allows you to get around firewalls * SOAP is a W3C recommendation SOAP, originally defined as Simple Object...

    Application Layer, Communication, Internet 1259  Words | 4  Pages

  • SOAP

     CHEMISTRY PROJECT TOPIC : SOAP NAME : Jennifer Joan Cadilla CLASS & SECTION : XII ‘B’ RESGISTER NUMBER : REMARKS : TEACHER’S SIGNATURE: SOAP: TRIGLYCERIDES: SOAP: What is soap? A substance used with water for washing and cleaning, made of a compound of natural oils or fats with sodium hydroxide or another strong...

    Base, Glycerol, Saponification 1170  Words | 11  Pages

  • Marketing Project

    influences and challenges in the microenvironment. Microenvironment can also be called as internal environment. It refers to the power that is close to the company and affects the ability to serve their customers. It includes the company, suppliers, marketing intermediaries, customer markets and also public. The company aspect of microenvironment refers to the internal environment of the company. It includes all departments, such as management, finance, research and development, purchasing, operations...

    Brand, Brand equity, Brand management 1753  Words | 6  Pages

  • Marketing project

    fuelled by a consumer demand for low-cost air travel but we will see if there is an incidence on the brand positioning. As far as brand positioning is concerned, the two brands are well-known and recognized on their respective markets. EasyJet’s first marketing strategy was based on “making flying as affordable as a pair of jeans” so there is an obvious similarity with the AirAsia’s slogan “Now Everyone Can Fly”. The criteria price is the core of their business model. These are low-cost airlines and they...

    Airline, Low-cost carrier, Skybus Airlines 1077  Words | 3  Pages

  • Marketing project

    Tutor Course Date Rogers Chocolate marketing strategy Primary Market The target customers of the products from Rogers chocolate were mainly affluent customers that sought luxury from the prestigious and uncommon gift items. These were mainly tourists and other cruise ship visitors. Another target is customers who have an emotional attachment to Rogers chocolates. These people have been using Rogers chocolates as special gifts for their loved ones during special events. Through careful tending...

    Brand management, Chocolate, Market 871  Words | 2  Pages

  • Brand and Lifebuoy

    Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL, Wipro, Godrej, Nirma, and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8,678 Crores1. The soap industry in India is...

    Advertising, Brand, Brand architecture 3708  Words | 12  Pages

  • Marketing Project

    above advertisement. The company has brought it about that with American’s love for chocolate and the use of caffeinated drinks in American’s lives this is the best way to mingle the two together. The use of Relationship marketing (refers to the development of marketing strategies to enhance relationships with customers) is a highly used one, again the use of America’s love of chocolate can enhance the relationship that consumers can have with International Delight may make it easier for them...

    Advertising, Caffeine, Coffee 1057  Words | 3  Pages

  • Marketing Project

    unwillingness of the company to face dietary and cultural challenges will lead to the failure in the image of Mad Mex in the global market. To succeed in the Chinese market, Western-style QSRs are required to examine Chinese customer behaviours and develop marketing strategies that adapt to the Chinese cultural environment. References: Micheal E.Porter, Competitive strategy, Techniques for analyzing industries and competitors, Macmillan New York 1980. Micheal E.Porter, The competitive advantage, Creating...

    Burger King, Chain store, Fast casual restaurant 1857  Words | 6  Pages

  • Lifebuoy

    LIFEBUOY – A CLEAN JOURNEY Lifebuoy was one of the first soap used to ‘clean’ in Indian soil. Brought by the British in the year 1895 at Bombay, it was an instant sensation for a plague and disease affected society back then. In contrast to the then soaps, Lifebuoy promised both beauty and health, a novel concept which fuelled interest. Also, the different fragrance that Lifebuoy offered helped build a huge consumer base in India. Over the years Lifebuoy became a trusted brand, synonymous with...

    Brand 627  Words | 2  Pages

  • Short Term Marketing Projects

    SHORT-TERM PROJECT WORK In small companies and resource-strapped non-profits, CEOs and executive directors are sometimes overwhelmed by the number of tasks that need to be done in a limited time period with limited resources. In these instances, it is often extremely cost effective to hire someone on a short-term basis who can take on and quickly complete specific projects, without needing a lot of direction and start-up time. Doing so frees the CEO to focus on sales and other revenue-generating...

    Advertising, Business, Customer relationship management 559  Words | 3  Pages

  • Marketing Project

    new product, is directly positioned against the iPhone 4. With its benefits and features matching the iPhone 4 but with prices slightly under the iPhone price Samsung believes it has a Competitive Advantage over its competitors.  Based on recent Marketing definitions, Behavioural and Psychographic Segmentation are the definitions that best represent Samsung current Segmentation Strategy (Kotler, Brown, Adam, Burton and Armstrong 2007, p.346). Although Geographic and Demographic are highly important...

    App Store, Apple Inc., IPhone 2061  Words | 6  Pages

  • Mba Marketing Project Goals

    with the marketing projects goals for Global Gadget Imports (GGI). Based on the scenario the objectives are to include financial or qualitative and quantitative objectives. I will also briefly describe the essential marketing concepts that may be used. I will explain the departments that will be affected or supported as a result of using this marketing project and how and why they are affected. Lastly, I will define Customer Relationship Marketing and whether or not the marketing project should focus...

    Advertising, Customer relationship management, Marketing 832  Words | 3  Pages

  • Lifebuoy Brand Journey

    Lifebuoy – A Lasting Commitment Ankur Kapoor | MICA Lifebuoy arrived in India 119 years ago, in 1895. It is probably one of the best examples of commitment to a brand promise, of being ‘the soap that washes away germs and keeps you healthy’ for over a century. Although Lifebuoy has emerged with several variants over the years, the underlying pretext of keeping you healthy and away from germs remains. Lifebuoy was associated for a long time with the jingle symbolising it’s brand promise – ‘Lifebuoy...

    Brand, Hand sanitizer, Hindustan Unilever 978  Words | 3  Pages

  • Soap Penetration in India

    enitration Soaps The product categories can be classified into three segments; premium (Lux, Dove), popular (Nirma, Cinthol), and economy (Nirma Bath, Lifebuoy). The price differential between the premium and economy segments is about 2X. The popular and economy segments account for about 4/5ths of the entire market for soaps. • Penetration of toilet soaps is high at 88.6%. However per capita consumption levels remain low India's per capita consumption of soap at 460 gms per annum is lower...

    Brand loyalty, Consumer theory, Department store 1033  Words | 4  Pages

  • Report on Dettol Soap

    MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)...

    Antiseptic, Boots Group, Colman's 1198  Words | 6  Pages

  • Marketing Management

    will inspire people to take small, everyday actions that can add up to a big difference for the world. => We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. Marketing Management — A new vision: — In November 2009 we launched a new vision to double the size of our business while reducing our overall environmental impact across our entire value chain. The commitment presents Unilever with a major challenge...

    Business, Distribution, Industry information 700  Words | 7  Pages

  • Project On Social Media Marketing

    Project on Social media marketing What Is Social Media Marketing? What is Social Media? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media marketing is the way to use that technology to build relationships, drive repeat business. And attract new customers through friends sharing with friends. SOCIAL MEDIA MARKETING: Forms of electronic communication (as Web sites for social networking and micro blogging) through which users create...

    Facebook, Marketing, Search engine optimization 2073  Words | 7  Pages

  • Marketing Project

    -72 MBA SEM I Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness soap. Consumers usually associate themselves with the brand...

    Advertising, Brand, Brand management 3150  Words | 11  Pages

  • Ideas for Marketing Projects

    audit * company analysis with ratio/fund flow * study of stock exchange * role of SEBI * joint venture * takeover * merger * marginal cost as management tool * product life cycle * media plan * test marketing * export pricing * role of small scale industries in developing nation * role of SIDBI * role of EXLM bank * study of financial institute * mutual fund * Privatization insurance, road, ports etc. * waste management...

    Advertising, Consumer behaviour, Customer service 908  Words | 7  Pages

  • Marketing Research Project

    INTRODUCTION This is a proposal of marketing search project that is conducted by group A. Ben & Jerry is chosen as our search target company. In the first part of this proposal, you can find detailed background information of Ben & Jerry, which gives a rough description of its four “P” (price, promotion, place and people). In addition, it also covers several issues about the European ice cream market. The next part of this proposal is mainly discussing marketing management problems. You can find...

    Ben & Jerry's, Marketing, Marketing research 728  Words | 3  Pages

  • Lifebuoy Soap Advertisement

    NAME English 1304 TEACHER 05 March 2011 Lifebuoy Soap Advertisement In 1944, propaganda of World War II in America was almost part of daily pop culture; ranging from product advertisements to comic strips, it was all the rage in most parts of the United States. Many times propaganda would sway two opposite directions: pro-war and anti-war. Multiple mediums were used during this time to be more persuasive. Also using models, iconic symbols, and appealing colors and structured texts would...

    Advertising, Audience, Magazine 378  Words | 2  Pages

  • Marketing Management Project Elements

    Marketing 301 Marketing Management Project Elements Chapter Two * What should Sonic’s mission statement be? -“Make technology an asset in your life and not a setback. Be the creator of your world through advanced technology. Sonic brings advanced technology to you through providing communication, information storage and exchange, organization and entertainment on mobile devices”. * In what competitive spheres (industry, products and applications, competence, market-segment, vertical...

    Demographics, Focus group, Marketing 915  Words | 3  Pages

  • The Marketing Concept

    Marketing Management CIA By Anurag Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. Apple Company has applied marketing concept into their business. As we know, the marketing concept means determining...

    Apple Inc., Consultative selling, Customer 858  Words | 4  Pages

  • Marketing to the Bop

    Perdita Das MKT 650 International Marketing Prof. James Nicholas Date: 03/26/13 Case Study: Marketing to the Bottom of the Pyramid Summary The bottom of the pyramid (BOP) consists of over 4 billion people worldwide who survive on an income of $2 per day. These “aspirational poor” make up three-fourths of the world’s population, representing $14 trillion in purchasing power. This is more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, the BOP is young...

    Corporation, Cycle of poverty, Internationalization 1595  Words | 5  Pages

  • Organic Soap Product Concept

    Positioning gap for Beauty Soap A. S. M. Sayeem Student ID- 060323 Phone - +8801717099396 Email: asmsayeem@live.com Introduction This is a product proposal for particularly the beauty soap industry. Here, a timely, feasible, profitably potent and environment friendly product concept has been portrayed. Any producer of beauty soap, both potential and existing can adopt and launch this product in the near future. Here is something to add more that, this product is surely worth launching...

    Genetically modified organism, Marketing, Organic certification 893  Words | 5  Pages

  • Marketing Research Project

    STUDENT NAME : CELOTTO DAVIDE STUDENT ID: 11683538 MODULE NAME: TOURIST MARKET MODULE CODE: 5BUS1012 DATE : 22ND MARCH 2013 WORD COUNT : 1,519 Marketing Research Project Tourism, as one of the fastest growing economic sectors (+5% per year) (UNWTO, 2013), according to Kotler is expected to maintain the trend, due to continuous improvements in means of transport, availability of leisure time to a larger extent of the population and the birth of IT...

    Behavior, Decision making, Marketing 2229  Words | 5  Pages

  • Ad Comparison Soap

    Nick Barnett Bethann Bowman English 101 October 5, 2009 Soap Over the Ages Many of these advertisements feature soap. It makes you smell great and can even attract a member of the opposite sex. Soap advertisements have been baiting men by bringing attractive women into the ads for decades. The soap ads of the 1950s and the ads of today are equally effective; both use sex appeal, although the bluntness and textual content vary greatly, the new ads are more explicit and less wordy. The audience...

    Advertising, Human sexuality, Lever Brothers 965  Words | 3  Pages

  • Summer Internship Marketing Project

    reputed businessmen in North East and are having a vast experience in different segments like plywood, Timber, Cement, and Concrete Sleepers etc. Presently the Company is engaged in the business of manufacturing of cement of different grades and is marketing its product under the brand name "Valley Strong Cement". The company started its commercial production in April 2001.The company started its commercial production at the capacity of the plant at 300 TPD initially.The capacity of the plant was further...

    Assam, Corporation, Legal entities 1609  Words | 6  Pages

  • Mahindra Summer Project in Marketing

    A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA (PUNJAB) A STUDY OF MARKETING STRATEGY AND ANALYSIS OF...

    American Motors, Chrysler, Jeep 928  Words | 6  Pages

  • Marketing Project Part I

    John Paul Mitchell Systems Marketing Project Part I Sara McNerney Principals of Marketing 111B Dr. Stanley J. Mikalonis III October 6, 2014 Paul Mitchell began his life as Cyril Mitchell. He is a second-generation hairdresser who followed in the footsteps of his mother who was the first hairdresser in their hometown of Carnwath, Scotland. Paul Mitchell came to the United States in 1960 while working for Vidal Sassoon...

    Hair, Hair care, Hairdressing 810  Words | 3  Pages

  • Marketing Project Proposal (Hk Vita

    ) To analyze the Marketing Strategy of the Vitasoy and its Future Expansion through Product Diversification in Hong Kong By Project Proposal Presented to In Partial Fulfillment of the Requirements For Higher Diploma in Marketing 2011/12 Objectives of the project Vitasoy started its development from soymilk, although it has developed a lot of drinks besides soymilk. The target market of Vitasoy is the Hong Kong citizens. In Hong Kong, the value stated in above...

    Data collection, Hong Kong, Marketing 1228  Words | 5  Pages

  • Project on Lux Soap, Jim-Lucknow

    PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03) ...

    Brand, Economics, Hul 1915  Words | 10  Pages

  • Soap

    supplies, perhaps as raw materials, components, sub-assemblies, spares, equipment, services and consumables. The procurement of these is either buying or leasing them. ▪ Procurement interacts with every single unit in the organization, going from marketing and sales to engineering, design and manufacturing, therefore is too important for the organization. ▪ Procurement is important for the company for a number of reasons: Materials change- The global markets and agile supply can provide various...

    A Coruña, Inditex, Management 762  Words | 4  Pages

  • Soap

    Upper Kolab Power Station and Balimela Power Station (sourcehttp://www.cesorissa.org/energy.asp) 5.3 5.4 6 Command area of major dams Agencies functioning in the basins: a. Public agencies/ CSOs which construct/ implement the infrastructures projects: b. Private agencies/ CSOs involved in infrastructure development Existence of National/State/Provincial Laws or Notifications relating to water- Management / use/development/opportunity for private sector The Godavari Water Dispute Tribunal. ...

    10000000, Drainage basin, Hydrology 846  Words | 5  Pages

  • Lifebouy's Marketing Strategies

     LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand's core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap, and how handwash can help kill invisible, disease causing germs. It guarantee’s protection to everyone...

    Advertising, Brand, Brand management 6769  Words | 22  Pages

  • Marketing Case

    FIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see…. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes...

    Brand, Brand management, Growth-share matrix 856  Words | 4  Pages

  • Marketing Group Project Apple

     Apple Marketing Project Part 2 Mariah Sweeney, Leanne Lefave, Peter Gongol Baker College of Auburn Hills October 31, 2013 Question 1: Peter Gongol Apple is one of the most popular technology companies in the world which puts a target on their back every one wants to take their crown for best products apple seems to defy the rules of economics even in a recession they can move millions of units of product people don’t seem to care apple could sell ice to an Eskimo if...

    Consumer price index, Deflation, Federal government of the United States 890  Words | 3  Pages

  • Marketing Communication Project: Outline and Guidelines

    MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages)  Short background of the study/project  Brief description of the product / offering, target market and market share (% & volume)  Promotions mix highlights and budget cost  Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and...

    Citation, Marketing, Strategic management 714  Words | 4  Pages

  • Marketing Project on Real Juice

    thus increasing turnover from the brand to Rs 500 crore by 2010,” Burman said. Dabur has also done a packaging and design makeover of its Real brand. Explaining the rationale behind the new packaging, Sanjay Sharma, general manager, sales and marketing, said: “The new look has a two-fold agenda - to retain the loyalty of our current consumer base and to attract more consumers.” The Rs 350 crore domestic branded juice market is growing at a CAGR of 25 per cent. According to a study by AC Neilson...

    Juice, Nectar 2513  Words | 7  Pages

  • Nivea Marketing Project

    India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants, talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy that NIVEA uses for its premium products is Price Skimming i.e. an initial...

    Labello, Lotion, Marketing 774  Words | 5  Pages

  • Marketing

    CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga, whose encouragement, supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting...

    Brand, Brand management, Branding 2108  Words | 9  Pages

  • How Project Management Is Used in Marketing Industry

    How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of corporate activities, marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today's fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s...

    Business, Distribution, Management 680  Words | 3  Pages

  • Resaerch Project Report

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